If you’ve been hanging about on Instagram this month (and if you follow me too!), you might have seen me mention the #smallandsuperchargedVIP hashtag, and that’s because of this month’s Small & Supercharged VIP challenge, which is all about flat lays.
I asked the fabulous Rachel Bragg from Sweet-Images Photography to work with me on a resource pack for this month’s Small & Supercharged VIP, because I wanted to create a pack all about flat lays. I LOVE flat lays, both looking at them and trying to create my own, and I know the value that they have (as does Rachel!). Rachel creates flat lays regularly for her own social media and if you follow her on Instagram, you’ll have seen some of these beauties over the last few months. I was delighted that Rachel agreed to be our VIP expert this month, and she created two great instructional videos (and we have a competition running for August too!), and the results have been amazing. We have a lot of content posted in the private VIP group, but we’ve also encouraged members to share on Instagram, using the #smallandsuperchargedVIP, and Rachel will pick the winner at the end of the month.
So – why did we go for flat lays?
I can’t think of one business that a flat lay wouldn’t work for. Not one. Actually, I spoke with Rachel, at length, and we talked through a range of businesses from mechanics to dentists, riding instructors to rural businesses. We couldn’t find one that it wouldn’t work for. They’re also SO useful because we all know that posts with images have much better engagement on social media, but where do you get these images from? Do you buy them? Do you try and bodge your own? DO NOT STEAL THEM (please, don’t!!), but it can get pricey and more. Flat lays are a way to address this. And they’re really good fun too.
Isn’t a flat lay just fun? How does it apply to business?
Yes, flat lays are fun, but they also apply to business. Being able to show your products easily and in a cost effective fashion, or even illustrate your service in a cost effective way, can be HUGELY valuable and generate interest, leads and reach. The images can be used for a range of other applications too, which can see you save on stock image costs at the same time as creating something more personal to you.
How can I learn more about flat lays?
You can obviously have a Google and get inspired, but you can also join the Small & Supercharged VIP community. The challenge aspect runs throughout August, but all members have access to previous resource packs through a password protected area on the website. Membership costs £10pcm (but this will be increasing soon!). Find out lots more here.
And a thank you
I would like to say a massive thank you to Rachel from Sweet-Images Photography. I have thanked Rachel in the group, but I wanted to give her a more public shout out. Rachel has been giving tips to VIP members all month as their flat lay images have appeared in the group, helping to encourage, support and improve the flat lays as the month has gone one. And the results have been amazing. Follow Rachel on her social platforms below, or see the website here.