When is it OK not to blog? The short answer is that consistency in everything you do in your business is really, really important. So, therefore, you’d think that the answer to this is that you should always blog. No matter what. But I think there’s an exception to the rule.
When is it OK not to blog?
I talk about consistency a LOT. I have consistently published three blogs a week on my website for a flipping long time. And I’m really proud of it. I love writing. I love sharing my knowledge. And it works as a great tool for my business too. Many people who speak to me about small business coaching or equestrian and country PR and marketing have seen my website first. Some have read a few blogs. Some have read them all (thanks if that’s you!). Blogging is a really important thing for my business, and it’s a really important ‘thing’ for yours too. It has put me on the map in a big way (in addition to the other things I do), and I love it. But sometimes, life gets in the way, and as any blogger will know, content doesn’t manifest out of thin air. Sadly. Although I could be onto a million dollar idea if I can make that happen…
So I should blog all the time, consistently?
Yes, yes you should. That’s the short answer. But you may have noticed that last Monday, I didn’t publish a blog. It bothered me (more than I can express) that I didn’t. But I had a word with myself and realised that sometimes it is OK not to blog. See, I have really rotten cold last weekend (well, from about Thursday) and I felt really rough. I am not a sickly person and I don’t handle illness well. I’m one of these ‘I’m too busy to be ill’ people. I know. It’s not a great quality. As the mother of twin toddlers, running my own business, two horses, a dog that is very high maintenance and being crazy busy (I mean, I know everyone is, just for the record), I can’t just stop. I have been going to bed early, eating paracetamol like Smarties and so on. But life doesn’t just stop. However, removing a bit of pressure can be really helpful.
When is it OK not to blog?
I could have prioritised last Monday’s blog above going to bed early and getting another hour’s quality sleep. Should I have? Well, I’m going to say no. Because although I love blogging and it’s important for my business, because I have been a bit sickly, I’d been slower at other things. I had more emails in my inbox that I would have liked, the house still needed cleaning/washing done and all those boring things. And my clients still needed my attention in coaching sessions. There’s little point in working your backside off to attract the right clients and then doing them a disservice because you’re using your energy badly. Do you know what I mean? So last Monday’s blog was a casualty of me feeling a bit ‘meh’ and needing to focus on the core. What I NEED to do for my business on a day to day level rather than want or need to do on a big picture level.
See, life happens. I’m not playing up a cold as something dramatic. It isn’t. But it shows that something as minor as a cold can make you readjust. When bigger life things happen or you and your focus is NEEDED elsewhere, things do slip. And you can either beat yourself up for it or just accept it and aim to get back on track as soon as you can. The former won’t help. If you’re NEEDED elsewhere, you can’t change that. All you can change is how you feel about the choice that you’ve made.