Equestrian business

Equestrian business is a subject very, very close to my heart. Having run my own equestrian PR and marketing agency for the last 10 years, I’ve been lucky enough to support equestrian businesses of all sizes. I’ve run huge advertising campaigns, created website copy, crafted press releases, launched products (and businesses), worked with large teams, directed photoshoots, set up and managed social media platforms, managed influencers. The list goes on. I’m a bit of a bore on this subject!

I’ve worked with start ups to businesses turning over many many millions a year, sole traders through to companies employing 100 people. I’ve work with clothing designers and horsewear manufacturers through to instructors and jewellery designers. And a lot in between.

In this part of the blog, I share some of my tips for equestrian business with you, and get to showcase some of the real gems I have found in my travels too.

Sporting Hares – Windermere Gilet – Christmas Giveaway

Sporting hares windermere giletHave I got a treat for you today?! The week two bundle is an absolute corker as you’ll know if you’ve visited my Facebook page and entered. And today I’m talking at the Windermere Gilet from Sporting Hares. Oh my. It is STUNNING!

What’s a Sporting Hares Windermere Gilet?

I think I first saw a Sporting Hares Windermere Gilet in real life on my lovely friend and amazing photographer Rachel Bragg aka Sweet Images. It’s no normal gilet. And in the next few paragraphs you’ll find out why.

Now, I love a gilet, but this is a gilet and then some. It’s made from suede. Yes, actual suede. It feels lovely and it’s light in weight too, so don’t think it’s heavy, it isn’t. The suede has a special treatment called DWR that makes it repellent to precipitation, so fine if you get caught in a light shower too. The lining is a stunning purpley/pink, the same as the Beauchamp Blazer. This provides a lovely contrast to the tan tones of this one. It’s finished with a teddy bear soft fleece collar lining, on brand white and navy striped velvet collar, and has brass hardware to complete the look. If you’re looking for a gilet with a difference then I urge you to go and find out more about Sporting Hares Windermere Gilet. The tan is really lovely, but it’s also available in a navy. So smart!

The Sporting Hares Windermere Gilet joins the Fleetwood & Foxgrove Field Scarf  and Super X Country Timeless Gloves in the bundle, along with products from Tom Lane and Apt Cavalier. The video and blog all about Super X Country and Fleetwood & Foxgrove is already up – the rest will follow this week. Keep your eyes peeled.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

For week two, the Sporting Hares Windermere Gilet joins products from Tom Lane, Fleetwood & Foxgrove, Super X Country, Apt Cavalier and Sporting Hares.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows this gilet. It’s a stunner!

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 9th December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Sporting Hares

A ginormous thank you to Sporting Hares for this amazing gilet. The winner of the bundle is going to be blown away by this!

I first found Sporting Hares in connection to… wait for it… packaging! The MD, Marc, reached out following a blog I’d written about packaging and I was keen to learn more about the design process involved. I was so, so impressed with the level of detail and thought that went in to Sporting Hares’ packaging, I knew I was in for a treat with the products. And I have been. I own one of their caps and a pair of the beautiful pink and gun metal striped socks. And I adore them both. If you’re looking for a stocking filler for Christmas, then do go and have a look. I know it sounds crazy but when I don my Sporting Socks, I know I’m in for a good day. Now I just need to decide which colour to buy next – they now have three!

Find out more about Sporting Hares here.

Visit my Rhea Freeman PR Facebook Page to enter

Super X Country’s Timeless Gloves – Christmas Giveaway

Well what a welcome to week 2’s Christmas Giveaway! After a brilliant week one, we have another amazing bundle for week two too. You’re a very lucky bunch! The first product we’re going to chat about is this one, Super X Country’s Timeless Gloves.

Super X Country's Timeless GlovesWhat are Super X Country’s Timeless Gloves?

Super X Country’s Timeless Gloves have only just been launched… and they are stunning! I was lucky enough to see them in person and get a pair at Your Horse Live. So when Becci very kindly said I could have a pair for this giveaway, well, I was pretty delighted!

These lovely leather gloves have been designed for riding, but they’re SO good for any time you want to keep your hands snug! They’re made from soft leather with SXC embossed detail, feature quilting around the cuffs studded with diamante crystals, have SXC trim, and benefit from Thinsulate insulation. The brushed lining adds another level of snugness and, on top of all the above, they look lovely too. They have reinforced areas where reins are held, and have a long cuff length to help keep your wrists warm. Could you want for anything else? No, I don’t think so either!

I’ve had the absolute pleasure of working with Becci and Super X Country for a little while now and continue to be amazed at the products she releases. All are well thought through, beautifully designed, and really well priced too. She’s also so, SO hardworking, she deserves all her success and a lot more too. I’m sure you know all about Super X Country, but if you don’t, you absolutely have to go and check out the Super X Country website (now if not sooner really!)

The Timeless Gloves from Super X Country join products from Tom Lane, Sporting Hares, Fleetwood & Foxgrove, and Apt Cavalier. As ever, there will be more information about all of these in the following days. You can enter the competition to win the whole bundle on my Rhea Freeman Facebook page.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

This year’s second festive giveaway runs for the whole of this week (week commencing 3/12/18) and the competition closes at midnight on Sunday this week. Super X Country’s Timeless Gloves join products from Sporting Hares, Tom Lane, Fleetwood & Foxgrove, and Apt Cavalier.

I’ve added a video to my Rhea Freeman PR Facebook page to show these lovely gloves in a lot more detail.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 9th December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Super X Country

A huge thank you to Becci at Super X Country for donating such a gorgeous product for the giveaway. I know that whoever wins the week two bundle will love their Timeless Gloves as much as I love mine.

As I said above, I’ve had the pleasure of working with Becci for quite a while now, and I can tell everyone reading this that every ounce of success this lady has is SO deserved. Super X Country has grown as a brand in such a huge way over the last year, and I couldn’t be happier. Seeing the lovely reviews, the tags on social media, and the orders roll in, makes me smile. I can’t imagine how Becci feels! Hard work really does pay off. Becci is a great example of this. Just see her Super X Country brand to see how.

Visit my Rhea Freeman PR Facebook Page to enter

Honest Riders’ No Scope Sweatshirt – Christmas Giveaway

And, just like that, we’re at the final product that makes up the first week of my 2018 Christmas Giveaway! If the term ‘last but not least’ was ever more apt, well, I’m not sure when! So, without further ado, here’s the fifth prize in this week’s bundle – Honest Riders’ No Scope Sweatshirt.

Honest Riders SweatshirtWhat’s a Honest Riders’ No Scope Sweatshirt?

Actually, it’s pretty blummin special!

Honest Riders sells a range of lovely slogan sweatshirts, t-shirts and vests, all with fun equestrian themed sayings. This one has ‘No Scope No Hope’ on it, but you might have seen others like the popular ‘Drop It Like It’s Trot’ – which always makes me smile!

In addition to the fun slogans, in a variety of finishes, on beautiful coloured garments, there’s a bit more to Honest Riders than meets the eye. Yes, the quality is exceptional and the products really are lovely, but there’s an ethical element too. The products are all made with the environment in mind and also use organic cotton, are fair wear certified, and sweatshop free. And if that wasn’t enough, a charitable donation is made to different charities when certain slogan garments are purchase, good hey?

There’s also another side to Honest Riders, and that focuses on products for horses. There are LOTS of equine lotions and potions out there, but Honest Riders offer something a bit different. All products selected are cruelty free, use natural ingredients wherever possible, and have been tested by founder Zoe.

Today, I’m adding a ‘No Scope’ sweatshirt to the bundle. It’s called a ‘thoroughbred’ fit and I can confirm it has a closer fit than many sweatshirts but it’s hugely flattering. I think the close fit makes it smarter somehow, so you can style it up quite easily, but also wear it on the yard, when walking the dog, or dashing around after the children. This colour is called mulberry and has white lettering. For each one sold, Honest Riders donates £5 to Pablos Horse Sanctuary. And how can you win one? Well…

The sweatshirt is going into the week one bundle, along with the Horseshoe Hearts & Gifts Horseshoe HookMackenzie & George Personalised Keyring, the Fairfax & Favor Chatham Purse, and the Hiho Silver Fob Bracelet with Equestrian Charms. You can enter the competition to win the whole bundle on my Rhea Freeman Facebook page.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

This year’s festive giveaways have been grouped, meaning that five products make up the prize for week one. This stunner joins the Horseshoe Hearts & Gifts Hook, Mackenzie & George Keyring, Hiho Silver Fob Bracelet and the Fairfax & Favor Purse.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows the sweatshirt that you’ll win, the colour, the fit, and lots more.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Honest Riders

A massive thank you to Zoe at Honest Riders for giving this sweatshirt to the week one bundle.

Zoe set up Honest Riders just a few months ago and has worked so hard to establish the brand quickly and correctly. The slogans are fun and thoroughly equestrian, but the ‘good’ that’s behind these sweatshirts is great too. From the way the sweatshirts are made to the charitable donation. They look good and do good. A win, win, win then!

If you haven’t ‘met’ Honest Riders yet, do go over to the Honest Riders website and look. I am sure you’ll find some products you need in your life!

A big thank you to Honest Riders. The winner of the week one bundle is going to be thrilled!

Visit my Rhea Freeman PR Facebook Page to enter

Horseshoe Hearts & Gifts Horseshoe Hook – Christmas Giveaway

Well hello day four of the first week of my 2018 Christmas Giveaway! Today we have a beautiful prize from Horseshoe Hearts & Gifts, which has joined the first week bundle.

Horseshoe Heart HookWhat’s a Horseshoe Hearts & Gifts Horseshoe Hook?

Have you ‘met’ Horseshoe Hearts & Gifts yet? If not, you’re in for a real treat.

This lovely business, run by a husband and wife team, creates the most stunning pieces out of horseshoes. Whether it’s horseshoes that they have or horseshoes from your own horse. They’re hand forged into the most beautiful pieces of art. From intertwined hearts to lucky horseshoes with a special horse’s name stamped into them, bookends, words, hoofpicks, these gorgeous hooks, and plenty more.

I love the upcycling element to the company as well as how, in addition to being oh-so-beautiful, they’re also lovely to hold and clearly strong as strong can be! I wish I’d kept my cob’s last set of shoes to have something like this done with them!

Today, I’m adding one of the company’s beautiful Heart Shaped Horseshoe Coat Hooks to the week one prize bundle. This hook is, obviously, made from a horseshoe, which has been cleaned and heated before being forged into this lovely heart. Another piece of metal has been worked to create the hook, complete with beautiful scroll at the end, and then they’re welded together. Find out more about the process of how the Heart Shaped Horseshoe Coat Hook is made here.

And how can you win one? Well…

The Hook is going into the week one bundle, along with the Mackenzie & George Personalised Keyring, the Fairfax & Favor Chatham Purse, and the Hiho Silver Fob Bracelet with Equestrian Charms. You can enter the competition to win the whole bundle on my Rhea Freeman Facebook page.

How do you win?

The winner will be picked at random, but you do need to enter, or else you definitely won’t win!

This year’s festive giveaways have been grouped, meaning that five products make up the prize for week one. This beauty joins the Mackenzie & George Keyring, Hiho Silver Fob Bracelet and the Fairfax & Favor Purse.

As per the rest of the days, I’ve added a video to my Rhea Freeman PR Facebook page. This shows the hook that you’ll win and, I hope, helps to show off its beautiful features and all the craftsmanship that goes into each piece.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Horseshoe Hearts & Gifts

A HUGE thank you to the Horseshoe Hearts & Gifts team for this prize – and it really is SO lovely! The people behind the brand are so supportive of these kind of things and I’m hugely grateful for the support.

I met Faye at Hiho Silver’s Style, Skills & Silver Day and can say that in addition to being supremely talented, she’s also absolutely lovely. And if that’s not a great reason to get behind someone and their business, I’m not sure what is!

I would urge you to go and have a look at the Horseshoe Hearts & Gifts website, but also to have a look around all the sections. It seems that in addition to the beautiful horseshoe art, Faye is also the most amazing artist. A lady of many, many talents!

A massive thank you to Horseshoe Hearts & Gifts for this – I know the winner is going to be thrilled!

Visit my Rhea Freeman PR Facebook Page to enter

Hiho Silver’s Sterling Silver Fob Bracelet With Equestrian Charms – Christmas Giveaway

We’re now on day two of the first week of my 2018 Christmas Giveaway. And today it’s all about Hiho Silver. Well, Hiho Silver and the Fob Bracelet with Equestrian Charms, to be precise.

sterling-silver-fob-bracelet-with-equestrian-charms-equestrian-jewelleryWhat’s the Fob Bracelet with Equestrian Charms

It’s so, so lovely! But there’s a bit more to it than just loveliness!

This is a sterling silver bracelet which is made from a sturdy chain that really will take you from mucking out to going out! It has a circular link on one end and a t-bar fastening at the other, which makes it easy to put on and take off, and secure when in place. At the circular end, things get a lot more horsey, as that’s where the equestrian charms are. On this bracelet, you’ll find three of them: a hat, a boot, and a stirrup, all hand cast. These little charms are SO cute and have all the detail you’d expect from Hiho too.

This is part of Hiho’s Equestrian Collection and has been on sale for a number of years, and still continues to be a best seller. And it’s not surprising when you see the quality and beauty of it. I still can’t believe how detailed the little charms are. They’re ‘properly’ horsey and can be identified at at least 50 paces by anyone who’s equestrian!

For the competition, I have one of these gorgeous Fob Bracelets with Equestrian Charms to giveaway from Hiho Silver.

How do you win?

Well, that’s all down to luck, but you do need to enter to stand a fighting chance!

As per the blog yesterday, all about the Fairfax & Favor Chatham Purse, this year’s festive giveaways have been grouped, meaning that five products make up the prize for week one. Week two also has a festive bundle made up of a different five products.

For this competition, I’ve added a video to my Rhea Freeman PR Facebook page and this shows the Fob Bracelet is all its glory – it is SO pretty. In addition, there’s a pinned post which is where you need to enter.

To be in with a chance of winning, all you need to do is…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post at the top of the page
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos (I’m making five for each week!) then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Hiho Silver

If you follow me on any social media platforms, you’ll know I have the pleasure of working with Hiho Silver, and have for a number of years. Not only are ‘Team Hiho’ absolutely lovely and then some, but the jewellery. OH MY, the jewellery. I’ve been a fan of the brand for a long time – long before I started working for them. Their brand story, how they design the jewellery, the brand ethos and more have always appealed to me, and I know all the above ticks many boxes for others too.

I wear my Hiho all the time – I don’t even take it off to go to sleep. I know I shouldn’t admit that in public but, hey, I’ve done it now! I’m a very proud brand ambassador for Hiho too. I LOVE the pieces… and if you haven’t met them yet, you will soon!

Visit my Rhea Freeman PR Facebook Page to enter

Babies and business with Sophie Callahan – Small & Supercharged Podcast

I’m pretty excited to share this podcast with you – but I’ll warn you now, we do use the word ‘baby’ a lot. Not to each other, that would be weird, but we’re talking all about balancing babies with business. Following the fairly recent announcement of her pregnancy, Sophie Callahan was the perfect lady to talk to about these challenges. As I have twin boys myself, I really do understand the issue of being all things to all people without breaking your sanity or yourself! So, in this podcast, I talk about babies and business with the very lovely Sophie Callahan.

Let’s talk about babies and business with equine photographer Sophie Callahan

Show notes for the Small & Supercharged Podcast – Episode 11 – babies and business – plans for dealing with a new addition, changing business models, following your dreams and lots more. With Sophie Callahan.

  • I chat to Sophie about her pregnancy so far, and how she’s juggled a very challenging pregnancy with work – **Sophie’s had a hell of time – all OK now – but if you’re pregnant or you’re sensitive to this kind of thing, just be aware you might want to skip that link**
  • The changes Sophie’s had to make so far and how it’s made her change her views on things she didn’t expect.
  • We talk about how Sophie’s business is changing and why – and how the season has actually helped her.
  • She talks about how she’s reducing the number of equine shoots she’s doing next year, but how the equine photoshoots are also changing.
  • How Sophie was already planning to move and progress with her equine shoots and the direction of her business, but how the baby has accelerated this and given her a push.
  • The move towards all inclusive shoots, where the idea came from, and what this involves for the customer.
  • We talk through the new shoot packages and how these all align with Sophie’s goal of all inclusive equine photoshoots.
  • We chat about ‘maternity leave’ and how that’s going to look for Sophie.
  • Childcare plans moving forward, to allow Sophie to carry on shooting.
  • The importance of support – from both family and friends – and how useful I’ve found it for my business, children and sanity.
  • Advice from Sophie based on the experience she’s had so far (and, spoiler alert – these are great tips for whether you’re planning a baby or not – just good life tips really!!).
  • Why it’s important to remember why you work for your yourself and the importance of seeing this as an opportunity not a restriction on your life.
  • How businesses grow, evolve and develop, and how life changes like a baby can change the course of your business but how that’s not always a bad thing.
  • Fears connected with starting a family and being self employed.
  • The importance of asking for help and accepting help – how it’s not a weakness at all, can be hugely important, and how it makes everything SO much easier.
  • Losing your identity and why, for me, working was a really important way to help prevent that.
  • The importance of flexibility – and the need to really focus on what’s important and not worry too much about the other stuff.

Big thanks to Sophie for being an amazing guest on this podcast. This is something that, when I was pregnant, I would have found really reassuring to hear. When you have a baby or start a family it IS terrifying, I mean, you’re responsible (or will be!) for a human, and there’s a lot that comes with that. I remember when I was pregnant I had so many people telling me that running my business and being a mum would be impossible.

Well, I’m here to tell you it isn’t.

For some, being a full time mum suits them down to the ground. To be honest, I find the job of mum a lot harder than the other things I do for work- so huge credit to the stay at home mums – I couldn’t do it. I adore my children but I would really struggle. If you want to run your business alongside having a family, it won’t be easy, but it’s possible if you’ll accept help, prioritise, and make the necessary changes. The beauty is, you can make it what you want. You chose to be self employed to have control over your life, your time and everything else too. No one said it would be easy, did they?!

To keep up with Sophie, you can find her here…

Sophie Callahan Photography

Sophie Callahan Facebook

Sophie Callahan Instagram

Sophie Callahan Blog

Fairfax & Favor’s Chatham Purse – Christmas Giveaway

Fairfax and Favor Chatham PurseWelcome to day 1 of my 2018 Christmas Giveaway! I know it’s still November, but this year’s is a bit different. And this year’s starts with a bang with Fairfax & Favor who have kindly given a Chatham Purse.

What’s a Chatham Purse?

Maybe the cutest coin purse you’ve ever seen, that’s what! The Chatham is a small but perfectly formed leather coin purse that’s oozing with Fairfax & Favor DNA. It comes in a gorgeous box and has its own dust cover, so the scene is already set! The purse itself is made from sumptuous fine grain leather, has a tactile suede lining, and has the gold coloured hardware associated with Fairfax & Favor. From the shield shaped cut out on the zip pull to the golden shield on the actual purse, you can see this beauty’s pedigree!

For the competition, I have one Chatham Purse in tan, which is a best selling colour, to give away, but you can see all the colours of the Chatham Purse by visiting the website.

How do you win?

Well, that’s the fun bit! This year, instead of giving away one product a day, I’m grouping five products together for week one to make one amazing prize, doing the same for week two, and then for week three I’m doing something completely different. But more about that later.

For this competition, I’ve added a video to my Rhea Freeman PR Facebook page that gives you a guided tour of the prize, and for this week, you’ll find the competition post pinned to the top of my Facebook page. This shows the five stunning products up for grabs this week. To be in with a chance to win, it’s really simple…

  • Go to my Rhea Freeman PR Facebook page
  • Find the pinned post
  • Like and comment on the pinned post, and make sure you like my page too
  • Do this all before midnight on Sunday 2nd December 2018!

And if you would like to share the competition or the videos (I’m making five for each week!) then please do – I’d be really grateful.

To enter the competition, you can find my Rhea Freeman PR Facebook page here.

Thank you Fairfax & Favor

Before I leave you for today, I wanted to say a quick thank you to Fairfax & Favor. If you follow me on any social media platform, you know I love the brand. And I love all the products – boots and bags are very much my thing it seems!

But more than just creating products that are ‘needed’, not just wanted, the team are one of the loveliest around. If you get chance to see them at a show, do -you’ll be assured of a warm welcome, probably a drink, and the chance to inhale the leather perfume that comes from the boots and bags. And if you can’t make it to the show, the website is fab and the returns policy is amazing.

I wanted to say a big thank you to Fairfax & Favor – I’m very grateful to have their support with this – and I know that the winner will be delighted with their very own Chatham!

5 Tips For Your Black Friday Promotion

5 Tips for your Black Friday Promotion

Black Friday – great, isn’t it? Or is it? I think that for many businesses, Black Friday can be bittersweet. It’s a day when you hope to make some serious sales, but it’s also a day that can become rather chaotic, and if you offer serious discounts, you might be making MUCH less money per sale.

But I don’t want to be negative about Black Friday and Cyber Weekend. It can be great for

black friday promotion

businesses who are set up for it, can handle the level of orders, that are comfortable with what they’ll make per item/service. It’s a good way to get rid of slow moving lines and get money in the bank. And it can really help to set you up pre Christmas.

This doesn’t mean that everyone should take part. Here are my five top things to think about for your Black Friday Promotion…

  1. Do you want to do it? If it doesn’t make financial sense, then I’d really urge you to consider whether it’s a good idea. It isn’t for everyone. You want to be pleased when you make a sale not think ‘well, I’m making 3p on that before I pay for the envelope’. So just make sure you’re happy with it.
  2. Make it clear. If you’re running a Black Friday offer, make sure it’s really clear. Not just the discount, but also how to claim, when it expires, etc etc. If you’re not sure if it’s as easy as you’d like, ask a friend to check it and see if they get it!
  3. Promote it. If you decide you’re going for it, then really go for it! Make sure you promote it on your website, your social media, your newsletter… and then promote it again. Not everyone sees everything you would like them to on first posting and you don’t want them to miss it.
  4. Work together. There are a number of blog posts, Facebook groups and online features out there listing some of the best offers. Find these and email the people. If you get featured in some of these places it could really give you Black Friday a boost!
  5. Get your ambassadors and sponsored riders on side. Tell them about your offer and ask them if they’d consider telling their followings about it. Simple but could be really effective.

If you’re feeling a little more motivated about Black Friday, pop over on to my Facebook page and see my video mini series all about how to promote your Black Friday promotion.

Equestrian social media – 5 ways to promote your equestrian business on social media this Christmas

Five ways to promote your equestrian business on social media this ChristmasAre you getting in the festive spirit? Have you got your Christmas stock in and raring to go? Have you planned your social media for the next few weeks on the lead up to Christmas? The thing is, now is most definitely the time to be harnessing social media for your equestrian business… and it’s definitely worth a bit of thought. From the really obvious posts that drive a sale to something a little more thoughtful, here are five ways to promote your equestrian business on social media at Christmas. And, spoiler alert, none of them are advertising…

Five ways to promote your equestrian business on social media at Christmas

  1. Collaborate – I love a collaboration, and there’s no better time than Christmas. Collaborating with businesses that complement yours can be a great way to get in front of potential customers who might not know about you. One of the key points to remember when you’re plotting your collaboration is that a collaboration should benefit all parties. Your equestrian business, the other equestrian business… and your customers too. It shouldn’t be all ‘me, me, me’, quite the opposite actually!
  2. Shoppable links – have you seen that Instagram has now added shoppable links to Stories? I let out a little squeal when this happened a few months ago. If you have a Facebook shop connected and working, this means you can now add shoppable links to Facebook, Instagram and Instagram Stories. It might be simple, but we need to do all we can to make it easy for people to shop. If they need to remember a complicated website address and type that in to their computer/phone before they get anywhere near your business. Well, it’s just not good, is it?
  3. Behind the scenes – and if you’re so inclined you could have some fun with this too. There’s no better time to show what goes in behind the scenes of your business. How are you making sure that people get their orders on time? How are you harnessing the Christmas spirit in what you do? Has the office dog also donned his antlers to get involved? SHOW US!
  4. Competition – competitions can be a great way to raise the profile of your equestrian business. You can either do this on your own or as part of a collaboration with a sponsored rider or maybe another business. Please, PLEASE make sure you competition is easy to enter, complies with all relevant Ts and Cs depending on the platform you are promoting/hosting it on though. Please. For me. And sharing or tagging on Facebook don’t comply. See the Pages Promotion Guidelines.
  5. New products – tell the world about the new equestrian products you have in store ready to delight and excite them. Maybe you can help to show how these new products work together (and even how they work)? What about who they would be good for? Help people. We all need some help at Christmas time and your equestrian business, if promoted well, could be that beacon of fairy lights for all those tired horsey shoppers.

These are five easy ways to promote your equestrian business through social media at Christmas, but there are plenty more too. What’s more, these ideas aren’t JUST for Christmas, oh no, they’ll work all the time. So yes, they might help you promote your equestrian business this Christmas, but take them into the New Year too!

Equestrian Social Media – 5 ways to hide hashtags on Instagram Stories

5 ways to hide hashtags on Instagram StoriesDid you know that you can use hashtags on Instagram Stories too? Actually, you can hide hashtags on Instagram Stories too!

If you use Instagram at all, you’ll know that hashtags are really important. These nifty little words and phrases prefixed by  a # allow your content to be categorised and searched by these terms making it a lot more discoverable.

But what about Instagram Stories?  You might not realise, might think that not that many people use them, or might thing they would look ugly. Thing is, you can hide a hashtag on an Instagram Story, which means that more people might be using them than you think… and that they won’t mess up any aesthetic either. So, without further ado, here are five ways to hide hashtags on Instagram Stories.

5 ways to hide hashtags on Instagram Stories…

1 – Colour match. This is particularly good for still images or text based posts on a coloured background. You can type your hashtags in and then just use the colour match option to make the hashtags the same colour as the background. This hides your hashtags. Simples.

2. Make them REALLY small. You can make your list of hashtags really, really small by just pinching them and making them tiny. This doesn’t mean they’re completely hidden from view but depending on the image or video, it’ll make them hard to spot.

3. Put them behind a sticker. For this one, just put your list of hashtags onto your Story and then use a Sticker (like Location, Mention or Hashtag) over the top. Shrink the list down and it’s a lot easier to hide!

4. Put them behind a gif or Emoji. The same as the above applies really – get the hashtags added, decrease their size and pop them under a gif or an Emoji as relevant – and then you’ve hidden them on Instagram Stories.

5. Put them behind a shared story. When people tag you in Stories you usually have the option to share on yours (depending on their settings). When this is the case, you can share at full size, but you can also shrink and rotate the shared image and, if you like, you can pop your hashtags behind it. Good eh?!

These are five easy ways to hide your hashtags on your Instagram Stories. Of course, if you want to use them and not hide them, all power to you! You can even use the hashtag sticker if you like (although this will only allow you to post one). But do give it a spin and have a look and your insights to see if it helps the reach of your Stories, you might be surprised.

 

Pssst – Episode 8 of the Small & Supercharged Podcast was all about Instagram Stories… you can listen here

5 easy ways to use Instagram Stories