Fairfax and favor oxblood reginasToday’s Monday Must is kit based, and it’s all about the Oxblood Reginas from Fairfax & Favor. I really do love them…

Before we go any further, these were gifted to me. I know the team at Fairfax & Favor very well, work with them on other projects (like competitions with other brands, etc), and they felt that these boots, in MY colour (other people are also allowed to use burgundy, but you know what I mean!), would become my new favourite, and they have. However, I’d like it noted that I wasn’t asked to write this, or photograph them, or talk about them on social media. They were sent to me as a thank you. And I just really, really want to share.

A bit about Fairfax & Favor

If you’ve followed me on social media at all, you’ll know how much I love this brand. I wear and use their products whenever I can and they always make me feel special. I know that Fairfax & Favor products aren’t cheap. I also know that when I took the plunge and bought my first item (my Windsor Bag), I had a flutter of ‘should I?!’. And I did. And I’ve been hooked ever since.

In addition, I also had the joy of interviewing Felix Favor Parker (one half of Fairfax & Favor) for a behind the brand interview. And I did a podcast with Lucy, who works on the marketing team, about the pink tassel Breast Cancer Care Campaign. With my Hiho hat on, we also worked with Fairfax & Favor on the Style, Skills & Silver event and Ben (aka Staggy Stag who is the tradestand manager) came in person too. I also tend to gravitate towards the stand at shows and events. I get to see all the lovely products, treat myself, have a drink… and I’m always assured of a warm welcome. But not just because they know me, everyone receives a warm welcome at Fairfax & Favor. That’s one of the great things about the brand.

But now, let’s talk about these boots…

The Oxblood Reginas from Fairfax & Favor

I have a pair of tan Reginas. I’ve had them for quite a few years now and I love them. I wear them whenever it’s appropriate to, so days out, at events, going to meet clients, etc. I love them. A lot. They actually live in my office rather than my house as if my children get within five metres of them I get a real sweat on and turn into a dragon.

So when Lucy told me that they were bringing out an Oxblood collection (including Oxblood Reginas) I was excited. I have a bit of a thing about burgundy. Not only do I use burgundy in my branding, but I’ve also realised that quite a lot of my clothes are this shade too. I’m wearing a burgundy gilet as I type this. So it kind of felt like I was going to have to own at least one item from the Oxblood Collection. It would be rude not to, wouldn’t it?

When the Oxblood Reginas came out, they looked lovely on all the pictures I saw, but a bit brighter than I imagined they would be. Despite being a burgundy fan, I’m not that into red. I like the colour red but it’s not a colour I wear. But then they arrived. And they are beautiful.

The Oxblood is a deep, rich shade of burgundy and is very, very close to the burgundy I use whenever I can! The actual boot has changed a little since I got my tan version and they definitely feel a lot more luxurious now. I should say I still think the original are very, very special, but these have lots of extras. There are three areas that I think have been upgraded since my tan ones were made: the sole, the lining and the insole.

Which areas have been upgraded?

The outer sole now has rubber elements for improved grip, whereas the original was just leather. I’ve only ever had one issue with the leather only sole… but that was more to do with me looking in one direction and walking in another… while stepping on an escalator. I do think that the rubber makes a very welcome addition though!

The inner sole is a lot more cushioned than my tan ones. A bit of website reading revealed that these boots have a memory foam comfort insole. So that’s that mystery solved! I can wear my tan ones all day without any sore foot issues, so the insole hasn’t ever caused me an problem… but the extra cushioning in these ones is rather lovely!

And the lining. Again, this is something that makes the boots feel really luxurious, but I didn’t have any issues with the unlined ones! The lining does tend to give the boot more structure and I imagine it will help them keep them shape for longer.

Styling the Oxblood Reginas

I wore these for the first time at the Farm Business Innovation Show were I was giving a seminar and then chairing the PR and Marketing Live Panel. For some reason, it didn’t enter my head that wearing new shoes to run around the NEC and stand up most of the day could be a bad idea. It dawned on me when I stepped off the bus entering the NEC and thought ‘oh… what have you done?!’. I’m very pleased to report that they were incredibly comfortable and were much admired. More than this, I felt really smart wearing them.

As for what to wear them with, I went for more conservative tones. I felt that having knee high burgundy boots was making quite a statement and I didn’t need to wear anything else that competed with that. And I think that was a good call. I wore skinny jeans, a burgundy long sleeved top, and a grey knitted poncho over the top. Accessorised with Hiho Silver jewellery (who am I kidding, I’m ALWAYS wearing Hiho jewellery) and my Windsor Bag, I think everything worked really well together. I have a pretty busy month lined up so I know this outfit will be getting another outing very soon!

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Fairfax and Favor Chatham PurseWelcome to day 1 of my 2018 Christmas Giveaway! I know it’s still November, but this year’s is a bit different. And this year’s starts with a bang with Fairfax & Favor who have kindly given a Chatham Purse.

What’s a Chatham Purse?

Maybe the cutest coin purse you’ve ever seen, that’s what! The Chatham is a small but perfectly formed leather coin purse that’s oozing with Fairfax & Favor DNA. It comes in a gorgeous box and has its own dust cover, so the scene is already set! The purse itself is made from sumptuous fine grain leather, has a tactile suede lining, and has the gold coloured hardware associated with Fairfax & Favor. From the shield shaped cut out on the zip pull to the golden shield on the actual purse, you can see this beauty’s pedigree!

For the competition, I have one Chatham Purse in tan, which is a best selling colour, to give away, but you can see all the colours of the Chatham Purse by visiting the website.

How do you win?

Well, that’s the fun bit! This year, instead of giving away one product a day, I’m grouping five products together for week one to make one amazing prize, doing the same for week two, and then for week three I’m doing something completely different. But more about that later.

For this competition, I’ve added a video to my Rhea Freeman PR Facebook page that gives you a guided tour of the prize, and for this week, you’ll find the competition post pinned to the top of my Facebook page. This shows the five stunning products up for grabs this week. To be in with a chance to win, it’s really simple…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos (I’m making five for each week!) then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Fairfax & Favor

Before I leave you for today, I wanted to say a quick thank you to Fairfax & Favor. If you follow me on any social media platform, you know I love the brand. And I love all the products – boots and bags are very much my thing it seems!

But more than just creating products that are ‘needed’, not just wanted, the team are one of the loveliest around. If you get chance to see them at a show, do -you’ll be assured of a warm welcome, probably a drink, and the chance to inhale the leather perfume that comes from the boots and bags. And if you can’t make it to the show, the website is fab and the returns policy is amazing.

I wanted to say a big thank you to Fairfax & Favor – I’m very grateful to have their support with this – and I know that the winner will be delighted with their very own Chatham!

I know I’m HUGELY biased but this episode is an absolute corker. I got to chat to the lovely Lucy Robinson (aka Footluce Eventing) in her capacity as Marketing Assistant for Fairfax & Favor. We talked about the current Fairfax & Favor Breast Cancer Care campaign the company is running, to raise funds for the charity. This is the third year that Fairfax & Favor has got behind the cause. And in this podcast you’ll find out why. Have a listen here…

Let’s talk about Fairfax & Favor’s Pink Tassel Campaign with Lucy Robinson

Show notes for the Small & Supercharged Podcast – Episode 5 – Fairfax & Favor’s latest campaign, raising funds for Breast Cancer Care, big shoes to fill and why it all started. What you’ll hear in this podcast episode…

  • How the campaign began three years ago and why this particular charity is close to Marcus and Felix’s (the founders of Fairfax & Favor) hearts.
  • The last three years of the #fairfaxandfavorbcc campaign and the different products that have been used over the years.
  • How much has been raised each year so far to support this amazing charity.
  • How this year’s Fairfax & Favor Breast Cancer Care campaign has been promoted including a sneak peak at one of the jewels in the British Eventing calendar.
  • Why and how the design for this year’s tassels is completely different to standard tassels.
  • The value of customers and influencers of all sizes (and coming from a brand like this, if you’re ever feeling ‘meh’ about the size of your following, you need to hear this!)
  • Goals for this year’s Fairfax & Favor Breast Cancer Care campaign, and more…

How can you get involved in #fairfaxandfavorbcc?

You’ll also find out how you can get involved… but I want to reiterate it here too. The most obvious way is to buy a pair of Limited Edition tassels. The proceeds from each sale go straight to the charity to fund its amazing work. When you have these pink bits of magic in your hands, you can do even more to help if you like…

  • Post an image/series of images on your social media platforms. Don’t forget to tag Fairfax & Favor and use #fairfaxandfavorbcc (they’re doing a lot of reposting and sharing of these images so get in there!)
  • Tell people – whether you buy a pair of tassels of not, tell people about them. I think that we forget how powerful word of mouth is and the power we all have to do good.
  • Keep mentioning them and enjoy them in your daily life. If you can wear them in posts on your feeds and Stories then all the better… but don’t forget to enjoy them too. They’re to be worn and enjoyed… whenever I look at mine I smile. They’re SO pink!

Now, if you don’t have the budget for the Fairfax & Favor Breast Cancer Care tassels, that is fine too. You can still support the campaign and help it achieve its goals by keeping an eye on the hashtag and showing a little love and support when you feel the need.

Do have a look at the #fairfaxandfavorbcc hashtag on Insta – there are SO many stunning pics!

To find out more about the tassels, see the website here and bag your Limited Edition Fairfax & Favor Breast Cancer Care tassels. To find out more about the brand, just visit the main Fairfax & Favor site. Enjoy!

If you’ve been following this blog for any time at all, you will know I have a bit of a thing for Fairfax & Favor. That might be the understatement of the century. I have quite a big thing for them! I adore my Fairfax & Favor Windsor, Explorers, Reginas and Henleys. And with every new colour that comes out, I feel a strong tug on my credit card!

If you don’t know about Fairfax & Favor (where have you been?!) you’re about to find out a lot more about them… you ready? And I apologise in advance for the the damage this may do to your bank balance, especially if you’re going to The Game Fair!

Stands to see at The Game Fair – Fairfax & Favor

How long have you been exhibiting at The Game Fair?

This year will be our 4th year.

Which product are you most excited to show the people visiting The Game Fair?

We will be launching a limited-edition Windsor handbag at the event, we are extremely excited to show you all!

What’s your newest product? What makes it special?

The Mini Windsor is so special in many ways. A little sister to the Windsor, the Mini Windsor is the definition of cutesy, it comes in three new beautiful summery colours.

If you could sum up your brand in a sentence, what would it be?

Iconic British lifestyle, redefined.

Do you have a typical customer? Or do you find your products have a broad appeal for all ages?

Our products are fantastically diverse, we find they are suited for all generations, whether it’s a shoe, boot or handbag, we find they certainly have a broad appeal, which is brilliant.

What are you most excited about for this year’s event?

This year our stand is going to be bigger and better than ever before; we are really looking forward to be working alongside Twelve Keys Gin in a fantastical botanical collaboration, but also have a few more tricks up our sleeves…

Do you have anything exciting planned at this year’s event – you sometimes have on stand entertainment too, don’t you?

We do indeed, but I cannot give too much away, you will have to come along to stand F599 to find out!

To find out more about Fairfax & Favor and the gorgeous new products you’ll be able to see and drool over at The Game Fair, see the website. And to learn more about The Game Fair, see here

Karen McConnell Royal highland ShowI for one was completely blown away by Karen McConnell, aka Karen & Clan and KAEquestrian’s Royal Highland Show content… did you see it?

As an ambassador for Hiho Silver, and as a friend, I did know what was happening before it did. In a full disclosure kind of way. But an idea is just an idea, isn’t it? It’s the execution of these things that REALLY matters, and Karen completely surpassed my expectations (which were pretty high, let’s be honest!). More than this, I genuinely felt like I was at the Royal Highland (and I really wasn’t, I was in Worcestershire!), saw new products thanks to her Instagram Stories, and also have not got a serious liking for Holland Cooper… which was something I didn’t have before. I didn’t ever dislike the brand, far from it, I’ve always been very impressed by what Jade and the team have accomplished, think the showroom is to die for and more, but seeing the outfits styled in a way that I would wear. And seeing how they all endured all day wear. And hearing Karen rave about them too means that they’re now firmly on my list of stands to visit at the next event I go to.

But I digress.

The whole content plan leading up to and during the Royal Highland Show was geneuinely superb, so I asked Karen a few questions to get the inside info from the show. You ready?

Behind… Karen McConnell’s Royal Highland Show coverage

Why did you pick the four brands you did to work with?
I chose HiHo Silver, Mackenzie & George, Fairfax & Favor and Holland Cooper as the four brands to work with on this project as I absolutely love their products. They all stand for the height of style and quality and together, I think, they make up the perfect country outfit.

Did you learn anything new about the brands working so closely with them?
Absolutely, Obviously when you start asking about the different products and manufacturing processes, you develop a better understanding of the products themselves but the most interesting part for me is getting to know the personalities within the teams that ultimately make up the overall personality of the brand. As a consumer, when I find a brand whose personality I like and get on with, I’m completely sold and as a blogger it’s absolutely vital that our personalities gel in order to create content that complements the brands I’m working with. I feel after working on this project together, I know all the brands a little better, love them even more than I did before and hopefully they know me a bit better too.

Karen McConnell Royal Highland ShowWhat did you enjoy the most about the Royal Highland Show? How long have you been going?
I’ve been going to the Highland Show since I was a child and it’s always a great event with loads to see (and buy!). It really does pull the whole of Scotland’s rural community together (as well as lots of others from south of the border and further afield) and this year, wall to wall sunshine just made it even better. As always with these events, although I love the attractions and shopping, what I love most is bumping into friends, clients old and new, and meeting new people with similar interests.

How did you come up with the idea of working with a brand a day, and how did you find implementing that during the event?
I knew I wanted to do something different at this year’s Royal Highland Show (last year was all about the equestrian side of the event), and with country style and fashion becoming such a large part of the Karen & Clan blog, it made sense to me to feature all my favourite country fashion brands who were exhibiting at the show. A brand a day just made sense to me as that way I got to really dedicate my whole day to showcasing the brand to share with my social media audience. It also worked well when I did IG story takeovers for Hiho Silver and Mackenzie & George. Implementing the format was really easy, I always knew where my focus needed to be.

What were the favourite pieces you got to wear and use from each brand – just one from each (I know it’s hard!)
Oooh, this is such a tough question! If I had to pick only one item from each of the brands they would be…..
Hiho Silver – The Bumblebee Necklace – I only spotted this on the website the other week and instantly loved it. I’ve not taken it off since the show, so cute!
Mackenzie & George – The Windsor Maxi Clutch in Navy – I’d coveted that for a while and it’s even more beautiful in real life. I got it embossed with my initials too which makes it even more special.
Fairfax & Favor – The Heeled Amiras in Tan – I wore these three of the four days at the show and they’re super stylish and surprisingly comfortable. I’ve never owned a pair of over the knee boots before and I was nervous about whether I could pull them off (in my head they were only for tall people!) but I LOVE them.
Holland Cooper – Another really hard choice but I really loved the Cadogan Jacket in Stone Herringbone (link to Duke) I wore on the Sunday. Its military influence is super-cool but the gorgeous tweed makes it instantly classic in style. I loved teaming it up with the matching Carrie Cap too (I know that’s two products – sorry!)

You’ve done a huge amount of research into what to wear at country and equestrian shows for your Royal Highland feature. What would your top tip/s be when it comes to clothing for these kind of events?
I think dressing for a country show you need four key ingredients – a gorgeous tweed blazer or cape, a comfortable pair of boots (you’ll be walking all day), a great bag and fantastic accessories. If you have all of those things, all you need are your favourite pair of skinny jeans and a shirt and you’re good to go!

To find out more about Karen’s trip to the Royal Highland – here are some must see blogs and vlogs…

What I wore to the Royal Highland – Thursday

What I wore to the Royal Highland – Friday

What I wore to the Royal Highland – Saturday

What I wore to the Royal Highland – Sunday

What’s in my bag – Royal Highland vlog

What to wear at a country show – vlog

With Badminton very much here, I wanted to share with you some of my top tips, to help you make the most of your time at Badminton Horse Trials. This is a truly AMAZING event and I can’t wait to go this year, but trust me on this, prior planning prevents poor performance. Sounds like a military operation, doesn’t it? It isn’t, but I have found my enjoyment for events has been increased 10 fold by following the advice below. It’s a bit like like advice your mum would give. But I’m doing it clad in Hiho Silver, my Mackenzie & George Fedora and my Fairfax & Favor Explorers. Horse Trials uniform if you will… so here goes…

How to make the most of your time at Badminton Horse Trials…

1. Organise. I know, I know, it’s such a boring tip, but it’s a big one. Get all your clothes organised the night before. Locate your purse/bag/car keys/ticket THE NIGHT BEFORE. Do everything the night before. Make a list of stuff you need and put as much of it in a heap by the door or even in the car. This might mean poo bags and leads if you’re taking a dog, waterproofs and umbrellas or sunscreen. Give yourself a little time to think and plan… it’ll save you running around in the morning and increasing stress levels before you get into the car.

2. Maps. Ah. Another piece of parental advice. If you have stands you HAVE to see, print off a map of the tradestands from the Badminton website and get them marked on with a pen. When you’re there, you’ll thank me. You’ll move around in a much more efficient manner, saving miles on your boots and also saving you lots of time.

** Make sure you add Hiho Silver on stand 188 – you can see the Official Mitsubishi Motors Badminton Horse Trials Jewellery Collection there, Mackenzie & George in Rural Crafts, Super X Country and Eqclusive to your list of must visits!!**

3. Drinks. Drinks matter. And not the alcoholic kind. I’m notorious for the amount of water I drink (as in, nowhere near enough), but when you’re at an event and you’re running around, it’s really easy to get dehydrated. Add in some tea, coffee or alcohol and you’ll find you have a banging headache and a bad mood way too early in the day. My best bit of advice is bottled water. Get a bottle or two and pop them in your bag and drink them. I hate having headaches and find they make me feel really rubbish and definitely hinder my enjoyment of the day. This changes the game. Obviously get other drinks too when you’re there, but you know you have a supply!

4. Food. Food is a must. Make a plan to eat. There are amazing stands there but I tend to buy some food to take (almost a picnic!) and also buy something delicious there as a treat. The last few years I have found myself eating on the move, and having a sandwich and some crisps in my bag has been a big plus. It doesn’t mean I’m not visiting the amazing stands there, but it stops me having a low when I get super hungry and I’m in the middle of something.

5. Footwear. PLEASE PLEASE wear good footwear. I’m wearing my Fairfax & Favor Explorers but will also take my Rudds in case its really wet. Both of these boots are comfy, robust and durable. Please PLEASE don’t go for flip flops or heels if you’re planning to walk the XC course. Please. Come on. That’s crazy bananas.

6. Weather. Take everything you need for all the seasons. Sunscreen, sunglasses, hat, wellies, waterproofs, coat, etc. You don’t want to get burnt or soaked.

7. Cars. Remember where you left your car. I now take a picture of where I’ve parked the damn thing with something obvious that I can find again in the background. You’re speaking to someone who lost their car for an hour at the NEC. Always take a pic or something else that will help you find it again.

8. Bags. Take a good bag. Backpacks are great, but I’m taking my Fairfax & Favor Windsor because it has plenty of space, it’s comfortable to carry and I love it. Take something with lots of room for your essentials.

What tips did I miss? What stands are on your must-see list? I’d love to know!


What to wear for TEDxToday, we’re looking at what to wear from the waist down, when giving a TEDx talk. If you didn’t see the first post about what to wear on your top half, have a look here – what to wear for a TEDx talk – part 1. But now we’re onto shoes, boots and trousers.

Trousers or a skirt?

I think this goes back to the comfort angle again. Some people are a lot more comfortable in a skirt, some trousers. I’m going for the latter. Actually, I’m going for dark blue skinny jeans because I like them a lot. Some people might wince at the thought of jeans for this kind of talk and I would agree if they weren’t smart. But they are. They are hole free, they’re a dark colour… and I like them. So I’m wearing jeans.

This was one of my non-negotiables when I was talking to Sophie and Karen initially (the ‘Glam Squad’). It was going to be jeans. I can wear skirts and dresses, I do occasionally, but I’m a lot more comfortable in jeans.


Ah… footwear.

You might remember for ‘what to wear for TEDx -part 1’ that my height is a bit of a thing for me. Well, one that I don’t want to draw further attention to. So flat shoes. They’re all I own to be honest. So that was a given. But there were more considerations too…

  • Comfort – always
  • Smartness
  • Soles
  • Colour

So- comfort. Why? There will be walking and standing involved. I have instructions on where to park and where the venue is, but I want to wear something that will mean wherever I park, I can happily walk to the venue without developing a limp. This isn’t just because badly fitting shoes hurt, but you know when you’re in pain and it’s all you can think about? I need to give a talk and I really need to focus in on that… not if my feet hurt. They won’t…

Smartness. Is that even a word? But yes, the footwear choice has to be smart. I have plenty of boots and shoes that are not smart, that I walk the dog in, but that’s not right. No one wants a trail of mud across the stage.

Soles. Soles need to have some form of grip, whether that’s caused by wear (in the form of a leather sole) or rubber. I’m not exactly sure on the stage surface but I really don’t want to be landing on my face/backside mid talk… it would distract for the overall message a little.

Colour. It goes without saying that I need this to coordinate with everything else.

So I have two contenders. Both from Fairfax & Favor


I bought these at last year’s Badminton Horse Trials and love them. They’re made from suede and have really good rubber soles that are grippy but not clunky, so that’s a big win. I like the plated cord detailing, the casual yet smart overall look… and did I mention the comfort?! They are so comfy but also tick every other box. My Henleys are navy (they do come in other colours too!) so will coordinate with my jeans really well as they’re also that kind of colour. My gut feeling (and from talking to the Glam Squad!) is that I will wear these in the end.

Fairfax & Favor Regina BootsReginas

These were always a contender… actually, I thought that these were the only contender for a while before we got into outfit detail. I wear these a lot and I love them. The only thing about them is they’re tan, so they make quite a statement without really meaning to. This works really well if a stronger colour is being worn on the top, or something with tan/brown detail because it carries the colour through. One of my jacket options is grey – so they won’t really work with this – but the other option is a green tweed with orange detail, so they could look really smart with that.

The other great thing about these Fairfax & Favor boots is that you can change the colour of the tassels to bring a look together. So, if I went for this and the green blazer, I could switch the self coloured tan suede tassels with forest green. Or I could pick up the pink or orange from the tweed using tassels too. When I wear these I usually switch the self coloured tassel for the plum or navy to tie in with the rest of what I’m wearing.


This isn’t so much of a discussion as a statement! I will want to take my phone, purse, copy of my talk, cards for the talk… maybe even a back up of my slides, you know, in case, so I need something sizable to carry this in. So I’ll take my trusty Fairfax & Favor Windsor… and that’s in navy too.

Fairfax & Favor Windsor HandbagI’ve had this bag a while and I love it. I don’t use it all the time (I have twin toddlers!!) and it lives in its dust cover when it’s not in use, but I really do love it.


So that’s what I’m wearing for my TEDx Malvern talk. As I hope you can see the clothing and footwear choices are quite considered. I think when you’re working out what to wear for a TEDx talk – or any important talk or event – there are lots of considerations to take into account. And some that you don’t tend to think of in everyday life.

Another key thing to note is that while it doesn’t really matter what you wear – as in – it’s not a fashion show – it kind of does too. You want what you wear to represent you properly. You want it to be smart enough to show you respect your audience and the time they’ve given to hear you talk, but still you. And you want it to be comfortable so you don’t spend the whole time faffing around with in. You also want it to allow your focus, and your audience’s focus, to be on what you’re saying and the idea you’re sharing. That’s why you’re there, afterall.

If you want to see any of the items above or from my ‘what to wear for TEDx – part 1‘ blog in more detail, then pop over to Instagram and check out the ‘Speaker Style’ story highlight. There will also be additional non-speaker related information about some of my favourite pieces in future blogs.

A huge thanks to Sophie Callahan and Karen McConnell for their help in getting me to think about what I wear and working with me (and all my quirks).

My talk is at TEDxMalvern on Wednesday 25th April.

burgundy boot tassels from fairfax and favorToday I’m giving away this gorgeous a pair of burgundy boot tassels from Fairfax & Favor. A BIG thank you to Fairfax & Favor for kindly donating these to my advent calendar competition.

Why am I giving away a pair of boots tassels from Fairfax & Favor?

If you follow me on any social media platform or read this blog, you’ll know I am a big fan of Fairfax & Favor. I’ve collaborated with them on videos about their Explorer Boots, I’ve reviewed their packaging, I’ve interviewed co-founder Felix Favor Parker… and I own enough Fairfax & Favor to start a small shop. And I will extend my ‘stock holding’ soon too. I admire what they have achieved as a company and I love the products. And if you ever get the chance to visit the team at an event – DO IT. The stand is beautiful, the products are gorgeous, and the team are a real delight. It’s a masterclass in customer service and branding.

Why do I like the boot tassels?

I am lucky enough to own a pair of Explorers and a pair of Reginas, and although I really like the matching tassels, I have a navy bag and wanted to tie the tan boots in with it… so how to do it? Tassels, of course! I own the navy and plum ones for my own use and I really, really love them. They transform the look of the boots to give a more coordinated look without having to buy more boots. Although I would never, ever discourage anyone from buying more boots. Just for the record. I like the tassels because they are fun and really do change a look. Yes, they work well on Fairfax’s range of boots, but also look great on other boots, bags, even as keyrings. And the burgundy is really nice and festive, so perfect for this time of year.

Would you like a win a pair of Fairfax & Favor’s burgundy boot tassels?

Silly question! I have one pair up for grabs… and the competition is only running until midnight on the day this blog is published. If you read this afterwards, don’t worry, the burgundy tassels (and a LOT of other colours!) are available on the Fairfax & Favor website. However, if you’re in time, all you need to do it pop on over to my Rhea Freeman PR Facebook page, watch the video that will be pinned to the top today and enter. That’s it! Of course, I’d love it if you’d tell your friends by sharing the post.

I hope you enjoy my advent calendar competition – best of luck!

Fairfax & Favor Imperial ExplorersLet’s be honest, you know I love Fairfax & Favor. Not just the products that the company produces, but the branding, the team, the prosecco… I mean ideas. No. There are a few companies in the equestrian and country industry I admire, and I have to say that Fairfax & Favor fall well into this category. So you can imagine my delight when the opportunity to collaborate with them on a project involving the Imperial Explorers came up.

How did the collaboration start?

Well, it all started at Blenheim Horse Trials, although I didn’t realise it had started then! I was having a chat with a friend of mine about the Imperial Explorers, Fairfax & Favor’s award winning boots. I’d had these on my wishlist for a while but was really on the fence. Why? Because I was sure they were water resistant and not waterproof. And my friend thought they were waterproof and not water resistant. Umm. I’m a complete product geek, and I was pretty sure, but still, if they were waterproof, my dilemma was over! Anyway, I wandered past the Fairfax & Favor stand and Ben (if you’ve been to any Fairfax & Favor stand, Ben is the head of brand and retail and is usually clad in tweed) was there. So I went over for a glass of prosecco and took the opportunity to quiz him about the Imperial Explorers…

And what did I find out about the Imperial Explorers?

They’re water resistant. So you might be thinking that that wasn’t a good thing, but actually, after my chat with Ben, they moved from wishlist to must-have. Why? Well, although they are water resistant, actually, when you really delve into how these boots are water resistant and why, you might realise, like I did, that you don’t actually need a waterproof boot. And when you do need a waterproof boot (as in, wading through and standing in water for prolonged periods of time), you should probably opt for wellies, because leather, being a skin, doesn’t really love being submerged in water for long periods of time – even if it is has waterproof membrane behind it. When I spoke to Ben and thought it all through, it actually made a lot of sense. I think we’ve been ‘trained’ to believe waterproof is the only option in a country boot, and in some situations it 100% is, but think about when you’d wear the boot. Are you hoping to stand in water for long periods of time? If so, you’re going to need a waterproof boot – get some wellies. And I’m not saying that in a dismissive way. The boots, at £375, aren’t cheap, in fact, I haven’t met that many high quality leather boots that are cheap. So why spend your money on them and then treat them in a way that could limit their life? You’d be much better investing in wellies too, and using both for their ‘best’ jobs, and both will last longer.

So – about this collaboration with Fairfax & Favor?

Oh yes – I made a video about everything I’d learnt from my chat with Ben. Well, actually, I made two. Being a product geek, I also made a video about the Vibram soles. It was another feature of the boots that ticked a box and one I wanted to tell people about. Both videos below – please enjoy and feel free to comment and subscribe too (!).


Fairfax & FavorFairfax & Favor is now a must-see and must-wear brand on the equestrian, country (and increasingly city!) circuit, but it all started with one boot – the Regina to be precise. Here I have a chat with the company’s founders, Marcus and Felix, about how they created this iconic piece, when they realised that they’d hit on something pretty special, why tassels and more…

Fairfax & Favor started life as a country brand creating gunslips – how did you transition from this to the Regina and what design features make the Regina unique and different to what was available in the boot market when you launched?

Spanish boots have been around for decades. What we did was strip it down and make it the fitted boot it is today, with the added detail of interchangeable tassels.

Why tassels? As the first brand to embrace interchangeable tassels, you created a trend that other companies are starting to emulate, but what made you take matching tassels Reginaand decide to do something different?

We sold our men’s shoes, the Bedingfelds, with different coloured tassels and thought it would be a great if you could change them, it’s too fiddly on a shoe (for now) but it was perfect on a boot.

When did you start to believe that this boot was putting you firmly on the map? Was it the amount of sales, the kind of people wearing them, a comment someone made?

We believe the Regina is the perfect boot in town and country. It’s stylish and always gets attention, we are very lucky that our customers love them so much that they promote the boot for us.

Is the Regina we see today the same as the first model that you sold or has it evolved over time? 

The Regina has evolved to feature stretch at the back panel, padded insoles and new rubber grip.

Why did you call it the Regina? 

Regina is queen in Latin and we thought it was fitting for a regal boot

What elements of the Regina carry forward onto your other pieces? Things like the craftsmanship, design detail…

For all our products, we pride ourselves on the quality, time and craftsmanship that goes into any Fairfax & Favor product.

The Regina might be Fairfax & Favor’s flagship and first boot but it’s now been joined by the Explorer and new Amira for ladies, and these add to the collection of shoes, ankle boots, accessories and bags for ladies, and loafers and accessories for men. See the full range on their website or follow them on Facebook, Instagram and Twitter.