When you think of Ariat, what do you think of? Elite riders? Eventing? Showjumping? Dressage? Well, this blog is going to make you think of country too!
I’ve been a huge fan of Ariat for as long as I can remember and continue to adore the company’s clothing and footwear collections. I caught up with Ariat’s Marketing Manager, Melanie Selman, and asked her all about The Game Fair and what we can expect to see from the brand.
Stands to see at The Game Fair – Ariat
How long have Ariat been exhibiting at The Game Fair? If this is your first time, can you tell me why you’re going this year?
This is our first year, the country and hunting market is a large, important market and as such The Game Fair is the place to be.
Which product are you most excited to show the people visiting The Game Fair?
As this is our first time at the event there are bound to be a number of people not yet familiar with the brand so rather than being excited to show a specific product we are really excited at presenting our brand to a new audience
What’s your newest product? What makes it special?
Our real hero product is our Catalyst Defiant, this is the perfect boot for the serious outdoorsman. Constructed from the finest waterproof leather they feature a waterproof and breathable GORE-TEX® membrane as well as temperature-managing X-STATIC® layer for odour protection. Ariat’s Cobalt™ VX technology protects, stabilises and supports while 400g Thinsulate™ Ultra insulation provides exceptional warmth in extremely cold and damp conditions. The Vibram® outsole offers superior traction and durability, the protective rubber rand prevents scuffs and scratches and the high rebound PU midsole dissipates impact. Built on an anatomically contoured last for a true fit and featuring a moulded TPU heel cradle as well as a premium leather collar and tongue lining, these boots are the ultimate in comfort and performance. There are three styles within our Catalyst VX Defiant collection, a 10” insulated, 8” insulated and a non-insulated 8” version for warmer days.
If you could sum up your brand in a sentence, what would it be?
Quality without compromise, Ariat believes in innovation, dedication, balance and possibilities.
Ariat is really well known in equestrian circles- what attributes from the equestrian range make it well suited for country sports?
We are renowned for our innovative and stylish premium footwear and apparel, which is synonymous with the equestrian and country market. We see riders as athletes and as such technology is at the very core of our business to ensure riders are comfortable both in the saddle and on the ground, it is this technology and knowledge of athletes that has enabled us to develop high performance, comfortable footwear for the country
markets that meets the demands of the countryside terrain. As well as high performance products we have also been able to incorporate our classic equestrian styling with technology to produce beautiful, classically designed boots that look just at home on the high street as they do at a country show.
What are you most excited about for this year’s event?
We are really excited to be exhibiting for the first time and having the opportunity to get face-to-face with consumers to present our brand to them
Where can visitors find you at the event? Are there any special offers they should know about?
Stand J1069. We have a fantastic competition running, simply try on a pair of boots to be in with a chance of winning a pair of boots of your choice up to the value of £400