Equestrian & rural business blog posts

Blogging has been so beneficial for my business. I enjoy it too. I started off in copywriting and, for me, this blog is a great way to share equestrian and rural businesses as well as PR, marketing and social media advice. All posts have been written to inspire, educate or to share something that is important to me, my business, or my customers.

The blogs you’ll find in the category are likely to be varied in content. Yes, there will be an equestrian, rural or country connection in them (mainly because that’s just who I am!), but be prepared to see a range of subjects. From business profiles, sharing information about the people behind the brand to social media know-how and how to promote your equestrian and rural business more effectively, you’re likely to find it in here.

Sporting Hares – Windermere Gilet – Christmas Giveaway

Sporting hares windermere giletHave I got a treat for you today?! The week two bundle is an absolute corker as you’ll know if you’ve visited my Facebook page and entered. And today I’m talking at the Windermere Gilet from Sporting Hares. Oh my. It is STUNNING!

What’s a Sporting Hares Windermere Gilet?

I think I first saw a Sporting Hares Windermere Gilet in real life on my lovely friend and amazing photographer Rachel Bragg aka Sweet Images. It’s no normal gilet. And in the next few paragraphs you’ll find out why.

Now, I love a gilet, but this is a gilet and then some. It’s made from suede. Yes, actual suede. It feels lovely and it’s light in weight too, so don’t think it’s heavy, it isn’t. The suede has a special treatment called DWR that makes it repellent to precipitation, so fine if you get caught in a light shower too. The lining is a stunning purpley/pink, the same as the Beauchamp Blazer. This provides a lovely contrast to the tan tones of this one. It’s finished with a teddy bear soft fleece collar lining, on brand white and navy striped velvet collar, and has brass hardware to complete the look. If you’re looking for a gilet with a difference then I urge you to go and find out more about Sporting Hares Windermere Gilet. The tan is really lovely, but it’s also available in a navy. So smart!

The Sporting Hares Windermere Gilet joins the Fleetwood & Foxgrove Field Scarf  and Super X Country Timeless Gloves in the bundle, along with products from Tom Lane and Apt Cavalier. The video and blog all about Super X Country and Fleetwood & Foxgrove is already up – the rest will follow this week. Keep your eyes peeled.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

For week two, the Sporting Hares Windermere Gilet joins products from Tom Lane, Fleetwood & Foxgrove, Super X Country, Apt Cavalier and Sporting Hares.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows this gilet. It’s a stunner!

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 9th December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Sporting Hares

A ginormous thank you to Sporting Hares for this amazing gilet. The winner of the bundle is going to be blown away by this!

I first found Sporting Hares in connection to… wait for it… packaging! The MD, Marc, reached out following a blog I’d written about packaging and I was keen to learn more about the design process involved. I was so, so impressed with the level of detail and thought that went in to Sporting Hares’ packaging, I knew I was in for a treat with the products. And I have been. I own one of their caps and a pair of the beautiful pink and gun metal striped socks. And I adore them both. If you’re looking for a stocking filler for Christmas, then do go and have a look. I know it sounds crazy but when I don my Sporting Socks, I know I’m in for a good day. Now I just need to decide which colour to buy next – they now have three!

Find out more about Sporting Hares here.

Visit my Rhea Freeman PR Facebook Page to enter

Content – what is content? What’s content marketing? – Small & Supercharged Podcast

Today we’re talking all about content – content marketing, what content is, what it means to you… and how to make this work. We use the word ‘content’ a lot – I do – but I don’t use it as a buzzword. I use it because it covers so, so much. So, without further ado, should we have a little chat about content? It’s a solo one with me… so thank you so much for joining me.

Let’s talk about content, shall we?

Show notes for the Small & Supercharged Podcast – Episode 12 – content. What content is, how to make it work for you, the different types, and how to make sure everything you create has the best chance of delivering a good return on investment.

In this episode we talk about…

  • Different types of content and how it’s important to make it it work for you.
  • Blogging and how written content works – not just in terms of what you’re trying to do and the message you’re trying to convey, but also from an SEO point of view.
  • What to do if you’re not good at writing (or you don’t think you are) . We talk through different hacks to help you here.
  • Transcription and dictation software and how this can help.
  • How podcasts can make really good content as they get to people in a different way. We also talk about how the podcasts can be made into blog posts. And what the show notes can add too.
  • The value of video. We chat about Facebook lives, Youtube, and more. We also talk about what video does and how it allows people to connect with you on a different level, and how it allows people to find out more about products too.
  • How there are lots of side benefits to videos that you might not realise.
  • Why being authentic is really important, and how it’s scary to put yourself out there… but the benefits it has too.
  • Podcasts and videos – can you do them at the same time? I talk about why I don’t at the moment.
  • Videos and where you can post this content.
  • Photography – and why I count photography as content. And how it can actually be pillar content depending on which platform you spend the most time on/where your customers are.
  • Professional photography, but also the benefit of getting better at your own photography and how this can really help you.
  • The value of quotes, testimonials and so much more. And how this can work as part of your content plan. We also talk about how these allow you to create your own content from nothing.
  • How we need to play to our strengths but how we can work with people who can help fill in the gaps. You only need to be good at one way to produce content… and then you build from there.
  • Human connection in content and why it’s important to put it out there.
  • Perfect and how you won’t be perfect when it comes to content, but how you can just do your best. And also how you can edit.
  • The value of just having a go. Because the value that content brings over any of the negatives outweighs it by a HUGE amount.
  • If you need any egging on – I’m @rheafreemanpr on Instagram and Facebook, and I’m @rheafreeman on Twitter.

 

Rhea Freeman Newsletter Link

Fleetwood & Foxgrove Field Scarf – Christmas Giveaway

Fleetwood and foxgrove field scarfDay two of the second week’s giveaway… and I have to say it’s another amazing prize! This is the Fleetwood & Foxgrove Field Scarf. In black with a gorgeous fawn trim.

What’s a Fleetwood & Foxgrove Field Scarf

I first ‘met’ Fleetwood & Foxgrove before my second TEDx talk, which I gave at TEDxTelford. I was working on my outfit and there was one piece of the puzzle missing. A scarf. I wanted something with a little colour due to the rest of my outfit. And that’s how I found them.

Kirsty, the lady behind Fleetwood & Foxgrove, said the Field Scarf would be perfect. And she was right. She even came to TEDx to watch me (and the other speakers, obviously!) which was lovely.

This scarf is available in a range of colours, and it’s made from polyester, meaning it’s really easy to care for, but it is SO soft! It’s finished with a satin bias trim in a fawn colour which as a lovely golden sheen. And to complete the scarf, there’s a little leather tag too, which has the company’s logo.

The scarf that is in the giveaway is big square, measuring 90cm x 90cm. This means that it’s the perfect scarf, but can also double as a shawl if you fold it from corner to corner. Add a brooch and it’ll take you to posh nights out and balls too. Then it’ll help you to stay snug and stylish when you’re stood in a field!

The Fleetwood & Foxgrove Field Scarf will join the Super X Country Timeless Gloves in the bundle, along with products from Tom Lane, Sporting Hares and Apt Cavalier. The video and blog all about Super X Country are already up, and the rest will follow this week. Keep your eyes peeled.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

For week two, the Fleetwood & Foxgrove Field Scarf will joining products from Tom Lane, Super X Country, Apt Cavalier and Sporting Hares.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows the scarf that you could win.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 9th December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Fleetwood & Foxgrove

A big thank you to Kirsty from Fleetwood & Foxgrove for donating this lovely scarf. It’s the perfect gift for any lady this festive season. And the black would look SO good with smarter outfits too.

In addition to the lovely products made by the company, the packaging is something really special too; always good if you’re buying as a gift! The range has also got pretty impressive British credentials, so if you’d like to support a small business who manufactures in the UK, you might want to check them out! Find out more about Fleetwood & Foxgrove on their website.

Visit my Rhea Freeman PR Facebook Page to enter

Mackenzie & George’s Personalised Keyring – Christmas Giveaway

We’re now on day three of the first week of my 2018 Christmas Giveaway – and how incredible have the prizes been so far?! Today it’s another corker; a personalised keyring from Mackenzie & George.

Mackenzie & George Personalised KeyringWhat’s a Mackenzie & George Personalised Keyring?

If you follow me on Instagram, I’m pretty sure you’ve seen my Mackenzie & George Personalised Keyring. I have a black one and I have it on my car keys.

The keyring is made using leather and brass, in Mackenzie & George’s Shropshire workshop. The leather is available in five different colours, and the solid brass fittings can be finished with brass or with silver. There are also foil personalisation options as the gold foil looks gorgeous with the brass, and the silver with the silver. And there’s a third option of blind deboss, which I have on mine… and this goes with anything!

If you know Mackenzie & George at all (and, if not, just stop what you’re doing now and go to the Mackenzie & George website!), you’ll no doubt have seen the products that they personalise. The personalisation looks stunning on the company’s belts, clutches and, obviously, keyrings too. As I write this I have just ordered a Wycombe for my husband’s birthday with blind deboss personalisation – I can’t wait to see it!

For the competition, the Personalised Keyring is going in the week one bundle, along with the Fairfax & Favor Chatham Purse, and the Hiho Silver Fob Bracelet with Equestrian Charms. You can enter the competition to win the whole bundle on my Rhea Freeman Facebook page.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

This year’s festive giveaways have been grouped, meaning that five products make up the prize for week one. This beauty joins the Hiho Silver Bracelet and the Fairfax & Favor Purse.

For this competition, I’ve added a video to my Rhea Freeman PR Facebook page and this shows the keyring – my keyring to be precise – in all its glory. I absolutely adore my Mackenzie & George Personalised Keyring and I know that the winner will love theirs too.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos (I’m making five for each week!) then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Mackenzie & George

Mackenzie & George is another brand I have the absolute pleasure of working with, and have adored long before this. I own a growing collection of fedoras and the Personalised Keyring, but have also bought my husband a Chester for a Christmas present a couple of years ago, and treated my mother in law to a wine fedora and feather for her birthday. My children also have the most gorgeous little belts too. SO CUTE. All are absolutely exceptional quality and are really made to last. Everyone in the Freeman family loves their M&G (my children are obsessed with their belts!).

More than the amazing products though, the people behind Mackenzie & George are so, so lovely. Melanie and Chris are so hardworking and have built the most incredible brand in a really short space of time. All belts and keyrings are made at the company’s Whitchurch workshop, and personalised there too – it’s a real art and one I’m so pleased to be able to share with you!

Visit my Rhea Freeman PR Facebook Page to enter

Babies and business with Sophie Callahan – Small & Supercharged Podcast

I’m pretty excited to share this podcast with you – but I’ll warn you now, we do use the word ‘baby’ a lot. Not to each other, that would be weird, but we’re talking all about balancing babies with business. Following the fairly recent announcement of her pregnancy, Sophie Callahan was the perfect lady to talk to about these challenges. As I have twin boys myself, I really do understand the issue of being all things to all people without breaking your sanity or yourself! So, in this podcast, I talk about babies and business with the very lovely Sophie Callahan.

Let’s talk about babies and business with equine photographer Sophie Callahan

Show notes for the Small & Supercharged Podcast – Episode 11 – babies and business – plans for dealing with a new addition, changing business models, following your dreams and lots more. With Sophie Callahan.

  • I chat to Sophie about her pregnancy so far, and how she’s juggled a very challenging pregnancy with work – **Sophie’s had a hell of time – all OK now – but if you’re pregnant or you’re sensitive to this kind of thing, just be aware you might want to skip that link**
  • The changes Sophie’s had to make so far and how it’s made her change her views on things she didn’t expect.
  • We talk about how Sophie’s business is changing and why – and how the season has actually helped her.
  • She talks about how she’s reducing the number of equine shoots she’s doing next year, but how the equine photoshoots are also changing.
  • How Sophie was already planning to move and progress with her equine shoots and the direction of her business, but how the baby has accelerated this and given her a push.
  • The move towards all inclusive shoots, where the idea came from, and what this involves for the customer.
  • We talk through the new shoot packages and how these all align with Sophie’s goal of all inclusive equine photoshoots.
  • We chat about ‘maternity leave’ and how that’s going to look for Sophie.
  • Childcare plans moving forward, to allow Sophie to carry on shooting.
  • The importance of support – from both family and friends – and how useful I’ve found it for my business, children and sanity.
  • Advice from Sophie based on the experience she’s had so far (and, spoiler alert – these are great tips for whether you’re planning a baby or not – just good life tips really!!).
  • Why it’s important to remember why you work for your yourself and the importance of seeing this as an opportunity not a restriction on your life.
  • How businesses grow, evolve and develop, and how life changes like a baby can change the course of your business but how that’s not always a bad thing.
  • Fears connected with starting a family and being self employed.
  • The importance of asking for help and accepting help – how it’s not a weakness at all, can be hugely important, and how it makes everything SO much easier.
  • Losing your identity and why, for me, working was a really important way to help prevent that.
  • The importance of flexibility – and the need to really focus on what’s important and not worry too much about the other stuff.

Big thanks to Sophie for being an amazing guest on this podcast. This is something that, when I was pregnant, I would have found really reassuring to hear. When you have a baby or start a family it IS terrifying, I mean, you’re responsible (or will be!) for a human, and there’s a lot that comes with that. I remember when I was pregnant I had so many people telling me that running my business and being a mum would be impossible.

Well, I’m here to tell you it isn’t.

For some, being a full time mum suits them down to the ground. To be honest, I find the job of mum a lot harder than the other things I do for work- so huge credit to the stay at home mums – I couldn’t do it. I adore my children but I would really struggle. If you want to run your business alongside having a family, it won’t be easy, but it’s possible if you’ll accept help, prioritise, and make the necessary changes. The beauty is, you can make it what you want. You chose to be self employed to have control over your life, your time and everything else too. No one said it would be easy, did they?!

To keep up with Sophie, you can find her here…

Sophie Callahan Photography

Sophie Callahan Facebook

Sophie Callahan Instagram

Sophie Callahan Blog

Fairfax & Favor’s Chatham Purse – Christmas Giveaway

Fairfax and Favor Chatham PurseWelcome to day 1 of my 2018 Christmas Giveaway! I know it’s still November, but this year’s is a bit different. And this year’s starts with a bang with Fairfax & Favor who have kindly given a Chatham Purse.

What’s a Chatham Purse?

Maybe the cutest coin purse you’ve ever seen, that’s what! The Chatham is a small but perfectly formed leather coin purse that’s oozing with Fairfax & Favor DNA. It comes in a gorgeous box and has its own dust cover, so the scene is already set! The purse itself is made from sumptuous fine grain leather, has a tactile suede lining, and has the gold coloured hardware associated with Fairfax & Favor. From the shield shaped cut out on the zip pull to the golden shield on the actual purse, you can see this beauty’s pedigree!

For the competition, I have one Chatham Purse in tan, which is a best selling colour, to give away, but you can see all the colours of the Chatham Purse by visiting the website.

How do you win?

Well, that’s the fun bit! This year, instead of giving away one product a day, I’m grouping five products together for week one to make one amazing prize, doing the same for week two, and then for week three I’m doing something completely different. But more about that later.

For this competition, I’ve added a video to my Rhea Freeman PR Facebook page that gives you a guided tour of the prize, and for this week, you’ll find the competition post pinned to the top of my Facebook page. This shows the five stunning products up for grabs this week. To be in with a chance to win, it’s really simple…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos (I’m making five for each week!) then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Fairfax & Favor

Before I leave you for today, I wanted to say a quick thank you to Fairfax & Favor. If you follow me on any social media platform, you know I love the brand. And I love all the products – boots and bags are very much my thing it seems!

But more than just creating products that are ‘needed’, not just wanted, the team are one of the loveliest around. If you get chance to see them at a show, do -you’ll be assured of a warm welcome, probably a drink, and the chance to inhale the leather perfume that comes from the boots and bags. And if you can’t make it to the show, the website is fab and the returns policy is amazing.

I wanted to say a big thank you to Fairfax & Favor – I’m very grateful to have their support with this – and I know that the winner will be delighted with their very own Chatham!

Equestrian social media – 5 ways to promote your equestrian business on social media this Christmas

Five ways to promote your equestrian business on social media this ChristmasAre you getting in the festive spirit? Have you got your Christmas stock in and raring to go? Have you planned your social media for the next few weeks on the lead up to Christmas? The thing is, now is most definitely the time to be harnessing social media for your equestrian business… and it’s definitely worth a bit of thought. From the really obvious posts that drive a sale to something a little more thoughtful, here are five ways to promote your equestrian business on social media at Christmas. And, spoiler alert, none of them are advertising…

Five ways to promote your equestrian business on social media at Christmas

  1. Collaborate – I love a collaboration, and there’s no better time than Christmas. Collaborating with businesses that complement yours can be a great way to get in front of potential customers who might not know about you. One of the key points to remember when you’re plotting your collaboration is that a collaboration should benefit all parties. Your equestrian business, the other equestrian business… and your customers too. It shouldn’t be all ‘me, me, me’, quite the opposite actually!
  2. Shoppable links – have you seen that Instagram has now added shoppable links to Stories? I let out a little squeal when this happened a few months ago. If you have a Facebook shop connected and working, this means you can now add shoppable links to Facebook, Instagram and Instagram Stories. It might be simple, but we need to do all we can to make it easy for people to shop. If they need to remember a complicated website address and type that in to their computer/phone before they get anywhere near your business. Well, it’s just not good, is it?
  3. Behind the scenes – and if you’re so inclined you could have some fun with this too. There’s no better time to show what goes in behind the scenes of your business. How are you making sure that people get their orders on time? How are you harnessing the Christmas spirit in what you do? Has the office dog also donned his antlers to get involved? SHOW US!
  4. Competition – competitions can be a great way to raise the profile of your equestrian business. You can either do this on your own or as part of a collaboration with a sponsored rider or maybe another business. Please, PLEASE make sure you competition is easy to enter, complies with all relevant Ts and Cs depending on the platform you are promoting/hosting it on though. Please. For me. And sharing or tagging on Facebook don’t comply. See the Pages Promotion Guidelines.
  5. New products – tell the world about the new equestrian products you have in store ready to delight and excite them. Maybe you can help to show how these new products work together (and even how they work)? What about who they would be good for? Help people. We all need some help at Christmas time and your equestrian business, if promoted well, could be that beacon of fairy lights for all those tired horsey shoppers.

These are five easy ways to promote your equestrian business through social media at Christmas, but there are plenty more too. What’s more, these ideas aren’t JUST for Christmas, oh no, they’ll work all the time. So yes, they might help you promote your equestrian business this Christmas, but take them into the New Year too!

Equestrian Social Media – 5 ways to hide hashtags on Instagram Stories

5 ways to hide hashtags on Instagram StoriesDid you know that you can use hashtags on Instagram Stories too? Actually, you can hide hashtags on Instagram Stories too!

If you use Instagram at all, you’ll know that hashtags are really important. These nifty little words and phrases prefixed by  a # allow your content to be categorised and searched by these terms making it a lot more discoverable.

But what about Instagram Stories?  You might not realise, might think that not that many people use them, or might thing they would look ugly. Thing is, you can hide a hashtag on an Instagram Story, which means that more people might be using them than you think… and that they won’t mess up any aesthetic either. So, without further ado, here are five ways to hide hashtags on Instagram Stories.

5 ways to hide hashtags on Instagram Stories…

1 – Colour match. This is particularly good for still images or text based posts on a coloured background. You can type your hashtags in and then just use the colour match option to make the hashtags the same colour as the background. This hides your hashtags. Simples.

2. Make them REALLY small. You can make your list of hashtags really, really small by just pinching them and making them tiny. This doesn’t mean they’re completely hidden from view but depending on the image or video, it’ll make them hard to spot.

3. Put them behind a sticker. For this one, just put your list of hashtags onto your Story and then use a Sticker (like Location, Mention or Hashtag) over the top. Shrink the list down and it’s a lot easier to hide!

4. Put them behind a gif or Emoji. The same as the above applies really – get the hashtags added, decrease their size and pop them under a gif or an Emoji as relevant – and then you’ve hidden them on Instagram Stories.

5. Put them behind a shared story. When people tag you in Stories you usually have the option to share on yours (depending on their settings). When this is the case, you can share at full size, but you can also shrink and rotate the shared image and, if you like, you can pop your hashtags behind it. Good eh?!

These are five easy ways to hide your hashtags on your Instagram Stories. Of course, if you want to use them and not hide them, all power to you! You can even use the hashtag sticker if you like (although this will only allow you to post one). But do give it a spin and have a look and your insights to see if it helps the reach of your Stories, you might be surprised.

 

Pssst – Episode 8 of the Small & Supercharged Podcast was all about Instagram Stories… you can listen here

5 easy ways to use Instagram Stories

Running an online only business with Ruth Chappell- Small & Supercharged Podcast

You’re in for a treat today! On this episode of the Small & Supercharged podcast we catch up with Ruth Chappell, the lady behind Dressage Anywhere. In addition to being a huge part of Dressage Anywhere, Ruth has a lot of strings to her bow. She’s an absolute superstar and is also a ‘tech wizard’. In this episode, we chat about how Ruth got to this point, the difficulties with running a digital, online equestrian business and more.

Let’s talk about online equestrian businesses and how to create a digital business, with Ruth Chappell – Dressage Anywhere

Show notes for the Small & Supercharged Podcast – Episode 8 – online only equestrian businesses, how to deal with competition, cyber security and making a connection with customers…

  • Ruth talks about how she came to Dressage Anywhere, the online dressage platform
  • We talk about competition and how to deal with being the only online dressage company to how it is now.
  • We spoke about where the idea for Dressage Anywhere came from.
  • The benefits of an online business, the international appeal and global reach the business has.
  • How Dressage Anywhere actually works.
  • The limitations of being an online/digital business and how this can be quite challenging.
  • The opportunities that social media has presented for digital businesses.
  • Particular highlights including the Riding for the Disabled Association.
  • Some of the tools that Ruth uses to help run Dressage Anywhere effectively.
  • Social media content for digital businesses and how this can be used to help promote connection and business.
  • Finding friends and amazing connections through social media.
  • We talk about cyber security and data protection, and how that even a small business needs to be aware of this and understand the responsibilities connected to it.
  • And we talk about user experience, customer journey, automation, and balancing tech with usability… because they have to work together.

It was an absolute joy chatting to Ruth – not only do I love Dressage Anywhere, but I am a huge Ruth fan. She is a fountain of knowledge on ‘techy’ things and has helped me out on more than one occasion when I’ve had a tech based ‘why does everything hate me’ meltdown. OK. That happens quite a lot!

To find Ruth and Dressage Anywhere online, follow the links below…

Dressage Anywhere website

Twitter

Instagram

Facebook

Beautiful image provided by Karen Bennett Photography

Subscribe to the Small & Supercharged podcast on iTunes

Equestrian business – 5 reasons to be your own equestrian PR

be your own equestrian PRI get asked a lot if people can do their own PR for their equestrian business. You want to know my answer? Without fail? It’s YES. Not only CAN you do your own PR but, initially at least, I think you should. You might think I’m poacher turned gamekeeper here. But trust me, I’m not. The way that marketing has moved over the last few years means that your PR and marketing budget needs to be spent in more areas than every before. It used to be that PR and marketing were the only ways to get your equestrian business out there. That’s no longer the case. In fact, some people don’t invest a penny in ‘old school’ equestrian PR and still do really well because they’re leveraging everything else available to them. So here I’m going to give you five reasons to be your own equestrian PR… it’s not as hard as you think…

5 reasons to be your own equestrian PR

 

Reason 1 – It’s not that difficult

Some people would have you believe that writing a press release is the same as brain surgery. It isn’t. Press releases should be short and to the point, contain newsworthy information, cover a handful of key points and be well written. This applies to all businesses, not just equestrian businesses. Obviously an equestrian PR should do more than just write press releases but this is one key thing that they should do. The truth is if you have a bit of time and a good command of the English language, you can do it.

Reason 2 – YOU build the contacts

If you undertake your own equestrian PR, it means that when you start you’ll have no contacts to send your press release to. Oh no. Game over. Well no. When I started my equestrian PR business I had a list like yours… and you know what I did? I just started contacting editors of magazines and websites, forming contacts and building a press list. My press list. A press list that I can contact with news and exciting things whenever I like. Without a gate keeper. More than this, a number of the contacts I made as an equestrian PR have become great friends, so that’s a win too. If you do this yourself for your equestrian business, the same will happen for you.

Reason 3 – You can nurture relationships

Press releases aren’t the only thing to be aware of when it comes to equestrian PR, there’s a few other facets to this… but all are infinitely easier if you have good relationships. I’ve managed to secure a number of regular monthly columns for a number of my clients – why? Well, they’re exceptional at what they do, first up, but secondly I have built the relationships with the press to say ‘Hello – I have this idea – what do you think?’. You can do this for yourself. You can nurture the relationships for your business yourself. You can start to work with and help magazines under your own steam.

Reason 4 – You’ll understand the process a lot more

Equestrian PR is a long game. You do get some results overnight thanks to the digital age we live it, but many magazine lead times are long so it can be months before you make it in. It’s important to understand this process. It’s important to understand that quality images matter, that when someone says they want 50 words – they mean it, and lots more too. This means that if you do decide to work with an equestrian PR, you will understand what they have to work with.

Reason 5 – money, money, money

If you undertake your own equestrian PR you will save money. You might decide you’d rather pay for someone to manage this side of your business for you, and that’s fine. Conversely, you might be able to use that money on a professional shoot, or a Facebook ad campaign, or a trade show. I’m not saying that PR isn’t worth spending money on – good PR certainly is an great investment – but you might find that YOU can perform many of these tasks yourself, allowing you to pay for help in other areas, or spend your money on other things.

Other blogs you might like…

Five things to look for in an equestrian PR agency

What is equestrian PR?

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