Posts

Content – what is content? What’s content marketing? – Small & Supercharged Podcast

Today we’re talking all about content – content marketing, what content is, what it means to you… and how to make this work. We use the word ‘content’ a lot – I do – but I don’t use it as a buzzword. I use it because it covers so, so much. So, without further ado, should we have a little chat about content? It’s a solo one with me… so thank you so much for joining me.

Let’s talk about content, shall we?

Show notes for the Small & Supercharged Podcast – Episode 12 – content. What content is, how to make it work for you, the different types, and how to make sure everything you create has the best chance of delivering a good return on investment.

In this episode we talk about…

  • Different types of content and how it’s important to make it it work for you.
  • Blogging and how written content works – not just in terms of what you’re trying to do and the message you’re trying to convey, but also from an SEO point of view.
  • What to do if you’re not good at writing (or you don’t think you are) . We talk through different hacks to help you here.
  • Transcription and dictation software and how this can help.
  • How podcasts can make really good content as they get to people in a different way. We also talk about how the podcasts can be made into blog posts. And what the show notes can add too.
  • The value of video. We chat about Facebook lives, Youtube, and more. We also talk about what video does and how it allows people to connect with you on a different level, and how it allows people to find out more about products too.
  • How there are lots of side benefits to videos that you might not realise.
  • Why being authentic is really important, and how it’s scary to put yourself out there… but the benefits it has too.
  • Podcasts and videos – can you do them at the same time? I talk about why I don’t at the moment.
  • Videos and where you can post this content.
  • Photography – and why I count photography as content. And how it can actually be pillar content depending on which platform you spend the most time on/where your customers are.
  • Professional photography, but also the benefit of getting better at your own photography and how this can really help you.
  • The value of quotes, testimonials and so much more. And how this can work as part of your content plan. We also talk about how these allow you to create your own content from nothing.
  • How we need to play to our strengths but how we can work with people who can help fill in the gaps. You only need to be good at one way to produce content… and then you build from there.
  • Human connection in content and why it’s important to put it out there.
  • Perfect and how you won’t be perfect when it comes to content, but how you can just do your best. And also how you can edit.
  • The value of just having a go. Because the value that content brings over any of the negatives outweighs it by a HUGE amount.
  • If you need any egging on – I’m @rheafreemanpr on Instagram and Facebook, and I’m @rheafreeman on Twitter.

 

Rhea Freeman Newsletter Link

Small & Supercharged Podcast – Collaboration

In this episode, we’re talking about collaboration. Oh – I LOVE collaborations! My most recent TEDx talk at TEDxTelford was all about it (it was called ‘Killing it with creativity and collaboration), so don’t just think I’m wittering on about it… I love it! This is a solo show, so I’d like to start now by thanking you for hanging out with me for the next few minutes. I hope you love it…

Have a listen here…

Let’s talk about collaboration and why you need to get on board with it for your equestrian or country business

Show notes for the Small & Supercharged Podcast – Episode 6 – collaboration… what you’ll hear in this podcast episode…

  • We talk about the power of collaboration and how my latest TEDx talk was all about it.
  • We chat through an example of a recent collaboration between Karen & Clan, Hiho Silver, Morris Richardson Watches and Fairfax & Favor.
  • We talk about how to find the perfect business to collaborate with and talk through some examples connected to equestrian businesses, to help inspire you.
  • That whatever business you have – whether you have a service, product or experience- you can find one that matches
  • We talk about why it’s important to make sure the companies you pick to collaborate with share you ethos and values… and why that matters.
  • Why aligning your audiences is important when you’re planning a collaboration.
  • Why it’s important that there’s something in it for everyone, and other ways you can add value to bigger brands if you’re a smaller one.
  • The importance of not being limited when you’re thinking about collaborations. Giveaways are great, but there’s a lot more you can do if you want it.
  • Why it’s important to make sure that it’s easy for your customers to get involved. And why simplicity is good.
  • We talk about how you can collaborate with more than one brand at a time… but also talk about the limitations to this.
  • We speak about the cost of collaborations (spoiler alert… this is exciting!)
  • And we talk about how to find these people by getting to know them before you ask about working together.

Subscribe to the Small & Supercharged podcast on iTunes

Small & Supercharged Podcast – Fairfax & Favor’s Breast Cancer Care Campaign

I know I’m HUGELY biased but this episode is an absolute corker. I got to chat to the lovely Lucy Robinson (aka Footluce Eventing) in her capacity as Marketing Assistant for Fairfax & Favor. We talked about the current Fairfax & Favor Breast Cancer Care campaign the company is running, to raise funds for the charity. This is the third year that Fairfax & Favor has got behind the cause. And in this podcast you’ll find out why. Have a listen here…

Let’s talk about Fairfax & Favor’s Pink Tassel Campaign with Lucy Robinson

Show notes for the Small & Supercharged Podcast – Episode 5 – Fairfax & Favor’s latest campaign, raising funds for Breast Cancer Care, big shoes to fill and why it all started. What you’ll hear in this podcast episode…

  • How the campaign began three years ago and why this particular charity is close to Marcus and Felix’s (the founders of Fairfax & Favor) hearts.
  • The last three years of the #fairfaxandfavorbcc campaign and the different products that have been used over the years.
  • How much has been raised each year so far to support this amazing charity.
  • How this year’s Fairfax & Favor Breast Cancer Care campaign has been promoted including a sneak peak at one of the jewels in the British Eventing calendar.
  • Why and how the design for this year’s tassels is completely different to standard tassels.
  • The value of customers and influencers of all sizes (and coming from a brand like this, if you’re ever feeling ‘meh’ about the size of your following, you need to hear this!)
  • Goals for this year’s Fairfax & Favor Breast Cancer Care campaign, and more…

How can you get involved in #fairfaxandfavorbcc?

You’ll also find out how you can get involved… but I want to reiterate it here too. The most obvious way is to buy a pair of Limited Edition tassels. The proceeds from each sale go straight to the charity to fund its amazing work. When you have these pink bits of magic in your hands, you can do even more to help if you like…

  • Post an image/series of images on your social media platforms. Don’t forget to tag Fairfax & Favor and use #fairfaxandfavorbcc (they’re doing a lot of reposting and sharing of these images so get in there!)
  • Tell people – whether you buy a pair of tassels of not, tell people about them. I think that we forget how powerful word of mouth is and the power we all have to do good.
  • Keep mentioning them and enjoy them in your daily life. If you can wear them in posts on your feeds and Stories then all the better… but don’t forget to enjoy them too. They’re to be worn and enjoyed… whenever I look at mine I smile. They’re SO pink!

Now, if you don’t have the budget for the Fairfax & Favor Breast Cancer Care tassels, that is fine too. You can still support the campaign and help it achieve its goals by keeping an eye on the hashtag and showing a little love and support when you feel the need.

Do have a look at the #fairfaxandfavorbcc hashtag on Insta – there are SO many stunning pics!

To find out more about the tassels, see the website here and bag your Limited Edition Fairfax & Favor Breast Cancer Care tassels. To find out more about the brand, just visit the main Fairfax & Favor site. Enjoy!