Equestrian & Country Business

Running your own business can be hard, can’t it? It can be lonely, you feel overwhelmed, confused… and a lot more besides. Here, in this area, I hope to share stories, tips and information from equestrian and rural businesses just like you to inspire and motivate.

There are lots of different kinds of equestrian and rural business, and there are lots of ideas that can help all of these thrive. Here you’ll find business podcasts, interviews from business owners of equestrian and country brands you know and love, and more besides. You might find tips and tricks connected to how to run your social media platforms better, or even an explanation as to the new developments in these areas. You might stumble upon information connected to PR and marketing that will really help you promote your business more effectively.

I’m sure you’ll find something that you can try now that will help your equestrian or country business. You’ll definitely find some inspiring stories from some great people in our industry.

Fleetwood & Foxgrove Field Scarf – Christmas Giveaway

Fleetwood and foxgrove field scarfDay two of the second week’s giveaway… and I have to say it’s another amazing prize! This is the Fleetwood & Foxgrove Field Scarf. In black with a gorgeous fawn trim.

What’s a Fleetwood & Foxgrove Field Scarf

I first ‘met’ Fleetwood & Foxgrove before my second TEDx talk, which I gave at TEDxTelford. I was working on my outfit and there was one piece of the puzzle missing. A scarf. I wanted something with a little colour due to the rest of my outfit. And that’s how I found them.

Kirsty, the lady behind Fleetwood & Foxgrove, said the Field Scarf would be perfect. And she was right. She even came to TEDx to watch me (and the other speakers, obviously!) which was lovely.

This scarf is available in a range of colours, and it’s made from polyester, meaning it’s really easy to care for, but it is SO soft! It’s finished with a satin bias trim in a fawn colour which as a lovely golden sheen. And to complete the scarf, there’s a little leather tag too, which has the company’s logo.

The scarf that is in the giveaway is big square, measuring 90cm x 90cm. This means that it’s the perfect scarf, but can also double as a shawl if you fold it from corner to corner. Add a brooch and it’ll take you to posh nights out and balls too. Then it’ll help you to stay snug and stylish when you’re stood in a field!

The Fleetwood & Foxgrove Field Scarf will join the Super X Country Timeless Gloves in the bundle, along with products from Tom Lane, Sporting Hares and Apt Cavalier. The video and blog all about Super X Country are already up, and the rest will follow this week. Keep your eyes peeled.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

For week two, the Fleetwood & Foxgrove Field Scarf will joining products from Tom Lane, Super X Country, Apt Cavalier and Sporting Hares.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows the scarf that you could win.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 9th December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Fleetwood & Foxgrove

A big thank you to Kirsty from Fleetwood & Foxgrove for donating this lovely scarf. It’s the perfect gift for any lady this festive season. And the black would look SO good with smarter outfits too.

In addition to the lovely products made by the company, the packaging is something really special too; always good if you’re buying as a gift! The range has also got pretty impressive British credentials, so if you’d like to support a small business who manufactures in the UK, you might want to check them out! Find out more about Fleetwood & Foxgrove on their website.

Visit my Rhea Freeman PR Facebook Page to enter

Honest Riders’ No Scope Sweatshirt – Christmas Giveaway

And, just like that, we’re at the final product that makes up the first week of my 2018 Christmas Giveaway! If the term ‘last but not least’ was ever more apt, well, I’m not sure when! So, without further ado, here’s the fifth prize in this week’s bundle – Honest Riders’ No Scope Sweatshirt.

Honest Riders SweatshirtWhat’s a Honest Riders’ No Scope Sweatshirt?

Actually, it’s pretty blummin special!

Honest Riders sells a range of lovely slogan sweatshirts, t-shirts and vests, all with fun equestrian themed sayings. This one has ‘No Scope No Hope’ on it, but you might have seen others like the popular ‘Drop It Like It’s Trot’ – which always makes me smile!

In addition to the fun slogans, in a variety of finishes, on beautiful coloured garments, there’s a bit more to Honest Riders than meets the eye. Yes, the quality is exceptional and the products really are lovely, but there’s an ethical element too. The products are all made with the environment in mind and also use organic cotton, are fair wear certified, and sweatshop free. And if that wasn’t enough, a charitable donation is made to different charities when certain slogan garments are purchase, good hey?

There’s also another side to Honest Riders, and that focuses on products for horses. There are LOTS of equine lotions and potions out there, but Honest Riders offer something a bit different. All products selected are cruelty free, use natural ingredients wherever possible, and have been tested by founder Zoe.

Today, I’m adding a ‘No Scope’ sweatshirt to the bundle. It’s called a ‘thoroughbred’ fit and I can confirm it has a closer fit than many sweatshirts but it’s hugely flattering. I think the close fit makes it smarter somehow, so you can style it up quite easily, but also wear it on the yard, when walking the dog, or dashing around after the children. This colour is called mulberry and has white lettering. For each one sold, Honest Riders donates £5 to Pablos Horse Sanctuary. And how can you win one? Well…

The sweatshirt is going into the week one bundle, along with the Horseshoe Hearts & Gifts Horseshoe HookMackenzie & George Personalised Keyring, the Fairfax & Favor Chatham Purse, and the Hiho Silver Fob Bracelet with Equestrian Charms. You can enter the competition to win the whole bundle on my Rhea Freeman Facebook page.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

This year’s festive giveaways have been grouped, meaning that five products make up the prize for week one. This stunner joins the Horseshoe Hearts & Gifts Hook, Mackenzie & George Keyring, Hiho Silver Fob Bracelet and the Fairfax & Favor Purse.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows the sweatshirt that you’ll win, the colour, the fit, and lots more.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Honest Riders

A massive thank you to Zoe at Honest Riders for giving this sweatshirt to the week one bundle.

Zoe set up Honest Riders just a few months ago and has worked so hard to establish the brand quickly and correctly. The slogans are fun and thoroughly equestrian, but the ‘good’ that’s behind these sweatshirts is great too. From the way the sweatshirts are made to the charitable donation. They look good and do good. A win, win, win then!

If you haven’t ‘met’ Honest Riders yet, do go over to the Honest Riders website and look. I am sure you’ll find some products you need in your life!

A big thank you to Honest Riders. The winner of the week one bundle is going to be thrilled!

Visit my Rhea Freeman PR Facebook Page to enter

Horseshoe Hearts & Gifts Horseshoe Hook – Christmas Giveaway

Well hello day four of the first week of my 2018 Christmas Giveaway! Today we have a beautiful prize from Horseshoe Hearts & Gifts, which has joined the first week bundle.

Horseshoe Heart HookWhat’s a Horseshoe Hearts & Gifts Horseshoe Hook?

Have you ‘met’ Horseshoe Hearts & Gifts yet? If not, you’re in for a real treat.

This lovely business, run by a husband and wife team, creates the most stunning pieces out of horseshoes. Whether it’s horseshoes that they have or horseshoes from your own horse. They’re hand forged into the most beautiful pieces of art. From intertwined hearts to lucky horseshoes with a special horse’s name stamped into them, bookends, words, hoofpicks, these gorgeous hooks, and plenty more.

I love the upcycling element to the company as well as how, in addition to being oh-so-beautiful, they’re also lovely to hold and clearly strong as strong can be! I wish I’d kept my cob’s last set of shoes to have something like this done with them!

Today, I’m adding one of the company’s beautiful Heart Shaped Horseshoe Coat Hooks to the week one prize bundle. This hook is, obviously, made from a horseshoe, which has been cleaned and heated before being forged into this lovely heart. Another piece of metal has been worked to create the hook, complete with beautiful scroll at the end, and then they’re welded together. Find out more about the process of how the Heart Shaped Horseshoe Coat Hook is made here.

And how can you win one? Well…

The Hook is going into the week one bundle, along with the Mackenzie & George Personalised Keyring, the Fairfax & Favor Chatham Purse, and the Hiho Silver Fob Bracelet with Equestrian Charms. You can enter the competition to win the whole bundle on my Rhea Freeman Facebook page.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

This year’s festive giveaways have been grouped, meaning that five products make up the prize for week one. This beauty joins the Mackenzie & George Keyring, Hiho Silver Fob Bracelet and the Fairfax & Favor Purse.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows the hook that you’ll win and, I hope, helps to show off its beautiful features and all the craftsmanship that goes into each piece.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Horseshoe Hearts & Gifts

A HUGE thank you to the Horseshoe Hearts & Gifts team for this prize – and it really is SO lovely! The people behind the brand are so supportive of these kind of things and I’m hugely grateful for the support.

I met Faye at Hiho Silver’s Style, Skills & Silver Day and can say that in addition to being supremely talented, she’s also absolutely lovely. And if that’s not a great reason to get behind someone and their business, I’m not sure what is!

I would urge you to go and have a look at the Horseshoe Hearts & Gifts website, but also to have a look around all the sections. It seems that in addition to the beautiful horseshoe art, Faye is also the most amazing artist. A lady of many, many talents!

A massive thank you to Horseshoe Hearts & Gifts for this – I know the winner is going to be thrilled!

Visit my Rhea Freeman PR Facebook Page to enter

Babies and business with Sophie Callahan – Small & Supercharged Podcast

I’m pretty excited to share this podcast with you – but I’ll warn you now, we do use the word ‘baby’ a lot. Not to each other, that would be weird, but we’re talking all about balancing babies with business. Following the fairly recent announcement of her pregnancy, Sophie Callahan was the perfect lady to talk to about these challenges. As I have twin boys myself, I really do understand the issue of being all things to all people without breaking your sanity or yourself! So, in this podcast, I talk about babies and business with the very lovely Sophie Callahan.

Let’s talk about babies and business with equine photographer Sophie Callahan

Show notes for the Small & Supercharged Podcast – Episode 11 – babies and business – plans for dealing with a new addition, changing business models, following your dreams and lots more. With Sophie Callahan.

  • I chat to Sophie about her pregnancy so far, and how she’s juggled a very challenging pregnancy with work – **Sophie’s had a hell of time – all OK now – but if you’re pregnant or you’re sensitive to this kind of thing, just be aware you might want to skip that link**
  • The changes Sophie’s had to make so far and how it’s made her change her views on things she didn’t expect.
  • We talk about how Sophie’s business is changing and why – and how the season has actually helped her.
  • She talks about how she’s reducing the number of equine shoots she’s doing next year, but how the equine photoshoots are also changing.
  • How Sophie was already planning to move and progress with her equine shoots and the direction of her business, but how the baby has accelerated this and given her a push.
  • The move towards all inclusive shoots, where the idea came from, and what this involves for the customer.
  • We talk through the new shoot packages and how these all align with Sophie’s goal of all inclusive equine photoshoots.
  • We chat about ‘maternity leave’ and how that’s going to look for Sophie.
  • Childcare plans moving forward, to allow Sophie to carry on shooting.
  • The importance of support – from both family and friends – and how useful I’ve found it for my business, children and sanity.
  • Advice from Sophie based on the experience she’s had so far (and, spoiler alert – these are great tips for whether you’re planning a baby or not – just good life tips really!!).
  • Why it’s important to remember why you work for your yourself and the importance of seeing this as an opportunity not a restriction on your life.
  • How businesses grow, evolve and develop, and how life changes like a baby can change the course of your business but how that’s not always a bad thing.
  • Fears connected with starting a family and being self employed.
  • The importance of asking for help and accepting help – how it’s not a weakness at all, can be hugely important, and how it makes everything SO much easier.
  • Losing your identity and why, for me, working was a really important way to help prevent that.
  • The importance of flexibility – and the need to really focus on what’s important and not worry too much about the other stuff.

Big thanks to Sophie for being an amazing guest on this podcast. This is something that, when I was pregnant, I would have found really reassuring to hear. When you have a baby or start a family it IS terrifying, I mean, you’re responsible (or will be!) for a human, and there’s a lot that comes with that. I remember when I was pregnant I had so many people telling me that running my business and being a mum would be impossible.

Well, I’m here to tell you it isn’t.

For some, being a full time mum suits them down to the ground. To be honest, I find the job of mum a lot harder than the other things I do for work- so huge credit to the stay at home mums – I couldn’t do it. I adore my children but I would really struggle. If you want to run your business alongside having a family, it won’t be easy, but it’s possible if you’ll accept help, prioritise, and make the necessary changes. The beauty is, you can make it what you want. You chose to be self employed to have control over your life, your time and everything else too. No one said it would be easy, did they?!

To keep up with Sophie, you can find her here…

Sophie Callahan Photography

Sophie Callahan Facebook

Sophie Callahan Instagram

Sophie Callahan Blog

Fairfax & Favor’s Chatham Purse – Christmas Giveaway

Fairfax and Favor Chatham PurseWelcome to day 1 of my 2018 Christmas Giveaway! I know it’s still November, but this year’s is a bit different. And this year’s starts with a bang with Fairfax & Favor who have kindly given a Chatham Purse.

What’s a Chatham Purse?

Maybe the cutest coin purse you’ve ever seen, that’s what! The Chatham is a small but perfectly formed leather coin purse that’s oozing with Fairfax & Favor DNA. It comes in a gorgeous box and has its own dust cover, so the scene is already set! The purse itself is made from sumptuous fine grain leather, has a tactile suede lining, and has the gold coloured hardware associated with Fairfax & Favor. From the shield shaped cut out on the zip pull to the golden shield on the actual purse, you can see this beauty’s pedigree!

For the competition, I have one Chatham Purse in tan, which is a best selling colour, to give away, but you can see all the colours of the Chatham Purse by visiting the website.

How do you win?

Well, that’s the fun bit! This year, instead of giving away one product a day, I’m grouping five products together for week one to make one amazing prize, doing the same for week two, and then for week three I’m doing something completely different. But more about that later.

For this competition, I’ve added a video to my Rhea Freeman PR Facebook page that gives you a guided tour of the prize, and for this week, you’ll find the competition post pinned to the top of my Facebook page. This shows the five stunning products up for grabs this week. To be in with a chance to win, it’s really simple…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos (I’m making five for each week!) then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Fairfax & Favor

Before I leave you for today, I wanted to say a quick thank you to Fairfax & Favor. If you follow me on any social media platform, you know I love the brand. And I love all the products – boots and bags are very much my thing it seems!

But more than just creating products that are ‘needed’, not just wanted, the team are one of the loveliest around. If you get chance to see them at a show, do -you’ll be assured of a warm welcome, probably a drink, and the chance to inhale the leather perfume that comes from the boots and bags. And if you can’t make it to the show, the website is fab and the returns policy is amazing.

I wanted to say a big thank you to Fairfax & Favor – I’m very grateful to have their support with this – and I know that the winner will be delighted with their very own Chatham!

5 Tips For Your Black Friday Promotion

5 Tips for your Black Friday Promotion

Black Friday – great, isn’t it? Or is it? I think that for many businesses, Black Friday can be bittersweet. It’s a day when you hope to make some serious sales, but it’s also a day that can become rather chaotic, and if you offer serious discounts, you might be making MUCH less money per sale.

But I don’t want to be negative about Black Friday and Cyber Weekend. It can be great for

black friday promotion

businesses who are set up for it, can handle the level of orders, that are comfortable with what they’ll make per item/service. It’s a good way to get rid of slow moving lines and get money in the bank. And it can really help to set you up pre Christmas.

This doesn’t mean that everyone should take part. Here are my five top things to think about for your Black Friday Promotion…

  1. Do you want to do it? If it doesn’t make financial sense, then I’d really urge you to consider whether it’s a good idea. It isn’t for everyone. You want to be pleased when you make a sale not think ‘well, I’m making 3p on that before I pay for the envelope’. So just make sure you’re happy with it.
  2. Make it clear. If you’re running a Black Friday offer, make sure it’s really clear. Not just the discount, but also how to claim, when it expires, etc etc. If you’re not sure if it’s as easy as you’d like, ask a friend to check it and see if they get it!
  3. Promote it. If you decide you’re going for it, then really go for it! Make sure you promote it on your website, your social media, your newsletter… and then promote it again. Not everyone sees everything you would like them to on first posting and you don’t want them to miss it.
  4. Work together. There are a number of blog posts, Facebook groups and online features out there listing some of the best offers. Find these and email the people. If you get featured in some of these places it could really give you Black Friday a boost!
  5. Get your ambassadors and sponsored riders on side. Tell them about your offer and ask them if they’d consider telling their followings about it. Simple but could be really effective.

If you’re feeling a little more motivated about Black Friday, pop over on to my Facebook page and see my video mini series all about how to promote your Black Friday promotion.

Let’s talk about 7 apps that make running a business easier | Rhea Freeman

Oh… apps. My iPhone is full of them! Some are fun, some are useful, some are a huge waste of everyone’s time…and some I can’t remember when I last opened them. Yeah, I should probably delete those. Anyway, this episode of the Small & Supercharged Podcast isn’t about apps I don’t use, it’s about apps I do use. Apps that make running business easier. For me at least!

Have a listen here…

Let’s talk about 7 apps that make running a business easier

Show notes for the Small & Supercharged Podcast – Episode 10 – apps that make running a business easier… what you’ll hear in this podcast episode…

  • The apps aren’t the ‘obvious’ ones, like Pinterest, Instagram, Facebook, etc… they’re essentials in my world!
  • First up is Audible. If you’ve followed me for any time at all, you’ll know I’m a huge fan of audiobooks. I know you can listen to them in a variety of ways, but the way I’ve been enjoying most is Audible. I do have a subscription which is about £8 a month. This might sound a lot, but for that you get a book each month. If you pay per audiobook, it’s a lot more. And you can’t get many new books for that price either. Here’s more about my obsession with Audible.
  • Quickbooks is the second one. I’m still not sold on the whole concept of invoicing software BUT I can completely see how it can be hugely useful. There are lots of different ones available that allow you to invoice on the move. The concept of invoicing via app is definitely a time saving one.
  • Lightroom – I know – I was surprised at this one too. I don’t use filters on my Instagram images but there’s no doubt that my images could do with a little tweaking. I decided I loved it when Sophie Callahan set up the presets for me and now I use them on the vast majority of my images. I take most of my images on my phone and, not being a photographer, I don’t know what I’m doing editing wise, so using something like this is great. It take seconds to get from Camera Roll to Lightroom and back again too.
  • WordSwag. This is a paid for app – it’s a few pounds – but it allows you to create nice graphics on your phone with ease. Perfect for motivational quotes and lots more. Have a look on my Instagram grid for an example. The pale green posts with the interesting fonts are done through WordSwag.
  • Canva. This is one app that I do like BUT I LOVE the desktop version. I do a lot more on the desktop version, but it’s very useful to have it on the phone for minor things I need to do on the move. I do also think they have upgraded the app version. I wouldn’t personally create graphics through the mobile app on my phone (but that’s my personal preference), but the desktop version is superb. And together they work really well. If you’re not sure about Canva or haven’t used it before – here’s my quick guide to how to use Canva.
  • Repost. I do admin a few Instagram accounts for businesses, so Repost is good for me. User Generated Content is a really big deal, and Repost is a good way to repost images properly, with credit (but you still need to ask permission!)
  • DropBox – I use the desktop version a lot, but I do use the app for sharing quite a lot too. It’s a great way to share big files, and I also use it a lot for videos, podcasts and lots more. I also use it if I’m out and about and might need to access files when I’m out – I did this with a seminar I was giving as I knew the slides would be accessible if the tech failed.

All links above lead to the websites, but if you nip over to the App Store, you can view and learn more about the app versions.

There are lots of apps out there that can make running a business easier – these are just seven that really help me.

 

Subscribe to the Small & Supercharged podcast on iTunes

Equestrian social media – 5 ways to promote your equestrian business on social media this Christmas

Five ways to promote your equestrian business on social media this ChristmasAre you getting in the festive spirit? Have you got your Christmas stock in and raring to go? Have you planned your social media for the next few weeks on the lead up to Christmas? The thing is, now is most definitely the time to be harnessing social media for your equestrian business… and it’s definitely worth a bit of thought. From the really obvious posts that drive a sale to something a little more thoughtful, here are five ways to promote your equestrian business on social media at Christmas. And, spoiler alert, none of them are advertising…

Five ways to promote your equestrian business on social media at Christmas

  1. Collaborate – I love a collaboration, and there’s no better time than Christmas. Collaborating with businesses that complement yours can be a great way to get in front of potential customers who might not know about you. One of the key points to remember when you’re plotting your collaboration is that a collaboration should benefit all parties. Your equestrian business, the other equestrian business… and your customers too. It shouldn’t be all ‘me, me, me’, quite the opposite actually!
  2. Shoppable links – have you seen that Instagram has now added shoppable links to Stories? I let out a little squeal when this happened a few months ago. If you have a Facebook shop connected and working, this means you can now add shoppable links to Facebook, Instagram and Instagram Stories. It might be simple, but we need to do all we can to make it easy for people to shop. If they need to remember a complicated website address and type that in to their computer/phone before they get anywhere near your business. Well, it’s just not good, is it?
  3. Behind the scenes – and if you’re so inclined you could have some fun with this too. There’s no better time to show what goes in behind the scenes of your business. How are you making sure that people get their orders on time? How are you harnessing the Christmas spirit in what you do? Has the office dog also donned his antlers to get involved? SHOW US!
  4. Competition – competitions can be a great way to raise the profile of your equestrian business. You can either do this on your own or as part of a collaboration with a sponsored rider or maybe another business. Please, PLEASE make sure you competition is easy to enter, complies with all relevant Ts and Cs depending on the platform you are promoting/hosting it on though. Please. For me. And sharing or tagging on Facebook don’t comply. See the Pages Promotion Guidelines.
  5. New products – tell the world about the new equestrian products you have in store ready to delight and excite them. Maybe you can help to show how these new products work together (and even how they work)? What about who they would be good for? Help people. We all need some help at Christmas time and your equestrian business, if promoted well, could be that beacon of fairy lights for all those tired horsey shoppers.

These are five easy ways to promote your equestrian business through social media at Christmas, but there are plenty more too. What’s more, these ideas aren’t JUST for Christmas, oh no, they’ll work all the time. So yes, they might help you promote your equestrian business this Christmas, but take them into the New Year too!

Running an online only business with Ruth Chappell- Small & Supercharged Podcast

You’re in for a treat today! On this episode of the Small & Supercharged podcast we catch up with Ruth Chappell, the lady behind Dressage Anywhere. In addition to being a huge part of Dressage Anywhere, Ruth has a lot of strings to her bow. She’s an absolute superstar and is also a ‘tech wizard’. In this episode, we chat about how Ruth got to this point, the difficulties with running a digital, online equestrian business and more.

Let’s talk about online equestrian businesses and how to create a digital business, with Ruth Chappell – Dressage Anywhere

Show notes for the Small & Supercharged Podcast – Episode 8 – online only equestrian businesses, how to deal with competition, cyber security and making a connection with customers…

  • Ruth talks about how she came to Dressage Anywhere, the online dressage platform
  • We talk about competition and how to deal with being the only online dressage company to how it is now.
  • We spoke about where the idea for Dressage Anywhere came from.
  • The benefits of an online business, the international appeal and global reach the business has.
  • How Dressage Anywhere actually works.
  • The limitations of being an online/digital business and how this can be quite challenging.
  • The opportunities that social media has presented for digital businesses.
  • Particular highlights including the Riding for the Disabled Association.
  • Some of the tools that Ruth uses to help run Dressage Anywhere effectively.
  • Social media content for digital businesses and how this can be used to help promote connection and business.
  • Finding friends and amazing connections through social media.
  • We talk about cyber security and data protection, and how that even a small business needs to be aware of this and understand the responsibilities connected to it.
  • And we talk about user experience, customer journey, automation, and balancing tech with usability… because they have to work together.

It was an absolute joy chatting to Ruth – not only do I love Dressage Anywhere, but I am a huge Ruth fan. She is a fountain of knowledge on ‘techy’ things and has helped me out on more than one occasion when I’ve had a tech based ‘why does everything hate me’ meltdown. OK. That happens quite a lot!

To find Ruth and Dressage Anywhere online, follow the links below…

Dressage Anywhere website

Twitter

Instagram

Facebook

Beautiful image provided by Karen Bennett Photography

Subscribe to the Small & Supercharged podcast on iTunes

Small & Supercharged Podcast – Let’s talk about Instagram Stories

Well hello there- and welcome to this Small & Supercharged podcast… well, the show notes. To listen to the Small & Supercharged Podcast, you can listen below or you can follow the iTunes link here. Today it is all about Instagram Stories. I adore these. I add to mine every single day and I love the engagement, the comments, the responses and more I get from it. In this Podcast, all about Instagram Stories, I share why I love them, five ways to use them… and there’s a freebie you can download too. I know, I spoil you. Enjoy…

Let’s talk about Instagram Stories…

 

Let’s talk about Instagram Stories and how you can use them for your small business

Show notes for the Small & Supercharged Podcast – Episode 8 – Instagram Stories. What you’ll hear in this episode..

  • The difference between Stories and the grid… and the difference in the kind of content you’d post on the two
  • How Instagram Stories can be used to show the behind the scenes of images you post on the grid
  • How to access Instagram Stories (sorry if you feel I’m teaching you how to suck eggs. I just think it’s good to make sure everyone can get involved).
  • We talk through the different kinds of Stories.
  • Why I usually do Stories when walking the dog (and why you might like to do something similar).
  • We talk through ‘behind the scenes’ ideas.
  • How you can use them to share a thought, talk about something you’ve seen and loved… or just #firstworldproblems. Such as when you have a hole in your sock… yeah… I’ve added that to notes too. I’ve not got over that…
  • We talk about how you can use Instagram Stories to show a process – taking ‘behind the scenes’ to an extra level.
  • How you can use stickers and how these can encourage engagement and can also create additional content.
  • Using Stories to show what’s new. You should never use social media as a hard sell, but you should use it to tell your customers, fans and followers about you and what’s new.
  • I touch on shoppable links and how these can be integrated.
  • How to hide hashtags in your Stories, and why hashtags are good on Instagram Stories.
  • And for the freebie – download the pdf here about Five Ways To Use Instagram Stories.
  • Don’t forget to follow me on Instagram.

If I’ve whet your appetite, I have a few blog posts about them too. To get some tips, tricks and hacks to take your Instagram Stories to the next level, they’re all on this website!