They say the consistency is king, and I for one preach that. But what happens when your life and work mean that you can’t be as consistent as you want to be? Do you throw in the towel? Do you just struggle on? Do you become completely overwhelmed and brand yourself as a complete failure? Well over the last few weeks I have not been as consistent as I want to be with my blog, just because I have not physically had enough hours in the day to do the work I need to do and do the blog as well. And I wanted to explain a little bit more about why that is. I’m also here to talk about how I am getting back on the path to being consistent. Because it really is important.
Ahh – September…
September is always a really busy month in my world. I have Christmas things that are kicking off for PR and marketing clients, but I also have Burghley Horse Trials and Blenheim Horse Trials. And this year I’ve chucked in a couple of extra fun things too. So first there’s Burghley Horse Trials. A number of my clients attend Burghley Horse Trials and it is a really big deal for them. I don’t actually attend in person and haven’t for a few years, but I am very involved in all the stuff that goes on behind the scenes to make the Horse Trials a big success for my clients. One particular client is Hiho Silver. Not only do they have a stand there, but the company also sponsors the best dressed at the first trot up. Because it is a sponsorship, a lot of preparation goes in behind the scenes before the event even starts. I was absolutely thrilled with how all this came together during the event, but it does take a lot of time. Worth every second though – seeing a big project come together perfectly is a real buzz and one I wouldn’t trade!
Then there was Style, Skills & Silver
A few days later we embarked on Hiho’s very first instameet which was called Style, Skills and Silver. This took place at The Fish Hotel in Broadway and was absolutely amazing on every possible level. I loved every minute, but it took a lot of work behind the scenes too. Emma Warren, Hiho’s Queen Bee, was the person who came up with the idea and did do a huge amount of work, but everyone involved also worked their socks off on their respective elements to make the day the huge success it was.
Then there was Blenheim Horse Trials
The next thing was Blenheim Horse Trials which, again, was a brilliant event. I did actually attend on the Friday too. Again, Hiho Silver sponsored the best dressed at the first trot up, and there was quite a bit to do around that. I did go for the day on the Friday as I mentioned, and met up with a few people and had a really great time. But it’s another day out of the system and when I have a certain amount of work to do, it’s my blog and content that takes the hit (and so it should be!).
And then there’s my second TEDx talk…
And then this month, just for a laugh, I was very very pleased to accept the invitation to do my second TEDx talk. This one is at TEDx Telford in 10 days time. Not only did the application process take a little bit of time in terms of having to submit various things, but also preparing a talk. I’ve got another rehearsal to go and then the actual event itself. At every stage, this does take quite a lot of time, and so it should do. TED and TEDx are big institutions and when you have the privilege of being invited to speak at these, you need to pay it the respect it deserves. This means time, energy and a whole lot of sweat(!) go into making sure that what I am presenting is useful to the audience and withholds TED and TEDx’s values too. I take this quite seriously because I think it’s such an honour to be invited not just for one talk but for my second. I kind of think this proves that the first one wasn’t all that bad!
I’m not trying to make excuses but I’m being realistic here. My blog and the content I create have to support my business. When I have plenty of work to do, and the reason I have created this content (as in, to help people, create opportunities and show what I can do) has created the work I want, it would be crazy not to do those things in order to create more content, to get the opportunities that I’ve already been given. See what I mean? So the blog is the thing that’s taken a hit. I do tend to schedule my blogs in advance and I have a load saved as draft, but being a bit of a perfectionist (which is not a great thing), I like to proofread, tweak, add links and images after I’ve written them. This means that although I have quite a few saved and ready to go, they still take quite a lot of work to get to the final stages.
This isn’t a bad thing. I did really beat myself up about it because I do preach that consistency is king. I’m not changing that – it is!
But it’s not everything…
I haven’t dropped ball on everything. My social media is still pretty strong. But that’s how I think it should be. I like to experiment, try and test different things on different platforms, so I can pass this learning on to my clients and then they get the to use my ‘testings’ on their own accounts. Also, I feel that the referrals and everything else from my social media to my website and to my other social media platforms makes them really really valuable. And as someone who teaches and lectures on social media, I need to be on the pulse on that.
I really love writing and sharing what I’ve been up to with you all. Because of the amount of time and energy each blog takes to write, that tends to be the thing that gets the biggest hit when I’m busy. So I’d like to apologise. I’ve still been putting out at least one blog each week, but it can be up to three (as per my schedule). I’m thinking of revising the schedule too – but that’s another blog!
What do you do to get consistency back?
If you feel like you’ve dropped all the balls and want to get your consistency in content creation back again, I have some tips…
- Don’t beat yourself up. These things happen. We all make mistakes and when things get busy it’s very easy to become less consistent because you’re overwhelmed everything else. Accept that this is life. But also accept that you need to pick yourself up and crack on. Don’t dwell.
- Start with one thing. If you feel like you’ve dropped all the balls don’t try and pick them all up and start juggling at the same time because you’re just going to feel overwhelmed. If you think that you can pick up one social media platform at a time, for example, then do it. And do that one well. You can then add the rest in when you’re feeling a lot more confident in what you’re doing. So rather been completely overwhelmed by everything being thrown at you all over again, just add one thing at a time into your schedule so you know that you can cope.
- And last but not least – you need to get back on it. If you’re feeling overwhelmed with work, you might wonder why you need to get back on it. Because things have been going well without being consistent in your content. But I think it’s because you’ve been consistent for so long. And this means it’s not something you should consider stopping too quickly. I’m not prepared to drop it. I’ve kept my social media channels running as I said above, but the blog for me is really really important for so many different reasons. It’s been so useful for me. I know how much it helps people and I get lots of lovely comments from people saying they’ve read something on my blog and it’s changed the way they view something. That, to me, is so important.
So I hope that’s helped. Being consistent is king. It really, really is, but I also want to acknowledge in this blog that we all make mistakes and we all drop the ball. What’s important is how we pick it back up and carry on.