Why I reduced my blogging schedule

Do you ever feel like there aren’t enough hours in the day and your blogging schedule is another addition to your workload? Do you feel like your blogging schedule is slipping? Or maybe you made the conscious effort to reduce your blogging schedule? Yeah… I did that too…

You may have noticed that my blogging schedule has slipped a little of late. Well, that’s not entirely true. It didn’t so much slip, it was more a conscious decision to blog less. To reduce my blogging schedule. But I’ve come to realise that, for me, this wasn’t such a good choice. So here I wanted to explain why I reduced by blogging schedule and why I have every intention of ramping it back up again…

Why I reduced my blogging schedule

Can we nip back in time? A while ago – well, over a year ago – I set myself a challenge. To blog once a day for 40 days. It was my 40 day blogging challenge. The aim was simple: I needed to get blogging for myself. At the time, I did a lot of blogging for other people’s sites and I saw the power it had. But for myself? Never had the time – too busy- nothing to say- insert any excuse you like. I had and used them all. I always like to try and test things so, when a client asks a question, I can actually help solve an issue because I’ve been there and done it. With blogging, I had done this for clients but not for myself, so I knew I needed to change that… so I started the blogging challenge.

What happened after 40 days?

After the 40 day blogging challenge, I reduced my schedule from once a day to three times a week because, really, once a day was not practical for me at that time – three times a week was. It felt good to have a plan and, after writing once a day for 40 days, three times a week was a breeze. I liked it. I got lots of information out, I had lots of lovely feedback, it generated traffic for my website, enquiries and clients. It ticked all the boxes.

As for the negative side of things, blogging three times a week is still pretty time consuming. I’m writing this blog at 11pm on a Tuesday night for a future Wednesday posting. Also, writing three times a week does mean that I can’t do everything else I want to do for promotion and marketing because there isn’t enough time. Well, OK, that’s not quite true. A bit less mindless social media time would generate this deficit. But I digress.

I decided a couple of months ago that I should knock one blog on the head, reducing to two posts a week – on a Wednesday and a Friday. I did also have a TEDx talk to prepare for, which did take a lot of time, I introduced a regular Live session on a Monday afternoon on my Facebook page, and I planned a lot of video content to record. But I felt like something was missing. In addition, I wrote guest blogs for Eventing Nation, become digital marketing partner for The Business Barn and landed two more magazine columns (joining my NFU Countryside column) in Absolute Horse and Equestrian Life. So I haven’t been sitting on my bum doing nothing.

But something was missing… I missed writing three blogs a week!

I know, I do wonder what planet I am on most days. The facts are this…

  • I love writing
  • I get great feedback from my blog posts
  • I reach my ‘tribe’ through my blog
  • People get to know me through my blog
  • My blog helps my SEO
  • Blogs help my web traffic
  • Blogs allow me to share unique content

So, in short, I will bring back Monday blogs, because of all of the above. At this stage, I’m not going to commit to a blog each and every Monday, but that is what I would like to achieve. I’m not saying I won’t knock it back to two blogs again in the future, but at the moment, I’m back at three. And I know it’s weird, but I’m kind of excited.

So, that’s why I reduced by blogging schedule- and why I’m ramping it back up again.

How often do you blog and why?

 

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