Following my blog on Wednesday, you’ll know that I’m very excited to be on the marketing panel of the Farm Business Innovation Show next month. What you might not realise is the diversity of the amazing speakers and stands you’ll find there, so I’m using this week’s ‘a few minutes with…’ to introduce you to two of them. And if you’d like to see them in person, make sure you attend the Farm Business Innovation Show!
A few minutes with… Debbie North – The Outdoor Guide
More than one in six people in England and Wales have an ‘activity limiting’ health problem or disability. British and international visitors from this market segment currently spend over £3 on tourism trips in England each year. In short, improving accessibility could improve your business.
I run the access part of The Outdoor Guide with Julia Bradbury – an online resource relating to everything to do with walking and the outdoors. I am responsible for developing the access and mobility section, promoting walks with wheelchairs. Our aim is to encourage people to get outdoors.
What makes your business different to others?
The Outdoor Guide totally embraces accessibility to provide inclusivity in tourism.
What area of business are you talking about at the Farm Business Innovation Show and why?
I am speaking about access to the countryside, sharing my own experiences and hopefully I will be opening up people’s creativity on how they could promote wheelchair access into their businesses. I use a range of all -terrain wheelchairs and speak about how different chairs can offer different experiences. Like walking boots, it is not one size fit all. Wheels are my boots and there are different chairs for different activities. I will be showing the types of adventures people can have in different wheelchairs.
Why should people come along and listen to you at the Farm Business Innovation Show?
Who inspires you?
I have a huge respect for Alfred Wainwright.
Where can we find you online?