In this ‘Blogstars’ blog, I chat to Andrea Owen – aka Mud on my Mulberry. Andrea is a country blogger who has horses and dogs, but has really worked hard to create several points of difference between herself and other bloggers. And her look book and ‘Shop My Look’ features certainly do that. Here are a few words from the lady herself…
Why did you start blogging? My blogging kind of came by accident I guess, I began by sharing pictures of outfit ideas, beauty tips, my dogs and horses on Instagram and it evolved from there. I love writing and it felt like a natural progression from Instagram to give people more information and write more which is why I started the blog. It’s really important to me to write from the heart and stay genuine, and I think that comes across in my posts. I have some really exciting projects on the go and cannot wait to get them out there too!
How do you measure the success of Mud on my Mulberry? I measure success by the feedback I get from people, all of which so far has been really positive. I think it’s easy to get consumed with how many followers you have or haven’t got and how many visitors you have to your blog, but I don’t think it matters if you have 10 or 10,000 as long as they like what you are doing and the response is positive then that’s all that matters.
Tell us about the post you’ve most enjoyed writing/has been the best received I’ve just started the look book page on my blog and these features are definitely the most fun, and the feedback on them has been fantastic. I began doing the look books as I felt that would make me individual and different to similar bloggers, plus I love photography, so it enables me to get creative with ideas and themes. I’m just at the beginning of the development of these and I have plans to make them even better!
How you promote Mud on my Mulberry? I promote my blog mainly through Instagram. Instagram is a really strong tool to grow your network and following. Using strong imagery and carefully chosen hashtags can have a real impact on your followers. I also find that following interesting brands or people and commenting on other people’s posts grows my following.
Any tips you’d like to pass on to first time bloggers/people who are interested in blogging? My advice to first time bloggers/people interested in blogging would be find what makes you different to everyone else- there are so people blogging now, you need to find what makes you different. Also, be yourself because this is what people want to get to know, stay genuine and true to yourself- it’s easy to be influenced by what others are doing, but don’t be afraid to stand out!
Has anything ‘good’ come out of blogging? Lots of good things have come out of blogging, I’m lucky enough to be a brand ambassador for some wonderful companies which obviously comes with perks of being sent some lovely things to include on my blog and in my look books, as well building relationships with the people who work for or run those companies. I’ve also made a strong network of like minded bloggers. We all bounce ideas off each other and it’s fab to have them for support and encouragement. It also gives me a platform to experience new things. This year I want to try polo for the first time and I’m also going shooting for the first time too!
Where can we find Mud on my Mulberry online?