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Content – what is content? What’s content marketing? – Small & Supercharged Podcast

Today we’re talking all about content – content marketing, what content is, what it means to you… and how to make this work. We use the word ‘content’ a lot – I do – but I don’t use it as a buzzword. I use it because it covers so, so much. So, without further ado, should we have a little chat about content? It’s a solo one with me… so thank you so much for joining me.

Let’s talk about content, shall we?

Show notes for the Small & Supercharged Podcast – Episode 12 – content. What content is, how to make it work for you, the different types, and how to make sure everything you create has the best chance of delivering a good return on investment.

In this episode we talk about…

  • Different types of content and how it’s important to make it it work for you.
  • Blogging and how written content works – not just in terms of what you’re trying to do and the message you’re trying to convey, but also from an SEO point of view.
  • What to do if you’re not good at writing (or you don’t think you are) . We talk through different hacks to help you here.
  • Transcription and dictation software and how this can help.
  • How podcasts can make really good content as they get to people in a different way. We also talk about how the podcasts can be made into blog posts. And what the show notes can add too.
  • The value of video. We chat about Facebook lives, Youtube, and more. We also talk about what video does and how it allows people to connect with you on a different level, and how it allows people to find out more about products too.
  • How there are lots of side benefits to videos that you might not realise.
  • Why being authentic is really important, and how it’s scary to put yourself out there… but the benefits it has too.
  • Podcasts and videos – can you do them at the same time? I talk about why I don’t at the moment.
  • Videos and where you can post this content.
  • Photography – and why I count photography as content. And how it can actually be pillar content depending on which platform you spend the most time on/where your customers are.
  • Professional photography, but also the benefit of getting better at your own photography and how this can really help you.
  • The value of quotes, testimonials and so much more. And how this can work as part of your content plan. We also talk about how these allow you to create your own content from nothing.
  • How we need to play to our strengths but how we can work with people who can help fill in the gaps. You only need to be good at one way to produce content… and then you build from there.
  • Human connection in content and why it’s important to put it out there.
  • Perfect and how you won’t be perfect when it comes to content, but how you can just do your best. And also how you can edit.
  • The value of just having a go. Because the value that content brings over any of the negatives outweighs it by a HUGE amount.
  • If you need any egging on – I’m @rheafreemanpr on Instagram and Facebook, and I’m @rheafreeman on Twitter.

 

Rhea Freeman Newsletter Link

Small & Supercharged Podcast – Let’s talk about Instagram Stories

Well hello there- and welcome to this Small & Supercharged podcast… well, the show notes. To listen to the Small & Supercharged Podcast, you can listen below or you can follow the iTunes link here. Today it is all about Instagram Stories. I adore these. I add to mine every single day and I love the engagement, the comments, the responses and more I get from it. In this Podcast, all about Instagram Stories, I share why I love them, five ways to use them… and there’s a freebie you can download too. I know, I spoil you. Enjoy…

Let’s talk about Instagram Stories…

 

Let’s talk about Instagram Stories and how you can use them for your small business

Show notes for the Small & Supercharged Podcast – Episode 8 – Instagram Stories. What you’ll hear in this episode..

  • The difference between Stories and the grid… and the difference in the kind of content you’d post on the two
  • How Instagram Stories can be used to show the behind the scenes of images you post on the grid
  • How to access Instagram Stories (sorry if you feel I’m teaching you how to suck eggs. I just think it’s good to make sure everyone can get involved).
  • We talk through the different kinds of Stories.
  • Why I usually do Stories when walking the dog (and why you might like to do something similar).
  • We talk through ‘behind the scenes’ ideas.
  • How you can use them to share a thought, talk about something you’ve seen and loved… or just #firstworldproblems. Such as when you have a hole in your sock… yeah… I’ve added that to notes too. I’ve not got over that…
  • We talk about how you can use Instagram Stories to show a process – taking ‘behind the scenes’ to an extra level.
  • How you can use stickers and how these can encourage engagement and can also create additional content.
  • Using Stories to show what’s new. You should never use social media as a hard sell, but you should use it to tell your customers, fans and followers about you and what’s new.
  • I touch on shoppable links and how these can be integrated.
  • How to hide hashtags in your Stories, and why hashtags are good on Instagram Stories.
  • And for the freebie – download the pdf here about Five Ways To Use Instagram Stories.
  • Don’t forget to follow me on Instagram.

If I’ve whet your appetite, I have a few blog posts about them too. To get some tips, tricks and hacks to take your Instagram Stories to the next level, they’re all on this website!

Small & Supercharged Podcast – Collaboration

In this episode, we’re talking about collaboration. Oh – I LOVE collaborations! My most recent TEDx talk at TEDxTelford was all about it (it was called ‘Killing it with creativity and collaboration), so don’t just think I’m wittering on about it… I love it! This is a solo show, so I’d like to start now by thanking you for hanging out with me for the next few minutes. I hope you love it…

Have a listen here…

Let’s talk about collaboration and why you need to get on board with it for your equestrian or country business

Show notes for the Small & Supercharged Podcast – Episode 6 – collaboration… what you’ll hear in this podcast episode…

  • We talk about the power of collaboration and how my latest TEDx talk was all about it.
  • We chat through an example of a recent collaboration between Karen & Clan, Hiho Silver, Morris Richardson Watches and Fairfax & Favor.
  • We talk about how to find the perfect business to collaborate with and talk through some examples connected to equestrian businesses, to help inspire you.
  • That whatever business you have – whether you have a service, product or experience- you can find one that matches
  • We talk about why it’s important to make sure the companies you pick to collaborate with share you ethos and values… and why that matters.
  • Why aligning your audiences is important when you’re planning a collaboration.
  • Why it’s important that there’s something in it for everyone, and other ways you can add value to bigger brands if you’re a smaller one.
  • The importance of not being limited when you’re thinking about collaborations. Giveaways are great, but there’s a lot more you can do if you want it.
  • Why it’s important to make sure that it’s easy for your customers to get involved. And why simplicity is good.
  • We talk about how you can collaborate with more than one brand at a time… but also talk about the limitations to this.
  • We speak about the cost of collaborations (spoiler alert… this is exciting!)
  • And we talk about how to find these people by getting to know them before you ask about working together.

Subscribe to the Small & Supercharged podcast on iTunes

Small & Supercharged Podcast – Fairfax & Favor’s Breast Cancer Care Campaign

I know I’m HUGELY biased but this episode is an absolute corker. I got to chat to the lovely Lucy Robinson (aka Footluce Eventing) in her capacity as Marketing Assistant for Fairfax & Favor. We talked about the current Fairfax & Favor Breast Cancer Care campaign the company is running, to raise funds for the charity. This is the third year that Fairfax & Favor has got behind the cause. And in this podcast you’ll find out why. Have a listen here…

Let’s talk about Fairfax & Favor’s Pink Tassel Campaign with Lucy Robinson

Show notes for the Small & Supercharged Podcast – Episode 5 – Fairfax & Favor’s latest campaign, raising funds for Breast Cancer Care, big shoes to fill and why it all started. What you’ll hear in this podcast episode…

  • How the campaign began three years ago and why this particular charity is close to Marcus and Felix’s (the founders of Fairfax & Favor) hearts.
  • The last three years of the #fairfaxandfavorbcc campaign and the different products that have been used over the years.
  • How much has been raised each year so far to support this amazing charity.
  • How this year’s Fairfax & Favor Breast Cancer Care campaign has been promoted including a sneak peak at one of the jewels in the British Eventing calendar.
  • Why and how the design for this year’s tassels is completely different to standard tassels.
  • The value of customers and influencers of all sizes (and coming from a brand like this, if you’re ever feeling ‘meh’ about the size of your following, you need to hear this!)
  • Goals for this year’s Fairfax & Favor Breast Cancer Care campaign, and more…

How can you get involved in #fairfaxandfavorbcc?

You’ll also find out how you can get involved… but I want to reiterate it here too. The most obvious way is to buy a pair of Limited Edition tassels. The proceeds from each sale go straight to the charity to fund its amazing work. When you have these pink bits of magic in your hands, you can do even more to help if you like…

  • Post an image/series of images on your social media platforms. Don’t forget to tag Fairfax & Favor and use #fairfaxandfavorbcc (they’re doing a lot of reposting and sharing of these images so get in there!)
  • Tell people – whether you buy a pair of tassels of not, tell people about them. I think that we forget how powerful word of mouth is and the power we all have to do good.
  • Keep mentioning them and enjoy them in your daily life. If you can wear them in posts on your feeds and Stories then all the better… but don’t forget to enjoy them too. They’re to be worn and enjoyed… whenever I look at mine I smile. They’re SO pink!

Now, if you don’t have the budget for the Fairfax & Favor Breast Cancer Care tassels, that is fine too. You can still support the campaign and help it achieve its goals by keeping an eye on the hashtag and showing a little love and support when you feel the need.

Do have a look at the #fairfaxandfavorbcc hashtag on Insta – there are SO many stunning pics!

To find out more about the tassels, see the website here and bag your Limited Edition Fairfax & Favor Breast Cancer Care tassels. To find out more about the brand, just visit the main Fairfax & Favor site. Enjoy!

Small & Supercharged Podcast Ep 2 – Social Media Scaremongering

This week we’re having a solo Small & Supercharged Podcast episode with me – and it’s all about social media scaremongering… and why it drives me mad!

Have a listen here!

Social media scaremongering – and why it drives me mad!

Show notes for the Small & Supercharged Podcast – Episode 2 – Social media scaremongering… what you’ll hear in today’s episode…

  • I recorded this episode as I wanted to talk about something that really annoys me –  scaremongering connected to social media algorithms. I see so much of this.
  • Every time a new update is announced on any social media platform, you see all the messages popping up about how it’s the end of the world. You read how Facebook’s dead and how Twitter is dead and how Instagram is dead and how everything is dying and dead because of this algorithm change. I want to tell you why these changes are not a cause for you to panic.
  • The main thing we need to realise here is that these are not our platforms, we have the absolute luxury and privilege to use these platforms for free, yet we can pay to advertise.
  • When some of these algorithm changes happen, it means that perhaps we need to pay to play a bit more.
  • When Facebook announced that they were changing the way that posts for businesses were displayed in the newsfeed, you would have thought that Facebook had announced they were coming to live in all your houses.
  • We’re so lucky that we get the opportunity to be part of these platforms, to be part of this. We don’t have control over it and that’s why it’s really important to grow our following in different ways, which is a subject for numerous other podcasts, but it maybe it should make us think about how vulnerable some businesses are to these changes that we cannot control.
  • The algorithm works on a series of things that we don’t know everything about. People don’t reveal the in-depth elements of that algorithm. All you can do, and I really believe this, is do your best work. Look at the response, adjust accordingly and go again. Rinse and repeat.
  • If you have a post and you put it out there and nothing happens and it’s rubbish, it doesn’t necessarily mean that an algorithm is screwing you over. It could mean your post is rubbish. It could also mean you’ve placed it at the wrong time of day. It could also mean that maybe the imagery isn’t as strong. It could perhaps mean the title isn’t getting people engaged. There are loads of different reasons and one of the best ones I heard was just your content isn’t that good?
  • The other thing I think it’s really important to think about when these big social media giants announce these changes, think about why they’re doing it. A lot people will say it’s to make money. But think about it even harder, Facebook has got over 2 billion people using it. If the Facebook community is getting really bored and detached from the newsfeed and they don’t want to click on the apps – we all have a problem!
  • If Facebook didn’t protect its community, it would hurt us all. If people did leave Facebook on mass, it would hurt us all when magazines were really the only way of getting your message out there, which was a while ago.
  • If you are putting out rubbish content, it’s going to hurt anyway, but you need to look at your content. Don’t blame any of the social media platforms, when you put out rubbish content and it does badly, that’s on you. You need to address what you’re doing. You need to do the research, do the legwork. You need to look at what your audience actually care about and you need to create content around that. There’s going to be loads of ways you can do this.
  • Make sure that you are thinking about your customer and you’re creating content that works for them.
  •  It should not all be sell, sell, sell, sell, sell. Social media has got the word social in it for a reason. It’s important to you. Respect your audience, you speak to them, you talk to them, you actually care what they’ve got to say.
  • I know some people who don’t have websites and have everything running through their Facebook page. Please don’t do this. If you do this, look at ways to make sure you are putting your eggs in more baskets. Get yourself a website, start growing your email list.

Thanks so much for tuning into this week’s episode of the Small & Supercharged Podcast – don’t forget to subscribe!

The Small & Supercharged Podcast is here!

I’m a teeny tiny bit excited about this – welcome to the Small & Supercharged Podcast – episode 1…

Yep, the Small & Supercharged Podcast has officially launched! Named after the Small & Supercharged Facebook group (the group I set up to help support small businesses, particularly in the equestrian and rural sector), this podcast is going to be embody the group. It’s going to talk about PR, marketing, websites and social media (of course!), but also interview a range of business owners about their skills and knowledge too. The aim of the podcast is to be a real hub for small business. To help business owners feel a whole lot less alone, more informed and ready for whatever challenges their business life brings.

And, of course, for people who want to join the Small & Supercharged Facebook page and feel more of that community love and support, please accept this as an invitation to join the group… just please fill in the questions!

So, without further ado – here’s episode 1, enjoy!

 

If you liked the Small & Supercharged Podcast (and I’m kind of hoping you did!), the please consider popping over to iTunes and subscribing. And if you’d like to leave a review and rating I would be SO grateful. Thank you.

Are you a blogger or an influencer? Or both?

are you a blogger or an influencer?Are you a blogger or an influencer? They’re the same, aren’t they? Well no, no they’re not. You can be an influencer and a blogger, just a blogger, or just an influencer… here I hope to explain the difference. Not only is this blog for you if you’re not quite sure which category you fall into, but for brands too.

This blog was inspired by Haynet’s podcast, episode eight, which was hosted by the lovely Sam Hobden, owner and founder of Haynet. Listen to her ‘what makes a blogger an influencer’ podcast.

Are you a blogger or an influencer?

If you’re a blogger in the purest sense, you write a blog, which is an online written ‘log’. The term ‘blog’ came from the phrase weblog if that makes the word make a bit more sense. A blog can take many forms but blogs are generally informal and chatty in style. Blogs vary hugely in content, depending on the writer or objective.

Now, many influencers have a blog, but that’s not necessarily what earns them their title as influencer. An influencer is essentially someone who has influencer over others. Not in a weird or bad way, let’s just be clear. When people put a lot of time and effort into their social media, their audience (usually) grows, and this audience is usually engaged with the influencer. Let’s call the influencer Charlotte. So let’s imagine that Charlotte has grown an audience of 11k on Instagram. She takes pics of beautiful countryside things and gets lots of engagement on her feed. People ask her where they can buy what she’s wearing, or what she thinks about x’s new range, or the best place to visit in a certain county for country things. Charlotte is an influencer. She might have a blog. Her influence could be limited to a specific platform (like Instagram) or more widespread. She could have a blog too and use that to help support her influencer status. If she wants to. But she doesn’t have to.

How do you know if you’re an influencer or a blogger?

In simple terms, if your following engage with you and ask you for advice, ideas, buy things that you’re talking about or wearing, you’re an influencer. Because something you have done or said has influenced them. Or even they see you as such an authority that people reach out to you and ask you your opinion. If that’s you, you’re an influencer.

If you write beautiful blogs about your adventures as a creative outlet, just for you, you’re a blogger.

Or you can be both, if you write blogs about products, services, looks, etc that people read and absorb… and then take action on.

Don’t forget to have a listen to Haynet’s podcast about bloggers and influencers for more infroamtion.

How to promote your equestrian and country business this Christmas

How to promote your equestrian and country business this ChristmasToday’s #wisdomwednesday post is all about how to promote your equestrian and country business this Christmas. Now, not only will you see some top tips written below, there’s also a podcast, created in conjunction with Haynet, that I put together about it. Now, one point to note, when I recorded this I did have a cold, so the husky voice isn’t here to stay, but I needed to get this podcast and these tips out into the world. So please excuse that!!

How to promote your equestrian and country business this Christmas – the podcast

The actual podcast is called How Can You Make Your Rural Business Standout This Christmas – and you can listen to the Haynet Podcast on their website. If you’re reading this and thinking ‘God no, I’ve left it too late – all is lost’. Just breathe. It’s fine. I’m going to help you. Ok? 

How to promote your equestrian and country business this ChristmasNow you’ve had a listen to the podcast, I wanted to just cover a few key points here, so you can crack on NOW and get started in promoting your business and your products on the run up to Christmas. Are you ready? Well we will begin…

  • Make sure you know your last posting days – these are your real deadlines. It’s not over until it’s over – by which I mean don’t throw in the towel until it’s time to stop. When you can do no more. If you sell a physical product, get your last posting dates sorted and have that as your new deadline. That’s not to say leave everything until then. DO NOT DO THIS. Get cracking straight away. I’m just saying that all is not lost until the end.
  • Use your social media… and use it well. If you have a promotion or a visual or a competition, make sure it is native to the platform. These always do better. So don’t ask people to share on Instagram. You can’t. You can repost, but you share on Facebook.
  • If an idea you have will work really well on one platform and not any others THAT IS FINE. Use the other platforms to promote what’s going on on the one platform. Not everything needs to work everywhere. That’s fine.
  • Put time into your visuals. Put energy into your images. While Instagram is all about the visual, Facebook and Twitter posts perform better too when accompanied by a good pic.
  • You can advertise – yep – on social media. The targeting is incredible. Make sure your content is good first though, and your visual and message are strong, otherwise it’s a waste of money.
  • Make sure you tell your database about what you’re doing. These people have engaged with your before, so why not give them the chance to engage with you again? Don’t SPAM them, but do keep them informed. It helps.
  • Get on video. Get on video. So that would be GET ON VIDEO. Talk people through your products and get this content on your social media, on your website, in you newsletters.
  • Add value. Write a note. Offer gift wrap. Add value and help your customers out. This will help your user generated content and is also something nice you can talk about.
  • Collaborate. Look to collaborate with brands that could help you. I’m currently working on a mega equestrian prize collaboration, and I can see how well it’s working. You can find out how collaborations work here.

So there you go, some additional information about how to promote your equestrian and country business this Christmas.

And don’t forget to have a listen to the other Haynet podcasts. I alternate these with Sam, founder of this fab platform, and there’s LOADS of information there you can tap in to. Enjoy!

 

Have you heard the new Haynet Podcast?

Haynet PodcastHave you heard the new Haynet Podcast? I’m delighted to say that I’m working with Sam, the lady behind Haynet, on this, and we have a cracking series in store…

What’s Haynet?

Haynet is a lovely website that, when it started, really helped to bring blogging to the equestrian and country sector. Following a slight tweak in focus this month, Haynet is now helping to promote bloggers through the #horsebloggers hashtag, utilising strong social media networks, and is also working on new ideas as well as its existing Equestrian Blogger of The Year and Country Style Blogger of the Year awards. And you can find out more about Sam here – she was kind enough to take part in my ‘a few minutes with’ feature too.

What’s the Haynet Podcast?

The Haynet Podcast is a way to help support the country and equestrian industry through providing informative podcasts that people can listen to when they’re at the stables, walking the dog, driving – well, just any time they’d put on a podcast and escape to another world!

The first podcast is hosted by yours truly and addresses this question: ‘Is the equestrian industry in better shape than five years age?’. This was a question set by Sam and it did get my mind whirling. I mean, I know what I think based on what I’ve seen and how my business has gone, but I did also do a bit of research into the facts and figures surrounding this. If you’re interested in what I had to say, please have a listen here. And I’d love to know what you think too. Do you think the equestrian industry is in better haynet podcastshape than it was five years ago? How do you think it’s changed?

Coming up next on the Haynet Podcast

The idea of the Haynet Podcast is that each episode will end with a question, and one that myself or Sam will answer in the next episode. She’s already set mine (yes, I need to get on and record that pronto!), but I am more excited to hear how Sam tackles the one I asked last time: ‘what is the best platform to start blogging?’. I’m really looking forward to Sam’s response on this, and also the feedback it gets from the equestrian and country bloggers that follow her and the podcast. I wonder what she’ll say…

To listen to the Haynet Podcast, follow this link, and don’t forget to follow Haynet’s social media channels to keep up to date with the #horsebloggers hashtag and future episodes of the podcast. Enjoy 🙂