the filters we apply

Behind… the filters we apply

the filters we applyThis ‘behind…’ is a bit different to normal. I usually go behind the scenes of a campaign, competition or product launch. Now, fear not, I’ll be going back there next week, but today I want to talk about the filters we apply. No, not to our social media pics. The filters we apply to our lives and the events that happen to us.

Filters?

Yes. Filters. You can call them frames if you like – lots of people do. Basically, it’s the way you view something. Exciting or scary? Hard work or challenging? Get it? Now, if we explore the filters idea (because, you know, I like social media!), then I think it becomes clear…

Let’s talk about filters

Imagine you take a picture (well, no need to imagine, I’m sure you take a lot of pictures!) and now let’s think of the filter you apply before you show the world.

Let’s look at Instagram’s filters… I’m just going to pick a few to illustrate. Don’t be a filter snob here. I might not mention the ones you like… it’s OK… and if I mention the ones below and you disagree with my assessment, that’s fine too. I’m all about the metaphor!

So, we start with no filter. In Instagram terms (and real life), this is what it is. There’s nothing added or taken away to give a different feel, thought, look or opinion. The picture here is a dandelion.

Now, Clarendon… this makes everything pop, makes it all more vibrant (well, on the image I’m messing around with it does). This has made the image brighter – it looks sunnier than before, everything looks lush, green, rosy and spring like. So maybe, if we flip around to our own filters, Clarendon is an optimistic filter than makes everything look a little ‘better’ than it is.

Reyes… the image I’m using now has lost its vibrancy. The yellow dandelions, the green grass… they feel less than they should be in this context. It’s almost like the image has been subdued in some way. Flipping to the life filter, this could be a filter that makes things look less ‘shiny’. Maybe a really exciting opportunity becomes great or ‘ok’.

X-Pro II… the drama! The colours have become deeper, so has the road surface in the image… it feels dramatic and exaggerated. I don’t dislike what it’s done to the dandelion image, but if you have your X-Pro II filter on in real life, it could be good or bad.

See where I’m going with this?

So, what do filters have to do with anything? How do the filters we apply change anything?

They change how we view things. The filter doesn’t have to change the thing we’re seeing, but it’ll change how we feel about it all. The story we create around it. The picture here, the one of dandelions. What do you see? A weed? A flower? Something yellow? Food? A life line for bees? It’s all of these things, depending on how you view it.

Take a situation. I’m going to use public speaking. So, you get invited to speak somewhere. Now what. Are you scared? Excited? Fearing ridicule? What are you thinking? It’s actually completely up to us BUT it can also change the outcome of this kind of event. It’s a bit of a self fulfilling prophecy. My amazing friend, Emma Warren, made me think about this the other day. She asked me how I was feeling about my TEDx talk. I said I was nervous. That I was not good at public speaking. She suggested that each time that thought entered my head I did a physical thing and repeated a basic mantra to change how I viewed it. To change my filter. To switch nerves into excitement. I only did this a couple of times and I felt the worry lift. And then I didn’t think of the disaster scenario again, that was connected to my anxiety. I was still a little anxious – I mean – public speaking is not something I do lots of – but I wasn’t scared. I was kind of excited. If I’d had the wrong filter in place, I wouldn’t have been.

I like the filter analogy. I’m sure it’s been used before (so I’m not saying it’s my idea, I just haven’t seen it myself), but I usually see it referred to as framing. I always understood the concept, but when I was walking the dog, pondering life, listening to an audiobook and saw that the verges were lined with dandelions, everything started to fit together. Weed or flower? Food or decoration? It depends what filter you apply. This depends on your pre-sets (you can tell I work with a lot of photographers, can’t you?!), but it also means that YOU CAN CHANGE IT.

I hasten to add that I am no mindset coach and I’m no expert in psychology, far from it, this is very much my take on it, based on my own thoughts.

Do you apply filters to certain scenarios? Are you aware of the filters you’re applying? I’d love to know.

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