One to one coaching!

We’re very excited to announce the launch of a new service here at RFPR, and that’s a one to one coaching package. Well, the title is a work in progress, but let me explain…

We all know that businesses need to be promoted in order to get work, earn money and so on. You could have the best product in the world, but if no one knows about it, it’ll never do well. Simple. Now, each week, people contact the Facebook page, or send emails, asking about PR, marketing and social media support for their equestrian and country business. Many of these are start ups who have time but not necessarily the finance to support a PR package. Actually, some aren’t at the stage where they’d necessarily be able to fully utilise a PR package. But they know they need help to get them to the next level. To help focus them and to come up with a plan. And that’s exactly what the new service does. It’s split into three parts – there’s a 20 minute ‘Nice to meet you’ chat, where we discuss objectives; then an hour chat where we look at how to achieve your business goals; and then there’s a 20 minute review that allows us to look at what has been accomplished and adjust anything needed.

This service works for all sizes of business. Yes, it’s great for small businesses who need a leg up and a bit of guidance from someone in the know, but it’s also ideal for larger businesses who want to brainstorm an idea with a PR and marketing person, or plan a product launch – the list goes on!

Due to regular clients, there’s only a limited number of ‘coaching’ slots available each month, so if you’re interested in working together in this way, to help improve your equestrian business or polish your PR and marketing, just contact me.

Have a look at our lovely Youtube Channel!

Have you seen our Youtube Channel? It’s a work in progress (what isn’t?!), but we have a good number of videos on the page now, and plenty more in the pipeline, so please subscribe and stay up to date with RFPR.


On the channel you’ll find lots of different things – plenty of marketing and PR tips, rider sponsorship dos and don’ts for riders and businesses, news, the list goes on. If you’re interested in equestrian PR and how to promote your equestrian business in a cost effective way, it’s definitely worth a look. Honest!

Here’s the link – enjoy!

Sponsorship dos for riders- have a look at the latest video!

As you’ll know, sponsorship is a top topic at RFPR. It’s one that gets discussed most weeks with different clients. Although it might seem that we’re against rider sponsorship, that couldn’t be further from the truth, we’re simply against BAD rider sponsorship. Why? Well, a) it costs a client money and generates very little in return – no equestrian PR – actually – no PR, wants that for their client b) budget could be used on the wrong rider, and that takes away from another c) it discourages the company from other sponsorship opportunities, so other riders as well as shows and events lose out. And we don’t like that. Every penny that a company spends HAS to generate something. Riders have SO MUCH at their disposal that they can use to promote a brand that there is no excuse for being substandard. And riders that are don’t last very long with my clients. We don’t have the time for it.

BUT, if you’re a rider who wants to work with brands, to help promote them, have a look at this video – it might just help!

Want to be someone’s sponsored rider? Have a look at our top ‘don’ts’ video!

Getting approached about sponsorship is a daily occurrence for many PRs and the companies they work with. We all appreciate that people want support, and that’s fine, what isn’t fine is how some people choose to ask for this help. Well, I say ask…it’s often more of a rude demand made in the wrong way! If you’re looking for some tips when it comes to help to approach companies about sponsorship, have a look at this video about rider sponsorship don’ts. It might just help.




Could video help your business?

In my latest vlog, I have a chat about video marketing and how you can use it to help promote your equestrian business.


My first vlog- why am I doing this?

I know I’ve been a bit (OK, more than a bit!) rubbish at keeping this blog up to date – but I feel I’ve made up for it. Not JUST a blog – a vlog. And there will be more to come. Enjoy!


Happy New Year!

It seems like forever since I’ve blogged on my own site…and looking at the date of my last post, that’s very much the case! The truth is that I’ve been so busy working with my clients across various media that my own ‘stuff’ seems to have taken a bit of backseat – and for those snippets of news I want to share, I write on my Facebook page…so if you’d like to hear what’s going on with my lovely bunch of clients, the Rhea Freeman PR Facebook page is your best bet! I’m hoping and planning to do more blogs this year, but as they’re usually more in-depth and ramble on (!), they take a wee bit more time! Hope to see you on the RFPR Facebook page!

I would, however, like to take this opportunity to wish you all a very happy, healthy and successful 2016. I do think that people put too much focus on the ‘new year, new you’ idea. If you want to change, then just crack on! If you’re looking to improve your business, spread your message, increase your profits, get more people talking about you and what you do, don’t let a silly date stop you or, worse still, put so much pressure on you that you set yourself up for a fall and become completely demoralised! If you want to have a booming business by the end of the year, then don’t wait to start promoting yourself, and don’t set yourself huge goals without thinking how you’re actually going to achieve them. It’s just depressing if you don’t have a vague plan! You don’t need to spend the national debt on ads, you can start small by getting yourself organised on social media, filming yourself or your product and posting these clips, getting a tried and tested in a magazine. Setting little, achievable goals is more do-able, a hell of a lot easier, and forms a great foundation to build a more joined up campaign. So, if this New Year is all about building yourself a better, bigger business, remember that there are very few overnight successes…but there are many perceived overnight success stories that have come from years of hard work!

How to survive a horse trials!

I was planning to write this blog before Badminton Horse Trials but, with a number of clients exhibiting at the event and lots of exciting things to tell the press about, as normal, my blog got knocked down the priority list! That said, this blog, all about how to survive a horse trials, is now written with a fresh appreciation of the kit you really should pack in your bag to ensure you have the best time possible.

Now, just to be clear, although the title may suggest I’m not a fan of horse trials, it couldn’t be further from the truth. I love going to horse trials with Badminton and Blenheim definitely at the top of my list. They’re quite different to each other, so I’m not saying which I like the most…it wouldn’t be fair (!).

Onto the serious matter of how to survive and thrive at a horse trials…here are my top tips.

1. Get organised. In order to arrive at a reasonable time without stressing yourself out, it’s best to get organised at least the day before. This year I took my dog Jam with me, so in addition to tickets, money, maps and more, I also had to remember her breakfast, her two leads, poo bags and waterproofs in case it rained.

2. Maps. Not just for getting there, but for the show itself. I had a number of clients to see at Badminton, so I printed out a map of the tradestands and marked where I needed to go. This may sound a little too organised, but some of these tradestand villages are HUGE, and if there are some stands you really want to see, it’s worth printing out a map, finding the stand numbers and marking on where you want to go. Honest.

If you’re planning to walk the XC course, especially on a non-XC day, consider printing out a map of here too. I didn’t this year, walked a good way…and realised I’d missed most of the XC course. Not a huge problem, but a little annoying!

3. Drinks. Yes, make sure you take a bottle of water with you/be prepared to buy at the show and drink it! It’s very easy to forget to drink when you’re taking in what’s going on and having fun…but the headache you’ll get and general feeling of being less than 100% that follows isn’t ideal. I’m not saying you should only drink water as there are some fab drinks places around the shows, and this year the lovely Hiho Silver offered their customers tea or coffee on the stand in stunning Doris & Co mugs. Very well received by everyone.

4. Food. Yes, you’re going to have to eat! You can tackle this in a few ways: 1) you can stop at a supermarket and take advantage of a meal deal 2) you can pack a lovely picnic of your favourite things 3) you can make the most of the food stands and tents and sample all the delicious food available. I tend to do a mixture of one and three, just because then, when it’s 10.30 and I’m starving and in the middle of something, I can eat the food I have stashed away…ready to enjoy the food tent later.

5. Comfortable boots. It’ll depend on the weather, obviously, but boots are good…and for god’s sake make sure they’re comfortable. If you’re thinking of wearing heels (it’ll be in a field, come on!), flip flops (seriously?!) or anything similar, THROW THAT IDEA AWAY. YOU’VE LOST YOUR MIND. Even on a warm day, you’ll be dealing with long grass (if you walk the XC) and maybe mud/dirt in the shopping village. And you’ll be deal with other people. When someone in their size 12s treads on your foot, you’ll be pleased you’re not wearing beach wear!

6. Ready for all weathers. I was very, very lucky at this year’s Badminton, but it can often be a mixed bag, If it’s warm, put a lightweight waterproof in your bag and, if it’s cold…make sure you coat has waterproof qualities. Or take a brolly…but be aware of taking people’s eyes out as everyone runs for cover in the shopping village.

7. Car parking. I always take a picture of where I leave my car – obviously including some point I can refer to (not just the car). Having temporarily lost a car in a large car park once before it’s pretty important for me!

8. Backpacks. They might not be the most elegant of bags, but a backpack can be worth its weight in gold. As I said, I took a dog this year, and it was very useful being ‘handsfree’…well, from the bag at least. It also means that you’ll stay balanced, as I’ve been unbalanced with bags before, and it really does make everything ache after a while!


I’m sure I’ve missed some tips, but these are definitely the top ones that come to mind. Obviously the whole point of going to events is to have a good time…and the tips about should help you do this!

‘What’s the best bit of your job?’

I was lucky enough to be invited to give a talk to a group of students about PR, marketing and social media a couple of weeks ago. It’s always nice to talk to the industry’s future movers and shakers, and despite showing them the new Money Supermarket advert to illustrate a point, I think it all went rather well.

I like my talks or lectures to have an interactive quality, because I always find that I get the most out of events I go to if I can get involved in someway, even if it’s just asking a question. I always want the people I’m chatting away to to get something really useful out of what I’m telling them (even if it is just the link to a crazy advert on the TV), and I feel that giving people the chance to interact and comment is a good way to do this. At the end of my lecture, I asked: ‘Ok, does anyone have any questions about what I’ve been talking about?’. There was silence. I don’t really like silence. ‘Anyone?!’ I said. One person said: ‘well, actually, I have a question about you – what’s the best bit of your job?’. I wasn’t really expecting that as a question, so started the answer with my obligatory ‘ummmmmm’…

There’s a time and a place to think about this, and probably in front of a group of students in a university lecture room isn’t either, but as I was asked, well, I was in the thick of it. The thing is, it’s actually a very difficult question for me to answer. There are LOTS of aspects of the job I enjoy. I love working with likeminded, pro active people. I love looking at new products and ooing and cooing, giving opinions and contributing towards the design. I like the satisfaction of a job well done. I like the buzz I get when I can help people achieve their goals. These are all true…but they’re all a bit expected, aren’t they? I thought a bit more, and do you know what I think the bit I most enjoy is? It’s seeing people that I work with do well. It’s seeing a campaign work well. It’s seeing a great product fly off the shelves. It’s seeing a deserving company get the recognition it should from appreciative emails or even making it through to finalist stage in a prestigious awards…or better still, winning. And the best bit for me is helping them to achieve this. Even in a small way. PR people should help to highlight the best bits of a business…but there has to be a good business there at the start!

I’m lucky in that I work for a number of companies who tick all the boxes above, who make working with them a joy. One of these companies is Trilanco. Trilanco is the UK’s largest animal health and equine wholesaler, and twice winner of the BETA Trade Supplier of the Year Award. Most recently, they’ve made it through finalist stage in two categories of the Red Rose Awards, an awards set up to celebrate Lancashire businesses. Trilanco is modest. It doesn’t thrust its successes in the faces of others…I sometimes think that without me saying ‘we really should tell someone about this’ that they’d keep more things quiet. This isn’t a criticism at all, on the contrary, in my eyes it proves more than ever their worthiness. The team don’t sit there, pat themselves on the back and pop their feet up to enjoy the glow of their latest achievement. They smile and just crack on with further improvements in the quest to be bigger and better than they are. See, that’s something to be proud of, and being part of something like this is the best bit of my job.

Find out more about Trilanco here.

One of the new made-to-order nosebands, the Elastic Grackle.

It’s worth waiting for…made to measure bridlework that’s ‘worth it’!

As you may know, I work with a number of lovely companies who make entirely brilliant products…and the one that I’m going to talk about today is Kate Negus Saddlery. See, Kate Negus Saddlery isn’t a normal saddlery. First of all, it’s entirely British, which is something that’s not common nowadays. Julia (KN’s MD), designs the products in Wiltshire, the leather is tanned in Yorkshire and the beautiful new bridles, breastplates and leather accessories are made in Walsall. At Kate Negus Saddlery you can buy ANY piece on its own. You want a keeper? That’s fine. How about a new clip for your breastplate? Yep…that’s fine too. You name it. The company is known for being very accommodating to all its customers, and the new range of nosebands really pushes this point. See, Julia is excellent at listening to what her customers want and acting on this. But as anyone who’s in business will know, just because one person wants something doesn’t mean that the rest of the population will too. Sadly. What do you do with these people? Well, you do your best to help them is what. One of Kate Negus’s unique selling points is that it can make products to order…so if you’re looking for something a bit random, or you need an ‘odd’ size, Kate Negus is the place to come.

One of the new made-to-order nosebands, the Elastic Grackle.

One of the new made-to-order nosebands, the Elastic Grackle.

We got chatting about made to order products, you know, the type people would have to wait for…would it work? When people need a new item, do they want it as soon as possible and time is the only factor? The answer is actually no. We decided to ask Kate Negus Saddlery’s Facebook fans what they thought – the question was, would they wait three weeks for a made to order item. The answer was an overwhelming yes. And do you know why? It’s the quality. Kate Negus’s leatherwork is beautiful. It’s bespoke because you choose the size and style of all the parts when you order. With correct care, it’ll last years and years and years…and then some. Super cob Marilyn has a beautiful Leather Lined Padded International Flash with Diamante Browband and X-Suregrip Reins and it’s really out of this world. Quality and service are two aspects of the brand that are always emphasised because they’re second to none. But what’s really, really great is that Kate Negus’s loyal fans really get that too. And by ‘get’, I mean understand. They’re happy to wait because they know that what’s coming is worth waiting for. They know that it’s going to fit their horse perfectly. They know that it will get to them in a timely fashion. They know that they can adjust bits and have their new bit of kit exactly how they want it.

In a world where everything is required now if not sooner, it’s lovely and reassuring to know that the horsey lot at least still appreciate quality.

Find out more about Kate Negus Saddlery here.