Sporting hares windermere giletHave I got a treat for you today?! The week two bundle is an absolute corker as you’ll know if you’ve visited my Facebook page and entered. And today I’m talking at the Windermere Gilet from Sporting Hares. Oh my. It is STUNNING!

What’s a Sporting Hares Windermere Gilet?

I think I first saw a Sporting Hares Windermere Gilet in real life on my lovely friend and amazing photographer Rachel Bragg aka Sweet Images. It’s no normal gilet. And in the next few paragraphs you’ll find out why.

Now, I love a gilet, but this is a gilet and then some. It’s made from suede. Yes, actual suede. It feels lovely and it’s light in weight too, so don’t think it’s heavy, it isn’t. The suede has a special treatment called DWR that makes it repellent to precipitation, so fine if you get caught in a light shower too. The lining is a stunning purpley/pink, the same as the Beauchamp Blazer. This provides a lovely contrast to the tan tones of this one. It’s finished with a teddy bear soft fleece collar lining, on brand white and navy striped velvet collar, and has brass hardware to complete the look. If you’re looking for a gilet with a difference then I urge you to go and find out more about Sporting Hares Windermere Gilet. The tan is really lovely, but it’s also available in a navy. So smart!

The Sporting Hares Windermere Gilet joins the Fleetwood & Foxgrove Field Scarf  and Super X Country Timeless Gloves in the bundle, along with products from Tom Lane and Apt Cavalier. The video and blog all about Super X Country and Fleetwood & Foxgrove is already up – the rest will follow this week. Keep your eyes peeled.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

For week two, the Sporting Hares Windermere Gilet joins products from Tom Lane, Fleetwood & Foxgrove, Super X Country, Apt Cavalier and Sporting Hares.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows this gilet. It’s a stunner!

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 9th December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Sporting Hares

A ginormous thank you to Sporting Hares for this amazing gilet. The winner of the bundle is going to be blown away by this!

I first found Sporting Hares in connection to… wait for it… packaging! The MD, Marc, reached out following a blog I’d written about packaging and I was keen to learn more about the design process involved. I was so, so impressed with the level of detail and thought that went in to Sporting Hares’ packaging, I knew I was in for a treat with the products. And I have been. I own one of their caps and a pair of the beautiful pink and gun metal striped socks. And I adore them both. If you’re looking for a stocking filler for Christmas, then do go and have a look. I know it sounds crazy but when I don my Sporting Socks, I know I’m in for a good day. Now I just need to decide which colour to buy next – they now have three!

Find out more about Sporting Hares here.

Visit my Rhea Freeman PR Facebook Page to enter

Marc BrownFresh from being named as a finalist in the Great British Entrepreneur Awards, I caught up with Marc Brown, the brains behind Sporting Hares. Marc isn’t new to this blog as we’ve chatted about packaging before, but as an admirer of the brand and what it’s achieved in a very short space of time, I wanted to have a chat with Marc and find out more about his business and what makes it extra special.

Tell us about you and your background

I’m from a farming background having spent all of my life in Mid-Wales. In 2011 I graduated from University in Marketing and, within weeks, started up Sporting Hares which, for the past six years, has dominated everything I do with the exception of the odd break for tennis, golf and shooting.

What made you want to start Sporting Hares?

The sheer unlimited scope that you can work with. There is no glass-ceiling on your ambitions and everything is an option.

How is Sporting Hares different?

We have a unique, personal ethos at Sporting Hares. We all focus on the highest quality results in our work which passes through in to our products, marketing and branding. We run from a working farm and live the lifestyle we instil in our brand, making it all the more authentic.

What makes your products special?

Sporting Hares BeauchampEvery product we bring to the market has gone through a long process of ‘is it unique?’, ‘can it improve the life of the consumer?’, ‘does it carry our Brand DNA naturally?’. Even the tiniest of touches have gone through a stringent process before being confirmed on all of our products because we love what we do and we want our market to love their new Sporting Hares piece.

If you had to sum up your business in five words, what would they be?

Exciting British Countryside Lifestyle Brand

Do you have a motto or ethos?

Our ethos is to maintain the highest craftsmanship in our products and match it with the highest customer service. We are our own customers, so we know the difference going the extra mile to meet the needs of the market can make.

If you could give one piece of advice to an aspiring business owner, what would it be?

You have to love the product/service you are providing. Business is so much easier when your own products/service excite you.

One thing that helps you run Sporting Hares more effectively

I simply could not be without my Laptop or Phone. They allow me to do any job (with the exception of order packing) anywhere in the World.

Best thing about running a business?

No glass ceiling. The world’s your Oyster.

Worst thing about running a business?

Trying to shut off. My friends all finish at 5 and have no responsibilities until 9 the next morning. I’m constantly doing/reading/writing something work-related.

Top business blog you follow

In all honesty Rhea, your blog!

Top business book you’ve read

Alan Sugar’s biography. Inspired me to apply for The Apprentice in 2014 – got through the auditions too.

Sporting Hares GiletOne thing we might not know about you

I am a through-and-through swot. I loved my academia years. After averaging the highest grades in my University, I was rewarded with Afternoon Tea with HRH The Prince of Wales.

Top business achievement

Being crowned Fashion Entrepreneur of 2015 by the Entrepreneur Wales Awards. Just this morning (11th September ’17) I learned Sporting Hares has been named a finalist in the prestigious Great British Entrepreneur Awards 2017.

Where can people follow you or your Sporting Hares online

Our website is We are also on Facebook, Instagram and Twitter as #sportinghares

Following the Fairfax & Favor blog I wrote a little while ago, I received a lovely email from Marc Brown from Sporting Hares. Now, if you don’t know about Sporting Hares, follow this link and find out more. You might have seen the company’s Beauchamp Blazer popping up all over Instagram, or maybe you know Sporting Hares for the bespoke KINGS sunglasses its known for? Actually, it was the sunglasses that started the company’s journey (and what we’re focussing on today!) as Marc, fresh from university, identified a gap in the market for a sunglasses brand for stylish ‘country bumpkins’ that matched their lifestyle. Preppy designs were submitted… and sold out. And so Sporting Hares was born and now has the tagline – Defining British Prep.Sporting Hares

Marc got in touch to talk about augmented marketing and how essential the ‘layers’ that surround a product (metaphorically as well as literally) are so important. In his words…

Acknowledging the extra layers

“Augmented marketing was something I loved studying in University. It’s so important in acknowledging the importance that the extra ‘layers’ surrounding the core product are. It is this that that essentially defines a brand from ‘just a product’.

How does Sporting Hares do it?Sporting Hares

“Take for example our KINGS sunglasses. Rather than ‘just a pair of sunglasses’, they are wrapped in a protective film, have Sporting Hares lens protectors on, have an anti-rub arm protector, if engraved they have a sticker label on each engraving with the initials/name engraved under it, Sporting Hares case chosen by the customer, wrapped in Sporting Hares tissue paper with sunglasses leaflet and product care card. This is enclosed in a solid, thick and sturdy Sporting Hares box which, finally, is gift-wrapped with Sporting Hares wrapping paper and a red ribbon. All this comes with our Instagram competition leaflet and, of course, the all-important hand-written note thanking the customer and making them feel special. We like to stage our product experience – rather than throw all features at the customer in one, they admire the packaging, then the sunglasses, and then the final touch – their engraved initials.

“All of these extra touches form the many layers of the ‘onion’ that represent the augmented product. It is the experience, the delights of a hand-written thank you message and the quality of the card usedSporting Hares in all information that impresses the customer in stages way before they even open the actual order they bought. 

“I cannot agree with your latest blog post enough. Well written. The packaging truly is our way of building a new and loyal relationship with the customer – it’s a huge opportunity to impress that many companies are missing out on.”

Why this matters

I have to say that when I received Marc’s email, it really did make me smile. To me, the details matter a lot. And I know that many, many people think the same way I do me. In this digital world when you can happily run your life from your laptop and not come into contact with others that often, layers that give that contact (the handwritten note) in a different way, matter. We’re all used to ordering ‘stuff’ online and usually this comes in functional packaging that does that job but is very run of the mill. Of course, the product we’ve invested in is inside the minimalist packaging, but that key chance to build a loyalty and to make us feel warm, fuzzy and cared for is missed. Does nice packaging cost more? Does it take time to write handwritten notes and create the customer experience described above. Yes. Is it worth it? Oh yes. It’s how you build trust, loyalty, additional sales and a business you’re really proud of. And that’s before we even consider power of word of mouth.

When I received my Fairfax & Favor handbag, the packaging excited me. It made me felt like I mattered. Now, I was so impressed I made a video and I have told numerous people about it (usually when they comment on how nice my bag is!). Not everyone is quite so passionate about packaging as I am, or as hooked on branding, but if everyone you sell to tells just one person, you’re making a real difference, aren’t you. Food for thought!

Find out more about Sporting Hares here.