Sophie Carroll - Evemy & Evemy

Sophie Carroll - Evemy & Evemy In this week’s a few minutes with, I catch up with Sophie Carroll (nee O’Neill), founder of the lovely country brand Evemy & Evemy. Here’s a bit more information about Sophie, her business, vlogs she follows and more.

Tell us about you and your background

My background is in marketing and I have worked for luxury British fashion brands, including a by Royal Appointment company.

What made you want to start a business?

I started Evemy & Evemy as a creative outlet for my passion for country lifestyle and British fashion. I have always really enjoyed fashion/styling and envisaged having my own business, so I decided to launch Evemy & Evemy in Autumn 2016.

How is Evemy & Evemy different?

A fusion of fashion with traditional country style. I take inspiration not only from the Great British countryside but also catwalk trends.

What makes your products special?

Our collection is predominantly made from fabrics crafted in Britain or Ireland. The mills have a rich heritage and I think this adds an extra layer of luxury to our pieces. Our pieces are also made in England.

If you had to sum up Evemy & Evemy in five words, what would they be?

British town and country lifestyle clothing.

If you could give one piece of advice to an aspiring business owner, what would it be?

Evemy & EvemyDefinitely have goals but don’t be too fixed in your ideas, let your business evolve over time and enjoy the journey.

One thing that helps you run your business more effectively

Shopify! It is so beautifully user friendly.

Best thing about running a business?

I love seeing customers enjoying their Evemy & Evemy products, that’s what it’s all about for me.

Worst thing about running a business?

Not sure yet – ask me when we have been running for a year!

Top business blog you follow

I really enjoy watching vlogs, Holly Casto is always entertaining and informative and of course, Rhea’s videos are always great! Smart Insights is also a great source for marketing trends.

Where can people follow you or Evemy & Evemy online

Instagram @evemyandevemy

Pinterest @evemyevemy

Facebook @evemyandevemy

Twitter @evemyandevemy

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