Seriously social social media coaching!
I was in two minds as to whether to include a session about social media coaching, but as social media coaching factors in nearly every business coaching session, in one form or another, it seemed crazy not to give its own little space!
I love social media
The definition of social media encompasses a number of different aspects, including websites and blogs, that allow people to share information between themselves. To make the subject easier to digest, this section is all about social media platforms (Facebook, Twitter, Instagram, Snapchat, Youtube, Pinterest) and networks that you can utilise for your business.
Many companies, large and small, use social media as a platform to communicate with their current and future customers. This could be about new products, news, events and anything and everything else! Over the past few years, social media and content marketing has enjoyed a huge surge in popularity. These trends are set to continue as new platforms develop and existing ones improve to meet everyone’s requirements (Facebook Live and its introduction is a great example of how a platform can develop). If you’re a one man band with a hobby business or if you’re MD of a multinational company, you need to embrace social media because it’s such a powerful tool and EVERYONE can participate. It’s as close to a level playing field as you’re going to get.
I love social media (I may have mentioned that!?). In fact, I co-created the Equestrian Social Media Awards, rewarding excellence in social media in the equestrian industry. I worked with Liam Killen from the Equestrian Creative Network on this concept and was heavily involved with its management (and awards vids) for the first two years before handing the reins over to Liam and his team due to work commitments. You can have a look at some of the videos here.
It’s Not Just Twitter & Facebook
Not all that long ago, social media was about Twitter and Facebook. OK, Twitter, Facebook and Youtube, although the latter wasn’t originally seen as the social media platform it is today. Although these three platforms remain core to many businesses, and a LOT have come and gone over the past few years, Instagram, Pinterest and Snapchat are also worth considering. There are many more emerging platforms that are worth keeping an eye on as they could prove to be perfect for your business. LinkedIn is also worth a mention here from a B2B point of view. Don’t get overwhelmed – some platforms work well for the vast majority, like Facebook, and some not so well depending on the demographic you’re aiming at and the product you sell. You don’t need to do them all, and I can help you work out which ones are going to work for you. And how you can really harness their power.
What About Blogging?
Blogging is a powerful tool for SEO and can form part of your content and social media marketing strategy. It also has lots of other benefits in terms of client experience and being seen as an expert in your field (depending on what you post, of course). I write a number of blogs for clients (and a lot of my own) and can help you create interesting content that will keep your fans and friends captivated.
So, how can I help you?
You name it. I can help set up your social media platforms if you’re at the very start of your journey. I can audit your social media if you want an overview and to see what’s working and what isn’t. I’ll help you create interesting content to get those all important interactions up. In addition, I can help you utilise the advertising products in various platforms to increase your reach, I can work with you on specific campaigns, I can tell you when and what to post, I can give you support to press ‘Live’ on Facebook (and keep pressing it!). I can help your content work harder across all your platforms by tweaking it so it fits the different nuances and gets your message out there. I want to work with you on your social media platforms because you know what your customers want to hear…I just need to help you get it out there! Advertising on social media platforms can also really help your business, and I can help you with that too.
Sound interesting? Why don’t you contact me and we can have a chat? As I conduct the majority of our work via Skype or Facetime, geography isn’t an issue.