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5 ways to use testimonials

Do you ask your customers for testimonials? If you don’t, now’s the time to start! You might feel like you’re asking people to stroke your ego, but you’re actually providing a service to potential customers. How? Well, think about testimonials. Do they normally share the same kind of information that you share? Mine don’t – have a look at some of my testimonials here and you’ll see. Would I say any of these things about myself? No. I wouldn’t. But more than that, these words show what it’s like to work WITH you, which is something I can’t really do. So you might be wondering what you can do when you have these amazing testimonials. So I’m here to help with five ways to use testimonials…

  1. On your website. I have a testimonials section on my website and I also feature a section on the homepage with a testimonials in a slider. This means that if someone wants to come to my website and find out what it’s like to work with me. They can. The side benefit of this area is that people get to see who I have worked/do work with too.
  2. On your social media. Add your testimonial (or a bit of it!) to a nice graphic (something you can do on Canva) and use it on your social media. Again, don’t feel icky about this. You really are providing a service to your potential customers about what it’s like to work with you.
  3. On your email signature. Signatures can be dead space. I know mine has my contact details and a disclaimer, but I have seen some people add testimonials here and they can look really good, and also link to your website too.
  4. In a blog. Yes, you can use a testimonial as the foundation of a blog all about your amazing client who shared the testimonial with you. It’s a great way to talk about their business, what they do, how good they are and so on. Add your testimonial at the bottom and thank them too.
  5. On printed material. Yes. Business cards, flyers and brochures can benefit from well placed testimonials alongside specific services and products. You don’t want to overdo it, but it can work really well!

As a tip, always make sure you have proper permission to use testimonials from clients. An email saying you’re amazing isn’t permission. Be really clear how you are planning to use their words and make sure they’re happy you do this. Also, it goes without saying that fabricated endorsements are a big fat no too… they have zero value if they’re not real!

Rhea Freeman Newsletter

This blog is all about how to use testimonials, helpfully assisted by an infographic I created for Pinterest. If you click on the infographic, you’ll be whisked over to Pinterest (well, you should be!) or,How to use testimonials if not, you can follow my pins here.

What’s the obsession with testimonials?

Recently I’ve been thinking a lot about testimonials, in light of receiving three really lovely ones over recent weeks that made me smile a lot. It’s nice to have happy customers, and when they’re happy to write about you and tell the world their thoughts, well, it’s enough to make anyone feel warm and slightly fuzzy. Getting the testimonials is one things (and let’s not underestimate how nice the warm and fuzzy feeling is!), but what’s even better (for your business at least!), is utilising these testimonials properly, How to use testimonials? Well, you can use them in lots of different ways, but here are six easy ones and a crafty little tip too. Well, I say crafty. It’s not really crafty, but you’ll find it can work wonders…

How to use testimonials

  • Put them on your website. Make a special section for them (like this testimonials section) and point people to this area from your blog (see what I did there?)
  • Email signature. Want to take your testimonials to your customers? Consider including the most recent/best as part of an email signature.
  • Graphics. Who doesn’t love a graphic? Adding your testimonials to graphics is a great way to use them and, when done well, adds a nice touch to your social media mix.
  • On products. If your testimonial relates to a product, why not add it to your packaging? Or create some cards/flyers with your latest reviews and testimonials?
  • On video. Yep. Written testimonials are great, video testimonials are even better. And this actually opens a whole new door in the how to use testimonials house!
  • With credit. Always credit the person the testimonial came from. It adds more to it than you could think, and also lets you publicly thank the person who provided it.

And, if you’re really on it – why not encourage your customers to share their testimonials with their social media following? Add an incentive, thank people, be genuine, and you’ll be amazed at what you (and your customers) might be able to achieve and who they might be able to reach!

How to get testimonialsIf you read my previous blog about testimonials, you might be wondering how you can get them. And I’m here to help you with that. So how do you get testimonials and how can you ask for them without feeling ‘weird’? Here’s a quick guide to how to get testimonials.

First of all-  do a good job. Yes I know goes without saying, but before you ask anybody for a testimonial, you need to make sure they’re happy with what you’ve done. Not least because the testimonial received back is likely to be a bit noncommittal if they aren’t! It’s also going to be a bit awkward if they’re not entirely happy! Moving on from this though…

  • Ask people for testimonials. Yes, you read that correctly. Ask people for testimonials. Don’t just assume that they’ll think to send them over and offer them. If you know that they are pleased with the work you do/have done, just ask if they’d mind sending over a few words that you could use. You’ll be amazed how quickly people say yes if they’re happy with the work you’ve done.
  • Make sure all testimonials are genuine. Do not fabricate them. They lose all value if they are made up.
  • Display a testimonial with pride – ideally create a section on your website where you can put the testimonial so people can find out more about you. Also say who the testimonial came from and, ideally, link to that person’s website too.
  • Thank people for the time they’ve taken to leave your testimonial and help you. Even if it’s just a line – they have decided to associate their brand with yours, so make sure you thank them.
  • Use your testimonials. Yes, put them online, but use them on your social media too, to reach your hard earned following – these people have already become part of your following, so let them find a bit more about you. You could also look to add them to your email signature (in rotation), on newsletters… you can actually make quite a lot out of a testimonial if you think about it the right way.

Do you have any tips? What was the best testimonial you have ever received? Please comment below! And never one to miss an opportunity (!), please have a look at my reviews and testimonials page here if you have a few moments to spare!

 

Do testimonials matter? Actually, testimonials are more than a way to sell your services, they can give people confidence in what you do and also let people learn a little bit more about you without having to commit to hitting the ‘contact’ button. And if you’re not entirely convinced and feel a bit odd about testimonials, please have a read of the blog below. I think it might just change your mind.

Isn’t it boasting?

A while ago I did a video about power of testimonials. I’d had a brilliant testimonial come in from a client of mine – but I didn’t want to put it online. I know it sounds stupid, but I just felt that it was boasting. I had helped this lady and I loved working with her, and when I got the testimonial through it really did make me smile. But there was something that stopped me from sharing it. I didn’t want people to think I was boasting. How stupid is that?! I would metaphorically slap any client around the face who told me they were not going to publish a testimonial because they felt like that! The testimonial was in my inbox for number of weeks, just there, waiting for me to do something fitting with it. I kept looking at it and smiling. But I still couldn’t put it online. That was until something made me think.

What if you look at it differently…

A few weeks later, I was on Amazon looking at books. I am have a bit of an obsession with business books. I’m always looking for the next read. But how do you choose? There are literally thousands onDo testimonials matter? Amazon. You can read the description – but then what you do? Reviews. You look at the star rating each book has and then you click to see what people have written about it. You’re looking for them to say something that’s relatable to you, for you to think ‘yes that would be perfect for me – that is the area I would like to read more about’. As I was reading through the reviews left about a particular book, it didn’t cross my mind that author of the book was boasting. I was using the reviews to educate myself about what the book covered. And then it struck me. Testimonials are reviews. And how do people know what your services are like unless you tell them? Well, unless you find a way to let your clients tell them?

How do testimonials help potential clients?

I’m very lucky many of my clients actively tell people about me when they’re at shows and events. I really value this. But what about the people that don’t cross the paths of my clients? What about them? How do they know what I’m really like? Yes, there’s social media and my videos, but to work with – how do they know? When I thought about it properly, I decided that the testimonial was a review. These reviews added value to my clients, and they help my potential clients and interested parties. It was at that point I decided to put it online.

Did I receive hate mail and people blasting me for boasting? Nope. Not once. And has it helped my business? Oh yes. So in answer to the question ‘do testimonials matter?’ – I’m very confident in saying yes, they matter a lot!

I would love to hear your thoughts on testimonials and how you use them. Do you see them as reviews? Do you see them as boasting? Has this blog made you think a little differently?