Five ways to promote your equestrian business on social media this ChristmasAre you getting in the festive spirit? Have you got your Christmas stock in and raring to go? Have you planned your social media for the next few weeks on the lead up to Christmas? The thing is, now is most definitely the time to be harnessing social media for your equestrian business… and it’s definitely worth a bit of thought. From the really obvious posts that drive a sale to something a little more thoughtful, here are five ways to promote your equestrian business on social media at Christmas. And, spoiler alert, none of them are advertising…

Five ways to promote your equestrian business on social media at Christmas

  1. Collaborate – I love a collaboration, and there’s no better time than Christmas. Collaborating with businesses that complement yours can be a great way to get in front of potential customers who might not know about you. One of the key points to remember when you’re plotting your collaboration is that a collaboration should benefit all parties. Your equestrian business, the other equestrian business… and your customers too. It shouldn’t be all ‘me, me, me’, quite the opposite actually!
  2. Shoppable links – have you seen that Instagram has now added shoppable links to Stories? I let out a little squeal when this happened a few months ago. If you have a Facebook shop connected and working, this means you can now add shoppable links to Facebook, Instagram and Instagram Stories. It might be simple, but we need to do all we can to make it easy for people to shop. If they need to remember a complicated website address and type that in to their computer/phone before they get anywhere near your business. Well, it’s just not good, is it?
  3. Behind the scenes – and if you’re so inclined you could have some fun with this too. There’s no better time to show what goes in behind the scenes of your business. How are you making sure that people get their orders on time? How are you harnessing the Christmas spirit in what you do? Has the office dog also donned his antlers to get involved? SHOW US!
  4. Competition – competitions can be a great way to raise the profile of your equestrian business. You can either do this on your own or as part of a collaboration with a sponsored rider or maybe another business. Please, PLEASE make sure you competition is easy to enter, complies with all relevant Ts and Cs depending on the platform you are promoting/hosting it on though. Please. For me. And sharing or tagging on Facebook don’t comply. See the Pages Promotion Guidelines.
  5. New products – tell the world about the new equestrian products you have in store ready to delight and excite them. Maybe you can help to show how these new products work together (and even how they work)? What about who they would be good for? Help people. We all need some help at Christmas time and your equestrian business, if promoted well, could be that beacon of fairy lights for all those tired horsey shoppers.

These are five easy ways to promote your equestrian business through social media at Christmas, but there are plenty more too. What’s more, these ideas aren’t JUST for Christmas, oh no, they’ll work all the time. So yes, they might help you promote your equestrian business this Christmas, but take them into the New Year too!

Do you use social media in your equestrian business? If you’ve answered this question with anything but ‘yes’ (and ‘meh’ and ‘kind of’ counts as no!), you’re missing out. Social media can be game changing for your equestrian business in lots of ways. I don’t want to overwhelm you and leave you tutting/shaking your head or throwing your computer across the room… so here are just five reasons to use social media in your equestrian business…

5 reasons to use social media for your equestrian business

Reason 1- Equestrians are on social media!
It’s so, so important to be where your customers are. And the good news is for you, you equestrian business owner you, THEY’RE ON SOCIAL MEDIA! With over 2 billion monthly active users on Facebook and 1 billion on Instagram, there’s a LOT of people to go at… and a number of these are equestrian!

Reason 2 – Your equestrian business can reach new people if you use social media

social media for equestrian businessYour social media won’t just reach your current customer pool – depending on how well you use the platforms, you have the opportunity to reach new people interested in your brand/products and services all over the world… or just a few miles away.

Reason 3 – You can use your social media to show behind the scenes of your equestrian business

Customers and people who might be future customers love this. This might be you receiving a new delivery, opening corporate clothing, visiting a sponsored rider at home… you name it. This allows your customers to see what really makes your equestrian business tick. And you can utilise this ‘behind the scenes’ story telling in so many different ways with video, Lives, filters and effects… the social media world is your oyster.

Reason 4 – It’s free to get started

How many ways to market your equestrian business start at zero cost? Completely free? You can get yourself set up on all the places your customers are NOW and start promoting your equestrian business through social media. Within the next hour you could have fans and followers on all these platforms for nothing. How good is that?!

Reason 5 – People buy from people

Don’t just use your social media as a way to tell people to ‘buy stuff’. No. It’s social media for a reason. And a good reason. It’s the perfect place to be sociable. The internet is the most amazing tool but the screen and a lack of face to face contact can make customers feel distant. And they feel the same distance too. So how can you address that? But using your platforms to communicate directly to them. Become the face of your equestrian business, like you would if someone walked in your shop. This is a great way to bridge this gap in the digital world we live in.

I’m hoping this ‘take five’ blog series will inspire you, make you smile… maybe it’ll just get your head nodding as you enjoy a well earned cuppa and a biscuit. Either way, I’d love you to carry on the chat over on Instagram or Facebook. Hope to see you there.

If you’re planning to go to BETA International later this month, then make sure you read this first!

What is BETA International?

BETA International in the British Equestrian Trade Association’s international trade show that happens at the NEC in Birmingham each January. Well, it used to be February, but it’s January now. This year it’s running between 21st and 23rd. The good and great of the equestrian and country industry gather to see what’s new, what’s hot, what we can expect to see in the coming year… and to have a good catch up with friends and colleagues. It lasts for three days, it’s free entry, but you do need to register and be a true member of the equestrian trade. You can’t buy things at BETA International, as in, you can’t walk away with armfuls of stuff like you can at somewhere like Badminton or Your Horse Live. Retailers can place orders on stands, and it gives busy retailers the chance to see a lot of businesses in a fairly short space of time, and to get most of their forward orders sorted too!

Why am I giving advice on BETA International?

I’ve attended BETA International as an exhibitor (when I used to be marketing manager for one of the biggest exhibitors there), and as an equestrian PR and marketing consultant, so I think I’ve seen it from a few different sides. The advice below, whether you’re an exhibitor or a visitor should help you… you ready?

Top Tips for exhibitors at BETA International…

  • Make sure you have filled in and taken advantage of all the free opportunities you can. When you exhibit you’re sent a lot of information you need to fill in and filter through, but it’s worth it.
  • Make sure your customers know you’ll be there. Send them an email. Get on the phone. Invite them to come and see you.
  • Use BETA International as an opportunity to sell but also to build relationships with your customers. Invite them for a drink, have a chat, get to know them. People buy from people and there’s no better opportunity than when that person is on your stand!
  • Snacks and drinks. Having snacks and drink on the stand for customers is a big plus. The air con makes you want to drink a fair amount of water, and having someone offer you a bottle can make a big difference. You could always get your drinks and snacks branded too. So you never miss an opportunity.
  • There’s usually the opportunity to display a press release on the racking inside the press office during the event, for members of the press to pick up. Have a chat with the press officer and get the info you need (best time to drop them off, number required, etc).
  • Incentives. Are you running any show offers? Competitions? Incentives can encoruage people to visit you. But make sure you tell them about the incentives…

Top Tips for people visiting BETA International…

…and many of these apply to exhibitors too…

  • Stay hydrated. I know I sound like your mother, but it’s true. I have been foolish before and not drunk as much as I should have and have felt pretty rough as the day progressed. You’re chattering away most of the time, there’s the air con… you need to drink. Tea and coffee are fine, but water is best. Pop at least one bottle in your bag. Trust me on this.
  • Lip balm. It sounds like I have a thing about air con, but it can really dry your lips out and that’s not nice. Pop a lip balm in your bag and you’ll be sorted.
  • Footwear. Comfort wins. Always. Be smart, yes, but keep in mind you could cover miles in the halls and you don’t want to be limping after an hour… because you’ll be in a world of pain come home time (and for the next few days too).
  • Layers. In January, the temperature outside can vary enormously, but get into a big indoor exhibition and you have more temperature issues to contend with. Dress in layers so you can stay comfortable and smart all day long. There’s also another benefit that thin layers can be put in a bag when removed. Bulky layers are a lot more challenging.
  • Charging unit. I don’t know about you, but I get battery anxiety when I go to shows and events. The fear of the damn thing running out when I need it genuinely concerns me, but if you invest in a charging pack that can charge your phone remotely, you’re covered. My friend has a nifty phone case that does this, but I have a plugin one.
  • Business cards. Make sure you have some. Make sure you have somewhere to keep other people’s.
  • Plan. It’s easy to miss people if you don’t have a plan. Write down the stands you want to see, their stand numbers and, if you’re ultra organised, mark them on the show plan. That said, it’s pretty easy to navigate around BETA International due to the enormous letters hanging from the ceiling, so don’t worry too much about this.
  • Appointments. Some stands work on a no appointments policy and for some it’s essential to make an appointment. Check if it’s important you see a specific person.
  • Bags. You will be given various brochures, leaflets and samples, so make sure you have a good bag that you’re happy to carry around with you. Think strength but also think comfortable wide handles.
  • Programme. Look at the programme. See what talks are going on and when. There’s usually a really interesting programme, so make the most of it.
  • Enjoy! It’s about having fun too, so don’t get yourself completely booked up – add some amble time so you can take in the whole show and discover new bits too.

Is there anything I’ve missed?

Sweet Images PhotographySo, as 2017 draws to a close, I wanted to write a thank you post. I’m grateful to many people this year, but this blog is going to focus on one group, and these are the kind businesses who contributed to my Equestrian and Country Advent Calendar Giveaway, something I ran over on my Facebook page between 1-24th December. A lot of the products were donated by clients, some I bought, and others were given, very kindly, by people who I have the pleasure of knowing through social media, or through my Small & Supercharged business group on Facebook. And before I give you a whistle-stop tour of days 1-12, I wanted to say a HUGE thank you if you entered any of the competitions or supported my Facebook page this year and during the competition. I appreciate it. I have also LOVED hearing from the people who received the prizes. It’s so nice to hear that they love the prizes as much as I did. So, without further ado…

The Equestrian and Country Advent Calendar Giveaway…

Day 1 – She Means Business Book – by Carrie Green. This was a book that I bought as I recommend it to so many people and I wanted the Advent Calendar Giveaway to be relevant for equestrian and country business owners.

Day 2- Personalised Ornament from Hoofprints Amy, the lady behind Hoofprints, is a client of mine and very, very kindly provided a personalised ornament for one winner. The ornament that was pictured featured my in-laws’ black Labrador Polly (photograph by Sophie Callahan!) and my mother in law LOVED it, so when Amy said she was happy to give one to one lucky Facebook fan, I was thrilled. Thank you to Amy and Hoofprints for the really kind donation.

Day 3 – Wine Down Hoof Pick – Noble Outfitters. Noble Outfitters very kindly donated one fab hoof pick for the competition, so a huge thank you to them. The company sent me a lovely bundle of bits and bobs for my Christmas Gift Guides and the hoof pick was in the Hiho Silver Double Wrap Leather BraceletStocking Fillers one… and I just loved it. I mean, what’s better than a beautifully made hoof pick with a wooden handle? A beautifully made hoof pick with bottle opener and corkscrew, that’s what!

Day 4 – Faux Fur Neck Warmer – Annabel Brocks. Annabel Brocks is best known for its luxurious fully reversible faux fur head warmers made in the UK using lovely tweeds and fabrics… but the company makes more than that. And the Faux Fur Neck Warmer is one great example. The one Annabel Brocks very kindly donated had pale faux fur on one side and bubblegum pink tweed on the other. It was a VERY popular competition! Thank you to Annabel for donating this gorgeous prize.

Day 5 – Sophie Callahan’s 2018 Calendar – Sophie Callahan If you follow me on social media or have followed this blog at all, you’ll know I’m a big fan of Sophie Callahan and her work and I have the absolute privilege of working with her too. This incredibly talented lady very kindly donated one of her gorgeous calendars for day 5. I own one of these lovely calendars and in addition to beautiful pictures, Sophie’s also added a number of key equestrian and country dates too, which is really useful.

Day 6 – Exclusive Double Wrap Leather Bracelet- Hiho Silver. This was the most popular giveaway and people went mad for it. I mean, I’m not surprised. The double wrap leather bracelet is genuinely a thing of beauty… and it’s nothing short of a miracle I allowed it to leave the house to go to its new home! I am very lucky to work with Hiho and am very grateful to them for kindly donating this little gem. The recipient was very excited when I told them they had won it!

Day 7 – Burgundy Boot Tassels – Fairfax & Favor. Oh, I do love this brand… and I was Sophie Callahan Equestrian Calendarthrilled when they said they would be happy to donate this rather festive pair of suede boot tassels. I own a pair of the Reginas and a pair of the Explorers… and also a pair of navy and plum tassels… and I love how they can transform a look. Don’t get me wrong, the boots look gorgeous with their matching tassels too, but the extra touch of adding a dash of colour to them to tone with an outfit is a winner. Thank you Fairfax & Favor.

Day 8 – Eat The Frog Book – by Brian Tracy. This was a book I bought as part of the giveaway because I found that the advice between the covers was simple to understand, kind of obvious really, but absolutely game changing. It’s also a book and an idea that I know a number of my clients have had great success with, hence it made it into giveaway.

Day 9 – Mounted Print – Sweet Images. I’m very lucky to work with the fabulous Rachel Bragg, the lady behind Sweet images, and I have always loved her work. When this very print popped up on her Instagram feed, I asked if I could buy one for my office wall, because I loved it so much. The colours were lovely, the timing was perfect… I LOVED IT. Anyway, long story short, I have one and Rachel very, very kindly donated one for my advent calendar giveaway too. A massive thank you Rachel for doing this.

Day 10 – Arthur Bear – Kate Negus Saddlery. I’ve worked with Julia and Kate Negus Saddlery for a number of years, and the quality of the products she designs is exceptional. Marilyn, the mighty cob, is lucky enough to own a gorgeous Kate Negus bridle and it’s stunning – made using English leather and beautifully crafted in the UK too. Not all that long ago, Kate Negus launched the new Lifestyle Collection, and Arthur Bear is one part of it. A big thank you to Julia for donating an Arthur.

Day 11 – Running In The Rain Scented Candle – Hanrose. If you haven’t heard of burgundy tassels from fairfax and favorHanrose, I have a real treat in store. If you love scented candles, wax melts and all manner of loveliness, you’re very much home with Hanrose… so I was delighted when Johanna, the lovely lady behind Hanrose, offered a candle for day 11. The candle, called Running In The Rain, came in a gorgeous tin and had a lovely fresh scent which would work so well in any room. It was lovely to be able to give a great horsey company a bit more exposure and I am very grateful to Johanna for providing this lovely gift.

Day 12 – Hanging Star – Robin Roadnight. I have been a huge fan of Robin’s since I ‘found’ her via the Small & Supercharged group and then bought a ‘Horsepower’ print for my office wall. And then I was hooked. Robin creates truly beautiful equestrian art, which she prints onto fabric and makes beautiful homeware products from, and the star is a great example. I have a heart hanging up in my kitchen and it makes me smile whenever I see it, and I know how thrilled the winner of the Hanging Star was as they sent me a lovely email. Thank you to Robin for the donation.


**The plan was to do one blog thanking all the brands who kindly donated to my Equestrian and Country Advent Calendar… but it would have been a HUGE blog. So part 2 will follow tomorrow! **

robin roadnight hanging starToday I’m giving away a gorgeous Hanging Star, very kindly donated by Robin Roadnight Equestrian Art. Robin is such a lovely lady and so talented too, and I’m delighted to share a bit more of her with you.

Why am I giving away a one of Robin Roadnight’s Hanging Star?

Robin Roadnight is based up in the Scottish Highlands, where she creates gorgeous pieces of equestrian art, that then find their way onto fabric. From here, Robin creates a range of stunning homeware pieces from memo boards to bunting, fabric letters to lightshades. And that’s before we even get onto the print range. The art Robin creates is printed onto the highest quality British linens and then she works with a talented craft team who turn the fabric into something else. You can also buy the fabrics by the metre for your own project if you like. I did actually chat to Robin for one of my ‘a few minutes with…’ interviews a few months back. So you can learn more about Robin Roadnight here.

Why do I like the Hanging Stars?

I’m not sure I know anyone who wouldn’t! The one I have been given to give is the ‘mulberry’ print which features on a linen printed fabric, finished with hessian twine and a wooden button, and isn’t too big either. It’s the perfect size for hanging on curtain poles and dressing table drawers, cupboards and bedsteads. And a lot else besides. It’s really pretty.

Would you like to win a Hanging Star from Robin Roadnight Equestrian Art?

I have one of these lovely stars to giveaway… and the competition is only running until midnight on the day this blog is published. If you read this afterwards, worry not – you can find these stars (and hearts too!) on Robin’s website. However, if you’re in time, all you need to do it pop on over to my Rhea Freeman PR Facebook page, watch the video that will be pinned to the top today and enter. That’s it! Of course, I’d love it if you’d tell your friends by sharing the post.

I hope you enjoy my advent calendar competition – best of luck!

Sweet Images PhotographyToday’s prize is a super dooper special one. It’s a print from my incredibly talented friend and client, equestrian photographer Rachel Bragg aka Sweet Images Photography. This print is lovely. I saw it on Sweet Images’ Instagram and I just loved it. So I asked if I could buy one… and it’s even more amazing in the flesh. Rachel has kindly donated another print for one lucky Facebook fan. If you’re the lucky winner, you will love it!

Why am I giving away a Mounted Print from Sweet Images?

I just adore this print and I am confident that my Facebook following will too. The timing was clearly perfect when the shot was taken but the colours and the composition of the image I also find very calming. I also feel that this image is very Rachel, by which I mean it perfectly encapsulates what she does as a photographer for her clients. It’s capturing those special moments and holding a situation or feeling in time. And this picture, I think, shows it really well. I also like that it’s not a ‘traditional’ beach image because that’s not the kind of thing I would want on my wall unless it was of me riding. I see this as a piece of equestrian art. And the fact that Rachel, who I am just beyond proud of, took it, makes it even more special.

Why do I like the Mounted Print from Sweet Images?

It takes me back to my horsey roots a little more and, as I know that the vast majority of my followers on social media, and the vast majority of my clients, have links to equestrian and country, I am confident they will like it too.

Would you like to win a Mounted Print from Sweet Images?

I bet you do! All you need to do is come on over to my Facebook page on the day this is published, watch the little stop motion video and like and comment below that video. If you read this afterwards, worry not – you can find out more about Rachel over on her Sweet Images website. However, if you’re in time, all you need to do is pop on over to my Rhea Freeman PR Facebook page, watch the video that will be pinned to the top today and enter. That’s it! Of course, I’d love it if you’d tell your friends by sharing the post.

I hope you enjoy my advent calendar competition – best of luck!

Wine Down Hoof Pick by Noble OutfittersIs it a hoof pick? Well yes, but this is no ordinary hoof pick, in fact, the Noble Outfitters Wine Down Hoof Pick will be residing in my kitchen. And you can win one too! A massive thank you to Noble Outfitters for donating this brilliant product to my Advent Calendar competition. Want to find out more? Of course you do!

Why am I giving away a Wine Down Hoof Pick from Noble Outfitters??

I was sent one of these for my gift guide series and I LOVED it. It arrived in its super start packaging and I thought it looked like fun, but it’s not a gimmick. It’s brilliant! It’s incredibly well made and combines wood with stainless steel that has a satin finish. the hoof pick bit is a really good hoof pick.. but the handle is a bit special. There’s a corkscrew and a bottle opener in it! They just unfold and you’re ready to go. Horse with a stone in the hoof? No worries. Bottle of red you can’t open? No problem. Bottle of beer that can’t be opened. You have no need to worry again.

Why do I like the Noble Outfitters Wine Down Hoof Pick?

Well, it’s just brilliant! I like Noble Outfitters and regularly covet the products I hear my friend Emily Mumford from Inkpot & Press talk about as she works with this fab company. The clothing is bang on; I have a First Crush Cowl I love. The accessories have always looked good, but the quality of the Wine Down Pick is great. Honestly. It might look a bit gimmicky, and I guess it kind of is, but the quality is all there and it does everything it’s meant to with style and grace. It’s brilliant.

Would you like to win a Wine Down Hoof Pick from Noble Outfitters??

Of course you do. Now, I only have one to giveaway… and the competition is only running until midnight on the day this blog is published. If you read this afterwards, worry not – you can find out more about the Wine Down Hoof Pick and the rest of the Noble Outfitters range over on the website. However, if you’re in time, all you need to do it pop on over to my Rhea Freeman PR Facebook page, watch the video that will be pinned to the top today and enter. That’s it! Of course, I’d love it if you’d tell your friends by sharing the post.

I hope you enjoy my advent calendar competition – best of luck!

Robin Roadnight Hanging HeartI can’t contain my advent calendar based excitement any longer… because my Equestrian and Country Advent Calendar Competition launches on Friday, 1st December. And yes, I’m pretty flipping excited. As with a lot of what I do, I wanted to explain why I’ve done it the way I have, as well as the kind of things you’re likely to find in there.

What’s the idea behind the Equestrian and Country Advent Calendar Competition?

There are a few reasons why I decided to do an Equestrian and Country Advent Calendar Competition. The first reason is that by creating video content around some great products from my clients and friends, I get to introduce them to you in a more personal way. Every product I am giving away I genuinely love and have a connection with in some way. I’m very, very lucky in that I’ve had a lot of the prizes donated, but I have also bought some too. The ones I have bought are generally connected to the business side of what I do, so books I rate and have talked about, a bit of stationery and the like. I have also bought some of the other products, and I will explain this aspect in the blog that accompanies each day of the calendar. Because I like to give people credit when they go above and beyond. And it’s only fair that people who have been kind enough to gift prizes to you, my lovely followers, get that recognition.

Sophie Callahan Equestrian CalendarHow will the Equestrian and Country Advent Calendar Competition work?

Each day I will be giving away one lovely prize over on my Facebook page. I did think a lot about the best way to do this and keeping it on one platform just seemed a lot more clean cut and a lot easier to manage. So, each day, a short video will appear on my Facebook page with the prize I’m giving for that day, and the entry mechanism will be a simple ‘Like & Comment’. Of course, I’d be very grateful for any shares, but that’s not part of the entry criteria. Each video will also have an accompanying blog that will explain more about the prize. It’s a simple competition, because I like to keep things simple… especially at this time of year!!

What kind of things can you expect to find in the Equestrian Advent Calendar Competition?

You’re in for a treat! There are books from some people I find hugely inspiring, products from Hiho Silver, Annabel Brocks, Sophie Callahan Photography, Sweet Images Photography, Hoofprints, Noble Outfitters, Robin Roadnight… the list goes on. I hope you love taking part as much as I have enjoyed putting it together. The first one launches on Friday!

Christmas collaboration - equestrian gifts galoreI’m very excited to be able to tell you about a competition I’m participating in – by which I mean, I’m providing a prize for. This amazing Christmas collaboration was arranged and organised by the lovely Becci from Super X Country. It unites a number of businesses, all providing a prize for one lucky winner. It’s a fairly simple competition in terms of the entry mechanism. But more and more I am convinced simple is the best.. you can enter over on Super X Country’s Facebook page.

Who’s the Christmas collaboration between?

The competition is between eight equestrian businesses – each providing a great prize. The lucky person will win a prize worth over £500- how good is that?

So, first up we have Annabel Brocks. I am lucky enough to work for Annabel and own one of her lovely headwarmers and neck warmers, so I can vouch for these products first had. The winner of this competition will win a sumptuous faux fur reversible head warmer. Definitely the most stylish way to stay snug this winter and beyond!

Then we have Super X Country, the brilliant brand created by the ever-so-lovely Becci. Super X Country creates custom cross country sets for riders of all levels, allowing people to get their own colours (and some really fun designs too!) without breaking the bank. In addition, Super X Country also sells gilets, breeches and lots more, all designed with the competitive eventer in mind. As part of this competition, you could win a customer cross country set.

Then there’s me. I’m offering a one hour coaching call. Now, as you know, I coach a lot of equestrian and country businesses, but I can also work with riders looking to develop their social media presence, work with brands, etc. So my bet would be that that’s the kind of advice I’ll be providing in this session, but it will be up to the winner.

Events Through A Lens is offering a shoot worth £150. I’m not 100% sure what this shoot entails, but no doubt it’ll be a great experience and lots of fun too!

LD Equestrian is run by Lydia, again, a bit of a star in my book! She’s developed a range equestrian apparel for the modern equestrian that’s elegant and stylish as much as it is practical. And she’s giving away one snug LD Equestrian hoodie.

Next up we have Caracal Equestrian. Ailsa is the lady behind Caracal and is one of the most creative people I know! She creates (and when I say create, I mean designs and actually makes!) gorgeous show shirts with pops of colour via stunning fabric choices. They’re SO pretty. And there are bespoke options too.

Muzzle & Snout is a fairly new business, headed by the lovely Debra, that handpicks gorgeous gifts and accessories and showcases them. There’s a stunning range of products available to suit all budgets and tastes. For this competition she’s giving a hip flask, unicorn socks and earrings.

Last but my no means least, we have Rico Reins. This company sells, well, reins, but in a HUGE range of lengths, widths and styles. So if you have a teeny Shetland or a HUGE Shire horse, Rico Reins will have the right reins for you! And as part of this competition, Rico is giving away a pair of Bio Grip Reins.

Why is the Christmas collaboration such a good thing?

You probably know my views on how positive collaborations can be, but just to reiterate, I want to use this example. So, here, each of the people above have provided a prize that someone would like to win to make one large prize bundle. So rather than, say, Rico Reins just offering a pair of reins, or Caracal just offering a shirt to their following, they, like I, am offering the same thing but there’s a difference. Everyone is getting exposure to each other’s audiences. So all the brands benefit. But more than that, the AUDIENCE benefits too. I could offer my following a prize of a session with me. They’d like that. But my audience is largely equestrian and country… so they would LOVE to win all of the above too. And I am sure the same applies for all the other brands too. Super X Country’s audience is horse riders, predominantly eventers, so all the above works so well for them too.

And that’s the power of collaboration, whether it’s a Christmas collaboration or any other, EVERYONE should win. And I think this one ticks all those boxes and then some. Well done Becci!

How can you enter this Christmas collaboration to be in with a chance to win?

Simple… pop on over to Super X Country’s Facebook page

Alec LochoreI’m really excited about today’s ‘a few minutes with…’, all about Alec Lochore. Alec is well known in eventing circles and has an incredible CV. He’s also one of the speakers at this year’s Farm Business Innovation Show.

In addition to running Alec Lochore Event & Equestrian Consultancy and Musketeer Event Management (the company responsible for Burnham Market International and Houghton International, amongst others), Alec has held many notable positions in the sport. But he can tell the story much better…

Tell us a bit about Alex Lochore Event & Equestrian Consultancy and Musketeer Event Management?

A.L.E.C is an Event and Equestrian Consultancy business which over the past 15 years has been involved with the design and running of sporting events. Predominantly but not exclusively equestrian projects and covering a complete spectrum of the different levels from grass roots through to Olympic Games.

As an equestrian consultant, I look at the design, strategic and operational planning and the management and delivery of projects and events from the small-scale farm diversification to the large scale international facilities focusing on maximising efficiency and profitability.

As well as working as a consultant, Musketeer Event Management was established in 2001 running equestrian events up and down the country including Houghton International, Burnham Market International, Whitfield Horse Trials and Cholmondeley Castle Horse Trials.

What makes your business different to others?

When working with clients both as a consultant and through Musketeer, I always try to maintain a ‘yes’ and a ‘can do’ policy. Working with and to the client’s objectives, being reactive in trying to pippa funnellfind solutions to any problem encountered in order to reach the end goal. To have an idea, go for it and make it happen.

What area of business are you talking about at the Farm Business Innovation Show and why?

At the Farm Business Innovation Show I am going to be examining the opportunities available in the diversification into equestrian events. Making the right choice in the type of enterprise and then turning the plan into a reality. I am also going to look at the different types of opportunities and the benefits they can bring as well as the possible threats that might have to be encountered.

When are you speaking and why should people come along and listen?

I feel that the equestrian events market has a growing potential, and is a good opportunity for land owners to diversify into a different area of business that they might not have considered. My intention would also be to stimulate investigation and provide some context and understanding for those people who are interested in an area of diversification which can be very complementary and work well running alongside already established farming business and other area of rural land management.


Who inspires you?

I am inspired not by a particular person but sports men and woman who have achieved global success on the world stage.  My belief is that no matter what sport or what the athlete’s background, whether rich or poor, a man or a woman, and with no consideration for ethnicity or religion, this person has achieved through the grit, determination, sacrifice, hard work and huge strength of character to persevere through the tough times in order to reach success.

You can find out more about Alec and hear his take on the above at the Farm Business Innovation Show

To find out more about Alec Lochore, his consultancy or Musketeer Event Management, follow the links below…

Musketeer Event Management website

Musketeer Twitter

Musketeer Facebook

Musketeer Instagram

Alec Lochore Event & Equestrian Consultancy website

Alec Lochore Twitter

Alec Lochore Facebook


Did you miss last week’s Farm Business Innovation Show themed ‘a few minutes with…’? Read about Emma Collison from Moor View Alpacas and Debbie North from the Outdoor Guide.