Small businesses are the very lifeblood of the equestrian and rural industry, and I’m delighted to use my blog as a way to help showcase these. This might be through ‘a few minutes with…’ or similar interviews where I interview people from small businesses I love, or even including small businesses as part of blogs I’m writing in the form of collaborations. I also use my blog to help educate small business owners, providing information and tips to help them really make progress in their businesses.

In addition to the articles you’ll find here, I do also put out a lot of content on my social media platforms Facebook, Twitter and Instagram in particular, and also on my YouTube channel, to help inform and support small businesses on their journey.

And don’t forget about the Small & Supercharged Facebook group. This free group allows small businesses, particularly those connected to equestrian, canine and country industries, to chat, ask questions and network in a closed group. Search ‘Small & Supercharged’ on Facebook and answer the three questions to join in.

Sporting Hares – Windermere Gilet – Christmas Giveaway

Sporting hares windermere giletHave I got a treat for you today?! The week two bundle is an absolute corker as you’ll know if you’ve visited my Facebook page and entered. And today I’m talking at the Windermere Gilet from Sporting Hares. Oh my. It is STUNNING!

What’s a Sporting Hares Windermere Gilet?

I think I first saw a Sporting Hares Windermere Gilet in real life on my lovely friend and amazing photographer Rachel Bragg aka Sweet Images. It’s no normal gilet. And in the next few paragraphs you’ll find out why.

Now, I love a gilet, but this is a gilet and then some. It’s made from suede. Yes, actual suede. It feels lovely and it’s light in weight too, so don’t think it’s heavy, it isn’t. The suede has a special treatment called DWR that makes it repellent to precipitation, so fine if you get caught in a light shower too. The lining is a stunning purpley/pink, the same as the Beauchamp Blazer. This provides a lovely contrast to the tan tones of this one. It’s finished with a teddy bear soft fleece collar lining, on brand white and navy striped velvet collar, and has brass hardware to complete the look. If you’re looking for a gilet with a difference then I urge you to go and find out more about Sporting Hares Windermere Gilet. The tan is really lovely, but it’s also available in a navy. So smart!

The Sporting Hares Windermere Gilet joins the Fleetwood & Foxgrove Field Scarf  and Super X Country Timeless Gloves in the bundle, along with products from Tom Lane and Apt Cavalier. The video and blog all about Super X Country and Fleetwood & Foxgrove is already up – the rest will follow this week. Keep your eyes peeled.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

For week two, the Sporting Hares Windermere Gilet joins products from Tom Lane, Fleetwood & Foxgrove, Super X Country, Apt Cavalier and Sporting Hares.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows this gilet. It’s a stunner!

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 9th December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Sporting Hares

A ginormous thank you to Sporting Hares for this amazing gilet. The winner of the bundle is going to be blown away by this!

I first found Sporting Hares in connection to… wait for it… packaging! The MD, Marc, reached out following a blog I’d written about packaging and I was keen to learn more about the design process involved. I was so, so impressed with the level of detail and thought that went in to Sporting Hares’ packaging, I knew I was in for a treat with the products. And I have been. I own one of their caps and a pair of the beautiful pink and gun metal striped socks. And I adore them both. If you’re looking for a stocking filler for Christmas, then do go and have a look. I know it sounds crazy but when I don my Sporting Socks, I know I’m in for a good day. Now I just need to decide which colour to buy next – they now have three!

Find out more about Sporting Hares here.

Visit my Rhea Freeman PR Facebook Page to enter

Fleetwood & Foxgrove Field Scarf – Christmas Giveaway

Fleetwood and foxgrove field scarfDay two of the second week’s giveaway… and I have to say it’s another amazing prize! This is the Fleetwood & Foxgrove Field Scarf. In black with a gorgeous fawn trim.

What’s a Fleetwood & Foxgrove Field Scarf

I first ‘met’ Fleetwood & Foxgrove before my second TEDx talk, which I gave at TEDxTelford. I was working on my outfit and there was one piece of the puzzle missing. A scarf. I wanted something with a little colour due to the rest of my outfit. And that’s how I found them.

Kirsty, the lady behind Fleetwood & Foxgrove, said the Field Scarf would be perfect. And she was right. She even came to TEDx to watch me (and the other speakers, obviously!) which was lovely.

This scarf is available in a range of colours, and it’s made from polyester, meaning it’s really easy to care for, but it is SO soft! It’s finished with a satin bias trim in a fawn colour which as a lovely golden sheen. And to complete the scarf, there’s a little leather tag too, which has the company’s logo.

The scarf that is in the giveaway is big square, measuring 90cm x 90cm. This means that it’s the perfect scarf, but can also double as a shawl if you fold it from corner to corner. Add a brooch and it’ll take you to posh nights out and balls too. Then it’ll help you to stay snug and stylish when you’re stood in a field!

The Fleetwood & Foxgrove Field Scarf will join the Super X Country Timeless Gloves in the bundle, along with products from Tom Lane, Sporting Hares and Apt Cavalier. The video and blog all about Super X Country are already up, and the rest will follow this week. Keep your eyes peeled.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

For week two, the Fleetwood & Foxgrove Field Scarf will joining products from Tom Lane, Super X Country, Apt Cavalier and Sporting Hares.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows the scarf that you could win.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 9th December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Fleetwood & Foxgrove

A big thank you to Kirsty from Fleetwood & Foxgrove for donating this lovely scarf. It’s the perfect gift for any lady this festive season. And the black would look SO good with smarter outfits too.

In addition to the lovely products made by the company, the packaging is something really special too; always good if you’re buying as a gift! The range has also got pretty impressive British credentials, so if you’d like to support a small business who manufactures in the UK, you might want to check them out! Find out more about Fleetwood & Foxgrove on their website.

Visit my Rhea Freeman PR Facebook Page to enter

Super X Country’s Timeless Gloves – Christmas Giveaway

Well what a welcome to week 2’s Christmas Giveaway! After a brilliant week one, we have another amazing bundle for week two too. You’re a very lucky bunch! The first product we’re going to chat about is this one, Super X Country’s Timeless Gloves.

Super X Country's Timeless GlovesWhat are Super X Country’s Timeless Gloves?

Super X Country’s Timeless Gloves have only just been launched… and they are stunning! I was lucky enough to see them in person and get a pair at Your Horse Live. So when Becci very kindly said I could have a pair for this giveaway, well, I was pretty delighted!

These lovely leather gloves have been designed for riding, but they’re SO good for any time you want to keep your hands snug! They’re made from soft leather with SXC embossed detail, feature quilting around the cuffs studded with diamante crystals, have SXC trim, and benefit from Thinsulate insulation. The brushed lining adds another level of snugness and, on top of all the above, they look lovely too. They have reinforced areas where reins are held, and have a long cuff length to help keep your wrists warm. Could you want for anything else? No, I don’t think so either!

I’ve had the absolute pleasure of working with Becci and Super X Country for a little while now and continue to be amazed at the products she releases. All are well thought through, beautifully designed, and really well priced too. She’s also so, SO hardworking, she deserves all her success and a lot more too. I’m sure you know all about Super X Country, but if you don’t, you absolutely have to go and check out the Super X Country website (now if not sooner really!)

The Timeless Gloves from Super X Country join products from Tom Lane, Sporting Hares, Fleetwood & Foxgrove, and Apt Cavalier. As ever, there will be more information about all of these in the following days. You can enter the competition to win the whole bundle on my Rhea Freeman Facebook page.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

This year’s second festive giveaway runs for the whole of this week (week commencing 3/12/18) and the competition closes at midnight on Sunday this week. Super X Country’s Timeless Gloves join products from Sporting Hares, Tom Lane, Fleetwood & Foxgrove, and Apt Cavalier.

I’ve added a video to my Rhea Freeman PR Facebook page to show these lovely gloves in a lot more detail.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 9th December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Super X Country

A huge thank you to Becci at Super X Country for donating such a gorgeous product for the giveaway. I know that whoever wins the week two bundle will love their Timeless Gloves as much as I love mine.

As I said above, I’ve had the pleasure of working with Becci for quite a while now, and I can tell everyone reading this that every ounce of success this lady has is SO deserved. Super X Country has grown as a brand in such a huge way over the last year, and I couldn’t be happier. Seeing the lovely reviews, the tags on social media, and the orders roll in, makes me smile. I can’t imagine how Becci feels! Hard work really does pay off. Becci is a great example of this. Just see her Super X Country brand to see how.

Visit my Rhea Freeman PR Facebook Page to enter

Horseshoe Hearts & Gifts Horseshoe Hook – Christmas Giveaway

Well hello day four of the first week of my 2018 Christmas Giveaway! Today we have a beautiful prize from Horseshoe Hearts & Gifts, which has joined the first week bundle.

Horseshoe Heart HookWhat’s a Horseshoe Hearts & Gifts Horseshoe Hook?

Have you ‘met’ Horseshoe Hearts & Gifts yet? If not, you’re in for a real treat.

This lovely business, run by a husband and wife team, creates the most stunning pieces out of horseshoes. Whether it’s horseshoes that they have or horseshoes from your own horse. They’re hand forged into the most beautiful pieces of art. From intertwined hearts to lucky horseshoes with a special horse’s name stamped into them, bookends, words, hoofpicks, these gorgeous hooks, and plenty more.

I love the upcycling element to the company as well as how, in addition to being oh-so-beautiful, they’re also lovely to hold and clearly strong as strong can be! I wish I’d kept my cob’s last set of shoes to have something like this done with them!

Today, I’m adding one of the company’s beautiful Heart Shaped Horseshoe Coat Hooks to the week one prize bundle. This hook is, obviously, made from a horseshoe, which has been cleaned and heated before being forged into this lovely heart. Another piece of metal has been worked to create the hook, complete with beautiful scroll at the end, and then they’re welded together. Find out more about the process of how the Heart Shaped Horseshoe Coat Hook is made here.

And how can you win one? Well…

The Hook is going into the week one bundle, along with the Mackenzie & George Personalised Keyring, the Fairfax & Favor Chatham Purse, and the Hiho Silver Fob Bracelet with Equestrian Charms. You can enter the competition to win the whole bundle on my Rhea Freeman Facebook page.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

This year’s festive giveaways have been grouped, meaning that five products make up the prize for week one. This beauty joins the Mackenzie & George Keyring, Hiho Silver Fob Bracelet and the Fairfax & Favor Purse.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows the hook that you’ll win and, I hope, helps to show off its beautiful features and all the craftsmanship that goes into each piece.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Horseshoe Hearts & Gifts

A HUGE thank you to the Horseshoe Hearts & Gifts team for this prize – and it really is SO lovely! The people behind the brand are so supportive of these kind of things and I’m hugely grateful for the support.

I met Faye at Hiho Silver’s Style, Skills & Silver Day and can say that in addition to being supremely talented, she’s also absolutely lovely. And if that’s not a great reason to get behind someone and their business, I’m not sure what is!

I would urge you to go and have a look at the Horseshoe Hearts & Gifts website, but also to have a look around all the sections. It seems that in addition to the beautiful horseshoe art, Faye is also the most amazing artist. A lady of many, many talents!

A massive thank you to Horseshoe Hearts & Gifts for this – I know the winner is going to be thrilled!

Visit my Rhea Freeman PR Facebook Page to enter

Hiho Silver’s Sterling Silver Fob Bracelet With Equestrian Charms – Christmas Giveaway

We’re now on day two of the first week of my 2018 Christmas Giveaway. And today it’s all about Hiho Silver. Well, Hiho Silver and the Fob Bracelet with Equestrian Charms, to be precise.

sterling-silver-fob-bracelet-with-equestrian-charms-equestrian-jewelleryWhat’s the Fob Bracelet with Equestrian Charms

It’s so, so lovely! But there’s a bit more to it than just loveliness!

This is a sterling silver bracelet which is made from a sturdy chain that really will take you from mucking out to going out! It has a circular link on one end and a t-bar fastening at the other, which makes it easy to put on and take off, and secure when in place. At the circular end, things get a lot more horsey, as that’s where the equestrian charms are. On this bracelet, you’ll find three of them: a hat, a boot, and a stirrup, all hand cast. These little charms are SO cute and have all the detail you’d expect from Hiho too.

This is part of Hiho’s Equestrian Collection and has been on sale for a number of years, and still continues to be a best seller. And it’s not surprising when you see the quality and beauty of it. I still can’t believe how detailed the little charms are. They’re ‘properly’ horsey and can be identified at at least 50 paces by anyone who’s equestrian!

For the competition, I have one of these gorgeous Fob Bracelets with Equestrian Charms to giveaway from Hiho Silver.

How do you win?

Well, that’s all down to luck, but you do need to enter to stand a fighting chance!

As per the blog yesterday, all about the Fairfax & Favor Chatham Purse, this year’s festive giveaways have been grouped, meaning that five products make up the prize for week one. Week two also has a festive bundle made up of a different five products.

For this competition, I’ve added a video to my Rhea Freeman PR Facebook page and this shows the Fob Bracelet is all its glory – it is SO pretty. In addition, there’s a pinned post which is where you need to enter.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos (I’m making five for each week!) then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Hiho Silver

If you follow me on any social media platforms, you’ll know I have the pleasure of working with Hiho Silver, and have for a number of years. Not only are ‘Team Hiho’ absolutely lovely and then some, but the jewellery. OH MY, the jewellery. I’ve been a fan of the brand for a long time – long before I started working for them. Their brand story, how they design the jewellery, the brand ethos and more have always appealed to me, and I know all the above ticks many boxes for others too.

I wear my Hiho all the time – I don’t even take it off to go to sleep. I know I shouldn’t admit that in public but, hey, I’ve done it now! I’m a very proud brand ambassador for Hiho too. I LOVE the pieces… and if you haven’t met them yet, you will soon!

Visit my Rhea Freeman PR Facebook Page to enter

Equestrian business – 5 reasons to be your own equestrian PR

be your own equestrian PRI get asked a lot if people can do their own PR for their equestrian business. You want to know my answer? Without fail? It’s YES. Not only CAN you do your own PR but, initially at least, I think you should. You might think I’m poacher turned gamekeeper here. But trust me, I’m not. The way that marketing has moved over the last few years means that your PR and marketing budget needs to be spent in more areas than every before. It used to be that PR and marketing were the only ways to get your equestrian business out there. That’s no longer the case. In fact, some people don’t invest a penny in ‘old school’ equestrian PR and still do really well because they’re leveraging everything else available to them. So here I’m going to give you five reasons to be your own equestrian PR… it’s not as hard as you think…

5 reasons to be your own equestrian PR

 

Reason 1 – It’s not that difficult

Some people would have you believe that writing a press release is the same as brain surgery. It isn’t. Press releases should be short and to the point, contain newsworthy information, cover a handful of key points and be well written. This applies to all businesses, not just equestrian businesses. Obviously an equestrian PR should do more than just write press releases but this is one key thing that they should do. The truth is if you have a bit of time and a good command of the English language, you can do it.

Reason 2 – YOU build the contacts

If you undertake your own equestrian PR, it means that when you start you’ll have no contacts to send your press release to. Oh no. Game over. Well no. When I started my equestrian PR business I had a list like yours… and you know what I did? I just started contacting editors of magazines and websites, forming contacts and building a press list. My press list. A press list that I can contact with news and exciting things whenever I like. Without a gate keeper. More than this, a number of the contacts I made as an equestrian PR have become great friends, so that’s a win too. If you do this yourself for your equestrian business, the same will happen for you.

Reason 3 – You can nurture relationships

Press releases aren’t the only thing to be aware of when it comes to equestrian PR, there’s a few other facets to this… but all are infinitely easier if you have good relationships. I’ve managed to secure a number of regular monthly columns for a number of my clients – why? Well, they’re exceptional at what they do, first up, but secondly I have built the relationships with the press to say ‘Hello – I have this idea – what do you think?’. You can do this for yourself. You can nurture the relationships for your business yourself. You can start to work with and help magazines under your own steam.

Reason 4 – You’ll understand the process a lot more

Equestrian PR is a long game. You do get some results overnight thanks to the digital age we live it, but many magazine lead times are long so it can be months before you make it in. It’s important to understand this process. It’s important to understand that quality images matter, that when someone says they want 50 words – they mean it, and lots more too. This means that if you do decide to work with an equestrian PR, you will understand what they have to work with.

Reason 5 – money, money, money

If you undertake your own equestrian PR you will save money. You might decide you’d rather pay for someone to manage this side of your business for you, and that’s fine. Conversely, you might be able to use that money on a professional shoot, or a Facebook ad campaign, or a trade show. I’m not saying that PR isn’t worth spending money on – good PR certainly is an great investment – but you might find that YOU can perform many of these tasks yourself, allowing you to pay for help in other areas, or spend your money on other things.

Other blogs you might like…

Five things to look for in an equestrian PR agency

What is equestrian PR?

Follow me on Facebook for more hints and tips on how to promote your equestrian business

Small & Supercharged Podcast – Being multipassionate with Emma Warren

I am so, SO excited to be able to share this episode with you. Actually, I’m really excited to be able to share this lady with you. This is Emma Warren. Emma is the Queen Bee (MD) of Hiho Silver and runs her own luxury glamping business too. But this isn’t all there is to Emma – far from it. She’s an accountant by trade (keep reading, please!), but has had the most amazing career. The path she’s taken to get where she is not is a really interesting one, but more than that, Emma’s ability to be multi-passionate, to juggle so many things, to lead this multi-hyphenate life, is fascinating. The thing is, being multi-hyphenate (as in, having more than one passion and one job title) is branded as new… but it isn’t… as Emma explains. Have a listen here…

 

Let’s talk about being multipassionate and juggling life and work, with Emma Warren

Show notes for the Small & Supercharged Podcast – Episode 7 – being multipassionate, leading a multi-hyphenate life, juggling and the career path she’s taken…

  • Emma talks about the journey she’s taken to get where she is now
  • Being multipassionate and how having a multihyphenate career isn’t a new thing (but maybe the branding is)
  • We talk about how Emma found Hiho Silver and how she become involved at first
  • How she believes accountants should earn their money because of their unique position within the business, and how they can be the ‘wheel hub’ for all the elements
  • The value of doing things you really enjoy – even though you may still have to do your filing(!)
  • What being the MD of Hiho actually involves – and how being hands on in a small business is really important
  • The value of a great team
  • The speed of change and how it’s important to try, test and break things
  • Where the idea for Dimpsey, Emma’s glamping business, came from as well as how she made Dimpsey different to other glamping experiences at that time.
  • Getting the family involved in the businesses to help make the experience more inclusive
  • Work/life balance and how Emma views it all – are blurred lines such a bad thing?
  • Emma’s top tips on how to juggle work, motherhood, running a ‘mini’ farm and lots more.

To find out more about Emma and her businesses, here are all the links…

Emma Warren:

Instagram

Website

Hiho Silver:

Instagram

Facebook

Twitter

Website

Dimpsey Glamping:

Instagram

Facebook

Website

Subscribe to the Small & Supercharged podcast on iTunes

Small & Supercharged Podcast Ep 3 – Sophie Callahan on commercial photography

In this episode I chat to special guest, equestrian photographer, vlogger, blogger and all round legend, Sophie Callahan. You’ll know I love Sophie from, well, most of my content(!), but on this episode we’re talking about commercial photography. Commercial photography sounds a bit scary, but it isn’t – and more than that, it’s really important for your business. So, over to Sophie… and a huge thanks to her for her help with this episode.

Have a listen here…

Sophie Callahan on commercial photography

Show notes for the Small & Supercharged Podcast – Episode 3 – Sophie Callahan on commercial photography… what you’ll hear in this podcast episode…

  • The scope of commercial photography, the kind of shots that can be taken and why. Sophie has done a lot of work for country and equestrian brands and she shares some quite eye-watering examples!
  • How to organise a shoot, whether you’re a brand or service provider
  • How to work out which photographer is the best one to suit your needs, what kind of questions to ask and more.
  • Even though it’s a good idea to find a photographer whose style aligns with your business, a photographer will usually adjust their style, if requested, to align with your brand better… but it’s also important to remember why you chose them.
  • You can be as involved (or not!) as you like. Some photographers will source models, locations and everything else – you just send the product. But there are opportunities to be more involved with your commercial shoot too.
  • What to send your prospective photographers to ensure they understand your vision and can do what you need.
  • Why it’s important to be clear about what you want to do with the images after the shoot. Images for social media, like Instagram, will be taken in portrait rather than landscape, for example.
  • Copyright and what you can do with the images you have taken.
  • The importance of communicating with your photographer to establish what you can and can’t do with the images you have taken.
  • How you can cost shoots and possible different options available.
  • How often you should have a shoot for your brand, whether it’s a service or product based business.
  • Why phones are great, but the camera isn’t what you’re paying for!
  • The importance of good photography on social media.
  • The difference good photography can make, even to eBay sales.
  • Combined shoots and how these can keep the cost of photography and commercial photoshoots down.
  • The difference between lifestyle and packshot photography, if there’s a place for both and how to know which to pick.
  • The value of using photographers who are skilled in your niche for lifestyle images – so using an equestrian photographer for your equestrian business, for example.

A HUGE thank you to Sophie Callahan for being an amazing podcast guest and for helping to demystify commercial photography. Sophie is EVERYWHERE on social media – here is where you can find her:

Thanks so much for dropping in. Don’t forget you can subscribe on Spotify, iTunes or Podcast Player, just search ‘Small & Supercharged Podcast’ or my name.

If you’re an Apple fan, you can subscribe here.

Small & Supercharged Podcast Ep 2 – Social Media Scaremongering

This week we’re having a solo Small & Supercharged Podcast episode with me – and it’s all about social media scaremongering… and why it drives me mad!

Have a listen here!

Social media scaremongering – and why it drives me mad!

Show notes for the Small & Supercharged Podcast – Episode 2 – Social media scaremongering… what you’ll hear in today’s episode…

  • I recorded this episode as I wanted to talk about something that really annoys me –  scaremongering connected to social media algorithms. I see so much of this.
  • Every time a new update is announced on any social media platform, you see all the messages popping up about how it’s the end of the world. You read how Facebook’s dead and how Twitter is dead and how Instagram is dead and how everything is dying and dead because of this algorithm change. I want to tell you why these changes are not a cause for you to panic.
  • The main thing we need to realise here is that these are not our platforms, we have the absolute luxury and privilege to use these platforms for free, yet we can pay to advertise.
  • When some of these algorithm changes happen, it means that perhaps we need to pay to play a bit more.
  • When Facebook announced that they were changing the way that posts for businesses were displayed in the newsfeed, you would have thought that Facebook had announced they were coming to live in all your houses.
  • We’re so lucky that we get the opportunity to be part of these platforms, to be part of this. We don’t have control over it and that’s why it’s really important to grow our following in different ways, which is a subject for numerous other podcasts, but it maybe it should make us think about how vulnerable some businesses are to these changes that we cannot control.
  • The algorithm works on a series of things that we don’t know everything about. People don’t reveal the in-depth elements of that algorithm. All you can do, and I really believe this, is do your best work. Look at the response, adjust accordingly and go again. Rinse and repeat.
  • If you have a post and you put it out there and nothing happens and it’s rubbish, it doesn’t necessarily mean that an algorithm is screwing you over. It could mean your post is rubbish. It could also mean you’ve placed it at the wrong time of day. It could also mean that maybe the imagery isn’t as strong. It could perhaps mean the title isn’t getting people engaged. There are loads of different reasons and one of the best ones I heard was just your content isn’t that good?
  • The other thing I think it’s really important to think about when these big social media giants announce these changes, think about why they’re doing it. A lot people will say it’s to make money. But think about it even harder, Facebook has got over 2 billion people using it. If the Facebook community is getting really bored and detached from the newsfeed and they don’t want to click on the apps – we all have a problem!
  • If Facebook didn’t protect its community, it would hurt us all. If people did leave Facebook on mass, it would hurt us all when magazines were really the only way of getting your message out there, which was a while ago.
  • If you are putting out rubbish content, it’s going to hurt anyway, but you need to look at your content. Don’t blame any of the social media platforms, when you put out rubbish content and it does badly, that’s on you. You need to address what you’re doing. You need to do the research, do the legwork. You need to look at what your audience actually care about and you need to create content around that. There’s going to be loads of ways you can do this.
  • Make sure that you are thinking about your customer and you’re creating content that works for them.
  •  It should not all be sell, sell, sell, sell, sell. Social media has got the word social in it for a reason. It’s important to you. Respect your audience, you speak to them, you talk to them, you actually care what they’ve got to say.
  • I know some people who don’t have websites and have everything running through their Facebook page. Please don’t do this. If you do this, look at ways to make sure you are putting your eggs in more baskets. Get yourself a website, start growing your email list.

Thanks so much for tuning into this week’s episode of the Small & Supercharged Podcast – don’t forget to subscribe!

The Small & Supercharged Podcast is here!

I’m a teeny tiny bit excited about this – welcome to the Small & Supercharged Podcast – episode 1…

Yep, the Small & Supercharged Podcast has officially launched! Named after the Small & Supercharged Facebook group (the group I set up to help support small businesses, particularly in the equestrian and rural sector), this podcast is going to be embody the group. It’s going to talk about PR, marketing, websites and social media (of course!), but also interview a range of business owners about their skills and knowledge too. The aim of the podcast is to be a real hub for small business. To help business owners feel a whole lot less alone, more informed and ready for whatever challenges their business life brings.

And, of course, for people who want to join the Small & Supercharged Facebook page and feel more of that community love and support, please accept this as an invitation to join the group… just please fill in the questions!

So, without further ado – here’s episode 1, enjoy!

 

If you liked the Small & Supercharged Podcast (and I’m kind of hoping you did!), the please consider popping over to iTunes and subscribing. And if you’d like to leave a review and rating I would be SO grateful. Thank you.