Today we’re going to have a chat about PR, and why you should do your own. Whether you’re a PR or a business, I think you’ll take something from this podcast. Honest. It’s what I really do believe, what I’ve found works really well for businesses and, actually, what I know works well for me when I’m working as a PR for equestrian and rural businesses.
Why you should do your own PR
Show notes from episode 14 – why you should do your own PR. In this episode I’m going to talk about why I think it’s really important to do your own PR, particularly for niche markets.
In this episode you’ll hear…
- Why I think it’s important to do your own, particularly for niche businesses. I do a lot with equestrian, country and rural businesses, but I think for niche businesses it’s really important.
- The value of doing your own PR and how this will help you if and when you decide to outsource in the future.
- How it’s not rocket science to write a press release.
- How to learn how to write a press release – have a read of ‘what is a press release’ for a bit more info.
- Why it’s important to give your press release the best chance of being used.
- Ways to get around writing press releases (yep, I know that not everyone loves them as much as I do!).
- How doing your own will allow YOU to build your own connections with the press.
- The value of constantly updating and tweaking you press lists.
- How to build connections with magazine editors, bloggers and vloggers and how you can use these connections..
- Why it’s important to understand the process – things like lead times, image quality, deadlines, etc.
- Why it could cost you less money to do your own, how it might not (good PR can deliver a really good ROI), and also how doing it yourself could help to reduce your costs even if you outsource!
- How you can use all of the above to work with your agency (if you’ve outsourced).
- When you might want to outsource your PR, and when you might want to outsource other elements of your business if you love this side of the business.
As I mentioned at the start of the podcast, this podcast was inspired by my 5 reasons to be your own equestrian PR blog I wrote a little while ago. If you fancy a read, the title is a live link.