Stephen Reeds Teddy Edward

Stephen Reeds Teddy EdwardI’ve seen Teddy Edward pop up on my Instagram feed more and more over the last few months, and when two bloggers I work with – Andrea Owen/Mud on my Mulberry (see her ‘Blogstars feature here) and Harriet Edwards/A Girl About Country (see her ‘Blogstars’ feature here) started talking about the brand, I knew I needed to sit up and pay attention. Luckily Stephen Reeds from Teddy Edward was happy to be quizzed… and here’s what he had to say…

What made you want to start Teddy Edward?

I have been working in the fashion industry for over 25 Years making lots of money for other people, the time came in my life where I wanted to do something for me but something that I could be proud of!

How is your company different?

Firstly I wanted all my products to be made in Great Britain! I also believe there is a gap in the market for quality classic products with a contemporary edge for men and women which are made in Britain.

What makes Teddy Edward’s products special?

Not only are they made in Britain but when you try them on, you can feel the quality of the fabric and the attention to detail on the fit. All our products are properly tailored so it doesn’t matter your size, they always fit well and feel great!

Can you sum up your business in five words?

That would be: Having fun, made in Britain.

Do you have a motto or ethos?

Not really, as we are a new business still working it out but what we believe in is: 

Teddy EdwardUnderstated Luxury. Totally unapologetically, British.

If you could give one piece of advice to another business owner, what would it be?

Simply if you believe in it, do it before it’s too late!

What’s piece of technology that you use to support Teddy Edward?

That’s simple : Shopify is amazing, not only does it manage our website, so we can do it ourselves without specialist assistance, it is our EPOS system and manages our stock! For a great price!

What’s the best thing about running your own business?

Being able to design lovely luxury products.

What’s the worst thing about running your own business?

Managing the cash flow!

Do you have a favourite business blog?

I don’t have have one as I like to shop around to get various opinions.

Do you have a favourite business book?

I have not read one in a few years as I get all my information from web/Google/blogs or friends/old colleagues whose experience or opinions I value.

Tell us one thing we might not know about you?

I am very short and bald but enjoying life to the full.

What’s your top business achievement?

Like many people who have been in the fashion industry a while, I like to think I have a few but the one I am most proud of is starting my own brand and business.

Where can we find Teddy Edward online?

Instagram is:


Twitter is:


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