This is more a DON’T DO THIS post, but I think it’s a good thing to draw attention to. See, we all invest so much time in growing our social media followers, nurturing them, creating engaging content, trying to take lovely pics… the last thing you want to do it pee them off. But it’s actually amazing how many people upset their social media followers. Some are minor infringements and some are a lot more significant. And there are way more than five ways to upset your social media followers, but it’s a starter for 10, isn’t it? I’d urge you though, when you notice someone doing something on social media that seems a bit out there or wrong, note it. Then think about it. Is it going to upset their followers? Why is this? It’s interesting if you’re a bit geeky… yeah… I’m that person. Hopefully the five below will provide a little food for thought and get the grey matter whirling… it’s something I am thinking about way too much…
5 ways to upset your followers…
- Inconsistency – you don’t have to post three times a day, but I see so many people who post in an almost scatty fashion. I know that sometimes it’s unavoidable but most of the time, it isn’t. Consistency matters. Being inconsistent is a really easy way to upset your social media followers. People like to see things they expect. And you ‘going dark’ doesn’t help. Also, the way we present ourselves on social media does reflect in us as a brand or a business. Does sporadic posting give off a solid, reliable vibe? Or not?
- Demanding things from interested people. Private accounts, blocking people for no reason/because they won’t do what you want… just don’t. If you want people to learn about you, let them see you. Whether they follow you or not, let them have the chance to get to know you. Of course, it would be nice if these people followed you but for whatever reason, they haven’t. Don’t stress. Nothing says ‘you’re here for my ego and nothing else’ more than making demands on people interested in your account.
- Never comment. Have you ever commented on someone’s post and they haven’t so much as bothered to tap the tiny heart? Or like your comment? And I’m not talking about people like Taylor Swift who have millions of followers, I’m talking about ‘normal’ people, and normal accounts. If you never so much as tap the heart on anyone’s comments, don’t expect people to keep coming back for more. It’s a bit like trying to start a chat with someone in a room and they just keep blanking you. How long do you try for?
- ‘You know I’m great, don’t you?’. Please stop. I like to see what people I follow are up to, I like to smile at their stunning images and stories. But what I don’t like is someone continually telling me they’re great. You don’t need to say ‘Wow, I’m great, did you know’, just share in a way that others might enjoy it. I share when I’ve done idiotic things (quite often!), I share content I produce, I share testimonials, I share lots of things, but I personally despise arrogance… and I’m not alone in that.
- Have someone who doesn’t get your audience run your account. How many times have you followed a brand, noticed a weird change in style and then felt really disconnected to the brand. I have. I’m not against working with people to help you run your social media (I do this for a number of businesses), but an understanding of the audience and industry is key. Otherwise you just leave your audience scratching their heads, wondering what’s happened. This is such an easy way to upset your social media followers.
What tips would you add to this list? Pop over over to my Instagram and comment on the graphic – I’d love to hear some of your top ‘don’t’ tips!