When I started my 40 day blogging challenge (yeah.. that happened… and you can read more about it here), I did it because I wanted to really throw myself into blogging and make myself sit it out. To experience the trials and tribulations that my lovely coaching clients do, to help my SEO… and because, when all is said and done, I do really like writing. And I have done a LOT over the years for other brands. And although I continue to… it was nice to write a bit for my own website which, until the blogging challenge started, was definitely neglected. OK. You could say ever so slightly feral. But let’s not think too much about that…
So what changed?
I threw myself into the 40 day blogging challenge because I knew the power of blogging, and I knew what I could do. I knew of many 30 day blogging challenge, but for some reason unknown to me, I looked at the 30 day blogging challenge, and I decided that 40 would be more fun? Yes. A blog a day, each day, for 40 days.
How did the blogging challenge go?
It was good. I enjoyed it and still blog three times a week. But I got a whole heap more inspired too.
So what’s The Million Dollar Blog?
It’s a really, really good book that I recommend to anyone looking to get into blogging. It’s written by Natasha Courtenay-Smith, it’s well written and easy to read. Despite the name, it’s not about making million of pounds from blogging. Well, I suppose it is about making money from blogging, but not necessarily as you think. Anyway, money aside, it’s a really, really inspirational and interesting book that looks at the power of blogging. The people I’ve recommended it to (and there have been many) have all purchased and enjoyed it. Even pro-bloggers get something out of the pages – even if it just helps to keep the enthusiasm burning… and sometimes you can feel like no one is reading… but that’s not the point. People won’t read at first. But that’s OK. It takes time to build a following but by God it’s worth it.
Is The Million Dollar Blog any use for small businesses?
Yes. I firmly believed in the power of blogging for business before, and after reading The Million Dollar Blog book I am even more committed. Blogging for business is a superb way to show your expertise, reach potential clients, share a bit of you, create sharable content and improve your SEO too. And it’s free. This kind of content marketing is something you can undertake for your small business. You just need to start. Start creating content around things that matter to your customers and your business. Let Google find you. Share your content on your social platforms and you’ll be amazed at the power your blog could have.
So should you buy The Million Dollar Blog? Isn’t blogging the way forward?
If you’re even a teeny weeny bit interested in blogging, from a personal point of view or a business point of view. Then yes, buy the book. It’s great. And if you aren’t interested in blogging and don’t really get why you need to bother, you should buy the book too. Because you will be after.
Yes, vlogging and video is the way forward. It’s massive now and it’s getting bigger. I say this a good few times a week. But video content works in a very different way to written content. It’s massive on social and is predicted to continue it’s rise, but that doesn’t mean you should neglect the other areas. Even if you blog around your video content, for example, it will help improve your SEO… it’s important, Honest.