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batch working and batch content with rachel bragg of sweet images photography

What do you think about batch working? Do you know what batch content is, or do you think I’m talking a different language? Don’t worry – batch working will change your world, whatever you do. In this podcast, Rachel Bragg from Sweet Images Photography tells us how she makes it work for her.

Batch working and batch content with Rachel Bragg

In this episode we talk about the value of producing batch content, batch working, tips for both and a whole lot more. In this episode of the Small & Supercharged Podcast with Rachel Bragg from Sweet Images Photography, you will hear…

  • How time consuming it can be to NOT batch your work together (and why looking at it differently can save you a lot of time).
  • The many different ways that small business owners are pulled, meaning that the time we have is quite short, and how that means we have to make it count.
  • How the idea of batching (and the practical application) became apparent to Rachel when working for a commercial client.
  • The way that batch content can actually help you to create your best work as you can create all the content when the conditions are optimal.
  • How the act of just planning the time to create the content can make you more productive as you can start to create a props list on the lead up to the event too. Preparation is so important.
  • When you’re batch working, you also need to make sure you have everything where you need it to be. This helps you use your time as well as possible.
  • How to create more than one image out of each shot you’ve set up. We talk about batch working with flatlays, and how the angles and the position you take the images from can make even more content from each flatlay you’ve set up.
  • Why it’s important to make sure you plan what you want to shoot, what you want to achieve, and know why you’re doing it. When you’ve done this, work out what you could also shoot at the same time. This should give you additional content for the future.
  • How important it is to be ruthless with your time and literally book out the time to create your content.
  • How DSLRs are good BUT, for the vast majority of us, a phone camera is more than adequate. In fact, sometimes the really modern phone cameras are better in some situations that DSLRs, especially if there’s a light issue.
  • The importance of props and how these can help with the story.
  • We talk through a few scenarios and the props that you can find that are easily to hand and can be used (that won’t cost you a penny and can really add to your images).
  • How you don’t need to have lots of posh, expensive props to make a flatlay work. You just need to make sure it’s relevant.
  • The idea of taking lots of shots when you have a session set up. It’s something I do (as a non-photographer… and I always like to try and stack the odds of getting a good shot in my favour!), and Rachel also talks about whether or not it’s the right thing to do!
  • How to edit the images on your phone, and how you can actually batch work really effectively on your phone.
  • The value of images. Why images are such a key part of your content, and the every day consumption of images. Why batch working is so, so important, to ensure you get the number of images you need.

Where you can find Rachel…

A massive thank you to Rachel for chatting about batch content and batch working on this week’s episode. To find Rachel online, you can find her…

Sweet Images Facebook Page

Sweet Images Instagram

Sweet Images Website

…and if you want to see Rachel’s work in action, have a look at Hiho Silver, Mackenzie & George and Smart Grooming’s Instagram feeds.

What rocks and sucks about running facebook groups

Do you run a Facebook group? Have you thought about it? I run the free Small & Supercharged Facebook group and the Small & Supercharged Mastermind group too. The free group started life a few years ago and, since it launched, I have been on a very steep learning curve when it comes to running Facebook groups. So in this episode of the Small & Supercharged Podcast, I talk about what rocks… and what sucks… enjoy!

What rocks and sucks about running Facebook groups?

Here are the show notes for the Small & Supercharged Podcast episode 20 – what rocks and sucks about running Facebook groups. In this episode you’ll hear…

  • Why I started the Small & Supercharged Facebook group and the kind of people you’ll find there (as in, people connected to the equestrian and rural industry).
  • The differences between Small & Supercharged and the Small & Supercharged Mastermind group.
  • What rocks- you get to know people really well when running Facebook groups. You get to see the people who support others and understand what makes people tick too.
  • What sucks – it is hard work. The vast majority of the Small & Supercharged group members are very good, follow the rules and work together. One thing that takes a lot of time is the questions and the requests – particularly when people don’t fill in the questions.
  • What rocks – the engagement. In a group you get much better engagement than on a page. This can work whether you’re the admin or if you’re an active member of the group.
  • What sucks – people breaking the rules. I have really simple rules for the Small & Supercharged group, but these do still get broken. If you are involved with running Facebook groups, rules are really important as they allows everyone to work in the same way. When rules get broken, it does make you feel like the bad guy when you delete posts. That’s not fun.
  • What rocks- groups can be real forces for good. I give a few examples of how Facebook groups can do great things together. Being able to achieve lovely things, as a group, is such a great feeling. Without groups it would a lot more fragmented.
  • What sucks – copycats. I know I’m not the first person to ever have a Facebook group, but copycats in the same area are a bit of a kick (often using very similar wording and sometimes even promoting their groups in yours).
  • What rocks- the support of a community. This can be so, so lovely when people are having a challenging time or having issues. A good group means that you have somewhere to go and share and get support as needed. It can help to break a cycle of frustration and sadness and allow people to kick on.
  • What sucks – not answering the questions. Even if you set questions for your Facebook group, be aware that a LOT of people won’t answer them. I have just under 200 requests at the moment from people who haven’t answered the three simple questions that allow me to make sure they’re a good fit for the group.
  • What rocks – collaborations. I know that because of the Small & Supercharged Facebook group, a lot of collaborations have happened. Without the Facebook group they may not have found each other. And being able to facilitate this is so, so lovely.
  • What sucks- things can escalate really quickly. It can be a little stressful if something gets out of hand and it can get out of hand very quickly.
  • What rocks – people have got to know me. I really like the fact that people have got to know me better. It means that when I meet people at events and shows, we don’t have to go through the awkward first stages of a connection and friendship. It makes networking so much easier and it feels like I’m meeting up with friends at these gatherings, rather than strangers. I might not have met them in person all that much, if at all, but I know them.
  • what sucks – people not using the group properly. This is more disappointing I guess. It’s all about give and take, and some people tend to take a lot and give very little. This isn’t so much against the rules but it doesn’t feel great.
  • What rocks – it allows real life activities to happen. Things like the Small & Supercharged meet ups at Badminton. It’s nice to see people in real life, of course it is, but without the group I wouldn’t necessarily know these people. With the Hiho & Co event, a lot of people from S&S are coming, and I think letting people make these connections before an event is a real biggy.

So, that’s my what rocks and sucks about running Facebook groups podcast. I hope it shed a bit of light on the subject of groups for you, whether you want to run one or just want to get the most out of the ones you’re in!

If you’d like to join the Small & Supercharged Facebook group, you’d be very welcome – just join the Facebook group here.

Are you Small & Supercharged (find out more about the Facebook group)

Behind the Small & Supercharged group

branding and new business from kirsty fleetwood from fleetwood and foxgrove.

Today we’re talking about one of my loves- branding. I love it. Who doesn’t?! So when I met Kirsty from Fleetwood & Foxgrove at TEDxTelford and we had a chat about her business and branding, I knew I had to get her on the podcast to talk about branding her new business! This is a really interesting podcast, talking about what branding really is, how it’s more than logo deep, picking colours and fonts, and a lot more.

Branding for small businesses with Kirsty Fleetwood

Have you ever wondered about branding? Feel a bit lost when it comes to your own brand identity? Or are you at the beginning of your journey and not sure where to go? Well today’s podcast is perfect. In this podcast all about branding for small businesses with Kirsty Fleetwood from Fleetwood & Foxgrove, we talk about it all. Here are the show notes for episode 17…

  • We find out about about Kirsty’s background, why she decided to develop a scarf brand, what she does for her ‘day job’.
  • How she developed the name for the brand and also how the colours, logo and branding developed.
  • We talk about Kirsty’s connection to branding and how her husband has a graphic design business, so that made the process easier.
  • How being British is a really important piece of the Fleetwood & Foxgrove brand.
  • The importance of finding likeminded brands that support your brand and ethos to work with.
  • How branding on paper and online translates over to show stands and customer experience.
  • Why it’s important to have brand guidelines, whether it’s a list of 10 points or a whole book, and how these should carry through into your stand, your packaging, and everything else.
  • The idea behind making the tradestand a reflection of the family home. With the name, colours, and even the designs, there’s a really strong connection to Kirsty’s family.
  • Why great packaging matters, and how each Fleetwood & Foxgrove parcel is wrapped like a present. We also talked about how you can reuse some elements of packaging too.
  • We talk about social media and the way branding and brand guidelines filter over into this, particularly Instagram.
  • We talk about being able to preview your Instagram content (using things like Later) to help make sure your grid shares the feel you want to it.
  • We talk about the Field and Silk range and the differences.
  • The designs of the silk scarves and the development process involved in this from Kirsty’s point of view.
  • How the design of the silks differs to the Field range, but how the smaller points are also consider, like how a leather tab works really well with the Field range, but wouldn’t work with a silk.
  • The minor details that can really elevate a brand, like talking in third or first person. This doesn’t matter, but making sure you’re consistent does.
  • Why repetition really matters to help emphasis the brand and ethos at each opportunity.
  • How a big brand document might work really well for a corporate business, but how, for a start up, it doesn’t have to be.
  • Why it’s important to do your best to get everything as you’d like, but sometimes you won’t be able to get the exact colour matching on something like this, and how this shouldn’t hold you up.
  • The importance of analytics and how to use these in a range of different ways.

A big thank you to Kirsty for chatting to me on today’s Small & Supercharged Podcast – here are all the links to find out more…

Fleetwood & Foxgrove website

Fleetwood & Foxgrove on Instagram

Fleetwood & Foxgrove on Facebook

I get asked about brand ambassadorships so much, so it seemed like a great subject for a podcast. The thing is, brand ambassadors can get a hard time… and sometimes quite rightly. I’ve worked with a number of people who take their role really seriously and do an amazing job, and others who don’t. Working with someone, even ‘just’ on a brand ambassador level costs the company money. Money that could be spent elsewhere. So it’s really important to make sure that you as a business invest your budget in the right way. Equally, from an ambassador point of view, you want to make sure you’re connected to the right brands, or else your personal brand takes and beating… and you lose that reputation you’ve worked so hard to build.

So, in this episode, I’m going to talk about this subject from two sides. From the brands seeking to work with the right people, to influencers looking to work with the right brands. Yes, brands, you need to pick carefully, but in a time where personal brands have never been stronger, influencers need to be really picky too!

Let’s talk about brand ambassadors – how to pick the right ones for your brand… and how to decide, as an influencer, which brands you want to be an ambassador for.

Show notes for the Small & Supercharged Podcast – Episode 16 – Brand ambassadors 101 with me, Rhea Freeman. In this episode we talk about brand ambassadorships from both sides of the coin. Whether you’re a brand looking for the right people to work with, or an influencer who is looking to work with more brands, this episode for you. In this episode you’ll hear…

  • What a brand ambassador is, how it came to be a term… and how social media, in my mind, is a key part.
  • Why brand ambassadors don’t need to be high performing athletes as per sponsored riders or sponsored sportspeople (depending on your industry!), but how they can be ‘normal’ people who are excelling on social media.
  • How sponsorship and brand ambassadorship differs, and how sponsorship used to work before the rise of ambassadors.
  • That you don’t have to work with sponsored riders or ambassadors… and why I believe this.
  • Why the numbers aren’t everything – how engagement matters. Whether you’re a brand looking for influencers, or you’re an influencer trying to appeal to key brands.
  • How as an influencer you can be really valuable to a brand, even if you have a modest following.
  • Why it’s important to be genuine and honest with your following if you’re being paid, have products gifted, or something else.
  • How using hashtags like #ad and #gifted aren’t a negative if you’re assessing an influencer. However, if the post doesn’t fit the feed and they’ve just done it for the money, then it is.
  • Why you need to look at the person as well as the following… are they the kind of person your target market can relate to? Or are their worlds miles apart?
  • We go through a mini ambassador checklist and things to look for and assess over time before making an approach.
  • We talk about how to start small and test the water with potential ambassadors. And how you can get the most out of the influencers you do decide to work with (and how you should allow them to create the best content for their audience). And how this will help you in the long run.
  • The importance of a potential ambassador having a genuine affinity to the brand. You want to know them and see that they really do love the brand.
  • From an brand ambassador’s point of view, we talk about why it’s important to find a good fit for YOU. You don’t need to appeal to everyone.
  • Why it’s important to respect you audience at all times. As in influencer, you have a personal brand, and your following have invested their time and energy in you. You need to respect that.
  • The importance of sitting back and learning about brands before you agree to be an ambassador.
  • Why saying yes to one things means you’re saying no to something else, so make sure you say yes to the right things.
  • The importance of gut feeling. You might not be able to explain it but if you have that niggle, watch a bit longer. You’re in no rush.

And that’s this episode. I hope you enjoyed it!


Rhea Freeman Newsletter Link

If you liked this podcast, you might like these blogs too:

When you should say yes to being a brand ambassador

What you should look for in a brand ambassador?

Could you be a brand ambassador?

Today we’re going to have a chat about PR, and why you should do your own. Whether you’re a PR or a business, I think you’ll take something from this podcast. Honest. It’s what I really do believe, what I’ve found works really well for businesses and, actually, what I know works well for me when I’m working as a PR for equestrian and rural businesses.

Why you should do your own PR

Show notes from episode 14 – why you should do your own PR. In this episode I’m going to talk about why I think it’s really important to do your own PR, particularly for niche markets. 

In this episode you’ll hear…

  • Why I think it’s important to do your own, particularly for niche businesses. I do a lot with equestrian, country and rural businesses, but I think for niche businesses it’s really important.
  • The value of doing your own PR and how this will help you if and when you decide to outsource in the future.
  • How it’s not rocket science to write a press release.
  • How to learn how to write a press release – have a read of ‘what is a press release’ for a bit more info.
  • Why it’s important to give your press release the best chance of being used.
  • Ways to get around writing press releases (yep, I know that not everyone loves them as much as I do!).
  • How doing your own will allow YOU to build your own connections with the press.
  • The value of constantly updating and tweaking you press lists.
  • How to build connections with magazine editors, bloggers and vloggers and how you can use these connections..
  • Why it’s important to understand the process – things like lead times, image quality, deadlines, etc.
  • Why it could cost you less money to do your own, how it might not (good PR can deliver a really good ROI), and also how doing it yourself could help to reduce your costs even if you outsource!
  • How you can use all of the above to work with your agency (if you’ve outsourced).
  • When you might want to outsource your PR, and when you might want to outsource other elements of your business if you love this side of the business.

As I mentioned at the start of the podcast, this podcast was inspired by my 5 reasons to be your own equestrian PR blog I wrote a little while ago. If you fancy a read, the title is a live link.

Rhea Freeman Newsletter Link

Today we’re talking all about content – content marketing, what content is, what it means to you… and how to make this work. We use the word ‘content’ a lot – I do – but I don’t use it as a buzzword. I use it because it covers so, so much. So, without further ado, should we have a little chat about content? It’s a solo one with me… so thank you so much for joining me.

Let’s talk about content, shall we?

Show notes for the Small & Supercharged Podcast – Episode 12 – content. What content is, how to make it work for you, the different types, and how to make sure everything you create has the best chance of delivering a good return on investment.

In this episode we talk about…

  • Different types of content and how it’s important to make it it work for you.
  • Blogging and how written content works – not just in terms of what you’re trying to do and the message you’re trying to convey, but also from an SEO point of view.
  • What to do if you’re not good at writing (or you don’t think you are) . We talk through different hacks to help you here.
  • Transcription and dictation software and how this can help.
  • How podcasts can make really good content as they get to people in a different way. We also talk about how the podcasts can be made into blog posts. And what the show notes can add too.
  • The value of video. We chat about Facebook lives, Youtube, and more. We also talk about what video does and how it allows people to connect with you on a different level, and how it allows people to find out more about products too.
  • How there are lots of side benefits to videos that you might not realise.
  • Why being authentic is really important, and how it’s scary to put yourself out there… but the benefits it has too.
  • Podcasts and videos – can you do them at the same time? I talk about why I don’t at the moment.
  • Videos and where you can post this content.
  • Photography – and why I count photography as content. And how it can actually be pillar content depending on which platform you spend the most time on/where your customers are.
  • Professional photography, but also the benefit of getting better at your own photography and how this can really help you.
  • The value of quotes, testimonials and so much more. And how this can work as part of your content plan. We also talk about how these allow you to create your own content from nothing.
  • How we need to play to our strengths but how we can work with people who can help fill in the gaps. You only need to be good at one way to produce content… and then you build from there.
  • Human connection in content and why it’s important to put it out there.
  • Perfect and how you won’t be perfect when it comes to content, but how you can just do your best. And also how you can edit.
  • The value of just having a go. Because the value that content brings over any of the negatives outweighs it by a HUGE amount.
  • If you need any egging on – I’m @rheafreemanpr on Instagram and Facebook, and I’m @rheafreeman on Twitter.

 

Rhea Freeman Newsletter Link

Well hello there- and welcome to this Small & Supercharged podcast… well, the show notes. To listen to the Small & Supercharged Podcast, you can listen below or you can follow the iTunes link here. Today it is all about Instagram Stories. I adore these. I add to mine every single day and I love the engagement, the comments, the responses and more I get from it. In this Podcast, all about Instagram Stories, I share why I love them, five ways to use them… and there’s a freebie you can download too. I know, I spoil you. Enjoy…

Let’s talk about Instagram Stories…

 

Let’s talk about Instagram Stories and how you can use them for your small business

Show notes for the Small & Supercharged Podcast – Episode 8 – Instagram Stories. What you’ll hear in this episode..

  • The difference between Stories and the grid… and the difference in the kind of content you’d post on the two
  • How Instagram Stories can be used to show the behind the scenes of images you post on the grid
  • How to access Instagram Stories (sorry if you feel I’m teaching you how to suck eggs. I just think it’s good to make sure everyone can get involved).
  • We talk through the different kinds of Stories.
  • Why I usually do Stories when walking the dog (and why you might like to do something similar).
  • We talk through ‘behind the scenes’ ideas.
  • How you can use them to share a thought, talk about something you’ve seen and loved… or just #firstworldproblems. Such as when you have a hole in your sock… yeah… I’ve added that to notes too. I’ve not got over that…
  • We talk about how you can use Instagram Stories to show a process – taking ‘behind the scenes’ to an extra level.
  • How you can use stickers and how these can encourage engagement and can also create additional content.
  • Using Stories to show what’s new. You should never use social media as a hard sell, but you should use it to tell your customers, fans and followers about you and what’s new.
  • I touch on shoppable links and how these can be integrated.
  • How to hide hashtags in your Stories, and why hashtags are good on Instagram Stories.
  • And for the freebie – download the pdf here about Five Ways To Use Instagram Stories.
  • Don’t forget to follow me on Instagram.

If I’ve whet your appetite, I have a few blog posts about them too. To get some tips, tricks and hacks to take your Instagram Stories to the next level, they’re all on this website!

In this episode, we’re talking about collaboration. Oh – I LOVE collaborations! My most recent TEDx talk at TEDxTelford was all about it (it was called ‘Killing it with creativity and collaboration), so don’t just think I’m wittering on about it… I love it! This is a solo show, so I’d like to start now by thanking you for hanging out with me for the next few minutes. I hope you love it…

Have a listen here…

Let’s talk about collaboration and why you need to get on board with it for your equestrian or country business

Show notes for the Small & Supercharged Podcast – Episode 6 – collaboration… what you’ll hear in this podcast episode…

  • We talk about the power of collaboration and how my latest TEDx talk was all about it.
  • We chat through an example of a recent collaboration between Karen & Clan, Hiho Silver, Morris Richardson Watches and Fairfax & Favor.
  • We talk about how to find the perfect business to collaborate with and talk through some examples connected to equestrian businesses, to help inspire you.
  • That whatever business you have – whether you have a service, product or experience- you can find one that matches
  • We talk about why it’s important to make sure the companies you pick to collaborate with share you ethos and values… and why that matters.
  • Why aligning your audiences is important when you’re planning a collaboration.
  • Why it’s important that there’s something in it for everyone, and other ways you can add value to bigger brands if you’re a smaller one.
  • The importance of not being limited when you’re thinking about collaborations. Giveaways are great, but there’s a lot more you can do if you want it.
  • Why it’s important to make sure that it’s easy for your customers to get involved. And why simplicity is good.
  • We talk about how you can collaborate with more than one brand at a time… but also talk about the limitations to this.
  • We speak about the cost of collaborations (spoiler alert… this is exciting!)
  • And we talk about how to find these people by getting to know them before you ask about working together.

Subscribe to the Small & Supercharged podcast on iTunes

I know I’m HUGELY biased but this episode is an absolute corker. I got to chat to the lovely Lucy Robinson (aka Footluce Eventing) in her capacity as Marketing Assistant for Fairfax & Favor. We talked about the current Fairfax & Favor Breast Cancer Care campaign the company is running, to raise funds for the charity. This is the third year that Fairfax & Favor has got behind the cause. And in this podcast you’ll find out why. Have a listen here…

Let’s talk about Fairfax & Favor’s Pink Tassel Campaign with Lucy Robinson

Show notes for the Small & Supercharged Podcast – Episode 5 – Fairfax & Favor’s latest campaign, raising funds for Breast Cancer Care, big shoes to fill and why it all started. What you’ll hear in this podcast episode…

  • How the campaign began three years ago and why this particular charity is close to Marcus and Felix’s (the founders of Fairfax & Favor) hearts.
  • The last three years of the #fairfaxandfavorbcc campaign and the different products that have been used over the years.
  • How much has been raised each year so far to support this amazing charity.
  • How this year’s Fairfax & Favor Breast Cancer Care campaign has been promoted including a sneak peak at one of the jewels in the British Eventing calendar.
  • Why and how the design for this year’s tassels is completely different to standard tassels.
  • The value of customers and influencers of all sizes (and coming from a brand like this, if you’re ever feeling ‘meh’ about the size of your following, you need to hear this!)
  • Goals for this year’s Fairfax & Favor Breast Cancer Care campaign, and more…

How can you get involved in #fairfaxandfavorbcc?

You’ll also find out how you can get involved… but I want to reiterate it here too. The most obvious way is to buy a pair of Limited Edition tassels. The proceeds from each sale go straight to the charity to fund its amazing work. When you have these pink bits of magic in your hands, you can do even more to help if you like…

  • Post an image/series of images on your social media platforms. Don’t forget to tag Fairfax & Favor and use #fairfaxandfavorbcc (they’re doing a lot of reposting and sharing of these images so get in there!)
  • Tell people – whether you buy a pair of tassels of not, tell people about them. I think that we forget how powerful word of mouth is and the power we all have to do good.
  • Keep mentioning them and enjoy them in your daily life. If you can wear them in posts on your feeds and Stories then all the better… but don’t forget to enjoy them too. They’re to be worn and enjoyed… whenever I look at mine I smile. They’re SO pink!

Now, if you don’t have the budget for the Fairfax & Favor Breast Cancer Care tassels, that is fine too. You can still support the campaign and help it achieve its goals by keeping an eye on the hashtag and showing a little love and support when you feel the need.

Do have a look at the #fairfaxandfavorbcc hashtag on Insta – there are SO many stunning pics!

To find out more about the tassels, see the website here and bag your Limited Edition Fairfax & Favor Breast Cancer Care tassels. To find out more about the brand, just visit the main Fairfax & Favor site. Enjoy!

This week we’re having a solo Small & Supercharged Podcast episode with me – and it’s all about social media scaremongering… and why it drives me mad!

Have a listen here!

Social media scaremongering – and why it drives me mad!

Show notes for the Small & Supercharged Podcast – Episode 2 – Social media scaremongering… what you’ll hear in today’s episode…

  • I recorded this episode as I wanted to talk about something that really annoys me –  scaremongering connected to social media algorithms. I see so much of this.
  • Every time a new update is announced on any social media platform, you see all the messages popping up about how it’s the end of the world. You read how Facebook’s dead and how Twitter is dead and how Instagram is dead and how everything is dying and dead because of this algorithm change. I want to tell you why these changes are not a cause for you to panic.
  • The main thing we need to realise here is that these are not our platforms, we have the absolute luxury and privilege to use these platforms for free, yet we can pay to advertise.
  • When some of these algorithm changes happen, it means that perhaps we need to pay to play a bit more.
  • When Facebook announced that they were changing the way that posts for businesses were displayed in the newsfeed, you would have thought that Facebook had announced they were coming to live in all your houses.
  • We’re so lucky that we get the opportunity to be part of these platforms, to be part of this. We don’t have control over it and that’s why it’s really important to grow our following in different ways, which is a subject for numerous other podcasts, but it maybe it should make us think about how vulnerable some businesses are to these changes that we cannot control.
  • The algorithm works on a series of things that we don’t know everything about. People don’t reveal the in-depth elements of that algorithm. All you can do, and I really believe this, is do your best work. Look at the response, adjust accordingly and go again. Rinse and repeat.
  • If you have a post and you put it out there and nothing happens and it’s rubbish, it doesn’t necessarily mean that an algorithm is screwing you over. It could mean your post is rubbish. It could also mean you’ve placed it at the wrong time of day. It could also mean that maybe the imagery isn’t as strong. It could perhaps mean the title isn’t getting people engaged. There are loads of different reasons and one of the best ones I heard was just your content isn’t that good?
  • The other thing I think it’s really important to think about when these big social media giants announce these changes, think about why they’re doing it. A lot people will say it’s to make money. But think about it even harder, Facebook has got over 2 billion people using it. If the Facebook community is getting really bored and detached from the newsfeed and they don’t want to click on the apps – we all have a problem!
  • If Facebook didn’t protect its community, it would hurt us all. If people did leave Facebook on mass, it would hurt us all when magazines were really the only way of getting your message out there, which was a while ago.
  • If you are putting out rubbish content, it’s going to hurt anyway, but you need to look at your content. Don’t blame any of the social media platforms, when you put out rubbish content and it does badly, that’s on you. You need to address what you’re doing. You need to do the research, do the legwork. You need to look at what your audience actually care about and you need to create content around that. There’s going to be loads of ways you can do this.
  • Make sure that you are thinking about your customer and you’re creating content that works for them.
  •  It should not all be sell, sell, sell, sell, sell. Social media has got the word social in it for a reason. It’s important to you. Respect your audience, you speak to them, you talk to them, you actually care what they’ve got to say.
  • I know some people who don’t have websites and have everything running through their Facebook page. Please don’t do this. If you do this, look at ways to make sure you are putting your eggs in more baskets. Get yourself a website, start growing your email list.

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