It’s Game Fair week! So, this week, there will be a blog each day about a fabulous stand to see, and today it’s all about Tom Lane! I’ve been aware of Tom Lane for a little while now and have really loved seeing the product range they produce grow. I also have heard nothing but great things from my friend Harriet Edwards – aka A Girl About Country. She absolutely adores Tom Lane’s Lambswool Jumpers, so I was keen to find out what further delights will be at The Game Fair!
So, without further ado, it’s over to Jayne Ireland from Tom Lane.
Stands to see at The Game Fair – Tom Lane
How long have you been exhibiting at The Game Fair?
Our first Game Fair was in 2016 at Ragley Hall (as we only launched in 2015). I am really excited to be going back there this year!
Which product are you most excited to show the people visiting The Game Fair?
I will be launching my new collection of shooting socks this year at the Game Fair, which I can’t wait to share with everyone. The collection has a huge variety of styles and colours. I have also created a larger range for ladies (starting in a size 3) for the ever growing ladies shooting market. We specialise in Merino and Alpaca for our shooting socks and they are all made in the UK.
What’s your newest product? What makes it special?
My newest products are my ladies zip neck jumpers. I have chosen some pastel blues and pinks for this range and they have had a great reception so far.
If you could sum up Tom Lane in a sentence, what would it be?
Tom Lane is a lifestyle brand proudly designing and manufacturing clothing, luxury socks & accessories in Britain.
Do you have a typical customer? Or do you find your products have a broad appeal for all ages?
I find that we don’t really have a typical customer. We certainly have a broad range of customer ages – I like to think we have something for everyone.
What are you most excited about for this year’s event?
We have taken a bigger stand for the Game Fair this year, my business has grown so much from our last visit to Ragley and it’s exciting to be able to showcase all of our new collections.
Where can visitors find Tom Lane at the event? Are there any special offers they should know about?
Our stand number is D325. I am putting on lots of show offers across the ranges to celebrate the Game Fair. See you there!