Fairfax and favor oxblood reginasToday’s Monday Must is kit based, and it’s all about the Oxblood Reginas from Fairfax & Favor. I really do love them…

Before we go any further, these were gifted to me. I know the team at Fairfax & Favor very well, work with them on other projects (like competitions with other brands, etc), and they felt that these boots, in MY colour (other people are also allowed to use burgundy, but you know what I mean!), would become my new favourite, and they have. However, I’d like it noted that I wasn’t asked to write this, or photograph them, or talk about them on social media. They were sent to me as a thank you. And I just really, really want to share.

A bit about Fairfax & Favor

If you’ve followed me on social media at all, you’ll know how much I love this brand. I wear and use their products whenever I can and they always make me feel special. I know that Fairfax & Favor products aren’t cheap. I also know that when I took the plunge and bought my first item (my Windsor Bag), I had a flutter of ‘should I?!’. And I did. And I’ve been hooked ever since.

In addition, I also had the joy of interviewing Felix Favor Parker (one half of Fairfax & Favor) for a behind the brand interview. And I did a podcast with Lucy, who works on the marketing team, about the pink tassel Breast Cancer Care Campaign. With my Hiho hat on, we also worked with Fairfax & Favor on the Style, Skills & Silver event and Ben (aka Staggy Stag who is the tradestand manager) came in person too. I also tend to gravitate towards the stand at shows and events. I get to see all the lovely products, treat myself, have a drink… and I’m always assured of a warm welcome. But not just because they know me, everyone receives a warm welcome at Fairfax & Favor. That’s one of the great things about the brand.

But now, let’s talk about these boots…

The Oxblood Reginas from Fairfax & Favor

I have a pair of tan Reginas. I’ve had them for quite a few years now and I love them. I wear them whenever it’s appropriate to, so days out, at events, going to meet clients, etc. I love them. A lot. They actually live in my office rather than my house as if my children get within five metres of them I get a real sweat on and turn into a dragon.

So when Lucy told me that they were bringing out an Oxblood collection (including Oxblood Reginas) I was excited. I have a bit of a thing about burgundy. Not only do I use burgundy in my branding, but I’ve also realised that quite a lot of my clothes are this shade too. I’m wearing a burgundy gilet as I type this. So it kind of felt like I was going to have to own at least one item from the Oxblood Collection. It would be rude not to, wouldn’t it?

When the Oxblood Reginas came out, they looked lovely on all the pictures I saw, but a bit brighter than I imagined they would be. Despite being a burgundy fan, I’m not that into red. I like the colour red but it’s not a colour I wear. But then they arrived. And they are beautiful.

The Oxblood is a deep, rich shade of burgundy and is very, very close to the burgundy I use whenever I can! The actual boot has changed a little since I got my tan version and they definitely feel a lot more luxurious now. I should say I still think the original are very, very special, but these have lots of extras. There are three areas that I think have been upgraded since my tan ones were made: the sole, the lining and the insole.

Which areas have been upgraded?

The outer sole now has rubber elements for improved grip, whereas the original was just leather. I’ve only ever had one issue with the leather only sole… but that was more to do with me looking in one direction and walking in another… while stepping on an escalator. I do think that the rubber makes a very welcome addition though!

The inner sole is a lot more cushioned than my tan ones. A bit of website reading revealed that these boots have a memory foam comfort insole. So that’s that mystery solved! I can wear my tan ones all day without any sore foot issues, so the insole hasn’t ever caused me an problem… but the extra cushioning in these ones is rather lovely!

And the lining. Again, this is something that makes the boots feel really luxurious, but I didn’t have any issues with the unlined ones! The lining does tend to give the boot more structure and I imagine it will help them keep them shape for longer.

Styling the Oxblood Reginas

I wore these for the first time at the Farm Business Innovation Show were I was giving a seminar and then chairing the PR and Marketing Live Panel. For some reason, it didn’t enter my head that wearing new shoes to run around the NEC and stand up most of the day could be a bad idea. It dawned on me when I stepped off the bus entering the NEC and thought ‘oh… what have you done?!’. I’m very pleased to report that they were incredibly comfortable and were much admired. More than this, I felt really smart wearing them.

As for what to wear them with, I went for more conservative tones. I felt that having knee high burgundy boots was making quite a statement and I didn’t need to wear anything else that competed with that. And I think that was a good call. I wore skinny jeans, a burgundy long sleeved top, and a grey knitted poncho over the top. Accessorised with Hiho Silver jewellery (who am I kidding, I’m ALWAYS wearing Hiho jewellery) and my Windsor Bag, I think everything worked really well together. I have a pretty busy month lined up so I know this outfit will be getting another outing very soon!

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Fairfax and Favor Chatham PurseWelcome to day 1 of my 2018 Christmas Giveaway! I know it’s still November, but this year’s is a bit different. And this year’s starts with a bang with Fairfax & Favor who have kindly given a Chatham Purse.

What’s a Chatham Purse?

Maybe the cutest coin purse you’ve ever seen, that’s what! The Chatham is a small but perfectly formed leather coin purse that’s oozing with Fairfax & Favor DNA. It comes in a gorgeous box and has its own dust cover, so the scene is already set! The purse itself is made from sumptuous fine grain leather, has a tactile suede lining, and has the gold coloured hardware associated with Fairfax & Favor. From the shield shaped cut out on the zip pull to the golden shield on the actual purse, you can see this beauty’s pedigree!

For the competition, I have one Chatham Purse in tan, which is a best selling colour, to give away, but you can see all the colours of the Chatham Purse by visiting the website.

How do you win?

Well, that’s the fun bit! This year, instead of giving away one product a day, I’m grouping five products together for week one to make one amazing prize, doing the same for week two, and then for week three I’m doing something completely different. But more about that later.

For this competition, I’ve added a video to my Rhea Freeman PR Facebook page that gives you a guided tour of the prize, and for this week, you’ll find the competition post pinned to the top of my Facebook page. This shows the five stunning products up for grabs this week. To be in with a chance to win, it’s really simple…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos (I’m making five for each week!) then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Fairfax & Favor

Before I leave you for today, I wanted to say a quick thank you to Fairfax & Favor. If you follow me on any social media platform, you know I love the brand. And I love all the products – boots and bags are very much my thing it seems!

But more than just creating products that are ‘needed’, not just wanted, the team are one of the loveliest around. If you get chance to see them at a show, do -you’ll be assured of a warm welcome, probably a drink, and the chance to inhale the leather perfume that comes from the boots and bags. And if you can’t make it to the show, the website is fab and the returns policy is amazing.

I wanted to say a big thank you to Fairfax & Favor – I’m very grateful to have their support with this – and I know that the winner will be delighted with their very own Chatham!

I know I’m HUGELY biased but this episode is an absolute corker. I got to chat to the lovely Lucy Robinson (aka Footluce Eventing) in her capacity as Marketing Assistant for Fairfax & Favor. We talked about the current Fairfax & Favor Breast Cancer Care campaign the company is running, to raise funds for the charity. This is the third year that Fairfax & Favor has got behind the cause. And in this podcast you’ll find out why. Have a listen here…

Let’s talk about Fairfax & Favor’s Pink Tassel Campaign with Lucy Robinson

Show notes for the Small & Supercharged Podcast – Episode 5 – Fairfax & Favor’s latest campaign, raising funds for Breast Cancer Care, big shoes to fill and why it all started. What you’ll hear in this podcast episode…

  • How the campaign began three years ago and why this particular charity is close to Marcus and Felix’s (the founders of Fairfax & Favor) hearts.
  • The last three years of the #fairfaxandfavorbcc campaign and the different products that have been used over the years.
  • How much has been raised each year so far to support this amazing charity.
  • How this year’s Fairfax & Favor Breast Cancer Care campaign has been promoted including a sneak peak at one of the jewels in the British Eventing calendar.
  • Why and how the design for this year’s tassels is completely different to standard tassels.
  • The value of customers and influencers of all sizes (and coming from a brand like this, if you’re ever feeling ‘meh’ about the size of your following, you need to hear this!)
  • Goals for this year’s Fairfax & Favor Breast Cancer Care campaign, and more…

How can you get involved in #fairfaxandfavorbcc?

You’ll also find out how you can get involved… but I want to reiterate it here too. The most obvious way is to buy a pair of Limited Edition tassels. The proceeds from each sale go straight to the charity to fund its amazing work. When you have these pink bits of magic in your hands, you can do even more to help if you like…

  • Post an image/series of images on your social media platforms. Don’t forget to tag Fairfax & Favor and use #fairfaxandfavorbcc (they’re doing a lot of reposting and sharing of these images so get in there!)
  • Tell people – whether you buy a pair of tassels of not, tell people about them. I think that we forget how powerful word of mouth is and the power we all have to do good.
  • Keep mentioning them and enjoy them in your daily life. If you can wear them in posts on your feeds and Stories then all the better… but don’t forget to enjoy them too. They’re to be worn and enjoyed… whenever I look at mine I smile. They’re SO pink!

Now, if you don’t have the budget for the Fairfax & Favor Breast Cancer Care tassels, that is fine too. You can still support the campaign and help it achieve its goals by keeping an eye on the hashtag and showing a little love and support when you feel the need.

Do have a look at the #fairfaxandfavorbcc hashtag on Insta – there are SO many stunning pics!

To find out more about the tassels, see the website here and bag your Limited Edition Fairfax & Favor Breast Cancer Care tassels. To find out more about the brand, just visit the main Fairfax & Favor site. Enjoy!

If you’ve been following this blog for any time at all, you will know I have a bit of a thing for Fairfax & Favor. That might be the understatement of the century. I have quite a big thing for them! I adore my Fairfax & Favor Windsor, Explorers, Reginas and Henleys. And with every new colour that comes out, I feel a strong tug on my credit card!

If you don’t know about Fairfax & Favor (where have you been?!) you’re about to find out a lot more about them… you ready? And I apologise in advance for the the damage this may do to your bank balance, especially if you’re going to The Game Fair!

Stands to see at The Game Fair – Fairfax & Favor

How long have you been exhibiting at The Game Fair?

This year will be our 4th year.

Which product are you most excited to show the people visiting The Game Fair?

We will be launching a limited-edition Windsor handbag at the event, we are extremely excited to show you all!

What’s your newest product? What makes it special?

The Mini Windsor is so special in many ways. A little sister to the Windsor, the Mini Windsor is the definition of cutesy, it comes in three new beautiful summery colours.

If you could sum up your brand in a sentence, what would it be?

Iconic British lifestyle, redefined.

Do you have a typical customer? Or do you find your products have a broad appeal for all ages?

Our products are fantastically diverse, we find they are suited for all generations, whether it’s a shoe, boot or handbag, we find they certainly have a broad appeal, which is brilliant.

What are you most excited about for this year’s event?

This year our stand is going to be bigger and better than ever before; we are really looking forward to be working alongside Twelve Keys Gin in a fantastical botanical collaboration, but also have a few more tricks up our sleeves…

Do you have anything exciting planned at this year’s event – you sometimes have on stand entertainment too, don’t you?

We do indeed, but I cannot give too much away, you will have to come along to stand F599 to find out!

To find out more about Fairfax & Favor and the gorgeous new products you’ll be able to see and drool over at The Game Fair, see the website. And to learn more about The Game Fair, see here

burgundy boot tassels from fairfax and favorToday I’m giving away this gorgeous a pair of burgundy boot tassels from Fairfax & Favor. A BIG thank you to Fairfax & Favor for kindly donating these to my advent calendar competition.

Why am I giving away a pair of boots tassels from Fairfax & Favor?

If you follow me on any social media platform or read this blog, you’ll know I am a big fan of Fairfax & Favor. I’ve collaborated with them on videos about their Explorer Boots, I’ve reviewed their packaging, I’ve interviewed co-founder Felix Favor Parker… and I own enough Fairfax & Favor to start a small shop. And I will extend my ‘stock holding’ soon too. I admire what they have achieved as a company and I love the products. And if you ever get the chance to visit the team at an event – DO IT. The stand is beautiful, the products are gorgeous, and the team are a real delight. It’s a masterclass in customer service and branding.

Why do I like the boot tassels?

I am lucky enough to own a pair of Explorers and a pair of Reginas, and although I really like the matching tassels, I have a navy bag and wanted to tie the tan boots in with it… so how to do it? Tassels, of course! I own the navy and plum ones for my own use and I really, really love them. They transform the look of the boots to give a more coordinated look without having to buy more boots. Although I would never, ever discourage anyone from buying more boots. Just for the record. I like the tassels because they are fun and really do change a look. Yes, they work well on Fairfax’s range of boots, but also look great on other boots, bags, even as keyrings. And the burgundy is really nice and festive, so perfect for this time of year.

Would you like a win a pair of Fairfax & Favor’s burgundy boot tassels?

Silly question! I have one pair up for grabs… and the competition is only running until midnight on the day this blog is published. If you read this afterwards, don’t worry, the burgundy tassels (and a LOT of other colours!) are available on the Fairfax & Favor website. However, if you’re in time, all you need to do it pop on over to my Rhea Freeman PR Facebook page, watch the video that will be pinned to the top today and enter. That’s it! Of course, I’d love it if you’d tell your friends by sharing the post.

I hope you enjoy my advent calendar competition – best of luck!

equestrian and country gift guideThis year, I’ve decided to embrace the Christmas spirit full on, and share with you some of my top finds in a series of equestrian and country gift guides. First up, I’m addressing gifts for her… and I’m doing this in a series of videos (along with for him and for children…) so stay tuned.

How have I put the equestrian and country gift guide together?

Well, let’s be clear, I know there will be a LOT of gift guides online this year, but I wanted to tell you how I’ve put mine together. I specifically asked the brands who I am featuring to be involved and picked the products I wanted to feature too. In order to be involved, I needed the product, which I said I was happy to return. Some brands very (very) kindly said I could keep the product they sent, some I have bought for gifts and some I already owned, but the vast majority are being returned… and some you’ll see in the not too distant future… but I’ll tell you more about that soon. I don’t have any issues with people who do it differently at all, but I wanted to tell you how I’ve done it. In the equestrian and country guides you’ll see lots of products from brands I work with, and some from brands I have the pleasure of networking with via my groups on social media. I’m not saying this is a definitive guide, and I am looking forward to getting inspired by lots of other equestrian and country gift guides as Christmas approaches. These are products that I know extremely well and adore, or ones that have caught my eye online and I like how the company operates.

I love supporting small businesses, and I think showcasing products in this way (as well as buying them as gifts!) can help. I’d love it if you’d consider giving this video a thumbs up on Youtube (the video below is on Youtube) and even a channel subscribe – that would be brilliant. But it’s completely up to you. So, without further ado…


In this equestrian and country gift guide, you will find…

Annabel Brocks’ reversible faux fur head warmer and neck warmer in bubblegum pink tweed, and her wool Bugsy Hat in navy.

Hiho Silver’s Exclusive Foxtail Bracelet, Exclusive Cherry Roller Bangle (find out about the Cherry Roller Bangle’s iconic design), and a number of CZ Roller Beads (find out why I love the CZ Roller Bead).

Fairfax & Favor’s Henley Drivers in navy (find out about the wow factor your friend/relative will get from Fairfax & Favor’s packaging here).

Evemy & Evemy’s Alpaca Socks (read about Evemy & Evemy founder, Sophie Carroll here).


You’ll find links to all the products underneath the equestrian and country gift guide – for her – Youtube video.

LiquiproofToday’s blog is all about why I love Liquiproof on my Fairfax & Favor boots.. and if you’re on the fence about buying suede boots, you might just love this blog too!

A while ago, a pair of Fairfax & Favor Reginas entered my life. I had been admiring these for a while but I was definitely concerned about how these would fit in with my life. I have two toddlers, a crazy trailhound, horses, and general madness is very much the order of the day. I do go out occasionally (!) and would wear the boots then. But the suede. The fact that they were made from suede bothered me a lot.

How could suede Reginas bother anyone?

Well, the short answer is, I didn’t want to ruin them. They aren’t cheap to replace and although I loved them, and had loved them for a while, I felt that my lifestyle was incompatible with suede. Suede is BEAUTIFUL when cared for properly, but it can stain easily, it’s not known for its water repellent qualities, and I would be really cross if something got dropped on them, or they got rained on when I was out. And I really, really didn’t want to turned into one of those people that shrieks when it starts to rain and panics that their attire or look will be ruined (we’ve all seen them… it’s like they’re melting when it rains!). As much as I don’t enjoy getting wet (and God knows my hair hates it), I’ve never needed to worry about my footwear getting wet. And I didn’t want to start. I have enough quirks.

Enter Liquiproof

I was talking to Felix (he’s the ‘Favor’ part of the Fairfax & Favor brand!) about my concerns. I wasn’t quite as quirky as above, but he got the idea. And he suggested Liquiproof as the answer to all my suede based problems. I Googled Liquiproof and looked at some of the videos showing the kind of abuse products can take after application… I mean beer, ketchup, milk… all manner of suede hating liquids… and it looked incredible. I mean. It looked a bit too good. How could something do that? It must be full of all sorts of witchcraft, but anyway, I agreed. I mean. I did really want the boots and Liquiproof seemed like the answer to my boot based prayers.

So did it Liquiproof work?

Yes. A million times yes. Fairfax & Favor sell little Liquiproof kits with all you need in them, and clear instructions that even I could follow. I didn’t do much with the boots before applying the Liquiproof as I was worried about them getting damaged, but I think that actually helped as I was applying the Liquiproof to a properly clean surface, so I only needed to do minimal prep. It really was very, very easy to apply (I can do it… and I filmed it as proof – video here or below!) and it’s also eco-friendly and non-toxic. I do genuinely worry that some of the liquids and lotions used around the house, and on products like this, do more harm than good, but according to everything I’ve read on Liquiproof, it’s the exception.

And I found the courage to put my new suede Fairfax & Favor Reginas under the tap when the Liquiproof had dried. And there was no screaming or crying. See the full results here.


Have you tried Liquiproof? What have you used it on?

Annabel Brocks Quilted black Gilet With Natural Collar fIf you follow me on social media, you may have seen the short videos I have been putting out this week with my must-sees at the Land Rover Burghley Horse Trials. In case you missed it, here are some of my top picks… in alphabetical order…

Annabel Brocks– whether you’re looking for luxurious clothes for autumn/winter or fabulous products for some winter sun, Annabel Brocks (in the Lifestyle Pavilion) is a must see. I adore the faux fur head warmers and am kind of looking forward to the winter and when I can wear them again! In addition you’ll find capes made using tweeds, faux suede gilets, kaftans, ponchos and even sun hats! Definitely add them to your list!

Butler Stewart – for tailored tweed, make sure you check out Butler Stewart. For ladies and gents there are off the peg garments as well as Made to Order and the new Made to Measure collection (the latter being launched at Burghley). And if you saw Oliver Townend at the trot on Wednesday, you will have already seen some Butler Stewart in action…

Dogs & Co – Melanie and the team are LOVELY, but more than this, the products are exceptional. I regularly rave about the UniWalker (it’s been a favourite too, but I call it by its old name, the Figure Of Eight), but the rolled leather collars and the brightly colours microfibre ones have also really caught my eye…

Fairfax & Favor – yeah – I love them. I have my eyes on a pair of Explorers as my next purchase but give the Reginas, Drivers and Windsor bag my hearty seal of approval. At the start of Burghley, Fairfax & Favor launched the new Electra velvet Chelsea Boots… and don’t forget the Amiras. The over the knee beauties.

Hiho Silver – for all your equestrian and country jewellery needs, obviously! At the start of Burghley, Hiho launched a new 4 Star solid gold bead with diamonds that fits on the foxtail and Cherry Roller Bangle. The company has also released a special Burghley charm and some other stunning sterling silver, solid gold and gold vermeil pieces. So go and see them.

Lula Bo – I found out about Lula Bo through the lovely Emily and Inkpot & Press… and then drooled over the products. At Burghley, in addition to all of Lula Bo’s other carefully selected products, Clare Shaw’s scarves will be on sale. And they are lovely.

Mackenzie & George – THE place to go for your belt and fedora needs! Mackenzie & George’s Chester Belt was my favourite in a recent vlog, and after seeing Imogen Murray in a felt fedora and feather pin from M&G at the trot up on Wednesday, I want one more than ever now! In addition, Mackenzie & George offers a personalisation service, so you can have your belt or clutch bag personalised with foil or just a simple debossed finish. LOVELY!

Noble Outfitters – a brand I’ve long admired – will be unveiling the new autumn/winter collection. With rich autumnal shades to complement any skin tone, technical prowess for busy people and clever touches too, Noble Outfitters is somewhere I would spend a bit of time!

Rudds Wellies – yep – we all need them – and Rudds Wellies are lovely. They’re made with a special rubber to give them a 12 month no split guarantee, have a super comfy lining, stirrup friendly soles and lots of other features too. You can find them in Rural Craft, which is also where you’ll find Mackenzie & George.

Teddy Edward – since I spoke to Stephen, founder of the brand, for my ‘a few minutes with‘ feature, I have become a teeny bit obsessed with the company’s range of British made products. Combining classic designs that are easy and flattering (amen!) to wear with Great British manufacture, I’m ever so slightly obsessed.


If you’re going to Burghley, there’s a chance to win some GORGEOUS Hiho Silver jewellery by taking a selfie, posting it on your Instagram and tagging with #HihoStyleSpotter, created with the Land Rover Burghley Horse Trials, Hiho Silver AND judged by Hiho Silver ambassador Sophie Callahan. Actually, she’s written a a blog all about it here!

This week has been a bit of whirlwind for many reasons, but one has been the work that’s been going on behind the scenes connected to this. The Moet & Chandon July Festival at Newmarket Racecourse. And you might ask yourself why that would concern me… and I’ll tell you why…

If you’ve been to the July Festival at Newmarket Racecourse you might have noticed that something is missing. Not stunning horses, beautifully dressed people and a great day out, no, a tradestand village. Fairfax & Favor (I might have mentioned them before?!), or more precisely their founders Felix and Marcus, had the idea of introducing a shopping experience to Newmarket and asked two other companies to work with them. One was the Oxford Shirt Company and one was Hiho Silver.

Newmarket RacecourseIn order for this new area to get a fitting launch, the Fairfax & Favor team organised a stunning photo and video shoot at the racecourse that not only did Hiho send jewellery for, but the MD, Emma, attended. Armed with lots and lots of lovely jewellery, she worked alongside the team to match jewellery with accessories and clothing to help style the looks so all the brands associated benefited.

I’ll be completely honest when I say that sometimes jewellery can get overshadowed in shoots when it’s not the primary focus. And this isn’t a criticism at all, it just can because it’s a smaller item, and unless you’re wearing a bar of bullion around your neck, you can’t really see it from that far away. Now, I’m not going back on what I said, but by God, I needn’t have worried. Christoffer Rosenfeldt took the most stunning images (the ones I’ve included here are by him – click on them and you’ll be transported to his site) and the video pinned to the top of Hiho’s Facebook page was created by Michael Rosenfeldt is just amazing. I wasn’t there on the day so I can take absolutely zero credit… but what an amazing job… don’t you agree?

And I have to mention the gorgeous models too – Harriet and Newmarket July FestivalJames. I’ve heard that they’re just as lovely on the inside as they are on the outside. How refreshing is that?

So, back to the focus of this piece. Newmarket Racecourse. The Moet & Chandon July Festival. Next week from Thursday until Sunday. If you’re going, do make sure you pop by and say hello to the lovely people at Hiho (Emma will be there so go and give her some support… she’s a real superstar!), Fairfax & Favor (I don’t know who will be there from F&F but I’ve met quite a few of the team and they’re all lovely- they even gave me prosecco at Badminton… and don’t say they gave everyone else prosecco too… it’ll hurt my feelings…), and Oxford Shirt Company (a brand I’ve admired for years.

Felix Favor ParkerIf you’ve seen this blog before (and if not, welcome!), you will know I have a bit of a thing for Fairfax & Favor. And their packaging. And their branding. I’ve enjoyed watching the rise of this dynamic, young company and the pieces that I own sit and smile at me when they aren’t in use. More than this though, the people behind the brand, Felix and Marcus, are really lovely, genuine people too, so I’m delighted to be able to share this ‘a few minutes with…’ blog about Felix Favor Parker.

Tell us a bit about you and your background

Marcus and I both grew up in Norfolk and have been great friends for a very long time

What made you want to start a business?

We decided we wanted to start a business when we were 16, In Norfolk there is a tennis tournament at Hunstanton that is a social event for 15-17 year olds. There was nothing for the younger children so we wanted to buy a bouncy castle and charge the parents. That was when we founded the name Fairfax and Favor. Luckily we couldn’t afford to buy a bouncy castle and eventually started making shoes instead.

How is Fairfax & Favor different?

Our business is different as we have always focused on more than just buying a product. We are selling a lifestyle, a community. Whether it’s popping in for a drink on the stand to the handwritten notes that come with each order. We like to get to know our customers.

What makes your products special?

Our products are special because they are timeless classics with the Fairfax and Favor attention to detail. As well as this all our shoes are designed for comfort with memory foam padding.

Fairfax & FavorIf you had to sum up your business in a few words, what would they be?

Classic, stylish, elegant young, fun and quintessentially British

Do you have a motto or ethos?

When we started we made many mistakes, I remember one year I drove to Blair Horse Trials and realised I’d forgotten the card machines. However our motto has always been “live and learn”

If you could give one piece of advice to an aspiring business owner, what would it be?

Keep cost low, live as cheaply as possible and invest every pound back into the business, and you will grow organically.

One thing that helps you run your business more effectively

We value Shopify, our website platform, hugely. It’s a great software system, easy to use and tracks everything accurately.

Best thing about running a business?

Complete freedom to have a go at anything, some work and some don’t, but it’s nice to be able to try

Worst thing about running a business?

Being responsible for other people’s salaries, the risks you take later have to be weighed up as you are playing with livelihood if it all goes wrong

Fairfax & FavorTop business blog you follow

Richard Branson Virgin blog

Top business book you’ve read

Jab, Jab, Jab, Right Hook – Gary Vaynerchuk,  The Tripping Point and Felix Dennis – How To Get Rich

One thing we might not know about you

I failed University

Top business achievement

Being involved in Drapers 30 under 30

Where can we find Fairfax & Favor online?

Web –

Instagram – #fairfaxandfavor