What was the #30dayruralbusiness challenge?
This was an Instagram challenge created by photographer, vlogger and blogger (and client and friend!) Sophie Callahan. The idea was a simple one, and that was to encourage people to embrace and use Instagram more. The way to do this – create a list of simple prompts that gave people a focus for the image they put up that day. I say simple in a positive way, because the simplicity of the prompt gave a huge amount of scope, allowing people to post what felt right to them. It was a genius challenge. I spoke to Sophie at the very start of the #30dayruralbusiness challenge to find out more, but I thought revisiting it now would also be useful.
What did I learn from the #30dayruralbusiness challenge?
I actually learnt quite a few things…
- I knew that the rural business community and Small & Supercharged community were brilliant, but I LOVED the way that they really embraced the #30dayruralbusiness challenge
- I loved seeing everyone’s posts. Not a huge surprise, but I went and checked the hashtag very regularly to look at the latest posts… they were superb.
- A hashtag has the power to unite people. The #30dayruralbusiness challenge did this incredibly well. Obviously big hashtags concerning awareness days and news also have this power, and I get that, but with something as niche as this, it was brilliant to see this level of unity.
- I don’t have a shortage of content ideas. This sounds like I’m blowing my own trumpet and that’s not my intention at all. What I mean is that I usually post twice a day, sometimes three times, but with the challenge too, I was finding a lot of content I had saved in drafts had to be dumped to another day… some is still waiting to emerge as more time sensitive stuff needed posting instead.
- It was hard work. Creating content, for me, isn’t too hard (I mean, I do it for part of my job!), but to a schedule? When I had to plan specific pics that fitted the prompts? Yes – that was quite hard, but in the best possible way… it made me think, try, batch photographing things, and look for opportunities to get some good pics in stock.
- How to take better pics. I’m not an expert, and I would not for a second pretend I was, but I played around with my now beloved portrait mode, moved things around, cropped them differently, took a LOT of pics of the same thing, got a bit obsessed about light and much more. Don’t get me wrong, there is MASSIVE room for improvement, and I mean massive, but I felt the concentrated effort of having to photograph specific things made me think and pushed me more than usual.
To me, it also emphasised the power of, not just Instagram, but of community. Some people in my free small business group, Small & Supercharged, enjoyed huge growth (percentage wise – I’m all about percentages as I think it’s the only fair way to level the playing field) and it’s given their account a huge boost. A big thank you and a big well done to Sophie for putting the time and effort in to come up with this idea. I learnt a lot – what did you learn?
If you loved the #30dayruralbusiness challenge and are feeling a bit sad it’s finished, WORRY NOT, Sophie is planning to create monthly post prompts for Instagram over on her blog. Enjoy!