Small & Supercharged is my podcast. It has an equestrian and rural vibe – of course it does – and I think the kind of content I cover is pretty unique in the industry. Well, I hope it is!

The Small & Supercharged Podcast has been created as an equestrian and rural business podcast. In it, I speak to some of the movers and shakers in the industry and ask them about their business journey. I get under the skin of their equestrian or rural business. I talk about their PR, marketing and social media, campaigns they’re working on, things that matter to them, and more. The whole idea is that they get to share their story to help inspire you. And we usually have top tips included to help you with your business too.

In addition to this, every other week I do a solo show, so it’s just me! These generally focus in on a subject – usually connected to the promotion of your business through PR, marketing or social media. We also talk about new trends in digital marketing, how you can apply these in your business, and lots more.

Why start a blog - Charlotte Miller- The Forelock Journal

Do you have a blog? Have you ever been tempted to start one, but just talked yourself out of it over and over again? We’ve all been there.

Whenever I publish a blog I still ask myself if it’s the right thing to do and the best use of my time. But it really is SUCH a fundamental part of the way I market my business. But what if the blog isn’t for business? If it’s just for fun? Why start a blog at all? In this week’s episode of the Small & Supercharged Podcast I talk to Charlotte Miller, aka The Forelock Journal, all about her award winning blog. The whys, the hows, and everything else too.

Why start a blog… and what does it mean to win awards for your blog

Here are the show notes for episode 21 – why start a blog and what does it mean to win awards for your blog – with Charlotte Miller from The Forelock Journal. In this episode you will hear…

  • The inspiration behind The Forelock Journal- and where Charlotte’s passion for writing came from.
  • How Charlotte started The Forelock Journal.
  • The original idea behind The Forelock Journal, the kind of content Charlotte decided to include on the blog and why.
  • How Charlotte integrates her social media with her blog, how she shares the content on her platforms, and how it differs.
  • Charlotte’s aims for The Forelock Journal over the next 12 months.
  • How scary the equestrian world can be, and how Charlotte wants to help people who are feeling overwhelmed.
  • Great things that have happened since starting The Forelock Journal.
  • How having the blog has changed Charlotte’s perspective on social media
  • Managing the voice of self doubt and what to do when the niggling voice gets loud.
  • How to write content for a blog – how batching works for Charlotte.
  • The schedule that Charlotte works to for The Forelock Journal.
  • How Charlotte won Haynet’s Equestrian Blogger of The Year and what that meant to her.
  • The difference between mainstream blogging and more niche industries (such as equestrian and country) and the opportunities provided by Haynet for the blogging awards.
  • The #horsebloggers and #ruralbloggers groups on Facebook available for people in our industry who want to blog.
  • Charlotte’s top tips on how to get started as a blogger if you want to start your own blog.
  • The importance of focusing on your goals, your vision and what you want to do, as well as establishing your own style of writing is really important.

A HUGE thank you to Charlotte for chatting to me – you can find out more about Charlotte and The Forelock Journal by following the links below…

The Forelock Journal Website

The Forelock Journal Instagram

The Forelock Journal Facebook

branding and new business from kirsty fleetwood from fleetwood and foxgrove.

Today we’re talking about one of my loves- branding. I love it. Who doesn’t?! So when I met Kirsty from Fleetwood & Foxgrove at TEDxTelford and we had a chat about her business and branding, I knew I had to get her on the podcast to talk about branding her new business! This is a really interesting podcast, talking about what branding really is, how it’s more than logo deep, picking colours and fonts, and a lot more.

Branding for small businesses with Kirsty Fleetwood

Have you ever wondered about branding? Feel a bit lost when it comes to your own brand identity? Or are you at the beginning of your journey and not sure where to go? Well today’s podcast is perfect. In this podcast all about branding for small businesses with Kirsty Fleetwood from Fleetwood & Foxgrove, we talk about it all. Here are the show notes for episode 17…

  • We find out about about Kirsty’s background, why she decided to develop a scarf brand, what she does for her ‘day job’.
  • How she developed the name for the brand and also how the colours, logo and branding developed.
  • We talk about Kirsty’s connection to branding and how her husband has a graphic design business, so that made the process easier.
  • How being British is a really important piece of the Fleetwood & Foxgrove brand.
  • The importance of finding likeminded brands that support your brand and ethos to work with.
  • How branding on paper and online translates over to show stands and customer experience.
  • Why it’s important to have brand guidelines, whether it’s a list of 10 points or a whole book, and how these should carry through into your stand, your packaging, and everything else.
  • The idea behind making the tradestand a reflection of the family home. With the name, colours, and even the designs, there’s a really strong connection to Kirsty’s family.
  • Why great packaging matters, and how each Fleetwood & Foxgrove parcel is wrapped like a present. We also talked about how you can reuse some elements of packaging too.
  • We talk about social media and the way branding and brand guidelines filter over into this, particularly Instagram.
  • We talk about being able to preview your Instagram content (using things like Later) to help make sure your grid shares the feel you want to it.
  • We talk about the Field and Silk range and the differences.
  • The designs of the silk scarves and the development process involved in this from Kirsty’s point of view.
  • How the design of the silks differs to the Field range, but how the smaller points are also consider, like how a leather tab works really well with the Field range, but wouldn’t work with a silk.
  • The minor details that can really elevate a brand, like talking in third or first person. This doesn’t matter, but making sure you’re consistent does.
  • Why repetition really matters to help emphasis the brand and ethos at each opportunity.
  • How a big brand document might work really well for a corporate business, but how, for a start up, it doesn’t have to be.
  • Why it’s important to do your best to get everything as you’d like, but sometimes you won’t be able to get the exact colour matching on something like this, and how this shouldn’t hold you up.
  • The importance of analytics and how to use these in a range of different ways.

A big thank you to Kirsty for chatting to me on today’s Small & Supercharged Podcast – here are all the links to find out more…

Fleetwood & Foxgrove website

Fleetwood & Foxgrove on Instagram

Fleetwood & Foxgrove on Facebook

I get asked about brand ambassadorships so much, so it seemed like a great subject for a podcast. The thing is, brand ambassadors can get a hard time… and sometimes quite rightly. I’ve worked with a number of people who take their role really seriously and do an amazing job, and others who don’t. Working with someone, even ‘just’ on a brand ambassador level costs the company money. Money that could be spent elsewhere. So it’s really important to make sure that you as a business invest your budget in the right way. Equally, from an ambassador point of view, you want to make sure you’re connected to the right brands, or else your personal brand takes and beating… and you lose that reputation you’ve worked so hard to build.

So, in this episode, I’m going to talk about this subject from two sides. From the brands seeking to work with the right people, to influencers looking to work with the right brands. Yes, brands, you need to pick carefully, but in a time where personal brands have never been stronger, influencers need to be really picky too!

Let’s talk about brand ambassadors – how to pick the right ones for your brand… and how to decide, as an influencer, which brands you want to be an ambassador for.

Show notes for the Small & Supercharged Podcast – Episode 16 – Brand ambassadors 101 with me, Rhea Freeman. In this episode we talk about brand ambassadorships from both sides of the coin. Whether you’re a brand looking for the right people to work with, or an influencer who is looking to work with more brands, this episode for you. In this episode you’ll hear…

  • What a brand ambassador is, how it came to be a term… and how social media, in my mind, is a key part.
  • Why brand ambassadors don’t need to be high performing athletes as per sponsored riders or sponsored sportspeople (depending on your industry!), but how they can be ‘normal’ people who are excelling on social media.
  • How sponsorship and brand ambassadorship differs, and how sponsorship used to work before the rise of ambassadors.
  • That you don’t have to work with sponsored riders or ambassadors… and why I believe this.
  • Why the numbers aren’t everything – how engagement matters. Whether you’re a brand looking for influencers, or you’re an influencer trying to appeal to key brands.
  • How as an influencer you can be really valuable to a brand, even if you have a modest following.
  • Why it’s important to be genuine and honest with your following if you’re being paid, have products gifted, or something else.
  • How using hashtags like #ad and #gifted aren’t a negative if you’re assessing an influencer. However, if the post doesn’t fit the feed and they’ve just done it for the money, then it is.
  • Why you need to look at the person as well as the following… are they the kind of person your target market can relate to? Or are their worlds miles apart?
  • We go through a mini ambassador checklist and things to look for and assess over time before making an approach.
  • We talk about how to start small and test the water with potential ambassadors. And how you can get the most out of the influencers you do decide to work with (and how you should allow them to create the best content for their audience). And how this will help you in the long run.
  • The importance of a potential ambassador having a genuine affinity to the brand. You want to know them and see that they really do love the brand.
  • From an brand ambassador’s point of view, we talk about why it’s important to find a good fit for YOU. You don’t need to appeal to everyone.
  • Why it’s important to respect you audience at all times. As in influencer, you have a personal brand, and your following have invested their time and energy in you. You need to respect that.
  • The importance of sitting back and learning about brands before you agree to be an ambassador.
  • Why saying yes to one things means you’re saying no to something else, so make sure you say yes to the right things.
  • The importance of gut feeling. You might not be able to explain it but if you have that niggle, watch a bit longer. You’re in no rush.

And that’s this episode. I hope you enjoyed it!


Rhea Freeman Newsletter Link

If you liked this podcast, you might like these blogs too:

When you should say yes to being a brand ambassador

What you should look for in a brand ambassador?

Could you be a brand ambassador?

Do I have a treat for you today! Today’s episode is all about the power of collaboration and trying new things. If you’ve ever wondered about how collaborations work with many brands, or why it’s important to try new things, this is for you!

For this episode, we’re talking to Emma Warren, MD of Hiho Silver. In it, she talks about working together, why it really is important to try new things in your business, and how the Style, Skills & Silver event Hiho ran in September ’18 did this. Emma is a lady who just doesn’t just talk a good talk, she’s always trying new things and testing theories… and we get a look at the mindset behind that here too.

Let’s talk about the power of collaboration and why we should embrace trying new things

Show notes for the Small & Supercharged Podcast – Episode 15 – the power of collaboration and trying news things with Emma Warren. In this episode we have a really good chat with Emma Warren, MD of Hiho Silver, about collaboration, trying new things, and how this all came together in the Hiho Silver Style, Skills & Silver event. In this episode you’ll hear…

  • How the idea for Style, Skills & Silver came about.
  • The idea that was at the hub of the event and how this grew and developed in line with Emma’s vision.
  • How the skills that the group of amazing attendees learnt are being used even now.
  • The ability to collaborate with other brands to make an event like this work – Melanie from Mackenzie & George, Ben from Fairfax & Favor, and Sophie from Evemy & Evemy attended in person, and Annie from Albion Lifestyle and Belle from Annabel Brocks let us loan products to play with and use for the workshops.
  • How Style, Skills & Silver was quite a different concept, and how Emma and Hiho felt about that.
  • We talk about how Emma’s knowledge from different industries has been brought across to Hiho and that can help to encourage her to do new things.
  • How an event, like Style, Skills & Silver, has far reaching benefits – not just for skills but also for people’s lives.
  • That people who attended and presented at the event really pushed themselves outside their comfort zones, as much as the people who attended and tried new things did.
  • How the biggest take aways from the day were things that no one could have really predicted.
  • Why working together with other brands is kind of brave, but also hugely valuable and important. We also talk about balance and how some people and brands really embrace collaboration and others don’t. Emma also acknowledges that collaboration isn’t for everyone, but how this is fine too!
  • How people like different things at different times, and how collaboration isn’t just about the pound notes. It’s about far more than that.
  • The importance of authenticity when it comes to collaborations – how this idea might not work for everyone, but how it works for many brands and when it does, it’s great. But we also talk about why it doesn’t work for everyone and can depend on heritage and company DNA.
  • We talk about the next Style, Skills & Silver event – and how this will be in February.
  • How you can find out about the next event and how the people who came to the first event will get a 24 hour window to order their tickets before general release.
  • Why Style, Skills & Silver was a no shopping event and the benefits of this.

Since this episode was recorded the event has been renamed as Hiho & Co and the next event’s theme is around being all you can be. This will focused around helping people tap into their own skills, using them as well as possible, and not fixating on what you can’t do. I’m excited…

To find out more about Hiho Silver, all the links are below. And if you want to find out more about Emma, I’ve included her links too!

Emma Warren:

Instagram

Website

Hiho Silver:

Instagram

Facebook

Twitter

Website

Dimpsey Glamping:

Instagram

Facebook

Website

 

Today we’re going to have a chat about PR, and why you should do your own. Whether you’re a PR or a business, I think you’ll take something from this podcast. Honest. It’s what I really do believe, what I’ve found works really well for businesses and, actually, what I know works well for me when I’m working as a PR for equestrian and rural businesses.

Why you should do your own PR

Show notes from episode 14 – why you should do your own PR. In this episode I’m going to talk about why I think it’s really important to do your own PR, particularly for niche markets. 

In this episode you’ll hear…

  • Why I think it’s important to do your own, particularly for niche businesses. I do a lot with equestrian, country and rural businesses, but I think for niche businesses it’s really important.
  • The value of doing your own PR and how this will help you if and when you decide to outsource in the future.
  • How it’s not rocket science to write a press release.
  • How to learn how to write a press release – have a read of ‘what is a press release’ for a bit more info.
  • Why it’s important to give your press release the best chance of being used.
  • Ways to get around writing press releases (yep, I know that not everyone loves them as much as I do!).
  • How doing your own will allow YOU to build your own connections with the press.
  • The value of constantly updating and tweaking you press lists.
  • How to build connections with magazine editors, bloggers and vloggers and how you can use these connections..
  • Why it’s important to understand the process – things like lead times, image quality, deadlines, etc.
  • Why it could cost you less money to do your own, how it might not (good PR can deliver a really good ROI), and also how doing it yourself could help to reduce your costs even if you outsource!
  • How you can use all of the above to work with your agency (if you’ve outsourced).
  • When you might want to outsource your PR, and when you might want to outsource other elements of your business if you love this side of the business.

As I mentioned at the start of the podcast, this podcast was inspired by my 5 reasons to be your own equestrian PR blog I wrote a little while ago. If you fancy a read, the title is a live link.

Rhea Freeman Newsletter Link

Today we’re talking to the very very lovely Laura aka @girlaboutthefarm on Instagram. Laura gave up a job in the city to become a farmer two years ago. Not only is she now a sheep farmer, she also has a farming and lifestyle blog, and was a silver winner at The British Farming Awards in 2018. In this podcast, we learn more about Laura, how her life has changed, why, her awards and more. It’s a really good one. And I’m now an even bigger Laura fan than I was before! Over to Laura – city girl to farmer.

Let’s talk about changing careers from city girl to farmer

Show notes for the Small & Supercharged Podcast – Episode 13 – changing careers from city girl to farmer. In this episode we have a really good chat with Laura Hodgkins on going from a career in the city to farming, how she’s adapted to life in the country, winning awards and lots more. In this episode you’ll hear…

  • How Laura found her way into farming, from helping out at her partner’s parents’ farm to running her own farm with her now husband.
  • Telling her boss she was changing careers and the timeline of events.
  • The different values that farming has taught her, and how she wouldn’t go back to the city despite the challenges of farming.
  • How a different lifestyle has changed her view on things more than she expected.
  • The scale of the farm that Laura, her husband, and one person run (it’s HUGE!).
  • The importance of picking the right breeds of animal when you don’t have a lot of manpower!
  • How to cope with working with your partner day in, day out… and how not to kill each other!
  • Winning a silver award for digital innovation at The British Farming Awards, and why Laura decided to start blogging and documenting her journey on social media.
  • The learning curve that Laura has been on over the past two years.
  • We talk about the Digital Innovator Award and how this is such an exciting thing for farming. As well as what it meant to Laura to be awarded the silver.
  • How Laura has used the award as a springboard to move on to other things, and opportunities for the future, such as speaking at schools.
  • We talk about diversification, taking the business forward, and taking the blog forward too.
  • Becoming and influencer, working with brands, and being cautious about who you work with and why.
  • Being a people pleaser and it being so important to say no to projects that don’t align with you.

There’s also a fair bit of chatter about very patient partners!

If you want to follow Laura

Instagram @girlaboutthefarm

Website www.girlaboutthefarm.co.uk

Twitter @girlaboutfarm

Facebook – Girl About The Farm

 

Today we’re talking all about content – content marketing, what content is, what it means to you… and how to make this work. We use the word ‘content’ a lot – I do – but I don’t use it as a buzzword. I use it because it covers so, so much. So, without further ado, should we have a little chat about content? It’s a solo one with me… so thank you so much for joining me.

Let’s talk about content, shall we?

Show notes for the Small & Supercharged Podcast – Episode 12 – content. What content is, how to make it work for you, the different types, and how to make sure everything you create has the best chance of delivering a good return on investment.

In this episode we talk about…

  • Different types of content and how it’s important to make it it work for you.
  • Blogging and how written content works – not just in terms of what you’re trying to do and the message you’re trying to convey, but also from an SEO point of view.
  • What to do if you’re not good at writing (or you don’t think you are) . We talk through different hacks to help you here.
  • Transcription and dictation software and how this can help.
  • How podcasts can make really good content as they get to people in a different way. We also talk about how the podcasts can be made into blog posts. And what the show notes can add too.
  • The value of video. We chat about Facebook lives, Youtube, and more. We also talk about what video does and how it allows people to connect with you on a different level, and how it allows people to find out more about products too.
  • How there are lots of side benefits to videos that you might not realise.
  • Why being authentic is really important, and how it’s scary to put yourself out there… but the benefits it has too.
  • Podcasts and videos – can you do them at the same time? I talk about why I don’t at the moment.
  • Videos and where you can post this content.
  • Photography – and why I count photography as content. And how it can actually be pillar content depending on which platform you spend the most time on/where your customers are.
  • Professional photography, but also the benefit of getting better at your own photography and how this can really help you.
  • The value of quotes, testimonials and so much more. And how this can work as part of your content plan. We also talk about how these allow you to create your own content from nothing.
  • How we need to play to our strengths but how we can work with people who can help fill in the gaps. You only need to be good at one way to produce content… and then you build from there.
  • Human connection in content and why it’s important to put it out there.
  • Perfect and how you won’t be perfect when it comes to content, but how you can just do your best. And also how you can edit.
  • The value of just having a go. Because the value that content brings over any of the negatives outweighs it by a HUGE amount.
  • If you need any egging on – I’m @rheafreemanpr on Instagram and Facebook, and I’m @rheafreeman on Twitter.

 

Rhea Freeman Newsletter Link

I’m pretty excited to share this podcast with you – but I’ll warn you now, we do use the word ‘baby’ a lot. Not to each other, that would be weird, but we’re talking all about balancing babies with business. Following the fairly recent announcement of her pregnancy, Sophie Callahan was the perfect lady to talk to about these challenges. As I have twin boys myself, I really do understand the issue of being all things to all people without breaking your sanity or yourself! So, in this podcast, I talk about babies and business with the very lovely Sophie Callahan.

Let’s talk about babies and business with equine photographer Sophie Callahan

Show notes for the Small & Supercharged Podcast – Episode 11 – babies and business – plans for dealing with a new addition, changing business models, following your dreams and lots more. With Sophie Callahan.

  • I chat to Sophie about her pregnancy so far, and how she’s juggled a very challenging pregnancy with work – **Sophie’s had a hell of time – all OK now – but if you’re pregnant or you’re sensitive to this kind of thing, just be aware you might want to skip that link**
  • The changes Sophie’s had to make so far and how it’s made her change her views on things she didn’t expect.
  • We talk about how Sophie’s business is changing and why – and how the season has actually helped her.
  • She talks about how she’s reducing the number of equine shoots she’s doing next year, but how the equine photoshoots are also changing.
  • How Sophie was already planning to move and progress with her equine shoots and the direction of her business, but how the baby has accelerated this and given her a push.
  • The move towards all inclusive shoots, where the idea came from, and what this involves for the customer.
  • We talk through the new shoot packages and how these all align with Sophie’s goal of all inclusive equine photoshoots.
  • We chat about ‘maternity leave’ and how that’s going to look for Sophie.
  • Childcare plans moving forward, to allow Sophie to carry on shooting.
  • The importance of support – from both family and friends – and how useful I’ve found it for my business, children and sanity.
  • Advice from Sophie based on the experience she’s had so far (and, spoiler alert – these are great tips for whether you’re planning a baby or not – just good life tips really!!).
  • Why it’s important to remember why you work for your yourself and the importance of seeing this as an opportunity not a restriction on your life.
  • How businesses grow, evolve and develop, and how life changes like a baby can change the course of your business but how that’s not always a bad thing.
  • Fears connected with starting a family and being self employed.
  • The importance of asking for help and accepting help – how it’s not a weakness at all, can be hugely important, and how it makes everything SO much easier.
  • Losing your identity and why, for me, working was a really important way to help prevent that.
  • The importance of flexibility – and the need to really focus on what’s important and not worry too much about the other stuff.

Big thanks to Sophie for being an amazing guest on this podcast. This is something that, when I was pregnant, I would have found really reassuring to hear. When you have a baby or start a family it IS terrifying, I mean, you’re responsible (or will be!) for a human, and there’s a lot that comes with that. I remember when I was pregnant I had so many people telling me that running my business and being a mum would be impossible.

Well, I’m here to tell you it isn’t.

For some, being a full time mum suits them down to the ground. To be honest, I find the job of mum a lot harder than the other things I do for work- so huge credit to the stay at home mums – I couldn’t do it. I adore my children but I would really struggle. If you want to run your business alongside having a family, it won’t be easy, but it’s possible if you’ll accept help, prioritise, and make the necessary changes. The beauty is, you can make it what you want. You chose to be self employed to have control over your life, your time and everything else too. No one said it would be easy, did they?!

To keep up with Sophie, you can find her here…

Sophie Callahan Photography

Sophie Callahan Facebook

Sophie Callahan Instagram

Sophie Callahan Blog

Oh… apps. My iPhone is full of them! Some are fun, some are useful, some are a huge waste of everyone’s time…and some I can’t remember when I last opened them. Yeah, I should probably delete those. Anyway, this episode of the Small & Supercharged Podcast isn’t about apps I don’t use, it’s about apps I do use. Apps that make running business easier. For me at least!

Have a listen here…

Let’s talk about 7 apps that make running a business easier

Show notes for the Small & Supercharged Podcast – Episode 10 – apps that make running a business easier… what you’ll hear in this podcast episode…

  • The apps aren’t the ‘obvious’ ones, like Pinterest, Instagram, Facebook, etc… they’re essentials in my world!
  • First up is Audible. If you’ve followed me for any time at all, you’ll know I’m a huge fan of audiobooks. I know you can listen to them in a variety of ways, but the way I’ve been enjoying most is Audible. I do have a subscription which is about £8 a month. This might sound a lot, but for that you get a book each month. If you pay per audiobook, it’s a lot more. And you can’t get many new books for that price either. Here’s more about my obsession with Audible.
  • Quickbooks is the second one. I’m still not sold on the whole concept of invoicing software BUT I can completely see how it can be hugely useful. There are lots of different ones available that allow you to invoice on the move. The concept of invoicing via app is definitely a time saving one.
  • Lightroom – I know – I was surprised at this one too. I don’t use filters on my Instagram images but there’s no doubt that my images could do with a little tweaking. I decided I loved it when Sophie Callahan set up the presets for me and now I use them on the vast majority of my images. I take most of my images on my phone and, not being a photographer, I don’t know what I’m doing editing wise, so using something like this is great. It take seconds to get from Camera Roll to Lightroom and back again too.
  • WordSwag. This is a paid for app – it’s a few pounds – but it allows you to create nice graphics on your phone with ease. Perfect for motivational quotes and lots more. Have a look on my Instagram grid for an example. The pale green posts with the interesting fonts are done through WordSwag.
  • Canva. This is one app that I do like BUT I LOVE the desktop version. I do a lot more on the desktop version, but it’s very useful to have it on the phone for minor things I need to do on the move. I do also think they have upgraded the app version. I wouldn’t personally create graphics through the mobile app on my phone (but that’s my personal preference), but the desktop version is superb. And together they work really well. If you’re not sure about Canva or haven’t used it before – here’s my quick guide to how to use Canva.
  • Repost. I do admin a few Instagram accounts for businesses, so Repost is good for me. User Generated Content is a really big deal, and Repost is a good way to repost images properly, with credit (but you still need to ask permission!)
  • DropBox – I use the desktop version a lot, but I do use the app for sharing quite a lot too. It’s a great way to share big files, and I also use it a lot for videos, podcasts and lots more. I also use it if I’m out and about and might need to access files when I’m out – I did this with a seminar I was giving as I knew the slides would be accessible if the tech failed.

All links above lead to the websites, but if you nip over to the App Store, you can view and learn more about the app versions.

There are lots of apps out there that can make running a business easier – these are just seven that really help me.

 

Subscribe to the Small & Supercharged podcast on iTunes

You’re in for a treat today! On this episode of the Small & Supercharged podcast we catch up with Ruth Chappell, the lady behind Dressage Anywhere. In addition to being a huge part of Dressage Anywhere, Ruth has a lot of strings to her bow. She’s an absolute superstar and is also a ‘tech wizard’. In this episode, we chat about how Ruth got to this point, the difficulties with running a digital, online equestrian business and more.

Let’s talk about online equestrian businesses and how to create a digital business, with Ruth Chappell – Dressage Anywhere

Show notes for the Small & Supercharged Podcast – Episode 8 – online only equestrian businesses, how to deal with competition, cyber security and making a connection with customers…

  • Ruth talks about how she came to Dressage Anywhere, the online dressage platform
  • We talk about competition and how to deal with being the only online dressage company to how it is now.
  • We spoke about where the idea for Dressage Anywhere came from.
  • The benefits of an online business, the international appeal and global reach the business has.
  • How Dressage Anywhere actually works.
  • The limitations of being an online/digital business and how this can be quite challenging.
  • The opportunities that social media has presented for digital businesses.
  • Particular highlights including the Riding for the Disabled Association.
  • Some of the tools that Ruth uses to help run Dressage Anywhere effectively.
  • Social media content for digital businesses and how this can be used to help promote connection and business.
  • Finding friends and amazing connections through social media.
  • We talk about cyber security and data protection, and how that even a small business needs to be aware of this and understand the responsibilities connected to it.
  • And we talk about user experience, customer journey, automation, and balancing tech with usability… because they have to work together.

It was an absolute joy chatting to Ruth – not only do I love Dressage Anywhere, but I am a huge Ruth fan. She is a fountain of knowledge on ‘techy’ things and has helped me out on more than one occasion when I’ve had a tech based ‘why does everything hate me’ meltdown. OK. That happens quite a lot!

To find Ruth and Dressage Anywhere online, follow the links below…

Dressage Anywhere website

Twitter

Instagram

Facebook

Beautiful image provided by Karen Bennett Photography

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