Equestrian & Rural Digital Marketing

Digital marketing can sound scary and ‘big’, but I promise you two things. One, it is as big as you want it to be. And two, you need to get a handle on it and make it work for your equestrian or rural business.

This kind of marketing can take many forms. I think of it as anything that is digital – as in – online. There are lots and lots of ways you can promote your equestrian or rural business online and so this area contains quite a lot of information.

But please, please, don’t be afraid of it. This form of marketing is a real gift as the entry level in zero – you can start with no financial outlay and the effort you put in can really deliver amazing results if you just give it a go.

5 ways to use Instagram challenges

Did you take part in Sophie Callahan’s #jan19ruralbusiness challenge? I dipped in and out (sorry Sophie!), but I did do most of the days and really enjoyed in. At the end of December, I ran a short five day #5thingsimproudof Insta challenge too, so I have experience from both sides of the coin! With this in mind, I thought I would use the opportunity of two recent Instagram challenges to chat about their value and how you can use Instagram challenges for your own gain.

How to use Instagram challenges – five ways…

  1. They inspire you. If you’re feeling a bit ‘meh’ about Instagram, an Instagram challenge can really help. With specific prompts for as long as the challenge lasts, you can use the ideas listed to create your content. Saving you from having to worry about the idea behind the content.
  2. For blogs. Yep – you read that correctly. I launched my Instagram challenge with a blog about five things I was proud of. I did this as a way to explain the challenge. However, a number of people also wrote their own blogs around the theme, which was great. If you can use the prompts or ideas to create additional content, then get on that case!
  3. They can organise you. If you know you need to get images for your challenge, you can look ahead and see which images you have/source the props you need for when you get time to take the images. This can be really useful if you’re a busy bee.
  4. You can use it on other social media platforms too. You might be taking part in an Instagram challenge, but there’s nothing to say you can’t use the prompts on other platforms too.
  5. To connect. Most Instagram challenges are connected by a hashtag. Search that hashtag and you can find others who are also taking part. You might find new people to follow in your field, or new brands to love, And you might get found by these people too.
Rhea Freeman Newsletter
learning on a budget with rhea freeman

Continual learning is something I am a huge advocate of. But not just the kind of learning that goes on via courses, coaching and workshops. Don’t get me wrong, I do all three of these, but I’m also a big advocate of learning when you have zero budget. The great thing is that there are lots of ways to learn on a budget. Even if that budget is zero. And by putting in the work and learning, you’ll not only be able to deepen your understanding and increase your knowledge, you’ll be up-skilling to make yourself a more ‘valuable’ addition to anyone’s team. Even if you’re the only one on that team.

Learning on a budget – how to learn on a budget and why you should look into it!

I’ve actually written a blog about how to learn on a budget before… and I produce a lot of content to help people learn for free. This podcast is just one example. Of course, this podcast isn’t about what I do that you can use, but the variety of resources available to help you learn on a budget. Even if your budget is non existent! Show notes for episode 18 – Learning on a budget…

  • We talk about the variety of learning options out there- from resources that are free to thousands of pounds.
  • I talk about when I learn (walking the dog, in the car, etc!)
  • We discuss overwhelm and how it’s important to pick the people you want to learn from and focus in on them.
  • How you need to pick a few people you really rate and trust, so you don’t get overwhelmed and procrastinate.
  • We talk about podcasts and the value that these can bring. I also recommend Jenna Kutcher’s Goal Digger Podcast and Amy Porterfield’s Online Marketing Made Easy Podcast. And I also talk about the problems I had when I listened to too many.
  • Moving through to a low cost paid for option, I talk about the value of audiobooks and how I use Audible. I really do like Audible – I wrote a blog about my Audible obsession a little while ago.
  • We talk about books and a little hack I have on Amazon where you can pick up books for much less than the new price. I’ve actually picked up books for a penny (I have to add postage, obviously!), but these can still be a lot less than the new price.
  • I talk about blogs and how these can provide a great free resource of tips and information. You can subscribe to people’s mailing lists too, so you get that information into your inbox.
  • Video – there’s a surprise – yes, video is a great way to learn. YouTube is a fountain of free how to videos (and, you know, baby monkeys riding on pigs). I use YouTube a lot actually, especially for more visual things.
  • How membership groups can be really, really useful. I also talk about the Small & Supercharged Mastermind group and how group coaching can work and deliver really good results for a good price.
  • We discuss paid for online courses. I talk about the courses I’ve done online, particularly with Fiona Humberstone, and how these go a lot deeper into subjects and are usually better produced and more structured than free content.
  • ‘Live’ events, like workshops, talks and seminars, can vary hugely in price, but are a great way to learn. Websites like EventBrite can be a good way to find workshops and events near you.
  • We talk about low cost courses, like the ones provided by providers like Udemy. These are generally much lower value and run by people who aren’t brands in their own right. But if you have something specific to learn, Udemy might be perfect for you.
  • And we finish by talking about the main differences between free and paid for content. Not just the cost…
Subscribe to the Small & Supercharged podcast on iTunes
Hiho & Co Instameet

What are you doing on Monday 11th February? If the answer is ‘nothing’ or ‘nothing that can’t be changed’ – read on – I have the perfect way to spend the day. The Hiho & Co Instameet. Well, I call it an Instameet because I think that’s a term that everyone gets, but it’s SO much more than that. A bit like saying a Lindt ball is a chocolate. It does it no justice at all.

So what’s Hiho & Co?

You may remember that last September, Hiho ran an event called ‘Style, Skills & Silver’ at The Fish Hotel in Broadway. This was the very first of its kind in our industry and brought together bloggers, vloggers and small businesses with some of the best brands in our space, and various experts too. There were two workshops- one about style and one about skills, and a group of the most amazing people learnt lots and got hands on in both workshops. I ran part of the skills side with Sophie Callahan, Ruth Chappell and Rachel Bragg, and I had the most amazing time. As soon as the first one was finished, we all agreed we wanted to do it again. We’d had the best fun, met lots of amazing new friends, and learnt lots too. It was great. So then we started plotting. And that’s where Hiho & Co came from.

Why not Style, Skills & Silver?

As I mentioned, the first event was called Style, Skills & Silver, but this one has had a name change. Emma Warren (Queen Bee of Hiho Silver) felt that Hiho & Co was a true reflection of the collaborative nature of the event. Not only the brand ambassadors and experts, but also the people attending. Because without exception everyone worked together. And not only that, but created some mind blowing content and further collabs long after the event ended. I like the new name a lot!

So what’s happening at Hiho & Co?

We’re building on the very firm foundations of the first event, but with a few changes. We’ve moved location to Hiho’s home county and are able to hold the event at Blackdown Shepherd Huts. These huts contain the most Instagrammable interiors and details I’ve ever seen, and with the workshops we have planned, are going to work so well. Their exteriors are pretty extraordinary too, with the craftsmanship shining through at every opportunity, providing the perfect backdrop to our plans.

At this event, you’ll still have the chance to work with Sophie Callahan, Rachel Bragg, Ruth Chappell, Melanie Clarihew, me, and the Hiho team, but you’ll also be treated to a workshop run by the very talented Capture By Lucy. I promise you, it is going to be superb.

You’ll also be treated to a delicious lunch, cakes, a goody bag, plenty of opportunities to chat to people to help your business flourish… and you’ll make some new friends too. Probably people you feel you already know through Instagram. But in real life.

The bad news is that, at time of writing this, there are just FOUR spaces left. So if you want one, get in quick! You can book your ticket to Hiho & Co here!

goal setting for your small business

Today it’s all about goals – well, more precisely goal setting for your small business. It might be a few days since the bells welcomed the New Year, but the good thing is that goals are a bit different to resolutions. Resolutions generally kick in on 1st January and, for many, don’t last all that long. In more recent years, I’ve ditched resolutions. I tend to feel that resolutions are about taking something way. Maybe you want to eat less chocolate? Drink less alcohol? Do you see what I mean? The problem is that when you have a cube of Dairy Milk you can feel like a failure and that can knock you off course. Goals, well, to me, are different. Goals are what I like to focus on.

Goal setting for your small business

The good thing about goals is that they sit well in personal and professional life. It would feel a bit odd to have a resolution for your business, wouldn’t it? But a goal? That makes perfect sense.

The thing with goals is that there’s a bit of a knack to setting them. Well, maybe not a knack as such, but a way to increase your chances of success. Which is the whole reason we’re setting goals- to succeed in areas of our lives- isn’t t? So here are five tips on goal setting that I’ve gathered…

Goal setting for your small business…

Write it down. So flipping simple. But SO effective. I don’t know if you’re like me, but I have this crazy idea that I can remember everything. And I really, really cant. I can remember an impressive amount of things – not where my car keys are, or to order birthday cards on time: I can’t remember everything. And goals are something that get forgotten. But it’s not just for those who have a lot on their plate, there’s been a lot of research done that supports the theory that writing a goal down makes there a much greater chance you’ll achieve it. Simple, hey.

Be specific. If you want to grow your Instagram following – what’s the number you’re aiming at? Want to grow sales? By how much? Want to stock new brands in your tack shop? Which ones? See what I mean? If you have a specific goal, you can measure your success against it. Don’t use it as a thing to beat yourself around the head with. If you say, for example ‘grow my Facebook page’ and you grow it by one, you’ve technically achieved your goal, haven’t you? But I would imagine that’s not quite what you were thinking… so how do you know you’ve achieved what you wanted to achieve if you don’t know what it is?

Break it down. Have achievable steps. Set big, brave goals- by all means – but then break it down into small steps with mini goals, and create the plan around it. So if you want to make HUGE sales as part of a three year plan, break it down into yearly, monthly, weekly if you like, and they create a plan to get there.

Put a time limit in there. Connected to being specific, you want to also add a time in there. If you have a goal to do something by some undefined point in the future, you might find that your goal never really comes true.

Accept that you might not know how to get to your end goal. But you do know how to take the first step. I know this is hardly the SMART goal setting method, but this bit is really, really important. I do love a grand plan, but grand plans are kind of pointless if you don’t actually get on with them at some point. Even if you feel overwhelmed by the goal you’ve set, just start. Do something small. You know how to get this started. Want to improve your videos on social media? Watch a YouTube video about it. Want to grow your mailing list? Google it to get some top tips from the professionals. And that, my friend, that potentially small, simple action, will help propel you forward to achieving what you want to.

I really hope that’s inspired you to give goal setting for your small business a go – I promise you it’s not difficult and it can be really, really effective.

Rhea Freeman Newsletter Link

demystifying cybersecurity with brian chappellFor today’s ‘Monday must’, we’re venturing into to the world of cybersecurity – well demystifying cybersecurity to be precise. Don’t run for the hills – you need to read this!

The very term cybersecurity sends a shiver down my spine. I hear it and feel a mixture of inadequate, stupid and a tiny bit terrified… do you? But don’t worry – this blog won’t make you feel like this…

I was chatting to a friend of mine about cybersecurity a while ago (it’s not completely random, the friend is Ruth Chappell from Dressage Anywhere who is married to Brian who wrote this blog!) and this is what came out of it. Well, Brian very kindly agreed to write this for me. I found it really interesting. I hope you do too. Now over to Brian Chappell…

Demystifying Cybersecurity – Part 1: Websites

So, you have a website. The first question you need to ask yourself is, “Is it secure?”, rather than “Does it reflect my brand and message?” It’s a hard question to answer. It’s particularly hard to know what’s important, what’s not so important and what to look for when trying to ensure your or your customers’ data is safe.

We hear about websites being hacked all the time but are you likely to be a target? The sad fact is that it’s yes. It doesn’t matter if you are a one-person company with a Wix or WordPress website or the largest multi-national, the rather dramatic statement seen at every Cybersecurity event is true; “It’s not if, it’s when.”

What’s a drive-by?

The vast majority of attacks on systems are the result of a drive-by. What do we mean by that? The drive-by is an opportunist attack, the result of a hacker stumbling upon a fault (commonly referred to as a vulnerability) that exists in your website that they already know how to use to break in (commonly referred to as an exploit). To understand this further, we need to step back and look at how we can identify those vulnerabilities before the hackers do.

There are many tools out there, ranging from free to eye-wateringly expensive (for a small business at least), that can scan your website and look for vulnerabilities. You can find many free tools such as OWASP ZAP (Zed Attack Proxy – this sounds more dangerous than it is) but be prepared to do some research as these are designed for people who have some understanding of vulnerabilities, that said, they aren’t incomprehensible; just remember, it’s not scary and it’s not rocket science. It’s worth taking a look at some of these tools, even if it’s just to get a feel for what hackers are using. Rest assured, they are using the very same tools looking for the very same vulnerabilities as you’ll find. What’s particularly interesting is the tools that hackers can use from the Dark Web that include fully featured services where with a credit card and a few minutes you can set up and launch an attack across the internet. These services have progress tracking with beautiful graphs and customer service that puts many regular companies to shame. But at their hearts, most of these tools are using the same scanning technology that you will use.

Can hacking attacks be prevented?

There is a shocking statistic that I speak about at many conferences, it’s been produced by some seriously clever people and it’s this: Between 2011 and 2016, ‘around 95% of successful hacking attacks were the result of well-known and entirely preventable vulnerabilities’; this figure includes all kinds of attacks, not just websites (and we’ll talk about the others in future articles), but it’s a concern nevertheless. Rest assured it’s not changed much over that period and it isn’t changing quickly since either.

Unfortunately, all the website-based vulnerabilities tend to be well-known and are attacked regularly. It’s important to simply start at the top of the list, with the high severity vulnerabilities and work your way down (or ask you service provider or web developer to work their way down) fixing each in turn. Many of the discovered vulnerabilities will look complex but often it’s just changing a setting to resolve the issue. I’ll reiterate, there really is no rocket science here, it’s just about knowing where to look or knowing where to find where to look. The user guide is often your best friend.

It’s important to let your service provider, hosting company, or WordPress provider, know you are going to scan your site and how frequently you are going to do it, it’s not a one-time activity, it should be regular, i.e. weekly or monthly. They should have monitoring systems that will be triggered by a scan so warning them allows them to eliminate your activity from the alerts they get.

If your provider doesn’t support scanning, they should be doing it themselves so ask for a copy of the results or notification of any issues that may affect your site along with confirmation when those issues are dealt with. If you are using WordPress or similar, I’d recommend talking to your provider about how frequently they apply updates and how you can be notified. I’ve heard of some providers expecting the customer to pay for updates, I’d push hard back on that. You didn’t subscribe to WordPress v4.9.6 (or whatever make/version your platform operates on), you subscribed to a WordPress service. If they won’t budge, move providers. It may be a little more expensive monthly but the peace of mind will be worth it.

Don’t be scared about cybersecurity

A few pieces of advice that I’m going to parrot in every article; don’t be scared about Cybersecurity/Website security. There is no rocket science here and no-one is going to expect you to be an expert. Similarly, no-one is going to think less of your for asking what you may feel are stupid questions. There are no stupid questions. Don’t be afraid to look at getting a professional Cybersecurity specialist to help you get started, or even provide you a regular service. Shop around but I wouldn’t recommend necessarily taking the cheapest. Like all suppliers, find someone you think you can work with and trust.

A bit about Brian Chappell

Brian has more than 30 years of experience in senior IT roles across a broad spectrum of organisations including Amstrad plc, BBC Television and GlaxoSmithKline plc. Brian has held senior roles in most IT disciplines across the entire IT delivery chain.

More recently, Brian has spent the past 6.5 years working for a leading cybersecurity software vendor, BeyondTrust, as the technical lead across EMEA and APAC. In this role he has delivered world-class solutions for both vulnerability and privilege management within financial, manufacturing, healthcare, retail and government markets. He’s now a product manager for one of the leading cyber security platforms in the world. Brian is a regular contributor to the press as well as a speaker at industry conferences and events.

A HUGE thank you to Brian for his blog on demystifying cybersecurity… now, I’m off to find out more about all of the above!

Today we’re going to have a chat about PR, and why you should do your own. Whether you’re a PR or a business, I think you’ll take something from this podcast. Honest. It’s what I really do believe, what I’ve found works really well for businesses and, actually, what I know works well for me when I’m working as a PR for equestrian and rural businesses.

Why you should do your own PR

Show notes from episode 14 – why you should do your own PR. In this episode I’m going to talk about why I think it’s really important to do your own PR, particularly for niche markets. 

In this episode you’ll hear…

  • Why I think it’s important to do your own, particularly for niche businesses. I do a lot with equestrian, country and rural businesses, but I think for niche businesses it’s really important.
  • The value of doing your own PR and how this will help you if and when you decide to outsource in the future.
  • How it’s not rocket science to write a press release.
  • How to learn how to write a press release – have a read of ‘what is a press release’ for a bit more info.
  • Why it’s important to give your press release the best chance of being used.
  • Ways to get around writing press releases (yep, I know that not everyone loves them as much as I do!).
  • How doing your own will allow YOU to build your own connections with the press.
  • The value of constantly updating and tweaking you press lists.
  • How to build connections with magazine editors, bloggers and vloggers and how you can use these connections..
  • Why it’s important to understand the process – things like lead times, image quality, deadlines, etc.
  • Why it could cost you less money to do your own, how it might not (good PR can deliver a really good ROI), and also how doing it yourself could help to reduce your costs even if you outsource!
  • How you can use all of the above to work with your agency (if you’ve outsourced).
  • When you might want to outsource your PR, and when you might want to outsource other elements of your business if you love this side of the business.

As I mentioned at the start of the podcast, this podcast was inspired by my 5 reasons to be your own equestrian PR blog I wrote a little while ago. If you fancy a read, the title is a live link.

Rhea Freeman Newsletter Link

Today we’re talking to the very very lovely Laura aka @girlaboutthefarm on Instagram. Laura gave up a job in the city to become a farmer two years ago. Not only is she now a sheep farmer, she also has a farming and lifestyle blog, and was a silver winner at The British Farming Awards in 2018. In this podcast, we learn more about Laura, how her life has changed, why, her awards and more. It’s a really good one. And I’m now an even bigger Laura fan than I was before! Over to Laura – city girl to farmer.

Let’s talk about changing careers from city girl to farmer

Show notes for the Small & Supercharged Podcast – Episode 13 – changing careers from city girl to farmer. In this episode we have a really good chat with Laura Hodgkins on going from a career in the city to farming, how she’s adapted to life in the country, winning awards and lots more. In this episode you’ll hear…

  • How Laura found her way into farming, from helping out at her partner’s parents’ farm to running her own farm with her now husband.
  • Telling her boss she was changing careers and the timeline of events.
  • The different values that farming has taught her, and how she wouldn’t go back to the city despite the challenges of farming.
  • How a different lifestyle has changed her view on things more than she expected.
  • The scale of the farm that Laura, her husband, and one person run (it’s HUGE!).
  • The importance of picking the right breeds of animal when you don’t have a lot of manpower!
  • How to cope with working with your partner day in, day out… and how not to kill each other!
  • Winning a silver award for digital innovation at The British Farming Awards, and why Laura decided to start blogging and documenting her journey on social media.
  • The learning curve that Laura has been on over the past two years.
  • We talk about the Digital Innovator Award and how this is such an exciting thing for farming. As well as what it meant to Laura to be awarded the silver.
  • How Laura has used the award as a springboard to move on to other things, and opportunities for the future, such as speaking at schools.
  • We talk about diversification, taking the business forward, and taking the blog forward too.
  • Becoming and influencer, working with brands, and being cautious about who you work with and why.
  • Being a people pleaser and it being so important to say no to projects that don’t align with you.

There’s also a fair bit of chatter about very patient partners!

If you want to follow Laura

Instagram @girlaboutthefarm

Website www.girlaboutthefarm.co.uk

Twitter @girlaboutfarm

Facebook – Girl About The Farm

 

Today we’re talking all about content – content marketing, what content is, what it means to you… and how to make this work. We use the word ‘content’ a lot – I do – but I don’t use it as a buzzword. I use it because it covers so, so much. So, without further ado, should we have a little chat about content? It’s a solo one with me… so thank you so much for joining me.

Let’s talk about content, shall we?

Show notes for the Small & Supercharged Podcast – Episode 12 – content. What content is, how to make it work for you, the different types, and how to make sure everything you create has the best chance of delivering a good return on investment.

In this episode we talk about…

  • Different types of content and how it’s important to make it it work for you.
  • Blogging and how written content works – not just in terms of what you’re trying to do and the message you’re trying to convey, but also from an SEO point of view.
  • What to do if you’re not good at writing (or you don’t think you are) . We talk through different hacks to help you here.
  • Transcription and dictation software and how this can help.
  • How podcasts can make really good content as they get to people in a different way. We also talk about how the podcasts can be made into blog posts. And what the show notes can add too.
  • The value of video. We chat about Facebook lives, Youtube, and more. We also talk about what video does and how it allows people to connect with you on a different level, and how it allows people to find out more about products too.
  • How there are lots of side benefits to videos that you might not realise.
  • Why being authentic is really important, and how it’s scary to put yourself out there… but the benefits it has too.
  • Podcasts and videos – can you do them at the same time? I talk about why I don’t at the moment.
  • Videos and where you can post this content.
  • Photography – and why I count photography as content. And how it can actually be pillar content depending on which platform you spend the most time on/where your customers are.
  • Professional photography, but also the benefit of getting better at your own photography and how this can really help you.
  • The value of quotes, testimonials and so much more. And how this can work as part of your content plan. We also talk about how these allow you to create your own content from nothing.
  • How we need to play to our strengths but how we can work with people who can help fill in the gaps. You only need to be good at one way to produce content… and then you build from there.
  • Human connection in content and why it’s important to put it out there.
  • Perfect and how you won’t be perfect when it comes to content, but how you can just do your best. And also how you can edit.
  • The value of just having a go. Because the value that content brings over any of the negatives outweighs it by a HUGE amount.
  • If you need any egging on – I’m @rheafreemanpr on Instagram and Facebook, and I’m @rheafreeman on Twitter.

 

Rhea Freeman Newsletter Link

Five ways to promote your equestrian business on social media this ChristmasAre you getting in the festive spirit? Have you got your Christmas stock in and raring to go? Have you planned your social media for the next few weeks on the lead up to Christmas? The thing is, now is most definitely the time to be harnessing social media for your equestrian business… and it’s definitely worth a bit of thought. From the really obvious posts that drive a sale to something a little more thoughtful, here are five ways to promote your equestrian business on social media at Christmas. And, spoiler alert, none of them are advertising…

Five ways to promote your equestrian business on social media at Christmas

  1. Collaborate – I love a collaboration, and there’s no better time than Christmas. Collaborating with businesses that complement yours can be a great way to get in front of potential customers who might not know about you. One of the key points to remember when you’re plotting your collaboration is that a collaboration should benefit all parties. Your equestrian business, the other equestrian business… and your customers too. It shouldn’t be all ‘me, me, me’, quite the opposite actually!
  2. Shoppable links – have you seen that Instagram has now added shoppable links to Stories? I let out a little squeal when this happened a few months ago. If you have a Facebook shop connected and working, this means you can now add shoppable links to Facebook, Instagram and Instagram Stories. It might be simple, but we need to do all we can to make it easy for people to shop. If they need to remember a complicated website address and type that in to their computer/phone before they get anywhere near your business. Well, it’s just not good, is it?
  3. Behind the scenes – and if you’re so inclined you could have some fun with this too. There’s no better time to show what goes in behind the scenes of your business. How are you making sure that people get their orders on time? How are you harnessing the Christmas spirit in what you do? Has the office dog also donned his antlers to get involved? SHOW US!
  4. Competition – competitions can be a great way to raise the profile of your equestrian business. You can either do this on your own or as part of a collaboration with a sponsored rider or maybe another business. Please, PLEASE make sure you competition is easy to enter, complies with all relevant Ts and Cs depending on the platform you are promoting/hosting it on though. Please. For me. And sharing or tagging on Facebook don’t comply. See the Pages Promotion Guidelines.
  5. New products – tell the world about the new equestrian products you have in store ready to delight and excite them. Maybe you can help to show how these new products work together (and even how they work)? What about who they would be good for? Help people. We all need some help at Christmas time and your equestrian business, if promoted well, could be that beacon of fairy lights for all those tired horsey shoppers.

These are five easy ways to promote your equestrian business through social media at Christmas, but there are plenty more too. What’s more, these ideas aren’t JUST for Christmas, oh no, they’ll work all the time. So yes, they might help you promote your equestrian business this Christmas, but take them into the New Year too!

5 ways to hide hashtags on Instagram StoriesDid you know that you can use hashtags on Instagram Stories too? Actually, you can hide hashtags on Instagram Stories too!

If you use Instagram at all, you’ll know that hashtags are really important. These nifty little words and phrases prefixed by  a # allow your content to be categorised and searched by these terms making it a lot more discoverable.

But what about Instagram Stories?  You might not realise, might think that not that many people use them, or might thing they would look ugly. Thing is, you can hide a hashtag on an Instagram Story, which means that more people might be using them than you think… and that they won’t mess up any aesthetic either. So, without further ado, here are five ways to hide hashtags on Instagram Stories.

5 ways to hide hashtags on Instagram Stories…

1 – Colour match. This is particularly good for still images or text based posts on a coloured background. You can type your hashtags in and then just use the colour match option to make the hashtags the same colour as the background. This hides your hashtags. Simples.

2. Make them REALLY small. You can make your list of hashtags really, really small by just pinching them and making them tiny. This doesn’t mean they’re completely hidden from view but depending on the image or video, it’ll make them hard to spot.

3. Put them behind a sticker. For this one, just put your list of hashtags onto your Story and then use a Sticker (like Location, Mention or Hashtag) over the top. Shrink the list down and it’s a lot easier to hide!

4. Put them behind a gif or Emoji. The same as the above applies really – get the hashtags added, decrease their size and pop them under a gif or an Emoji as relevant – and then you’ve hidden them on Instagram Stories.

5. Put them behind a shared story. When people tag you in Stories you usually have the option to share on yours (depending on their settings). When this is the case, you can share at full size, but you can also shrink and rotate the shared image and, if you like, you can pop your hashtags behind it. Good eh?!

These are five easy ways to hide your hashtags on your Instagram Stories. Of course, if you want to use them and not hide them, all power to you! You can even use the hashtag sticker if you like (although this will only allow you to post one). But do give it a spin and have a look and your insights to see if it helps the reach of your Stories, you might be surprised.

 

Pssst – Episode 8 of the Small & Supercharged Podcast was all about Instagram Stories… you can listen here

5 easy ways to use Instagram Stories