Small business coaching – and why it could help you

If you run a small business, in whatever industry, you’ll feel a pressure. One moment you’re dealing with sales, then marketing, then accounts, then IT, then despatch…and that’s just on a good day! Many small business owners feel pulled in all directions and, at the same time, they’re being bombarded with information. Things they should be doing. Things they could be doing. Especially in terms or PR, marketing and social media. How do you find clarity? Get focus? Get goals? Working a small business coach or mentor, that’s how! And that’s exactly why I do through my small business coaching.

Different areas of business require different areas of expertise, but one essential part is marketing. Nowadays, marketing isn’t just shoving an ad in Yellow Pages and waiting. Oh no. It’s printed media, it’s digital media, it’s collaborations, it’s video, it’s social…the list goes on. You know you need to be doing a combination of the above. You know it’s really important for your business. But your head is so busy with a never ending to-do list and you don’t really know where to start. So what do you do? Lots of people do nothing. And that’s not going to get you anywhere. Start with small steps. There are many sayings that talk about this concept, but it’s true. Now, if you really want help, structure and someone who has your back, working with a small business coach could help you in a big way.

Now, small business coaching, as I see it, isn’t all about cheerleading and telling you everything is going to be fine if you just think really hard. No. I’m afraid it’s not going to cut it. I’m all about action, achievable goals, accountability and NOT spending your life savings/having to sell organs to get all important coverage that will get you in front of your target market. Sound good? It is. I know, that’s a bit arrogant to say, but I’ve worked with a number of small businesses in a range of industries, from equestrian and country to food and recruitment, and ALL have achieved great things. And continue to. How cool is that? Could small business coaching help you?I’m not your average business coach. I’m not your average PR, marketing and social media consultant/coach…or whatever you want to call me. I invest in my clients – I want them to succeed. To win. Why? Because they deserve it and I take their success personally.

But won’t you need a mortgage to work with me? No. No you won’t. I’m not saying that my prices won’t go up, but I really enjoy working with SMEs, and that’s why my charges will always be reasonable. I know I could charge more. I know I could charge a lot more if I’m being 100% honest with you, but I like working with people long term, being part of the team, seeing the growth and development. I’m all about the relationship. Most people have a Skype/FaceTime session a month with follow up notes and then we review, plan and execute month on month on month. And if you ask me a question I don’t know the answer to, I will know someone who will. I’ve run my own business for a number of years too, something I created from nothing that continues to go from strength to strength, so I’m not some 10 year old life coach who hasn’t been there are done it. Of course, I’m not the finished article, NO ONE IS, because systems change and it’s important to grow and develop and evolve. I’d say Facebook was pretty good. But that doesn’t stop Mark and his team building new products and improving it, does it?

My particular strengths are in anything to do with the promotion of your business to your target market. So, that’s PR, marketing, social media, collaborations, working with influencers, video, etc. etc. I’m a bore about social media and why you should be doing it. I’m passionate about working with good people. I could go on…but the chances are you have a to-do list longer than your arm, so I’ll just ask you drop me an email if you’re interested about small business coaching.

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