Today we’re giving a shout out to Rydale who, as it turns out, has been attending The Game Fair for around 25 years! I own a few Rydale pieces and was recently gifted a piece to review (more in that another time), and the quality and value have always really appealed to me. And a lot of other people too! So, let’s hand over to Rydale to tell us what they company has in store for this year’s event…
Stands to see at The Game Fair – Rydale Clothing
How long have Rydale Clothing been exhibiting at The Game Fair?
For around 25 years!
Which product are you most excited to show the people visiting The Game
Our range of wax and tweed jackets has just got even bigger, including our brand new ladies Bramham II Tweed Waistcoat. We are also well stocked up on our pheasant Wistow shirt, which is proving to be one of our most popular designs – after all, it is the ‘game’ fair! We’ve also added some new prints to the Wistow family with a country dog and flying ducks print, so we’re hoping these will go down a treat!
What’s your newest product? What makes it special?
Our new Wrelton Snaffle loafers are going down well at shows, so we’re hoping everyone will love them at The Game Fair too, even if they are a little more equestrian. We’ve also been working hard designing some beautiful new boots! I can’t say too much just yet, but let’s just say they are a little more ‘on-trend’ than our current country boots. We’re hoping to get them finished and available to buy in time for the Game Fair! (Fingers crossed, as we’re cutting it fine)
If you could sum up Rydale in a sentence, what would it be?
Practical, traditional, stylish and affordable country wear, for ladies, gents and children. All inspired by the Yorkshire countryside and with our modern twist.
Do you have a typical customer? Or do you find your products have a broad
appeal for all ages?
We try to target our products at all ages; we feel there is something for everyone! With our wide range of men’s, ladies, children’s and accessories, and sizes varying from size XS to 5XL we’re sure to have something that fits the bill for all farmers, equestrians, shooters, and country folk alike.
I know that some of your products are made in the UK- which are these and why do you have them made over here? It’s such a great thing to see a big brand supporting British manufacturing.
Yes we’re proud to support British manufacturing, we feel this is a very important aspect of our Rydale brand and are aiming to increase our range of British made products. Currently all of our wax and tweed garments are designed and manufactured right here in England. We have a Heritage Range of shooting specific products, including breeks, waistcoats and jackets coming soon too! Keep your eyes peeled as there are a lot of exciting projects going on at HQ at the moment.
What are you most excited about for this year’s event?
Our customers of course! We always look forward to the Game Fair and can’t wait to see our returning customers each year. It’s great to have a catch up and also wonderful to meet new people and talk to them about our brand.
The Rydale brand is well known for being good quality but incredibly well priced. How do you ensure that your pieces are up for the challenges of country and equestrian life?
Every year we work hard to ensure they are the best they can be, we feel we are known for being an affordable brand and want to keep our products as good value as possible without compromising on the quality and durability. To achieve this takes a lot of patience and careful designing to reach the best compromise on quality and price tag. This year we have been working on an affordable leather bag range, full of real leather, tweeds and with the occasional snaffle here and there! We just LOVE how it’s come out!
Where can visitors find you at the event? Are there any special offers they should know about?
We have not one, not two, but three show teams at the Game Fair! Each one with new and exciting products packed in. Rydale always have some great show exclusive offers on, and with our bargain 2 for £18 men’s short sleeved shirts, two for £25 men’s country check shirts, two for £25 ladies Hannah country check shirts, and for a limited time, two for £50 Wistow shirts… the list goes on! Our website gets exclusive promotions and offers too so don’t forget to look us up online!