What do you think of collaborations? I personally think they can be incredible. Collaborations were the subject of my first column in NFU Countryside Magazine, I’ve blogged about them a lot AND I’ve even made videos about them. Actually, I’ll be talking about another collaboration soon, but I digress.
In my Facebook group, Small & Supercharged VIP, I asked ‘what do you think of collaborations?’. Here’s what a few of the group members had to say…
What do you think of collaborations?
Sophie Callahan from Sophie Callahan Photography: ‘We can never have too many friends, especially as a business owner. We all have to work in this industry together and it helps if we can get along well with others. The more ‘friends’ you make, whether they are actual friends or just other brands that you align your business with, the better. And collaborations are a great way of forging new ‘friendships’.’ (Sophie’s written a great blog post about collaborations too – see it here).
Emma Warren from Hiho Silver: ‘Collaborations are brilliant – when you have common aims, are clear about what’s expected and try and make a point of giving more than you take.’
Emily Mumford from Inkpot & Press Media Services: ‘Collaborations can be the single most powerful marketing tool a business has at their disposal IF they are used correctly. Find someone with the same values and work ethic and you’re already winning.’
Karen McConnell from KA Equestrian: ‘Working with other brands, businesses and professionals has not only been hugely instrumental in building and growing my business but also inspiring, enlightening and great fun!’
Harriet Edwards – aka A Girl About Country: “Collaborations are really powerful, but only when they are mutually beneficial. Both (or all) parties must derive some benefit in order for it to be a success.”
Ruth Chappell from Dressage Anywhere: “I love collaborations – I’ve only done a few and scratched the surface of what’s possible but they’ve been brilliant, whether it’s as simple as a blog post about another business or business owner, or something more detailed around products. It’s important to make sure you’re the right fit and have everything agreed (and written down if possible) in advance.”
Izzy White from Izzy White Photography: ‘If you find the right people, then it can work really well. I have had some great success from collaborating with fellow business owners. If you both benefit then I see it as a win-win situation. Provided you do your research and are honest with what you both want out of the collab, I see it as a great tool!’
Beth Hicks from Beth Hicks Photography: ‘They’re great when they’re with the right people with the same audience and similar aims, aren’t so great (and can be a bit of a pain) when this isn’t the case, especially when you’re putting in all the effort, hence why it’s so important to collaborate with the right people!’
Jennifer Dunig from The Equine Pass: ‘Collaborations were never something I’d ever considered when I first started out. I think it felt like I was asking someone for help or worse still, having to be a little less possessive with my “control” over my business but now I’ve actually ventured toward collaborations, I’ve realised that actually, they’re bloody fantastic for not only reaching a wider audience but making some great contacts within the industry that I otherwise wouldn’t have done.’
Danielle Crawford from Black Nova Designs: ‘Collaborations are a fantastic idea and when we first started out we did it a lot, just need to ensure you are getting the right contacts and pushing towards your target market.
Although saying that, we have achieved getting cheaper childcare by sorting the nursery Wifi equipment! People working together and helping each other out is the best way to do business.’
Hayley Files from Equissentials: ‘Collaborations are a great idea, especially as we do – with sponsored riders. However, it has to be mutually beneficial and it really helps if the riders you are working with actually buy/use your products to start with and have a relationship with you before the collaboration. It’s quite a challenging one to navigate, but when it works, it’s brilliant!’
Megan Allen from Rural Roots PR: ‘I wouldn’t be able to do what I do without collaborating with other wonderful small businesses; from joint pitches to just batting ideas around, as a solopreneur it’s vital to my business and my sanity!’
Wiola Grabowska from Aspire Equestrian: ‘I strongly believe collaborations are what makes running a small business with bigger projects not only possible but hugely enjoyable and rewarding. I find it a great challenge and a pleasure to figure out ways to help other businesses/individuals who work with me and when everything comes together well in the end, it’s wonderful to share the success with someone who cares about the project as much as I do 🙂 Last night I wrote final part of my reflections on one of the biggest projects I undertook so far and it would not be possible without sponsorship, wonderful support and collaborations with a few fantastic people. Collabs all the way for me.’
Anna Rainbow from Anna Rainbow Photography: ‘A few days ago, I couldn’t think how I might collaborate, now I’be been asked to take some images with the big C all around. Slightly fazed by bringing Christmas to a Hampshire garden in September, but so looking forward to doing something totally different and collaborating with a local 2* event rider who also makes crackers! The benefit for me – she’s taking my little man to his first event at Tweseldown in exactly one month’s time.’
Naomi Leach from NL Equestrian: ‘I think it’s a fantastic idea, a great business tool, and a really nice way to make new friends! The world can be tough for small businesses to get their name out there, so this is a great way to reach further afield and help a fellow business owner too. I’ve only done a couple so far but it’s definitely something I want to explore further!’
What do you think of collaborations? I’d love to hear…
Fancy finding out more about Small & Supercharged VIP? Here’s a link. You’d be very welcome.