pile of business books

If you had a listen to my Small & Supercharged podcast about how to learn on a budget, you should have heard one of my book buying tips. I wasn’t planning to go into it again, but when someone posted on my Instagram feed stating that they had just saved £80 because of this tip, I had to share. It’s completely legit, I promise. But it could save you a lot of money on business books. Well, any books in fact… are you ready?

How to save money on business books

There’s no hiding that I am a big fan of business books. I read a lot and I listen a lot too. I love them. But a book habit can get a bit expensive, if you consume them at the rate that I do. Of course, good books are worth their weight in gold, and the value of the book vs the cost is a whole different blog, but I’m talking about the straight up cost. Now, a few years ago, I stumbled across a few options on Amazon that made buying books a whole lot cheaper. I have bought books for 1p (plus postage). And good books at that. It’s not a dark art, but it might be an area that you may not have explored before. And that’s what this blog is all about.

Let’s walk it through…

So, the best way to show you what I mean is a real life example. So let’s start with Gary Vaynerchuk’s Crushing It, shall we? If you have a look at the link, you’ll see the cost for a shiny new copy of Crushing It is £9.34 (Jan ’19) with free postage if your book order comes to over £10. So if I was being picky, I’d add the postage charge to make my hack seem even better value, but I’m not going to do that. So let’s say this new book costs £9.34. To be honest, for this book, that’s a real bargain.

But before you press Buy Now, take a stroll with me. Under the title of the book you’ll see other buying option. There’s a Kindle version, audiobook, hardcover and paperback. Now, under paperback, see the ‘Used’ option, and see it’s from £3.67 (Jan ’19)? Click on there. This will take you through to a list of used books and their various conditions. So if you spend an extra penny, you can get a ‘Like New’ book for the sum of £3.68. And the postage is £2.80, so we need to add that on. This comes to £6.48. Ok, it might only be a saving of £2.86, but it takes no more time, and could add up to quite a lot.

The thing is, many people aren’t happy to have pre-read business books. Me? I don’t really care! I tend to go for ‘Like New’ or ‘Very Good’ in the condition stakes, and on a number of occasions I did think they probably were new. And that means I can buy more books with that saving!

I do appreciate it’s only a few pounds saved, and if you want to buy new books all the time – DO IT – it’s fine! But if you’re on a budget or really like a bargain, this is quite fun.

Here are a few more business book bargains…

Just to prove the point a bit further, I’ve had a little look at some other book bargains in the business book category. These are all books I like and have read. And these are all correct as of Jan ’19… prices will and do change…

Gary Vaynerchuk – The Thank You Economy – new £14.54. Used (Very Good condition) inc postage £6.65.

Gary Vaynerchuk – #AskGaryVee – new £13.65. Used (Very Good condition) inc. postage £4.31.

Natasha Courtenay-Smith – The Million Dollar Blog – new £11.43. Used (Like New condition) inc. postage is £6.03.

Seth Godin – Purple Cow – new £8.69. Used (Very Good condition) inc. postage is £4.87.

Michelle Mone – My Fight To The Top – new £7.99. Used (Very Good condition) inc postage is £2.89.

Now, before you think all your business book costs have been slashed forever, this only applies to some books. I look at every one I buy and I have a good hit rate, but some cost the same if you buy this way. That said, it’s very easy to see if that’s the way it’s going as all prices are clearly displayed!

Have you bought books like this? I’d love to know – come and find me on Instagram and share!

Rhea Freeman Newsletter

This is more a DON’T DO THIS post, but I think it’s a good thing to draw attention to. See, we all invest so much time in growing our social media followers, nurturing them, creating engaging content, trying to take lovely pics… the last thing you want to do it pee them off. But it’s actually amazing how many people upset their social media followers. Some are minor infringements and some are a lot more significant. And there are way more than five ways to upset your social media followers, but it’s a starter for 10, isn’t it? I’d urge you though, when you notice someone doing something on social media that seems a bit out there or wrong, note it. Then think about it. Is it going to upset their followers? Why is this? It’s interesting if you’re a bit geeky… yeah… I’m that person. Hopefully the five below will provide a little food for thought and get the grey matter whirling… it’s something I am thinking about way too much…

5 ways to upset your followers…

  1. Inconsistency – you don’t have to post three times a day, but I see so many people who post in an almost scatty fashion. I know that sometimes it’s unavoidable but most of the time, it isn’t. Consistency matters. Being inconsistent is a really easy way to upset your social media followers. People like to see things they expect. And you ‘going dark’ doesn’t help. Also, the way we present ourselves on social media does reflect in us as a brand or a business. Does sporadic posting give off a solid, reliable vibe? Or not?
  2. Demanding things from interested people. Private accounts, blocking people for no reason/because they won’t do what you want… just don’t. If you want people to learn about you, let them see you. Whether they follow you or not, let them have the chance to get to know you. Of course, it would be nice if these people followed you but for whatever reason, they haven’t. Don’t stress. Nothing says ‘you’re here for my ego and nothing else’ more than making demands on people interested in your account.
  3. Never comment. Have you ever commented on someone’s post and they haven’t so much as bothered to tap the tiny heart? Or like your comment? And I’m not talking about people like Taylor Swift who have millions of followers, I’m talking about ‘normal’ people, and normal accounts. If you never so much as tap the heart on anyone’s comments, don’t expect people to keep coming back for more. It’s a bit like trying to start a chat with someone in a room and they just keep blanking you. How long do you try for?
  4. ‘You know I’m great, don’t you?’. Please stop. I like to see what people I follow are up to, I like to smile at their stunning images and stories. But what I don’t like is someone continually telling me they’re great. You don’t need to say ‘Wow, I’m great, did you know’, just share in a way that others might enjoy it. I share when I’ve done idiotic things (quite often!), I share content I produce, I share testimonials, I share lots of things, but I personally despise arrogance… and I’m not alone in that.
  5. Have someone who doesn’t get your audience run your account. How many times have you followed a brand, noticed a weird change in style and then felt really disconnected to the brand. I have. I’m not against working with people to help you run your social media (I do this for a number of businesses), but an understanding of the audience and industry is key. Otherwise you just leave your audience scratching their heads, wondering what’s happened. This is such an easy way to upset your social media followers.

What tips would you add to this list? Pop over over to my Instagram and comment on the graphic – I’d love to hear some of your top ‘don’t’ tips!

Rhea Freeman Newsletter
learning on a budget with rhea freeman

Continual learning is something I am a huge advocate of. But not just the kind of learning that goes on via courses, coaching and workshops. Don’t get me wrong, I do all three of these, but I’m also a big advocate of learning when you have zero budget. The great thing is that there are lots of ways to learn on a budget. Even if that budget is zero. And by putting in the work and learning, you’ll not only be able to deepen your understanding and increase your knowledge, you’ll be up-skilling to make yourself a more ‘valuable’ addition to anyone’s team. Even if you’re the only one on that team.

Learning on a budget – how to learn on a budget and why you should look into it!

I’ve actually written a blog about how to learn on a budget before… and I produce a lot of content to help people learn for free. This podcast is just one example. Of course, this podcast isn’t about what I do that you can use, but the variety of resources available to help you learn on a budget. Even if your budget is non existent! Show notes for episode 18 – Learning on a budget…

  • We talk about the variety of learning options out there- from resources that are free to thousands of pounds.
  • I talk about when I learn (walking the dog, in the car, etc!)
  • We discuss overwhelm and how it’s important to pick the people you want to learn from and focus in on them.
  • How you need to pick a few people you really rate and trust, so you don’t get overwhelmed and procrastinate.
  • We talk about podcasts and the value that these can bring. I also recommend Jenna Kutcher’s Goal Digger Podcast and Amy Porterfield’s Online Marketing Made Easy Podcast. And I also talk about the problems I had when I listened to too many.
  • Moving through to a low cost paid for option, I talk about the value of audiobooks and how I use Audible. I really do like Audible – I wrote a blog about my Audible obsession a little while ago.
  • We talk about books and a little hack I have on Amazon where you can pick up books for much less than the new price. I’ve actually picked up books for a penny (I have to add postage, obviously!), but these can still be a lot less than the new price.
  • I talk about blogs and how these can provide a great free resource of tips and information. You can subscribe to people’s mailing lists too, so you get that information into your inbox.
  • Video – there’s a surprise – yes, video is a great way to learn. YouTube is a fountain of free how to videos (and, you know, baby monkeys riding on pigs). I use YouTube a lot actually, especially for more visual things.
  • How membership groups can be really, really useful. I also talk about the Small & Supercharged Mastermind group and how group coaching can work and deliver really good results for a good price.
  • We discuss paid for online courses. I talk about the courses I’ve done online, particularly with Fiona Humberstone, and how these go a lot deeper into subjects and are usually better produced and more structured than free content.
  • ‘Live’ events, like workshops, talks and seminars, can vary hugely in price, but are a great way to learn. Websites like EventBrite can be a good way to find workshops and events near you.
  • We talk about low cost courses, like the ones provided by providers like Udemy. These are generally much lower value and run by people who aren’t brands in their own right. But if you have something specific to learn, Udemy might be perfect for you.
  • And we finish by talking about the main differences between free and paid for content. Not just the cost…
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Hiho & Co Instameet

What are you doing on Monday 11th February? If the answer is ‘nothing’ or ‘nothing that can’t be changed’ – read on – I have the perfect way to spend the day. The Hiho & Co Instameet. Well, I call it an Instameet because I think that’s a term that everyone gets, but it’s SO much more than that. A bit like saying a Lindt ball is a chocolate. It does it no justice at all.

So what’s Hiho & Co?

You may remember that last September, Hiho ran an event called ‘Style, Skills & Silver’ at The Fish Hotel in Broadway. This was the very first of its kind in our industry and brought together bloggers, vloggers and small businesses with some of the best brands in our space, and various experts too. There were two workshops- one about style and one about skills, and a group of the most amazing people learnt lots and got hands on in both workshops. I ran part of the skills side with Sophie Callahan, Ruth Chappell and Rachel Bragg, and I had the most amazing time. As soon as the first one was finished, we all agreed we wanted to do it again. We’d had the best fun, met lots of amazing new friends, and learnt lots too. It was great. So then we started plotting. And that’s where Hiho & Co came from.

Why not Style, Skills & Silver?

As I mentioned, the first event was called Style, Skills & Silver, but this one has had a name change. Emma Warren (Queen Bee of Hiho Silver) felt that Hiho & Co was a true reflection of the collaborative nature of the event. Not only the brand ambassadors and experts, but also the people attending. Because without exception everyone worked together. And not only that, but created some mind blowing content and further collabs long after the event ended. I like the new name a lot!

So what’s happening at Hiho & Co?

We’re building on the very firm foundations of the first event, but with a few changes. We’ve moved location to Hiho’s home county and are able to hold the event at Blackdown Shepherd Huts. These huts contain the most Instagrammable interiors and details I’ve ever seen, and with the workshops we have planned, are going to work so well. Their exteriors are pretty extraordinary too, with the craftsmanship shining through at every opportunity, providing the perfect backdrop to our plans.

At this event, you’ll still have the chance to work with Sophie Callahan, Rachel Bragg, Ruth Chappell, Melanie Clarihew, me, and the Hiho team, but you’ll also be treated to a workshop run by the very talented Capture By Lucy. I promise you, it is going to be superb.

You’ll also be treated to a delicious lunch, cakes, a goody bag, plenty of opportunities to chat to people to help your business flourish… and you’ll make some new friends too. Probably people you feel you already know through Instagram. But in real life.

The bad news is that, at time of writing this, there are just FOUR spaces left. So if you want one, get in quick! You can book your ticket to Hiho & Co here!

goal setting for your small business

Today it’s all about goals – well, more precisely goal setting for your small business. It might be a few days since the bells welcomed the New Year, but the good thing is that goals are a bit different to resolutions. Resolutions generally kick in on 1st January and, for many, don’t last all that long. In more recent years, I’ve ditched resolutions. I tend to feel that resolutions are about taking something way. Maybe you want to eat less chocolate? Drink less alcohol? Do you see what I mean? The problem is that when you have a cube of Dairy Milk you can feel like a failure and that can knock you off course. Goals, well, to me, are different. Goals are what I like to focus on.

Goal setting for your small business

The good thing about goals is that they sit well in personal and professional life. It would feel a bit odd to have a resolution for your business, wouldn’t it? But a goal? That makes perfect sense.

The thing with goals is that there’s a bit of a knack to setting them. Well, maybe not a knack as such, but a way to increase your chances of success. Which is the whole reason we’re setting goals- to succeed in areas of our lives- isn’t t? So here are five tips on goal setting that I’ve gathered…

Goal setting for your small business…

Write it down. So flipping simple. But SO effective. I don’t know if you’re like me, but I have this crazy idea that I can remember everything. And I really, really cant. I can remember an impressive amount of things – not where my car keys are, or to order birthday cards on time: I can’t remember everything. And goals are something that get forgotten. But it’s not just for those who have a lot on their plate, there’s been a lot of research done that supports the theory that writing a goal down makes there a much greater chance you’ll achieve it. Simple, hey.

Be specific. If you want to grow your Instagram following – what’s the number you’re aiming at? Want to grow sales? By how much? Want to stock new brands in your tack shop? Which ones? See what I mean? If you have a specific goal, you can measure your success against it. Don’t use it as a thing to beat yourself around the head with. If you say, for example ‘grow my Facebook page’ and you grow it by one, you’ve technically achieved your goal, haven’t you? But I would imagine that’s not quite what you were thinking… so how do you know you’ve achieved what you wanted to achieve if you don’t know what it is?

Break it down. Have achievable steps. Set big, brave goals- by all means – but then break it down into small steps with mini goals, and create the plan around it. So if you want to make HUGE sales as part of a three year plan, break it down into yearly, monthly, weekly if you like, and they create a plan to get there.

Put a time limit in there. Connected to being specific, you want to also add a time in there. If you have a goal to do something by some undefined point in the future, you might find that your goal never really comes true.

Accept that you might not know how to get to your end goal. But you do know how to take the first step. I know this is hardly the SMART goal setting method, but this bit is really, really important. I do love a grand plan, but grand plans are kind of pointless if you don’t actually get on with them at some point. Even if you feel overwhelmed by the goal you’ve set, just start. Do something small. You know how to get this started. Want to improve your videos on social media? Watch a YouTube video about it. Want to grow your mailing list? Google it to get some top tips from the professionals. And that, my friend, that potentially small, simple action, will help propel you forward to achieving what you want to.

I really hope that’s inspired you to give goal setting for your small business a go – I promise you it’s not difficult and it can be really, really effective.

Rhea Freeman Newsletter Link
branding and new business from kirsty fleetwood from fleetwood and foxgrove.

Today we’re talking about one of my loves- branding. I love it. Who doesn’t?! So when I met Kirsty from Fleetwood & Foxgrove at TEDxTelford and we had a chat about her business and branding, I knew I had to get her on the podcast to talk about branding her new business! This is a really interesting podcast, talking about what branding really is, how it’s more than logo deep, picking colours and fonts, and a lot more.

Branding for small businesses with Kirsty Fleetwood

Have you ever wondered about branding? Feel a bit lost when it comes to your own brand identity? Or are you at the beginning of your journey and not sure where to go? Well today’s podcast is perfect. In this podcast all about branding for small businesses with Kirsty Fleetwood from Fleetwood & Foxgrove, we talk about it all. Here are the show notes for episode 17…

  • We find out about about Kirsty’s background, why she decided to develop a scarf brand, what she does for her ‘day job’.
  • How she developed the name for the brand and also how the colours, logo and branding developed.
  • We talk about Kirsty’s connection to branding and how her husband has a graphic design business, so that made the process easier.
  • How being British is a really important piece of the Fleetwood & Foxgrove brand.
  • The importance of finding likeminded brands that support your brand and ethos to work with.
  • How branding on paper and online translates over to show stands and customer experience.
  • Why it’s important to have brand guidelines, whether it’s a list of 10 points or a whole book, and how these should carry through into your stand, your packaging, and everything else.
  • The idea behind making the tradestand a reflection of the family home. With the name, colours, and even the designs, there’s a really strong connection to Kirsty’s family.
  • Why great packaging matters, and how each Fleetwood & Foxgrove parcel is wrapped like a present. We also talked about how you can reuse some elements of packaging too.
  • We talk about social media and the way branding and brand guidelines filter over into this, particularly Instagram.
  • We talk about being able to preview your Instagram content (using things like Later) to help make sure your grid shares the feel you want to it.
  • We talk about the Field and Silk range and the differences.
  • The designs of the silk scarves and the development process involved in this from Kirsty’s point of view.
  • How the design of the silks differs to the Field range, but how the smaller points are also consider, like how a leather tab works really well with the Field range, but wouldn’t work with a silk.
  • The minor details that can really elevate a brand, like talking in third or first person. This doesn’t matter, but making sure you’re consistent does.
  • Why repetition really matters to help emphasis the brand and ethos at each opportunity.
  • How a big brand document might work really well for a corporate business, but how, for a start up, it doesn’t have to be.
  • Why it’s important to do your best to get everything as you’d like, but sometimes you won’t be able to get the exact colour matching on something like this, and how this shouldn’t hold you up.
  • The importance of analytics and how to use these in a range of different ways.

A big thank you to Kirsty for chatting to me on today’s Small & Supercharged Podcast – here are all the links to find out more…

Fleetwood & Foxgrove website

Fleetwood & Foxgrove on Instagram

Fleetwood & Foxgrove on Facebook

Fairfax and favor oxblood reginasToday’s Monday Must is kit based, and it’s all about the Oxblood Reginas from Fairfax & Favor. I really do love them…

Before we go any further, these were gifted to me. I know the team at Fairfax & Favor very well, work with them on other projects (like competitions with other brands, etc), and they felt that these boots, in MY colour (other people are also allowed to use burgundy, but you know what I mean!), would become my new favourite, and they have. However, I’d like it noted that I wasn’t asked to write this, or photograph them, or talk about them on social media. They were sent to me as a thank you. And I just really, really want to share.

A bit about Fairfax & Favor

If you’ve followed me on social media at all, you’ll know how much I love this brand. I wear and use their products whenever I can and they always make me feel special. I know that Fairfax & Favor products aren’t cheap. I also know that when I took the plunge and bought my first item (my Windsor Bag), I had a flutter of ‘should I?!’. And I did. And I’ve been hooked ever since.

In addition, I also had the joy of interviewing Felix Favor Parker (one half of Fairfax & Favor) for a behind the brand interview. And I did a podcast with Lucy, who works on the marketing team, about the pink tassel Breast Cancer Care Campaign. With my Hiho hat on, we also worked with Fairfax & Favor on the Style, Skills & Silver event and Ben (aka Staggy Stag who is the tradestand manager) came in person too. I also tend to gravitate towards the stand at shows and events. I get to see all the lovely products, treat myself, have a drink… and I’m always assured of a warm welcome. But not just because they know me, everyone receives a warm welcome at Fairfax & Favor. That’s one of the great things about the brand.

But now, let’s talk about these boots…

The Oxblood Reginas from Fairfax & Favor

I have a pair of tan Reginas. I’ve had them for quite a few years now and I love them. I wear them whenever it’s appropriate to, so days out, at events, going to meet clients, etc. I love them. A lot. They actually live in my office rather than my house as if my children get within five metres of them I get a real sweat on and turn into a dragon.

So when Lucy told me that they were bringing out an Oxblood collection (including Oxblood Reginas) I was excited. I have a bit of a thing about burgundy. Not only do I use burgundy in my branding, but I’ve also realised that quite a lot of my clothes are this shade too. I’m wearing a burgundy gilet as I type this. So it kind of felt like I was going to have to own at least one item from the Oxblood Collection. It would be rude not to, wouldn’t it?

When the Oxblood Reginas came out, they looked lovely on all the pictures I saw, but a bit brighter than I imagined they would be. Despite being a burgundy fan, I’m not that into red. I like the colour red but it’s not a colour I wear. But then they arrived. And they are beautiful.

The Oxblood is a deep, rich shade of burgundy and is very, very close to the burgundy I use whenever I can! The actual boot has changed a little since I got my tan version and they definitely feel a lot more luxurious now. I should say I still think the original are very, very special, but these have lots of extras. There are three areas that I think have been upgraded since my tan ones were made: the sole, the lining and the insole.

Which areas have been upgraded?

The outer sole now has rubber elements for improved grip, whereas the original was just leather. I’ve only ever had one issue with the leather only sole… but that was more to do with me looking in one direction and walking in another… while stepping on an escalator. I do think that the rubber makes a very welcome addition though!

The inner sole is a lot more cushioned than my tan ones. A bit of website reading revealed that these boots have a memory foam comfort insole. So that’s that mystery solved! I can wear my tan ones all day without any sore foot issues, so the insole hasn’t ever caused me an problem… but the extra cushioning in these ones is rather lovely!

And the lining. Again, this is something that makes the boots feel really luxurious, but I didn’t have any issues with the unlined ones! The lining does tend to give the boot more structure and I imagine it will help them keep them shape for longer.

Styling the Oxblood Reginas

I wore these for the first time at the Farm Business Innovation Show were I was giving a seminar and then chairing the PR and Marketing Live Panel. For some reason, it didn’t enter my head that wearing new shoes to run around the NEC and stand up most of the day could be a bad idea. It dawned on me when I stepped off the bus entering the NEC and thought ‘oh… what have you done?!’. I’m very pleased to report that they were incredibly comfortable and were much admired. More than this, I felt really smart wearing them.

As for what to wear them with, I went for more conservative tones. I felt that having knee high burgundy boots was making quite a statement and I didn’t need to wear anything else that competed with that. And I think that was a good call. I wore skinny jeans, a burgundy long sleeved top, and a grey knitted poncho over the top. Accessorised with Hiho Silver jewellery (who am I kidding, I’m ALWAYS wearing Hiho jewellery) and my Windsor Bag, I think everything worked really well together. I have a pretty busy month lined up so I know this outfit will be getting another outing very soon!

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how to sniff out time wastersI know that most people have to deal with time wasters in their business… and I guess it’s part of it all. To be honest, I can usually spot them a mile off, and I don’t always mind. I regularly take calls from people who just want to pick my brains. I get it. I have questions pop through on social media and I don’t mind answering them when I can. But proper time wasters are different.

Are we thinking that time is money?

I would like to note here that it’s not about money. It might be for you but, for me, it’s a bit different. I have a number of lovely PR  social media and coaching clients who pay me. They have paid for my time. And I am sure you’re the same – you have people who pay for the service you offer, or frequent your shop/store regularly and purchase from you. These people, our customers, allow our businesses to exist and allow us to do what we love. So we need to treasure these people. So why should some people have to pay and others not? Is that showing our customers a lack of respect? Is it a bit like being an insurance company and offering a HUGE discount for a new customer as you shaft your old ones and don’t offer them the same discounts and rewards?

On top of this, it’s our time that is being used. Time is one resource we can’t buy more of. If it’s my time, I could be working on my own business, I could be walking the dog, playing with the children, keeping the house in order, doing some ‘life admin’… but this doesn’t seem to figure on some people’s radars. I, like the vast majority of the population, am a very busy person. And I like to be busy. I go above and beyond for my clients and I enjoy doing this. I love my job and the work I do. And I don’t want you to think otherwise. But as with any resource, time needs to be protected and looked after…

It’s more about respect… and it’s rarely deliberate or malicious

I appreciate that the goal posts change and that life moves on. And the lack of respect for your time or knowledge from the time waster is rarely deliberate. If ever, actually. But I’m going to share five ways to spot time wasters so you can conserve your most valuable resource and spend it where you want…

How to sniff out a time waster…

  • They’d like to work with you but…  I work with some of the most incredible people in this equestrian and country industry and one of the things that comes through time and again is the importance of honesty. If you want to do something, you’ll find a way. If you don’t, that’s absolutely fine too… just be straight with people. It saves everyone a lot of time.
  • They forget your sessions/appointment… they book, it’s sorted… and then you call at the allocated time and they’re not there. A while later it becomes apparent that they have completely forgotten the session/appointment. I’m lucky that this doesn’t happen very often at all, and I also charge for missed sessions when less than 24 hours notice is given.
  • There’s always a crisis… and you feel you need to help. As a people pleaser when someone sends me a ‘help’ message, I tend to respond. Well, at least I did. For clients, I’m all over it and I will help them solve it if I possibly can, but for people that have never even bothered to comment on a social media post? Umm. They’ll happily use my time and then carry on with their lives. Umm.
  • They start off chats with ‘I don’t have any money, but…’. That’s completely fine… I get that 100%. But maybe have a Google? I also have a lot of free resources out there – blogs, podcasts, free groups – use them as much as you like. Please. That’s why they’re there.
  • They don’t do as they say. One of the things about coaching is that if you don’t put the effort in – if you don’t do the work- nothing will change. And that’s true of life. The sad thing about this is time wasters aren’t just wasting your time, they’re wasting theirs too. Making progress isn’t just in the theory – if only- it’s in the action. Also be aware that if someone hasn’t done the work before and they’re promising you the moon on a stick, but a bit wary.

See, time wasters don’t just eat into my time, or your time, they’re eating into theirs as well.

Why have I shared this blog? Is it a rant?

No, it isn’t. These are things I have observed over the years. Some have happened to me, some haven’t, but they have to friends. The thing is, if you sharpen your identification skills when it comes to time wasters, you’ll save yourself a lot of time and stress. Being aware of what’s happening is half the battle. And if you want your year to be the most amazing ever, and to achieve your biggest goals, you’re going to need every space second to make that happen.

5 easy ways to use Instagram Stories

 

I get asked about brand ambassadorships so much, so it seemed like a great subject for a podcast. The thing is, brand ambassadors can get a hard time… and sometimes quite rightly. I’ve worked with a number of people who take their role really seriously and do an amazing job, and others who don’t. Working with someone, even ‘just’ on a brand ambassador level costs the company money. Money that could be spent elsewhere. So it’s really important to make sure that you as a business invest your budget in the right way. Equally, from an ambassador point of view, you want to make sure you’re connected to the right brands, or else your personal brand takes and beating… and you lose that reputation you’ve worked so hard to build.

So, in this episode, I’m going to talk about this subject from two sides. From the brands seeking to work with the right people, to influencers looking to work with the right brands. Yes, brands, you need to pick carefully, but in a time where personal brands have never been stronger, influencers need to be really picky too!

Let’s talk about brand ambassadors – how to pick the right ones for your brand… and how to decide, as an influencer, which brands you want to be an ambassador for.

Show notes for the Small & Supercharged Podcast – Episode 16 – Brand ambassadors 101 with me, Rhea Freeman. In this episode we talk about brand ambassadorships from both sides of the coin. Whether you’re a brand looking for the right people to work with, or an influencer who is looking to work with more brands, this episode for you. In this episode you’ll hear…

  • What a brand ambassador is, how it came to be a term… and how social media, in my mind, is a key part.
  • Why brand ambassadors don’t need to be high performing athletes as per sponsored riders or sponsored sportspeople (depending on your industry!), but how they can be ‘normal’ people who are excelling on social media.
  • How sponsorship and brand ambassadorship differs, and how sponsorship used to work before the rise of ambassadors.
  • That you don’t have to work with sponsored riders or ambassadors… and why I believe this.
  • Why the numbers aren’t everything – how engagement matters. Whether you’re a brand looking for influencers, or you’re an influencer trying to appeal to key brands.
  • How as an influencer you can be really valuable to a brand, even if you have a modest following.
  • Why it’s important to be genuine and honest with your following if you’re being paid, have products gifted, or something else.
  • How using hashtags like #ad and #gifted aren’t a negative if you’re assessing an influencer. However, if the post doesn’t fit the feed and they’ve just done it for the money, then it is.
  • Why you need to look at the person as well as the following… are they the kind of person your target market can relate to? Or are their worlds miles apart?
  • We go through a mini ambassador checklist and things to look for and assess over time before making an approach.
  • We talk about how to start small and test the water with potential ambassadors. And how you can get the most out of the influencers you do decide to work with (and how you should allow them to create the best content for their audience). And how this will help you in the long run.
  • The importance of a potential ambassador having a genuine affinity to the brand. You want to know them and see that they really do love the brand.
  • From an brand ambassador’s point of view, we talk about why it’s important to find a good fit for YOU. You don’t need to appeal to everyone.
  • Why it’s important to respect you audience at all times. As in influencer, you have a personal brand, and your following have invested their time and energy in you. You need to respect that.
  • The importance of sitting back and learning about brands before you agree to be an ambassador.
  • Why saying yes to one things means you’re saying no to something else, so make sure you say yes to the right things.
  • The importance of gut feeling. You might not be able to explain it but if you have that niggle, watch a bit longer. You’re in no rush.

And that’s this episode. I hope you enjoyed it!


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