We all know that social media is an essential part of any marketing plan, granted, but more and more video is becoming just as essential. See, video is a big player on the world of social media. You might be thinking Youtube, but it far more than that. The great thing with video is that it can be used across a number of different platforms to engage your target audience. This means that although video does take a bit more time to produce. and usually requires some form of editing too, it can be money and time well spent. Let me walk you through an example of a few ways you can make video content work really hard for you.
The first place you might want to put your video is Youtube (and my Youtube channel is here – you know – in case you fancy a look!). You add it to your channel and it’s there for as long as you want it to be. With Youtube being the second biggest search engine in the world, making sure you put time and thought into your description and title can really pay here. So that’s use no. 1.
Now, you can either share the link to the video on Youtube on your Facebook page or, better still, post natively – by which I mean upload it directly onto your Facebook page. Facebook seems to prefer native uploads and they’re much easier for people to view. I’ve noticed the organic reach of my natively posted videos is far in excess of the videos I’ve shared from Youtube. What’s more, the way they’re displayed is much more interesting. And there’s autoplay.
So, you’ve got your video on both Youtube and Facebook. So you’re done. Right. Oh no. Not even close. If you want to make video content work for you, you’re going to have to put in a bit more effort (but not much)…
You can embed your Youtube video into your website, adding it to a blog or a product post. And you can add to your newsletter too, you know, so people get more of a feel for the product and who YOU as a business are. Depending on the video.
And then there’s Instagram. Instagram will take video up to a minute long. So create a teaser, chop your longer video into smaller pieces or make your videos that length.
And then there’s Twitter. Previously videos of up to 30 seconds were required for Twitter, but that amount of time has now been increased to 140 seconds.
And, let’s not forget, this is just your first posting. When you’ve filmed and edited the video, it’s there. And can be rolled out periodically, when relevant.
If you think that video editing is beyond you, worry not, Wild Berry Media offer an affordable way to get all your videos edited, ready for you to make your video content work. Have a look at the video page on the website for more.