Today we’re talking about one of my loves- branding. I love it. Who doesn’t?! So when I met Kirsty from Fleetwood & Foxgrove at TEDxTelford and we had a chat about her business and branding, I knew I had to get her on the podcast to talk about branding her new business! This is a really interesting podcast, talking about what branding really is, how it’s more than logo deep, picking colours and fonts, and a lot more.
Branding for small businesses with Kirsty Fleetwood
Have you ever wondered about branding? Feel a bit lost when it comes to your own brand identity? Or are you at the beginning of your journey and not sure where to go? Well today’s podcast is perfect. In this podcast all about branding for small businesses with Kirsty Fleetwood from Fleetwood & Foxgrove, we talk about it all. Here are the show notes for episode 17…
- We find out about about Kirsty’s background, why she decided to develop a scarf brand, what she does for her ‘day job’.
- How she developed the name for the brand and also how the colours, logo and branding developed.
- We talk about Kirsty’s connection to branding and how her husband has a graphic design business, so that made the process easier.
- How being British is a really important piece of the Fleetwood & Foxgrove brand.
- The importance of finding likeminded brands that support your brand and ethos to work with.
- How branding on paper and online translates over to show stands and customer experience.
- Why it’s important to have brand guidelines, whether it’s a list of 10 points or a whole book, and how these should carry through into your stand, your packaging, and everything else.
- The idea behind making the tradestand a reflection of the family home. With the name, colours, and even the designs, there’s a really strong connection to Kirsty’s family.
- Why great packaging matters, and how each Fleetwood & Foxgrove parcel is wrapped like a present. We also talked about how you can reuse some elements of packaging too.
- We talk about social media and the way branding and brand guidelines filter over into this, particularly Instagram.
- We talk about being able to preview your Instagram content (using things like Later) to help make sure your grid shares the feel you want to it.
- We talk about the Field and Silk range and the differences.
- The designs of the silk scarves and the development process involved in this from Kirsty’s point of view.
- How the design of the silks differs to the Field range, but how the smaller points are also consider, like how a leather tab works really well with the Field range, but wouldn’t work with a silk.
- The minor details that can really elevate a brand, like talking in third or first person. This doesn’t matter, but making sure you’re consistent does.
- Why repetition really matters to help emphasis the brand and ethos at each opportunity.
- How a big brand document might work really well for a corporate business, but how, for a start up, it doesn’t have to be.
- Why it’s important to do your best to get everything as you’d like, but sometimes you won’t be able to get the exact colour matching on something like this, and how this shouldn’t hold you up.
- The importance of analytics and how to use these in a range of different ways.
A big thank you to Kirsty for chatting to me on today’s Small & Supercharged Podcast – here are all the links to find out more…