You may have noticed that we’ve updated our website to include a whole raft of other services, but don’t worry, equestrian PR and marketing is still an important part of what we do! Here’s a bit more info.
In the beginning…
Originally, when Rhea Freeman PR burst into life, the focus was entirely on equestrian PR and marketing. As time moved on, the client list grew, and many equestrian clients also had interests in country, shooting and agriculture, so the contacts lists expanded to accommodate other areas of business that were connection to equestrian,
Equestrian PR and marketing was changing
Now, alongside this, the way equestrian PR and marketing ‘worked’ was changing. While the magazines were still very much part of the mix, social media exploded and started to play a hugely important role in a brand’s overall promotion and marketing. In fact, nowadays, social media is some people’s only method of promotion…and they have very good businesses from it! However, with the different platforms and the nuances of each of these, it became important to expand and develop our learning and understanding, to be able to offer a more comprehensive service our equestrian PR and marketing clients. And we did this. And then some. And we continue to learn all the time – as platforms evolve and develop and technology improves.
And then there was the overwhelm
Many businesses of all sizes can feel overwhelmed by this – by the rate that things are changing and how the old way doesn’t cut it anymore. They feel they should be ‘doing more’, but they’re not really sure what they should be doing or how to do it. They know what they want to achieve, but getting there seems like a mammoth task and they don’t know where to start. And that’s before you even think about how to plan content, be innovative and post natively in the spaces you want to be known and visible on. Sound familiar?
And then there was coaching
Demand grew for a ‘helping hand’ kind of service. Something that after a lot of thought (way too much thought!), we’ve called coaching. So now, in addition to offering equestrian PR and marketing, we also offer marketing and business coaching services. A lot of clients come from the equestrian sector, but we also work with people in food, retail, country, fashion and lifestyle. To date, most companies have some link to equestrian and rural, but as the way social media works is not all that niche, again, it made sense to open up the area we operate it. As we work WITH businesses and individuals through the coaching and consultancy services we offer, we’re able to combine our knowledge of marketing and social media with the client’s knowledge of their industry…with great results.
So, there you have it – a little explanation about the new website, the new look and the new services available. Find out more about our coaching services and equestrian PR and marketing services on the main website, and don’t forget to contact us here if you’re interested in finding out more!